Global Marketing Director Job Description

Global Marketing Director Job Description

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Global marketing director provides framework for storytelling of key concepts, products, or technologies- both internal (Markets/ and trade) and external.

Global Marketing Director Duties & Responsibilities

To write an effective global marketing director job description, begin by listing detailed duties, responsibilities and expectations. We have included global marketing director job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with Regional teams to identify market opportunities, trends, and shifts
Lead the innovation efforts in sourcing new components, themes, which create a real sense of “must have.”
Seek ways of enhancing promotions – looks for ways of reinventing the mailer, co-op print, in-store
Develops category 360° support strategy with Executive Director, briefs partner groups, and manages development of all support elements
Manage the workflows of the team to ensure projects are completed on time
Develop and present annual strategies and programs at the Global Stewardship Forum, regional roundtable meetings
Establishes and drives the overall strategic creative vision, quality, and consistency for the Volcom Women’s division
Responsible for aligning the brand voice and aesthetic across the different functions (trade, e-comm, digital, media, pr, ) and ensuring that there is creative content to constantly sustain trade and e-comm while aligning with the bigger/more broad reaching product and brand campaigns
Supports developing Global Marketing calendars and support programs
Responsible for overseeing preparation of all communication

Global Marketing Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Global Marketing Director

List any licenses or certifications required by the position: ABM, PMP, CPA

Education for Global Marketing Director

Typically a job would require a certain level of education.

Employers hiring for the global marketing director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Science, Engineering, Business/Administration, Communications, Graduate, Education, Technical

Skills for Global Marketing Director

Desired skills for global marketing director include:

Science and applications related to the water analysis industry helpful
Category’s key markets
Graphic design principles
Emerging biomarkers and technologies
IVD products and markets
BSC and competitor products along with an understanding of society guidelines
Breast cancers
Clinical indications and reimbursement matters
Companion animal market is desirable
Developing / implementing successful and creative marketing campaigns

Desired experience for global marketing director includes:

Is the expert and key point person for Clinique segment performance (shipments, sell-through, cost of goods, SKU count, pricing, and new product forecasts) the competition
Prepares and presents marketing plans to Regions and affiliates, such as Sales Meetings, Regional Roundtables
Demonstrates ownership of programs, embracing strategic vision excellence in execution
Responsible for the conception and development of innovative and trendsetting marketing strategies, programs and product concepts that reinforce Brand equity and drive business globally in all Bb
Direct and analyze sell-through trends, category shifts, COG changes, and recommend shifts in programs as needed
8-12 years of experience in product marketing, Marcom, and/or related position, demonstrating progressively increasing responsibilities

Global Marketing Director Examples

1

Global Marketing Director Job Description

Job Description Example
Our company is growing rapidly and is hiring for a global marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global marketing director
  • Manage budgets and ensure on-plan delivery
  • Strategizing, pitching and securing co-marketing campaigns and integrating Fox Home Entertainment content into paid advertising campaigns with brands around the world
  • Oversight of creative execution of co-marketing campaigns, including partner management, oversight of internal team members managing execution, and collaboration with other Fox Home Entertainment marketing, creative and functional groups
  • Direct liaison and business partner with Fox’s Domestic and International Theatrical Partnerships teams
  • Partnering with Fox’s Territory leads, to approve and drive country-specific partnerships
  • Oversight of relationship with Brand Marketing, Corporate Communications and other Fox Home Entertainment functional groups
  • Direct responsibility for overseeing and leveraging retained agency resources assigned to deliver partnerships on specific titles
  • Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising
  • Develops and presents to sr
  • Leads all cross functional Groups (Product Development
Qualifications for global marketing director
  • Extensive Excel experience (SQL a plus)
  • A Bachelor’s degree is required, an MBA degree is a plus
  • 10 – 15+ years of experience in marketing with experience managing critical partner relationships and building co-marketing programs (within the technology sector a plus)
  • B2B marketing and business development expertise with a client-focused mindset
  • Domain knowledge and experience in both traditional and digital marketing disciplines
  • Experience in managing external marketing agencies (from media to creative)
2

Global Marketing Director Job Description

Job Description Example
Our company is growing rapidly and is looking for a global marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global marketing director
  • Flash Events
  • You-Time Services (partner-led with Global Education)
  • Be able to think outside the box and utilize strategic thinking, creativity, and innovation in the planning and building of captivating storytelling and experiences at counter through close collaboration with global partners and cross-functional teams
  • Develop creative briefs and communicate with internal departments, cross-functional teams, and Regions
  • Oversee necessary paperwork for program execution including Program Fact Sheets, Cost of Goods calculations, Design Direction / Turnover, Design Validation Forms, Creative Briefs, Job Starts and IMW program postings
  • Oversees the fragrance marketing calendars for the US, International and Travel Retailing
  • Develops promotional and launch bulletins for global marketing website as the primary communication vehicle for all international markets
  • Prepares and presents all programs to worldwide affiliates at annual meetings retail partners as needed
  • Participate in the development and drive the implementation of annual marketing plan based on marketing objectives and strategies
  • Drive the execution of all aspects of integrated marketing plan, including advertising development and media placement, promotions, events marketing communications, sponsorships/partnerships, online marketing, sales support
Qualifications for global marketing director
  • Experience developing promotions and/or marketing partnerships
  • Strong understanding of how brands and entertainment work together
  • Thrives in entrepreneurial environments
  • Must have diplomatic sensibilities and comfortable working with various personality types
  • Position requires strong leadership and project management skills
  • 10+ years of related Global Marketing experience
3

