Customer Insights Analyst Job Description

Customer Insights Analyst Job Description

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Customer insights analyst provides standard and Local Software Support — MS Office & Access, McAfee, Warehouse Management System – WMS, etc.

Customer Insights Analyst Duties & Responsibilities

To write an effective customer insights analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included customer insights analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Utilize SQL to pull data from the CRM database
Responsible for architecting, developing, and managing the data infrastructure and processes for multiple marketing campaign, customer, and product reporting solutions
You will help support the execution of our Enterprise Information Systems (EIS) strategies using analytics
You and your team will partner with the service teams with the goal of increasing engagement, improving customer satisfaction and reducing Helpdesk calls
You will develop expertise in designated business areas to provide “deep dive” analysis into metrics trends and anomalies, continually mining insights to drive product and operational improvements
You will collaborate with others to report against initiatives by identifying key metrics and building/enhancing dashboards to track business progress and assess core initiatives
Analyze Anthropologie customer level data to answer business questions and share results with the team
Assist in developing the measurement approach for various customer insights projects to ensure the project is designed in the best way to benefit the organization
Develop ad-hoc and production reports
Collaborate on customer survey creation, review and analyze survey data to gain customer insights

Customer Insights Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Customer Insights Analyst

List any licenses or certifications required by the position: QA, VOC, NPS

Education for Customer Insights Analyst

Typically a job would require a certain level of education.

Employers hiring for the customer insights analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, MBA, Management, Economics, Computer Science, Education, Finance, Mathematics

Skills for Customer Insights Analyst

Desired skills for customer insights analyst include:

Public and industry data sources and agencies
Category Management principles
Nielsen Markettrack
SQL
Customer POS systems and Space management softwares
Homescan
MS Access
MS Excel
MS Office programs
Python

Desired experience for customer insights analyst includes:

3+ years of experience in CRM, Database Marketing, and/or Customer Analytics
Previous retail and/or ecommerce experience preferred
Strong technical, analytical and statistical competencies required, with a strong knowledge of retail math and excel
High level of expertise with CRM systems, Oracle, Siebel, Acxiom
Exposure to project management skills, change management, business process redesign principles, tools and techniques a plus
Bachelor Degree in Mathematics, Statistics, Economics

Customer Insights Analyst Examples

1

Customer Insights Analyst Job Description

Job Description Example
Our company is looking to fill the role of customer insights analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer insights analyst
  • Partners with frontline teams to provide tool support assist in launching customer and employee surveys at frontline locations
  • Collaborate with the Global Healthcare IT CMI Business Partner on customer research programs as defined with key marketing stakeholders– including scoping/designing program, recommending appropriate vendors to meet business requirements and executing on the program
  • Be the primary point of contact with external research vendors for day-to-day primary research project management
  • Ensure primary marketing research programs and projects are executed in a timely, compliant manner
  • Build qualitative and quantitative questionnaires and execute internally-executed primary customer research
  • Work consultatively with internal business stakeholders to define, develop, and manage Customer Insight Plan programs
  • Maintaining a constant awareness of goals and current forecasts and developing action plans to mitigate the 3 biggest risks to the forecast and the 3 biggest opportunities to improve it
  • Producing official and externally published credit, retention, career services, and revenue reports for the company and senior executives
  • Serving as the first point of contact for requests regarding pacing toward goals, program performance, student characteristics, and service improvement initiatives
  • Developing a complete understanding of student success criteria and coordinating intervention strategies to drive improvements in student outcomes
Qualifications for customer insights analyst
  • Ability to understand needs from multiple customers under tight deadlines with high level of accuracy
  • Experience working with data from multiple systems/sources in order to answer complex business questions
  • A business english Level (spoken and written)
  • The ability to adapt to an ever-changing environment
  • You are a collaborative team player who enjoys working in a cross-functional team environment
  • Excellent problem-solving, analytical and quantitative skills, with experience in Microsoft Excel modeling and macro building preferred
2

Customer Insights Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of customer insights analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer insights analyst
  • Owning various key reports for executives, including the PES portion of each program’s Internal Business Reviews
  • Standardizing outcomes measurement and reporting across all programs
  • Establishing and implementing all processes & reporting that will maximize the number of students retained and returning for each cohort, implementing test plans, and evaluating results
  • Assisting PES in high-level operations and strategy analysis, namely staffing, budgeting, and revenue model preparation
  • Analyze large amounts of structured data from a wide range of sources (Excel, Oracle, Hive)
  • Develop ad hoc reporting/data insights to address immediate business needs
  • Create business process flows for various manual data
  • Analyze complex calls data & channels of feedback, develop taxonomy to provide meaningful insights on customer behaviors and product performance in field
  • Create Database for all call data, forums views and social media
  • Work with Customer Support Managers to build business rules for auto tracking and auto triggering for any deviation in trends
Qualifications for customer insights analyst
  • Candidate must exhibit strength in strategic thinking, analytical problem solving, attention to detail, organization, project management, and verbal/written communication
  • Retail or CPG industry experience preferred but not required
  • The Data, Analytics, Execution and Reporting group provides customer test and learn, modeling and segmentation, decision making and optimization, marketing capabilities, campaign execution, platform development, data and reporting needed to implement complex projects
  • The position of Manager, Customer Insight Analytics will require excellence of both technical and communication dimensions
  • Experience in creating and developing documentation (SOPs, process mapping, requirements)
  • Experience with the design and implementation of SAS data architecture as used by SAS BI components
3

