Director, Global Marketing Job Description

Director, Global Marketing Job Description

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Director, global marketing provides strategic guidance and collaborate with marketing teams (Marketing Communications, Experiential, Creative, Content, Channel, and International Marketing teams) on development and execution of Marketing Plans while diligently adhering to Bluebeam’s strategic planning process.

Director, Global Marketing Duties & Responsibilities

To write an effective director, global marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, global marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Spearhead brainstorming and development of all approved initiatives for projects under responsibility through strong partnerships with support and partner groups (such as Creative, Product Development, North America Marketing, Digital, PR, Operations, Education, Sales .) and ensure timely launches of marketing initiatives within budget and COGS targets
Coordinate across departments to build inspirational and informational content and manage the calendar to disseminate the content across social, digital, print
Collect and analyze sell-through trends, category shifts, COG changes, and recommend shifts in programs as needed
Develops and presents to senior management the marketing programs and product launch strategies for assigned categories that include long-term category objectives
Prepares and/or oversees the preparation of materials for presentation of marketing plans, Sales Meetings, Regional Roundtables
Establish an effective and clearly understood working model between marketing and the strategic partnerships organization
Develop relationships with marketing partners at selected established and start-up tech companies (e.g., Google, Samsung, Linkedin, Square)
Create and actively manage a model to track and support tech partner relationships – from relationship building to opportunity evaluation, strategic planning and ultimately, execution – in order to pull in relevant marketing and communications teams and agencies with appropriate lead times
Construct cross-functional marketing and agency teams to develop and deliver on content and marketing programs
Develop a repeatable measurement approach for evaluating the marketing components of our strategic partnerships, identifying areas of success and improvement opportunities

Director, Global Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Director, Global Marketing

List any licenses or certifications required by the position: ABM, PMP, CPA

Education for Director, Global Marketing

Typically a job would require a certain level of education.

Employers hiring for the director, global marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Science, Engineering, Business/Administration, Communications, Graduate, Education, Technical

Skills for Director, Global Marketing

Desired skills for director, global marketing include:

Marketing principles
Excel
MS Office: Word
PowerPoint
Effectiveness of promotional tactics
Clinical development and regulatory affairs processes
Professional promotion and the sales process
Applicable regulations and standards affecting Pharmaceutical Products
Industry information sources
Marketing concepts within strategic planning process

Desired experience for director, global marketing includes:

Demonstrates ownership of programs
5+ years leading teams through a strategic creative process managing a senior marketing staff
8+ Years Global Beauty Marketing Experience with a minimum of 3+ years in fragrance
Experience with a licensor and/or designer a plus
Team player with the ability develop and mentor direct reports
Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs

Director, Global Marketing Examples

1

Director, Global Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of director, global marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, global marketing
  • Develops 360° support strategies, briefs partner groups, and manages development of all support elements related to programs
  • Supervises the preparation of bi-annual creative briefs to internal creative team
  • Coordinates the effort to keep an archive of all relevant competitive collateral by region
  • Liaises with creative team and regional heads to ensure market relevancy of collateral materials
  • Drive development and execution of an integrated pull-push strategy
  • Partner closely with all regions– ensuring brand has a close global-regional relationship
  • Lead content/video/creative asset development side by side with Creative with a global lens
  • Lead Marketing Operations for the Americas Region
  • Lead Americas Marketing Operations team to plan, manage, and execute $100M in annual regional marketing spend
  • Strategic Projects (sampling strategy, eventing strategy, online promotional strategy)
Qualifications for director, global marketing
  • Proficiency in Adobe Illustrator, Adobe Photoshop and InDesign are preferred
  • Experience translating complex topics into clear messaging / storytelling
  • Strong writing skills for both internal and external communications
  • Strategic thinking with a passion for innovation and trying / testing new things
  • End-to-End” project management experience from insight to execution that demonstrates strong results-orientation
  • Ability to persuade and gain support across a variety of internal and external stakeholders
2

Director, Global Marketing Job Description

Job Description Example
Our company is hiring for a director, global marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, global marketing
  • Identify actionable consumer insights via research programs
  • Lead projects within cross-functional and/or cross-regional marketing team that may include representation from Marketing, Product, Sales, Corporate Relations, Corporate Events, Market Research and external agencies
  • Represent marketing team in client facing presentations and providing ongoing marketing consultation as appropriate when unique, product-specific expertise is needed
  • Develop quantitative models to measure performance, including ROI, of specific initiatives and of overall marketing program
  • Build and maintain relationships with Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of marketing strategies
  • Manage budget and ensure on-plan delivery of costs and demonstrate an understanding of key P&L leverage points
  • Manage and oversee the team to develop and execute the global marketing strategy for DKNY to ensure one global message across all marketing activities
  • Partner with divisions (Retail, Wholesale, eCommerce/Digital, Design, Accessories and Licensing) to develop strategic plans and programs, specific to the needs of the Commercial businesses, consistent with the brand philosophy which increase brand awareness and visibility that supports a ROI through sales
  • Formulate global marketing ideas and bridge brand connections for seasonal strategies that enhance the brand message
  • Manages and is responsible for the performance of Direct Report including on-time performance and accuracy of projects
Qualifications for director, global marketing
  • Entertainment industry experience, ideally in film, music or home entertainment
  • Demonstrated track record of implementing marketing strategies based on business objectives and managing marketing programs that delivered measurable business results
  • Experience managing external advertising and marketing communications agency partners
  • Excellent analytical skills and the ability to develop quantitative models
  • A demonstrated understanding of financial indicators to measure business performance including ROI and an ability to summarize business and financial data in a useful manner for planning and decision making
  • Ideally MBA from top-tier business school, with a proven strong academic record , but open to greater industry experience
3