Global Marketing Director Job Description

Job Description Example
Our growing company is looking to fill the role of global marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global marketing director
  • Independently manage day-to-day partner activation process, including campaign development, media planning, creative approvals, grass-roots program planning and event coordination
  • Work with Global and Domestic (U.S. ) regional marketing and sales teams to ensure effective training, development and presentation of inspiring content for sales meetings, QBRs, conferences, events, trade shows, webinars, ongoing communication
  • Develop, articulate and advocate for the global strategy for SYNVISC and the Osteoarthritis Franchise from a patient perspective
  • Channel the “voice of our customers” in to the organization as drivers of our decisions and execution
  • Provide commercial leadership to drive the ongoing development of SYNVISC and other assets to achieve long-term goals
  • Provide direction, management and coaching for team members and support their ongoing professional development
  • Drive the development of comprehensive strategic initiatives to support the acceleration of the gMG (1st expected Neurology indication) and NMOSD (2nd expected Neurology indication) businesses across the globe
  • Support launch of the refractory gMG indication, including development and roll out of comprehensive launch plans by market
  • Support continued development for the NMOSD indication
  • Together with the team, help generate the Global Neurology Situational Assessment and Strategic Plans for gMG and NMOSD
Qualifications for global marketing director
  • Orientation with partner joint marketing agreements, developing give/gets for various campaigns/partners, evidence marketing, marketing communications, PR campaigns
  • Outstanding interpersonal skills, organized, decisive, detail & action-oriented, innovative and be able to motivate, inspire, and lead teams with a high degree of independence & success
  • BA and minimum 8+ years of marketing experience expected
  • Excellent negotiation skills to resolve conflict, remain calm under pressure, and influence across all levels without direct authority
  • Prior experience managing vendors and budget
  • Travel required (15-20% time)
4

Global Marketing Director Job Description

Job Description Example
Our innovative and growing company is hiring for a global marketing director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for global marketing director
  • Work with finance and legal or others during any necessary campaign contractual stages, drawing up necessary Statements Of Work, or addressing legal and trademarking coordination, invoicing, vendor issues, and ensure due diligence and issues are addressed swiftly
  • Assist VP with other projects as needed
  • Lead the creation and formulation of the Instruments Platform 3 years and annual strategy
  • Manage an innovative portfolio of category leading brands like PROTAPER and WAVE ONE
  • Drive global launch of new products and manage the portfolio lifecycle
  • Drive insights collection and development of innovative solutions for new products and services offerings
  • Lead, develop and coach a high performing global product management team of 6 associates
  • Lead the strategic development of the Origins and Dr
  • Develop and align relationships with internal and external parties through regular communication to identify and develop proactive reactive marketing plans
  • Effective cross-functional leader with proven ability to create brand plans that generate both revenue and operating income
Qualifications for global marketing director
  • Effectively orchestrate work across internal teams and external partners including agencies
  • Experience in marketing of orphan drugs and/or Enzyme Replacement Therapy (ERT) products is desirable
  • Prior sales and/or sales management experience a definite asset
  • Exceptional computer skills (MS Project, Excel, PowerPoint ) and familiarity with managing project management programs
  • A degree in marketing, science, agricultural or technology
  • Minimum of 5 years experience working closely with technology partners, internal or external to previous role
5

Global Marketing Director Job Description

Job Description Example
Our growing company is looking to fill the role of global marketing director. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for global marketing director
  • Analyzes the Company's marketing spend to ensure that marketing effectiveness is improved and tracked
  • Collaborate with other marketing managers to identify which marketing processes need to be optimized and potentially outsourced
  • NASCAR Program Management
  • Partner with Brand Editor/Copy, Product Development and ELC Legal Teams on claims strategies on ongoing basis
  • Work on go-to-market planning alongside consumer marketing
  • Positon SCIEX to win against competitors from a strategic standpoint, both from a corporate level and at a market segment and regional level
  • Own and develop high level messaging and identity for SCIEX CE business and ensure alignment with the corporate brand hierarchy
  • Partner with SCIEX corporate marketing to ensure consistency in messaging and identity, for leveraging resources for growth
  • Performing analysis to identify value creating opportunities, creating business cases and developing the requirements to implement the strategy
  • Manage regional internal resources – Marcom generalists - creative, tradeshow, and demand gen resources - to execute the strategies and initiatives that are critical to growing the business
Qualifications for global marketing director
  • Leadership orientation – a calling to lead our organization and our people to achieve what our customers and our business need of us
  • High degree of integrity and professionalism and a repertoire of interpersonal and communication skills
  • A clear passion for our patients and for improving the journey of a patient who suffers from OAK
  • Helpful to have experience working in both “global” organizations Affiliate
  • Strong communication skills, in person and through various media, that support the leader in establishing credibility across all levels of the organization globally effective working relationships externally
  • Strong interpersonal skills, team leadership and ability to work on various teams

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