Customer Insights Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of customer insights analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insights analyst
  • Work as part of cross-functional teams across organizations
  • Track metrics to measure customer satisfaction and address performance gaps
  • Work independently to construct statistical to forecast customer satisfaction
  • Computer Engineering or Computer Science degree or equivalent
  • Demonstrated understanding in statistics, software programming a must
  • Exposure to Business and/or Marketing field would be advantageous
  • Demonstrated analytical and problem solving capability throughout university course work
  • Basic understanding of the concepts of product development and go-to-market models
  • Exposure to web /social media advantageous
  • To take lead in providing analysis / trending / tracking for monthly reports to sales and marketing teams for all Business Units
Qualifications for customer insights analyst
  • A Bachelor’s degree, preferably in a quantitative field like Business, Marketing, Market Research, Social Sciences or quantitative field like Economics, Mathematics or Statistics
  • Strong written, verbal and analytical skills, interpersonal and presentation skills with the ability to work collaboratively in team environment
  • Able to contribute to a collaborative team environment
  • The ideal candidate will be intellectually curious and have an interest in understanding what drives our customer to browse, shop and share
  • Experience processing and analyzing data using Excel is required
  • Candidate must have strong quantitative skills and high attention to detail
4

Customer Insights Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of customer insights analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer insights analyst
  • Business and Competitive Intelligence and Analysis
  • To assist in on-going analytical and reporting in areas of
  • VEEVA (CRM) and Patient Data
  • Annual Business Plans and Management Reporting/Dashboards
  • Maintenance and Back-End Support of Data Warehouses
  • Work with other BCI Analysts in the creation of regular field sales reports ad-hoc information requests from the sales force
  • Assist the BCI Manager in the preparation of national and provincial monthly and quarterly sales and market share reports to the Business Unit Directors and marketing teams, based on Ex-Factory, IMS, Patient Services and Brogan data
  • Update market data and assumptions in sales and patient forecast models and adjust forecasts on a regular or ad-hoc basis
  • Any other ad-hoc reporting and analyses that is a part of the Business and Customer Insights Department
  • Support the local efforts on VEEVA CRM system, including reporting, ad-hoc analysis and change requests from internal stakeholders
Qualifications for customer insights analyst
  • Knowledge of web tracking technologies and web analytics datasets is a plus
  • Ability to manage multiple projects simultaneously while consistently meeting deadlines
  • Self-motivated to continuously improve and learn new concepts and skills
  • 2+ years experience in a quantitative marketing role required
  • Requires a bachelor’s degree, preferably in Marketing, Business, Finance, Statistics, Economics or related discipline
  • Requires 8+ years progressively responsible experience, including customer research methods customer satisfaction/ loyalty, customer experience and/or customer insights /analytics, market research, and text analytics
5

Customer Insights Analyst Job Description

Job Description Example
Our company is searching for experienced candidates for the position of customer insights analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer insights analyst
  • Validation and uploading of sales data in the Data Warehouse and Data Lake
  • Various analyses and reports for market access requirements
  • Using reporting tools
  • Supports day-to-day operations of Salesforce CRM, implementing reporting changes necessary to maximize the efficiency of business operations
  • Develop strong understanding of business partner goals, processes, KPI's and factors that impact them through detailed data analysis and partnership with business SME's
  • Think through complex problems and make actionable recommendations
  • Ensure research projects are carefully aligned with business needs and insights are effectively leveraged with objectives
  • Integrate relevant brand, customer experience (NPS) and market/business knowledge
  • Act as the customer advocate by identifying, prioritizing, and leading initiatives to improve the customer experience
  • Lead the design and implementation of research projects, working with Business Intelligence (BI) team and vendors, ensuring that that research solutions align with the organization’s needs
Qualifications for customer insights analyst
  • Excellent verbal and written English communication skills with the ability to communicate in a courteous, tactful, and concise manner
  • Strong student-centered, customer service focus
  • Ability to problem solve, be a self-starter, prioritize and multi-task responsibilities at all times
  • Patience and persistence to communicate effectively with non-native English speakers, in addition to working closely with US citizens living abroad
  • Business analytics degree
  • Significant experience or coursework applying analytical skills in a business context

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