Manager, Global Marketing Job Description

Manager, Global Marketing Job Description

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Manager, global marketing provides detailed direction on all marketing/messaging needs to guide development of seasonal campaigns, collateral, product marketing, content creation, advertising, and brand guidelines.

Manager, Global Marketing Duties & Responsibilities

To write an effective manager, global marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, global marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Work cross functionally with all MK teams, including Advertising, Retail, Wholesale, Social Media, E-Commerce, Creative Services, Visual Merchandising, Retail/Direct Marketing & CRM, Editorial, Production, Licensing, Public Relations and Global Partners, to develop campaigns that speak to both consumer and brand needs, strengthen brand loyalty and awareness
Creative problem solver with strategic thinking skills and ability to formulate conclusions
Excellent attention to detail, superior communication, and follow-up skills
Ability to interact successfully with diverse and international individuals at all levels
Highly organized with the ability to multi-task projects with prioritizing
Experience within specialty retail or luxury brand
Help develop the cross-business unit sports marketing activation strategy and plans
Design, build and maintain our social media presence across global social channels - Facebook, Twitter
Research and stay on the pulse of emerging trends and opportunities to enhance our marketing activities
Recommends strategy and tactics to senior management

Manager, Global Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Global Marketing

List any licenses or certifications required by the position: DBS, DBSO, DHR, PMP, CIPP, PMI, IAPP, SFMC, IFIC, CSC

Education for Manager, Global Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager, global marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Engineering, Communications, Business/Administration, Technical, Science, Education, Life Sciences

Skills for Manager, Global Marketing

Desired skills for manager, global marketing include:

Functions of product development
Packaging design
Payments industry – issuing and acquiring
Awareness of automation tools
Marketing campaigns
Marketing funnel
User lifecycle
Advertising
Competitive marketplace
Life science workflows and research

Desired experience for manager, global marketing includes:

Must be highly detail-oriented with un-prompted follow-through and ability to multi-task
Experience working on global digital programs and asset creation
Experience in the footwear and apparel sports industry desired
Initiates and leads appropriate cross-functional teams to deliver brand and business objectives
Communicates marketing activities with other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives
Interest in and experience leading digital channel, technology, creative, and media plans from strategy through execution

Manager, Global Marketing Examples

1

Manager, Global Marketing Job Description

Job Description Example
Our growing company is looking for a manager, global marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, global marketing
  • Assist in the creation of projects in the PMx system, along with the development and ongoing tracking of project scope, schedule, financials, resources, risks/issues & change requests, through a 90 day process
  • Serve as the first level of support for any PMx-related issues to resolve within Global Marketing Product Line, providing a more timely resolution of potential challenges
  • This position will report directly to the Global Marketing Product Line Owner (PLO) and indirect to the core PMx Project Office within Medical Devices
  • Support the tracking of regional program/project activities and spend and to provide status reports to the Project Office & executive IT and business leadership
  • Support global initiatives which span across regions in order to drive consistent use of the PMx toolset delivering more value to the business and visibility to stakeholders
  • Creation of a regular flow of content for external release and sales collateral capabilities presentations, case studies, newsletters, press releases, white papers, video content
  • Define, develop and deliver a global marketing technology vision and roadmap
  • Develop and execute strategies to achieve or exceed the business unit objectives for their specific product families worldwide
  • Develop and execute worldwide product positioning for key product lines, including claims/evidence generation, and global communication strategies
  • Effectively partner and collaborate with regional marketing leaders, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure development and execution of comprehensive marketing and product strategy
Qualifications for manager, global marketing
  • Proven experience in writing for an array of formats – media releases, web, long form copy, tweets, LinkedIn, etc
  • A “nose for news” – being able to identify newsworthy stories for amplification
  • Proactive and autonomous executor who can convert expressed needs into action
  • Able to cultivate strong working relationships and drive collaboration in a complex matrix environment
  • High level of initiative, energy and resourcefulness
  • Leads creation of campaign content and/or repurposes and adapts locally produced content to generate global appeal and adoption
2

Manager, Global Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, global marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, global marketing
  • Develop productive relationships with Romosuzumab (Romo) marketing teams to understand business objectives and work with Romo/Prolia BAI lead to develop work plans to answer key business questions through qualitative and quantitative market research
  • Analyze performance of site content and marketing channels, always seeking ways to improve
  • Accountability to uphold budget communicate that responsibility to others that may have decision making authority
  • Partner with program teams to develop communications strategies and material describing system/transformation benefits, impacts, training schedule
  • Analyzing and examining the present or current marketing and sales procedures and trends and looking for areas of the company that could be enhanced
  • Formulate productive, inventive and constructive documents on the services of the company
  • Coordinate with sales leadership and executive management to define support initiatives to Drive Sales
  • Responsible for global content creation, rolling out sales tools, and supporting prospect qualification
  • Works with the core team of the Insurance Practice and BCG Global marketing to devise, direct and execute a marketing strategy that develops client relationships and has a positive impact on BCG’s brand
  • Helps the Insurance PA leadership establish the Insurance marketing agenda, including content portfolio, media presence, SATT strategy/conference participation(BCG-branded or BCG-sponsored), and other client outreach programs
Qualifications for manager, global marketing
  • Must have 5+ years of related job experience
  • Must possess creative, analytical, communications and computer skills
  • 4+ of relevant marketing experience in medical device, clinical diagnostics and/or pharmaceutical industry with a consistent track-record of high performance and results
  • Experience working globally is preferred
  • Track record of achievement in delivering projects and influencing business outcomes
  • Strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results
3

