Vertical Marketing Manager Job Description

Vertical Marketing Manager Job Description

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Vertical marketing manager provides technical insight and clarification on specification and protocol to global partners, with a specialization/focus on telecom and electronics.

Vertical Marketing Manager Duties & Responsibilities

To write an effective vertical marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included vertical marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Drive vertical strategy and support AOP plan development with CMS Korea Business Unit (BU) managers
Generate content for customer-facing events (tradeshows, conferences, customer advisory councils, ) to enhance our presence, relevancy and interaction with customers and prospects
Create customer-centric content for the web, social and other digital channels for all BUs
Analyze and report out market, competitive, and application trends new workflow opportunities for BUs
Responsible for assisting in the local implementation of new products into the respective vertical market globally
Vertical Market Engagement –Develop and maintain relationships with key customers in commercial building industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs
Vertical Solution Development – Identify solution opportunities based on customer VOCs and researches
Vertical Market Engagement –Develop and maintain relationships with key customers in data center industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs
Vertical Market Engagement –Develop and maintain relationships with key customers in higher education industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs
Vertical Market Engagement –Develop and maintain relationships with key customers in retail industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs

Vertical Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Vertical Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the vertical marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Engineering, Education, Communications, Chemistry, Life Science, Business/Administration, Technical

Skills for Vertical Marketing Manager

Desired skills for vertical marketing manager include:

Chemistry and other applications related to the water analysis industry helpful
Demand and lead generation strategies and programs with a focus on measurable results
Familiarity with marketing automation systems and their application
Salesforce.com and Marketo is a ++
Telecom and cable television products and services
Agricultural
CMS
DRM
Encoding
Industrial markets is helpful

Desired experience for vertical marketing manager includes:

Drive vertical outbound marketing tactics and support AOP marketing plan development with multiple vertical teams, regional marketing and commercial organization and ensure strategic plan alignment
Create vertical content for the web, social and other digital channels for assigned market areas
Leads and manages marketing campaigns for new product and service introductions, rollouts and market acceptance in conjunction with Product Managers, Marketing Communications, and Sales Management for the field, distribution channels, and end users
Supports and recommends changes to sales tools the identification and development of new toolkits
Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management translate policies and regulatory/ influence and participate new regulatory process
Ensures that complete collateral materials accompany all products, including sales sheets, web presence, literature, presentations, e-blasts, videos, advertisements, PR

Vertical Marketing Manager Examples

1

Vertical Marketing Manager Job Description

Job Description Example
Our growing company is hiring for a vertical marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for vertical marketing manager
  • Identify and cultivate close relationships with key customer and account contacts
  • Working closely with market research team and Power Solution managers, gather vertical market, customer, category, channel and product information
  • Champions projects for assigned vertical markets and facilitates cross-functional communication and education to ensure overall project and business success
  • Act as sales enablement Super User within functional area as assigned
  • Gather competitive intelligence about other players in this space
  • In collaboration with Marketing Services teams, develop customer-facing materials
  • Act as single point of contact for all design and implementation related artifacts and tool requests
  • Manage publication of implementation blueprints, design patterns and associated blogs - that demonstrate how IOA solves customer challenges in a variety of circumstances and scenarios
  • Develop & drive sponsorship and adoption of the Community both internally and externally
  • Create a comprehensive measurement framework designed to include 'metrics that matter' around the IOA platform which integrates with the broader Marketing metrics framework
Qualifications for vertical marketing manager
  • Experience with B to B and consumer retail on handheld test products, especially consumer electronics, a plus
  • Minimum of 3 – 5 years of marketing and/or project management experience including identifying project scope, drafting project plans, coordinating and leading project meetings, and identifying and tracking issues and action items
  • Strong understanding of the online video industry with vertical-specific expertise preferred
  • Develop the long-term roadmap of all activities and programs designed to engage and nurture advocates (feed the advocacy funnel) including gamification
  • Partner with Social & web teams to ensure cross functional synergy across Community programs
  • Develop and manage the process for Knowledge base content lifecycle, including gating process and approvals required before distribution (working with appropriate teams)
2

