Global Marketing Manager Job Description

Global Marketing Manager Job Description

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Global marketing manager provides recommendations to Head of Marketing on potential markets and new opportunities for program and brand marketing plans.

Global Marketing Manager Duties & Responsibilities

To write an effective global marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included global marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Assists in the development of global brand strategies and making recommendations (including marketing and financial objectives, strategies and tactics that are consistent with the LAB SERIES and Men’s Skincare group goals) for the LAB SERIES Core product line
Prepares all paperwork (feasibilities, ) to initiate new projects and develop support elements
Supports cross-functional efforts such as site localization, regionalized messaging, demand generation, email marketing, product marketing and more
Works with internal marketing and regional sales teams to drive prioritized growth programs
Develops marketing materials for country specific marketing and sales penetration
Maintains sales enablement communication and support tools for regional sales teams
Act as coordination hub between Marketing and the rest of the organization
Develop Global Set/ Promotional Programs (Winter Skincare Sets, Mother’s Day Sets, Skincare Giveaway Promotion, and Breast Cancer Awareness Program) that are relevant to brand strategy while meeting all markets’ needs
Utilize strategic thinking, creativity, and innovation in planning and building strong programs through close collaboration with global partners and cross-functional teams
Contribute to the strategic development and execution of the Holiday Set and promotional programs, Earth Month so that the programs drive recruitment of new customers and rewards existing customers plus has captivating storytelling and animation

Global Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Global Marketing Manager

List any licenses or certifications required by the position: DBS, DBSO, DHR, PMP, CIPP, PMI, IAPP, SFMC, IFIC, CSC

Education for Global Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the global marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Engineering, Communications, Business/Administration, Technical, Science, Education, Life Sciences

Skills for Global Marketing Manager

Desired skills for global marketing manager include:

Financial models
PPC
SEO
Industry practices for promoting and selling similar products
Marketing automation
Operating plans
Molecular IVD products and markets
MS Office applications
Marketing communication
Value proposition and marketing program development and execution

Desired experience for global marketing manager includes:

Prepare and execute all necessary paperwork for promotional program execution including Fact Sheets, Business Unit Notes, CPMS, Merchandising / Creative program Notes and program postings on the IMW
Develop Creative Turnover Brief and communicate Set and Promo program synopses with internal departments, cross-functional teams, and Regions
Work closely with Global Education to ensure promotional programs and have flawless execution in store
Develop marketing launch plans for key product launches, define objectives/strategy and outline key elements including collateral, social, email, PR, retail pop-ups, videos
Partner with Business Unit marketing teams to drive overall execution of launch plans and support market activation
Manage proper flow and clarity of communication to ensure global guidelines are fully understood and country feedback / insights are taken into consideration

Global Marketing Manager Examples

1

Global Marketing Manager Job Description

Job Description Example
Our company is hiring for a global marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for global marketing manager
  • Conduct competitive analysis and market research for the following aspects of the new product development process
  • Manage a medium-scale data federation service
  • Partner closely with business partners managing the enterprise warehouse and marketing data federation and manage a confederation of data sets supporting the custom data template production, research assistant, and interactive data visualization product services
  • Develop and maintain collaborative relationships with global marketing clients to foster teamwork and partnerships, serving as a Research Consultant and data Subject Matter Expert
  • Build successful work group that integrates well with clients
  • Supervises/manages exempt staff
  • Contribute to the planning and management of events, including Comic Con, global and pan-regional press junkets, set visits, premieres, special events
  • Liaise with multiple teams at all levels across the company and within the industry
  • Provides pre/post-sale marketing support to distributors, OEMs and resellers
  • Drive the overall strategic direction with international territories by title
Qualifications for global marketing manager
  • 7+ years job related experience in the financial services industry or in either the consulting, research, or data services industries working with financial services client
  • 3+ years of supervisory/management experience within a corporate environment, with a focus on staff development, team building, client collaboration, and employee engagement
  • Solid knowledge of mutual fund market, including investment vehicles and industry regulations, and research methodologies
  • Advanced database (SQL, Access) Skills
  • Proficient in communicating both orally and in writing to establish and maintain business relationships
  • Ability to display a professional image and executive temperament
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Global Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of global marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for global marketing manager
  • Participate in the development of and execute marketing and product strategies to achieve or exceed the business unit objectives ofinnovationand growthfor the Market Segment portfolio
  • Develops a global sales and marketing plan (SMAP) that defines market development, marketing activities, promotional strategies, and related sales objectives
  • Develops thorough competitive intelligence and market analysis in support of competitive strategies
  • Support the Global Product Development System (GPDS) process as a core team member (CTM) and is accountable for completion of respective marketing deliverables, if assigned
  • Responsible for implementing and maintaining the effectiveness of the quality system by understanding and adhering to the Code of Business Conduct, Operating Guidelines and PDMA guidelines
  • Responsible for departmental personnel hiring, training, performance management and daily departmental operations
  • Develops and articulates effective convention marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (therapeutic area/product/indication/channel)
  • Demonstrates ability to segment a market, select optimal target audiences and position efforts effectively for the target segment
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of tactics
  • Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines)
Qualifications for global marketing manager
  • Communicates and coordinates with CSO team for program management, budget management, after-action reviews, and business planning processes
  • Engages with internal & external partners to build best-in-class thought leadership and capabilities
  • Be constantly on the forefront of the very latest social media trends and developments while leveraging our existing partnerships with Facebook, Twitter, LinkedIn, , in order to gain access to the latest Beta functionality as a way of maintaining our competitive advantage
  • Seeks improved measures for tracking performance, leveraging internally accepted metrics externally emerging leading thinking
  • Consumer packaged goods – global products company experience preferred
  • Digital marketing – web, mobile, social delivery of globalized and localized content and functional experience
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Global Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of global marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global marketing manager
  • Translates marketing objectives into a creative concept for a new campaign to launch a new product and/or to sustain market attention for a product
  • Assists in content updates for Fluke internet and Fluke websites
  • Composes content, manages media and website look and feel either directly or using vendors
  • Builds strong relationships with ID and USD teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
  • Meticulously plan and budget for events event upfront, providing regular updates to local stakeholders, detailed briefs to attendees and team members and management
  • Have a good understanding of Account Based Marketing and how events can support the sales effort in this model
  • Curate engaging and industry relevant keynote speeches and panel sessions for our industry thought leaders
  • Own internal communications of events, ensure our global team are fully informed of global events and the opportunities they present
  • Manage events on the ground, you must be able to work from a strategic perspective but also roll up your sleeves and muck in on the ground
  • Collate, analyze and communicate key marketing event metrics in a timely fashion
Qualifications for global marketing manager
  • Capable of prioritizing and completing multiple projects with deadlines and budget constraints
  • Ability to influence across and up the organization to effectively negotiate and persuade others
  • Flexibility to travel globally to regions and customer sites at least 30% of the time
  • Working knowledge of web analytics HTML, CSS, and JavaScript development and constraints
  • Levels/grades within the organization and outside of the organization
  • Demonstrated ability to work collaboratively with cross-functional internal departments external vendors
4