Manager, Global Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, global marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, global marketing
  • Works with regional sales and marketing teams to align global platform plans in each region and define and track regional implementation/rollout plans
  • Provides real-time support to sales specialists in all regions, and act as an interface between sales and R&D, as appropriate, to assess technical issues or opportunities
  • Ensure presence and participation at high-priority conferences, meetings, and drive appropriate publications to support defined platform value propositions
  • Organizes and communicates technical and clinical data and publications as part of sales, marketing, PR and market development activities
  • Supports the Global Product Development System (GPDS) process as a core team member (CTM)
  • Effectively partners and collaborates with regional marketing leaders, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy
  • Develop the marcom strategy to support new products and global campaigns
  • Collaborate with regional and central marketing teams for input on the strategy and plan
  • Understand the customer journey and make content recommendations based on needs / goals
  • Drive creative projects with creative/production team and agencies
Qualifications for manager, global marketing
  • Ability to work cross functionally with different internal and external teams to complete projects
  • Deep understanding of Demand Generation strategy and tactics, including optimizing paid search, email marketing, lead nurturing, and website optimization
  • Some travel required (20% of time)
  • 10+ years of relevant digital marketing work experience with
  • Strong attention to detail and meticulous project management skills
  • Excellent project management and leadership
4

Manager, Global Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, global marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, global marketing
  • Serves as key stakeholder within formation of go-to-market licensing calendar
  • Maintain a working knowledge and be able to execute tactics through traditional and digital channels including
  • Leads and drives global visibility for Pall Industrials
  • Responsible for managing and enhancing Pall Industrial’s global visibility in targeted markets, segments and regions
  • Define and execute product strategy, multi-generational product or clinical roadmaps, development priorities, and release planning that meets or exceeds customer expectations
  • Develops a global sales and marketing plan that defines market development, marketing activities, promotional strategies, and related sales objectives
  • Understand end user behavior, technology trends, and competitive dynamics
  • Perform or guide deep user-level analysis to understand key issues, areas of unmet needs and potential solutions
  • Champion and present new opportunities to management for consideration
  • Translate customer and market insights into specific user needs and product requirements
Qualifications for manager, global marketing
  • Proficient with a varied set of software and editing tools (including HTML, XML, basic to intermediate Excel, and image editing software)
  • Ability to use hard data and metrics to measure the performance of online efforts, determine improvements and innovations, and to support project requests from partner teams
  • Develop strategic business plans to support market share objectives implementation of complex marketing/sales tools
  • University degree with demonstrated high academic achievement required, MBA a plus
  • Experience at BCG or similar management consulting environment a plus
  • Marketing or media experience required
5

Manager, Global Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, global marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, global marketing
  • Ensure alignment of direct reports' annual performance objectives and support individual development plans
  • Set strategic direction for the business and works with the team to formulate actionable, comprehensive business plans (e.g., integrated marketing business plans, product portfolio and commercialization plans, technology roadmaps, market development plans, ) to achieve franchise business objectives
  • Developing loyalty program and managing customer segmentation, retention, and email optimization strategy
  • Optimizing comprehensive email, SMS and other direct marketing strategies that support the achievement of global business and marketing results
  • Engaging with cross-functional teams to implement CRM programs, develop programs to capture required information at key points in the customer life cycle and aligns with strategic vision
  • Tracking and analyzing campaign metrics and tying budget, plans and programs to the achievement of agreed upon objectives
  • Developing A/B and multi-variate testing strategies to increase customer acquisition and grow engagement
  • Partnering with teams across the organization and continents to effectively craft messaging, offers and creative that drive engagement, customer acquisition and retention
  • Define customer persona and develop marketing programs that resonates to each persona target
  • Developing trigger-based nurture program strategy for each defined persona
Qualifications for manager, global marketing
  • Lead & drive awareness, demand, and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners
  • Provide market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions
  • Develop value propositions based on customer needs / challenges and market opportunities, and understand entitlement per industry segment and application
  • Provide market intelligence and crucial inputs to the product leadership for product development and platform strategies
  • Support 3-year Growth Playbook & annual operating plan with a sound business strategy
  • Technically competent with expert knowledge in energy markets

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