Vertical Marketing Manager Job Description

Job Description Example
Our growing company is looking for a vertical marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for vertical marketing manager
  • As the bridge between strategy and operations, is responsible for establishing annual objectives and for planning projects, initiatives, policies and/or program changes that are necessary to support the strategic goals established at higher levels
  • Manage the teams to generate sales opportunities for solutions to vertical and the enterprise
  • Manage the teams to develop strategic relationships and expand business within vertical GPO's, organzations and associations
  • Oversees market research, monitors competitive activity, and identifies customers needs
  • Selects, develops and evaluates a team to ensure the efficient operation of the function
  • Establish new and creative multi-channel marketing campaigns
  • Develop targeted campaigns to support the sales and account teams to deliver on annual revenue goals
  • Work closely to monitor campaign performance and optimize campaigns
  • Seek unique opportunities that build brand awareness in the marketplace
  • Write and edit engaging content for campaigns and collateral
Qualifications for vertical marketing manager
  • Success in developing professional technical communities and social ecosystems
  • Passion for working with solutions architects, product, and sales engineering along with channel partners to capture, harness and scale knowledge & collaboration
  • Bachelors Degree in a relevant field or equivalent experience required
  • 9 years of related marketing experience, experience managing at least 2 employees
  • Ability to travel up to 30% (valid driver's license and acceptable driving record necessary)
  • Work directly with our internal Business Intelligence team to determine and prioritize the content needed to support our marketing activities
3

Vertical Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of vertical marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for vertical marketing manager
  • Ensure all activities adhere to the defined budget
  • Identify areas of opportunity within industries in which MileIQ should become a household name
  • You'll discover and connect with industries as diverse as accounting, real estate and multi-level marketing to ensure MileIQ becomes their de facto standard in mileage tracking
  • Manage and improve our Accountants Program, growing it a minimum of 10x its current size by the end of 2016 - but you'll of course be aiming higher
  • Develop novel approaches to vertical engagement
  • Optimize
  • Manage MileIQ's industry-specific social media presence
  • Contribute to MileIQ's marketing messaging and positioning as part of the Acquisition and Growth team
  • MileIQ is a growing company so you will wear many hats
  • Improve IT fluency of reps by teaching Enterprise IT needs, trends and applications
Qualifications for vertical marketing manager
  • Ability to travel 30%-40% within APAC and occasional travel to the US
  • Other languages – Mandarin, Cantonese, Japanese – would be a bonus
  • Applying messaging and positioning to specific sales opportunities
  • Develop detailed account strategy plans for key target accounts
  • Support Global vertical marketing strategy
  • Contribute to market development (aka go-to-market) plans for AP region and countries
4

Vertical Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a vertical marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for vertical marketing manager
  • Coordinate with Demand Generation and Sales teams to translate programs and strategy into measurable pipeline and closed revenue
  • Conduct market research and competitive intelligence analyses
  • Involve key business development projects, expand business opportunities and applications on the current and new market
  • Develop annual Commercial Plan using input from Business Units and Sales to identify and define specific marketing tactics and commercial action plans to deliver annual growth objectives
  • Assist in the local implementation of new products into the respective vertical market globally
  • Developing, executing and managing ongoing demand generation, including seminars, webinars, tradeshows, on-site customer briefings, email campaigns, integrated online campaigns, partner enablement
  • Testing the status quo and investigating new marketing vehicles
  • Working with Product Marketing and CTO organization to develop vertical messaging and identifying content needs
  • Promotional strategy and tactics for vertical assets/content including email, landing page and registration copy
  • Managing the execution or overseeing the ongoing awareness and demand generation activities for the IVM and ISC plans, including seminars, webinars, tradeshows, on-site workshops, integrated online campaigns, partner enablement
Qualifications for vertical marketing manager
  • Applied and balanced experience in integrated marketing planning and tactics spanning direct, online, PR, events, social
  • Solid experience in integrated marketing and/or field marketing
  • Has track record of success in working with sales
  • Undergraduate degree, MBA a plus
  • Someone who is technically inclined or curious about technology
  • Tailoring corporate marketing programs to vertical pain points and messaging
5

Vertical Marketing Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of vertical marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for vertical marketing manager
  • Presenting, updating, optimizing, reporting and socializing the IVM/ISC plans
  • The ability to understand Value Added Resellers (VAR), Direct Market Resellers (DMR), Distribution, Service Providers, and Master Agents
  • Be the “Subject Matter Expert” to assist in the creation of training material needed for partner and sales support
  • Ability to think strategically and how marketing programs can scale to partners globally
  • Be the “Subject Matter Expert” on Best Practices for developing Marketing programs and campaigns
  • Provide tracking, measurement and reporting on the metrics of the channel programs and MDF spend
  • The ability to understand SDFC (Salesforce.com)
  • Reports on marketing projects’ progress and challenges to the Vertical Marketing Director
  • Measures the effectiveness of marketing efforts and recommends areas of improvement especially in digital marketing
  • Provides core messaging and key visuals to fuel the communications for products and new product launches
Qualifications for vertical marketing manager
  • Experience marketing to Healthcare or Life Sciences is a plus or marketing to Public Sector
  • Demonstrated copy writing skills (writing samples required)
  • Experienced in campaign management and creating strategy with a team – collaboration and negotiation skills
  • Ability to present and position marketing plans, status and results
  • Engaging team player with a positive attitude
  • An understanding of databases and competitive landscape a plus

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