Global Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of global marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for global marketing manager
  • Lead the execution of the marketing communication campaigns and collection and measurement of leads in Market
  • To plan and deliver marketing communication campaigns via various digital and traditional channels to increase brand awareness, consideration, and create demand via generating leads and opportunities for Pall Industrial products and services
  • Coordinate and communicate the program regularly with regional and central marketing teams
  • Drive post-mortem and feedback reviews on product launches and programs with marketing peers
  • Participate in the development and execution of marketing and product strategies to achieve or exceed the business unit objectives of innovation and growth for the Platform portfolio
  • Support the Global Product Development System (GPDS) process as a core team member
  • Develop a global marketing and related launch plan for the assigned product platform that defines "how to win,” including market development, marketing communications, channel and pricing strategies, promotional strategies, and customer-facing associate training
  • Utilize and activate principles of segmentation, targeting and value proposition development
  • Effectively partner with Commercial Development, regional and segment marketing and other functions to execute the Marketing Plan in line with business performance, vision, strategy and goals
  • Provide adequate and appropriate training and direction to Commercial Development, regional marketing and sales
Qualifications for global marketing manager
  • Ability to get up-to-speed quickly, meet deadlines and strive for continuous improvement
  • Creative individual
  • May be required to travel internationally
  • Bachelor’s degree in Marketing, Communications, Journalism or Business required
  • 6-8 years’ experience designing and implementing successful B2B, SMB demand generation campaigns for the banking or industry with a strong drive making recommendations and taking decisions to meet business objectives
  • Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent work experience
5

Global Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of global marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for global marketing manager
  • Participate in cross-functional development teams in the conception, design and development of new versions of embedded software, software tools and/or hardware
  • Work with regional downstream marketing teams to create training and product launch materials
  • Formulate and execute strategic digital marketing programs in the Americas and APAC
  • Manage the lifecycle of our digital marketing programs, including developing the strategy, determining appropriate marketing mix, building the landing pages, writing ad copy, performing A/B and multi-variant testing, and reporting on results
  • Oversee the creation of new digital offers by identifying the content gaps, writing creative briefs, and collaborating with internal teams and/or external agencies in the development
  • Improve the targeting of our digital programs based on buyer persona, segment-specific attributes, buying behavior
  • Expand and evolve our digital effort by researching new types of digital activities to pilot, present recommendations to team, and manage pilot program from concept to completion
  • Ensure reporting accuracy by managing SFDC campaign creation and search engine pixel tags to ensure end-to-end closed loop
  • Regularly perform in-depth analytics and continuously optimize digital programs
  • Manage all translations and partner with regional teams in the review process
Qualifications for global marketing manager
  • 4+ years experience, with 2+ years marketing experience in non-US markets
  • Experience managing translation and/or localization agencies
  • Knowledge and passion for Insurance is a must
  • Bachelor's in Marketing, Business and or Engineering or related discipline
  • Minimum 5 years of experience in product development with marketing expertise with a strong consumer focus of which 2 years experience is needed in areas of brand and project management
  • Knowledge of Presentation Software such as Prezi

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