Director, Global Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a director, global marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, global marketing
  • Identify key metrics that align with the gMG strategic initiatives and work with the Business Ops and Analytics teams to develop reporting and follow-through
  • Collaborate with other members of the global Neurology marketing team to ensure coordinated execution across marketing roles and responsibilities
  • Coordinate with PNH & aHUS global marketing colleagues to ensure alignment across the Soliris franchise
  • Individual contributor role working in collaboration with the Director Capabilities & Analytics and the Sr
  • Potential to manage onshore and offshore resources, external consultants
  • Develop detailed and practical campaign plans inclusive of actions and activities at each campaign stage, associated timelines, and budgets
  • Support and monitor stakeholder management and engagement across individual campaigns and overarching annual campaign plan ensuring efficiency and streamlined communication
  • Develop standardized templates and stakeholder briefing documents
  • Work with Campaign Services team to identify and specify required resources for each campaign, across research, creative, and channels
  • Create and maintain project controls such as status reports, issues and risk logs, change registers
Qualifications for director, global marketing
  • Ability to motivate, inspire, and lead teams with a high degree of independence & success and ability to work on several things at once against tight deadlines
  • Develop and own work-back schedules to ensure operational efficiencies and to manage escalation paths
  • Data driven mindset – consistent use of existing customer and market data coupled with whitespace analysis to design and execute plans that meet business requirements
  • Successful management of virtual, cross-geography, cross-cultural teams
  • Undergraduate degree from a top university with strong academic credentials
  • Deep understanding of digital advertising
4

Director, Global Marketing Job Description

Job Description Example
Our growing company is looking for a director, global marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, global marketing
  • Identifies and detects indicators of potential problems and opportunities within a market
  • Understand key global markets and interpret consumer and market needs as they relate to all brand communications
  • Lead innovation in the use of consumer and market data to maximize growth of the brand and build market share through strategic and innovative marketing programs
  • Champion new methods of customer interaction including non-traditional (face to face) marketing channels
  • Interpret complex technology innovations and translate into bold, compelling and distinctive content appropriate to target audiences and channels (media, digital, social, keynotes, video and more)
  • Develop sales tools, playbooks and training materials to drive sales and alliances partner enablement (SAP, Microsoft, Oracle)
  • Support social media strategy through value-added industry/functional content creation and by communicating with leading industry bloggers and other influencers
  • Help support sales training and participate in sales calls to ensure field effectiveness in positioning and selling
  • Be prepared to manage a virtual team located in multiple time zones across the world
  • Market research, segmentation and sizing, competitive intelligence, identifying "burning platforms" and HCC sales arguments? and value
Qualifications for director, global marketing
  • Business and financial modeling (budgeting, forecasting)
  • Experience of minimum 3 years in animal health or production, or agricultural industry
  • Experience in marketing services
  • Other languages (Spanish, German, French or Portuguese) are a plus
  • Bachelor Degree and 8-10+ years of sales, product/brand management, and/or strategic marketing, commercial / business development with product launch experience in pharmaceutical or biopharmaceutical industry
  • Demonstrated marketing/customer/commercial orientation and skillset
5

Director, Global Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of director, global marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, global marketing
  • Develop the plan and lead the execution of our marketing strategy
  • Lead activities for industry summits
  • Develop ROI models for marketing/sales activities
  • Work closely with sales to ensure marketing/sales alignment
  • Develop and prepare press releases
  • Work closely with Product Management and R&D to assess market and branding on upcoming
  • Function as the commercial representative on multiple Compound development teams (CDT) and accountable for critical foundational elements and must take a proactive role on the compound development team (CDT) in shaping the development strategy
  • Accountable for representing regional, market access, pricing, medical affairs and customer insights at the CDT
  • Proactively partners across all regions to incorporate J&J Value Excellence, as appropriate, into all aspects of the global and regional commercial strategies
  • Accountable for delivering evidence-based, future market-oriented Target Product Profiles (TPPs), and ensuring commercial insights and future market dynamics are embedded in the aspirational profiles and the supporting development strategies
Qualifications for director, global marketing
  • Ability to work without ego as a member of a global brand leadership team
  • Demonstrated ability to work in a matrixed organization, develop exceptional working relationships and have an impact by motivating and influencing others – including direct reports, global colleagues, and cross-functional colleagues
  • Proven record of reaching end customers through marketing materials (healthcare experience a plus)
  • Proven ability to influence and inspire professionals with diverse backgrounds and areas of focus
  • Ability to routinely operate in an environment with a moderate to high degree of ambiguity
  • Global experience should include proven strategic skills the ability to translate strategy into actionable plans

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