Events Marketing Manager Job Description
Events marketing manager
provides the marketing team with CRM, Google Analytics, and/or website data to support customer insights, competitive intelligence, market trends, and business performance.
Events Marketing Manager Duties & Responsibilities
To write an effective events marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included events marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborate across marketing, and sales teams to plan and coordinate event plans to achieve new sales and product/solution renewal efforts
Manage events to meet K-12 GTM objectives
Manage and evaluate 3rd party events calendar together with K-12 marketing and sales leadership teams
Coordinate and manage pre and post-event communications plans together with K-12 the demand generation marketing teams
Provide comprehensive event results reporting and measurement
Deliver with impact to agreed budget
A passion for the nightlife and entertainment industry, electronic dance music and all things Las Vegas
A passion for wanting to have fun at work – both at the office and within the nightclubs
A passion for innovation, creativity and out-of-box thinking
Ability to write creatively for different consumer facing audiences and think critically about what appeals most to each while maintaining brand standards for voice and persona
Events Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Events Marketing Manager
List any licenses or certifications required by the position: CMP, PMP, CFA, CSEP
Education for Events Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the events marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, MBA, Management, Public Relations, Communication, Business/Administration, Project Management
Skills for Events Marketing Manager
Desired skills for events marketing manager include:
Excel
TV/entertainment landscape and streaming platform
Customer analytics and ability to convert data into meaningful insight
Excel and Google Analytics
Marketo and NetSuite
Power Point
Salesforce CRM software and Wrike project management software
Word and cloud-sharing programs
Current promotional item inventory and allocate items efficiently to locations as needed
Fashion trends
Desired experience for events marketing manager includes:
Minimum of 5 years marketing and/or advertising experience both in print and web
Minimum of 2 years experience implementing large events
Strategic leader – comfortable taking initiative
Able to work under pressure, responding postively and flexibly to short notice changes and obstacles
Solid strategic project management experience and organizational skills including the ability to set and drive requirements across multiple functional areas for large scale industry events
Ability to tell a connected and inspiring story through thought leaders, industry experts and business executives across an event
Events Marketing Manager Examples
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Events Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of events marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for events marketing manager
- Build and maintain NG event website and video platform
- Elevate online presence and engagement with NG events content
- Provide business intelligence to inform decisions
- Assist with licensee needs, oversee collateral approvals for brand consistency, process mailing list requests, and manage ad hoc projects as assigned
- Support business growth and global marketing strategy
- Monitor expenditures and maintain fiscal information
- Immaculate organisational skills
- Track allocated A&P budgets to optimise A&P spend and ensure no over-run, proactively identify budget issues & recommend solutions
- Plan and execute the annual internal Leadership Offsite for top 150 company leaders
- Collaborate with talent group to ideate and execute ongoing agency events (6 – 12 per year) including happy hours, desk drops, and themed celebrations
Qualifications for events marketing manager
- Knowledge of total marketing mix including program management, marketing communications, events marketing, content marketing, digital channels, program logistics
- Proficient experience with Adobe Creative Suite and production of creative graphics for marketing materials
- Experience with Microsoft Suite cloud-based services such as Google Drive, Dropbox
- Experience with or knowledge of basic HTML coding a plus
- Knowledge and understanding of TechCrunch, CrunchBase and Engadget editorial content and audience
- Develop and execute promotional campaigns for events, leveraging all aspects of the marketing mix (direct marketing, advertising, e-marketing, event website management, social media, telemarketing and PR), through to campaign response analysis and evaluation
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Events Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for an events marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for events marketing manager
- Show contribution in significant increase of store share for every product category
- Ability to provide deeper understanding of the market, through store and channel analysis and recommend strategic implementation upon the analysis
- Cross function coordination between Business Units, Sales and Marketing
- Engage and manage external vendors to ensure results / KPI are delivered
- Strategic and effective thinking process is required to balance business units and sales priorities amongst the all categories
- Lead the design and execution of Marketing-wide event planning – recognition events, quarterly town halls, volunteer day, and leadership meetings – including being directly responsible for identifying opportunities for process improvements, championing the improvements through the approval process and implementing them on a consistent basis
- Lead the online management and communications of the Marketing internal intranet site - including content development, updates and identification of opportunities to increase engagement
- Business administration management – ad hoc assignments from COS office including survey management and facilities/ floorplan management
- Development and management of philanthropic relationships and initiatives for Card Marketing
- Liaison with unions and contracting agencies managing trade shows and booth builds
Qualifications for events marketing manager
