Manager, Consumer Job Description

Manager, Consumer Job Description

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Manager, consumer provides qualitative and quantitative analysis to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development.

Manager, Consumer Duties & Responsibilities

To write an effective manager, consumer job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, consumer job description templates that you can modify and use.

Sample responsibilities for this position include:

Proficiency with Microsoft Office suite of products, particularly Power Point and Excel
Maintain the Customer Support operating plan and service roadmap for assigned products
Provide tier 2 support for escalated customer issues
Translate brand objectives/media strategy into strategic digital media plans that run in conjunction with total media plan
Develop media plans aligned to the media and brand strategies across portfolio of brands in conjunction with brand objectives
Develop and present compelling plans for management endorsement, to include proven, innovative opportunities
Develop and maintain SEO and SEM strategy across portfolio of products and across channels (Patient and HCP), governance models, optimization, reporting and analytics
Work with media agency to ensure appropriate planning, execution, optimization and analysis of media activities while ensuring media buys are targeted efficiently and effectively
Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
Determine set-up, including testing methodologies, reporting requirements, and modeling requirements, to ensure appropriate implementation and execution of plan

Manager, Consumer Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Consumer

List any licenses or certifications required by the position: PMP, MBA, CRCM, CMA, CPA, MS, ITIL, APICS, ASQ, PMI

Education for Manager, Consumer

Typically a job would require a certain level of education.

Employers hiring for the manager, consumer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Statistics, Communications, Business/Administration, Psychology, Engineering, Social Sciences

Skills for Manager, Consumer

Desired skills for manager, consumer include:

Research techniques and methodologies
Statistics and multivariate analysis
Excel
Financial costing
Business marketing strategies and techniques
PowerPoint
Bankruptcy and Insolvency Act
Process optimization methodologies
Statistics
Both quantitative and qualitative

Desired experience for manager, consumer includes:

Strong interpersonal and communication skills, strategic influencing skills
Strong problem solving skills Ability to work with mathematical concepts such as probability and statistical inference, and CRM fundamentals
Experience working with stakeholders at various seniority levels subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc)
Serves as business stakeholder on the analytics capabilities of the CRM systems and maintains that active role on applicable IT development projects
Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, predictive modeling
Excellent structured problem-solving and strategic holistic thinking

Manager, Consumer Examples

1

Manager, Consumer Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, consumer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, consumer
  • BS/BA Degree, preferably in business, marketing, or social sciences
  • Experience in behavioral data analysis (leveraging both syndicated and panel data) is desirable but not mandatory
  • Proven experience in leveraging these data inputs to develop compelling, strategic narratives for developing category growth platforms
  • Past experience demonstrating superior competency in client relationship management, with a track record of strong client satisfaction
  • Comfort in doing analytic work that varies greatly in complexity
  • Target driven with accountability and responsibility to drive new business and meet set budgets​ ​​
  • Manage program planning and management by researching budgets
  • Partner with and manage research vendors occasionally execute in-house custom research studies, including sample definition, questionnaire and discussion guide development, field management, moderation, analysis, reporting, timelines and budgets
  • Be a resourceful self-starter and team player comfortable in a matrix reporting environment working on multiple priorities simultaneously
  • Partner with support departments both domestic and global to develop and implement best solutions
Qualifications for manager, consumer
  • Strong knowledge of comics preferred
  • Consumer Marketing, with examples of having executed successful multi-channel campaigns, with above-the-line elements such as outdoor, radio, press, and across all other digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM/PPC, SEO, display, PR)
  • Familiarity with developer tools used for troubleshooting ad issues across all ad types including display, video, and mobile (Chrome developer tools, Charles, Fiddler, Firebug, Tamper, JIRA)
  • Bachelor or University degree in Marketing with 3-5 years experience in Product Marketing and/or Retail (US citizen is a plus)
  • Professional knowledge of UK/SP or UK/FR with proven copy writing skills (additional language is a plus)
  • Mastering the marketing mix (5P’s) with affinity to new technologies
2