- Basic knowledge in graphics arts software (Adobe, Wordpress) and HTML for website applications or willingness to learn
- Proven ability to create and manage timelines
- Ability to prioritize and juggle multiple tasks at any given time
- Design skills (InDesign, presentation design) are a plus
- Responsible for the Development of strategic plans for the Beauty category, leisure/entertainment and Christmas
- Lead on partnerships/ relationships with industry leaders to further enhance campaigns and brand positioning
3
Events Marketing Manager Job Description
Job Description Example
Our growing company is hiring for an events marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for events marketing manager
- Organize signed items across the team
- Book and schedule travel itineraries for promo trips
- Assist marketing team with day-to-day tasks related to advertising assets, such as posters, print ads, digital ads, and pre-roll (gather assets
- Assist with creating and updating key marketing documents and timelines
- Responsible for total account management as it relates to events, visual weeks and direct marketing within Department Store accounts
- Responsible for adapting the prioritization calendar for Department Stores accounts, within account SOM guidelines
- Responsible for the visual week calendar, paperwork process and approval production support for all accounts and all product categories
- Strategically increase ACS business visibility and relevance in key U.S. markets through the creation and execution of traditional and non-traditional communication vehicles and channels, including research, public relations and executive participation, advertising (both on-line and off-line), e-marketing, trade shows, collateral, sales support efforts, videos, social media
- Utilize the website and web-based technologies to effectively market to customers and other stakeholders
- Develop and implement marketing plan and marketing tactics for multiple events ranging from large-scale to industry trade shows
Qualifications for events marketing manager
- Work with BVMR to support in the long term commercial proposition for Christmas, Beauty and Summer
- Proven B2B relevant marketing experience
- Minimum of 3 years of experience working with a professional firm desirable
- Proven ability to show ROI on events
- Demonstrated experience in working with senior management and across departments and functions
- 5+ years of work experience, with at least 2 years of experience in large scale event planning and communications
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Events Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for an events marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for events marketing manager
- Ensure that the branding and messaging in marketing materials is optimized across multiple channels and consistent with strategic objectives
- Working with internal departments, PR and Marketing, concerning different avenues of promoting the event
- Responsible for EMEA and emerging market events
- Partner with demand-gen and social media teams to coordinate outreach to generate buzz at events
- Effectively run events as wholistic "programs" comprised of demand gen, social media, integrating marketing, etc
- Develop training proposition and slides for product related training
- Monitors and track post product launch results campaigns
- Marshall the necessary Commerce Cloud resources to successfully execute the event or campaign vision, assigning appropriate roles and responsibilities
- Adapt existing messaging and content, or create new as necessary to meet the specific needs of the event or campaign
- Manage the execution of the vision -- ensuring the team meets deadlines, satisfies expectations and doesn't fall out of alignment
Qualifications for events marketing manager
- Aptitude for analysis and critical evaluation of current processes
- Candidates must possess relationship-building skills and adapt well to a variety of leadership styles communicate with all levels of the organization
- Awareness and ability to work cross functionally with Offline & Online Marketing, PR, Branding, and Creative partners
- Proactive problem solver & out of box thinker that can make clear decisions when faced with business challenges
- Excellent all-round communication (telephone, email, face to face )
- Adobe Illustrator and/or Photoshop
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Events Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for an events marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for events marketing manager
- Build and maintain ongoing communications with the regional sales VPs and directors, demand gen
- Complete post-event tasks including reconciliation of meeting expenses, post-meeting evaluations
- Work with manager and senior leadership team to ensure strategic goals and objectives are identified, clearly understood and achieved
- Create and execute an event marketing strategy based on organization goals
- Develop and oversee all aspects of tradeshow national events and corporate events
- Negotiate vendor contracts and adhere to all final agreements
- Partner with internal marketing team members to create content and promotional materials for events
- Develop and execute a pre-event and post-event communication plan
- Set expectations with Sales Teams and coach to achieve event results
- Handle all aspects of national (sometimes regional) tradeshow planning for the client and all its related brands, including the obtaining of booth space, floor plan layout, purchasing and packing necessary items, coordinating the shipment of all exhibiting equipment and materials, set-up and tear-down of booth, training and scheduling booth staff, and all other related items
Qualifications for events marketing manager
- Enthusiasm, creativity, and a passion for innovation
- The ability to function effectively and efficiently in a fast-paced and dynamic environment
- Team player who isn’t afraid to roll up their sleeves and muck in to get the job done
- Must be able to travel 20-40% of the time (frequent day trips, semi-regular overnights will be required)
- Direct / e-mail marketing
- Candidates must have 4-6 years of email marketing experience, preferably hands on experience with digital marketing tools such as Eloqua, Marketo, Hubspot, Silverpop or similar marketing automation technologies