Manager, Consumer Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, consumer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, consumer
  • Demonstrate ability to coordinate process work flows and procedures among related groups
  • Coordinates workflow, ensures department deadlines are met and assists manager with departmental oversight
  • Project Involvement – Participation and involvement with regard to assessing risks inherent in significant changes in business processes or work flows, and changes or additions to operating systems
  • Compliance/QC Support & Testing – Build and document methodology, and provide oversight to quality control reviews that confirm to management that processes, procedures, and controls are effective and working as designed
  • Operational Risk Support – Has significant familiarity with daily SunTrust operations and is cognizant of operational risk principles to know when procedures and controls may need revision due to operational changes and any type of emerging risk
  • Uses agreed-upon and defined stage gate process to guide all project activities and milestone signoff
  • Coordinates stage gate and other project management disciplines with the input of the Director of Engineering
  • Analyzes project profitability, revenue, margins, and utilization
  • Constantly ensures adherence to voice of the customer through each project gate
  • Manages project timing, goals, and budget
Qualifications for manager, consumer
  • 8+ years PR experience, agency and/or in-house preferred
  • Experience working with consumer print, broadcast and online media to achieve communications goals
  • Experience with project management, judgment, interpersonal, and decision-making
  • Experience with consumer brands and/or news or media background preferred
  • Have a strong knowledge of client’s processes their product
  • Ask thoughtful questions and demonstrate a genuine curiosity and interest in the agency and your client’s business (current and future initiatives)
3

Manager, Consumer Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, consumer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, consumer
  • Acts as the interface with appropriate functional managers and cross-functional teams to ensure needs are understood and incorporated into the project/program process
  • Conducts meetings to close communications between departments on projects
  • Identifies waste minimization, cost reductions, and material recycling opportunities, where applicable
  • Without necessarily being an expert, capable of determining context and scope of requests coming from specialists and technical staff and evaluate what is reasonable, feasible, or possible
  • Own Product Line Strategy & Life Cycle Management
  • Train resources on PMI standards, effective communication on project objectives, modalities & deliverables at all levels
  • Monitor media coverage and manage the evaluation and sharing of campaigns/activity
  • Partner closely with cross-functional teams (marketing, finance, sales, call center operations) to inform go-to-market strategies
  • Understand how consumers use the products and recommend improvements to enhance the customer experience
  • Provide the strategic and operational support to the Category Marketing Managers to enable the marketing team to effectively communicate marketing messages to target audiences
Qualifications for manager, consumer
  • Experience with consumer brands, public affairs, and/or news or media background
  • Oversee the management of client profiles and data, the collation of all client data (CRM) and analytics
  • Experience working in a multicultural retail environment with functional reporting to a Regional Office
  • A creative thinker and highly adaptable
  • A strong sense of integrity
  • An amicable and emphatic personality with a positive attitude
4

Manager, Consumer Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, consumer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, consumer
  • Oversee several junior team members and ensure the team provides high-quality integrated communications services
  • Sustain the agency’s growth by attracting and developing people through coaching, mentoring, and active team/San Francisco office leadership
  • Collaborate and partner with other business leads to integrate & drive best results
  • Contribute to resource allocation across team including staffing/hiring/onboarding new talent and cross-training
  • Full-fledged E2E journey structure
  • CDJ & Service process optimization
  • Establish Service Brand
  • Online/Social/Digital service
  • Service marketing & CRM in align with internal org
  • Pre & Post launch quality feedback
Qualifications for manager, consumer
  • Identify opportunities to deliver additional value/enhance existing products
  • Develop and execute the consumer bureau strategy
  • Drive product growth initiatives to market
  • Build out the product roadmap for the consumer segment for the next 3+ years
  • Support sales in the selling cycle to support achievement of revenue targets
  • Relevant tertiary qualification within Business, Finance, Commerce
5

Manager, Consumer Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, consumer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, consumer
  • Create and maintain mechanism to track team projects/analyses/outputs
  • Serve as first-line risk function for Analytics team
  • Assist team with adherence to processes and controls
  • Develop inventory for team procedure documentation and track annual reviews
  • Management of team's annual budget for travel, data purchases, vendor expenses and ensure appropriate allocation to lines of business
  • Support team vendor management activities
  • New Hire coordination and build out New Hire onboarding program
  • Ad hoc support for Deposits Pricing & Competitive Intelligence team as needed
  • Assist with advancing product profitability learning agenda and profitability tool governance
  • Assist with dashboard reporting enhancements and periodic reviews
Qualifications for manager, consumer
  • Commercially astute and analytical in nature
  • Innovative approach to researching key markets and new opportunities
  • Capability to relate to and identify solutions for customers based on their needs
  • Aptitude to use their experience to provide insight and relevant examples
  • Outstanding organisational and task co-ordination skills
  • Excellent business presentation and communication skills

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