Marketing Manager, Events Job Description

Marketing Manager, Events Job Description

161 votes for Marketing Manager, Events
Marketing manager, events provides support in the development and execution of marketing strategies, messaging, branding, communications and internal/external marketing campaigns.

Marketing Manager, Events Duties & Responsibilities

To write an effective marketing manager, events job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, events job description templates that you can modify and use.

Sample responsibilities for this position include:

Research potential venues, make recommendations and create corresponding event budget estimates
Review venue contracts and oversee deposits and payments as stipulated
Manage rooming lists for multi-day events
Oversee program of events to enhance utilization and flow of group meeting space
Determine, coordinate and execute all Banquet Event Orders, audio/visual requirements, staging, equipment and furniture rentals
Work with other marketing department team members to create print and e-mail save the dates, invitations, event reminders, event web pages, and other event collateral
Liaise with other department members and financial professionals to build optimal invitation lists/databases and help ensure proper follow-up with invitees
Compile and review all bills, applicable cancellation/attrition charges, concessions, , to maximize group budget goals
Obtain feedback on all events and effectuate changes in future events to address any issues
Collaborate with internal clients for these events, including colleagues in the Global Events team, APAC field marketing, and APAC sales organization

Marketing Manager, Events Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager, Events

List any licenses or certifications required by the position: CMP, PMP, CFA, CSEP

Education for Marketing Manager, Events

Typically a job would require a certain level of education.

Employers hiring for the marketing manager, events job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, MBA, Management, Public Relations, Communication, Business/Administration, Project Management

Skills for Marketing Manager, Events

Desired skills for marketing manager, events include:

Interest in event and marketing tactics
Corporate branding and messaging strategies to ensure messaging alignment
Hospitality and tradeshow industry
Asset management industry
BNY Mellon’s Financial products
Basic HTML coding
Both locally and nationally
Cable television
Company’s business to provide insights to sector trends and client issues
Competitive wireless environment

Desired experience for marketing manager, events includes:

3-5 years relevant marketing
Budget Management experience of about 2-5 Mio
Research potential event locations and conduct site inspections
Create yearly event plan for APAC, to provide visibility into events running in the region
Manage budgets and spend tied to the events you manage
Build effective working relationships with agencies that support event execution

Marketing Manager, Events Examples


Marketing Manager, Events Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager, events. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, events
  • Manage and execute Image Events and retail Trade Marketing Events, Direct Mail, Promotions, Charity/Outreach Partnerships, Added Value Programs, CRM, Collection Books, Email Marketing, Direct Mail, Holiday Gifting, marketing initiatives
  • Manage Image & Retail Events from inception to execution, including all vendor negotiations & Management, External Partners, Creating production manuals (Timelines, Contact Sheets)
  • Oversee CRM activities including seasonal reporting to GA Corp and Milan, coordinating stores for CRM capture rates, E-mail Marketing Communications
  • Partner with Creative on all collateral pieces for events & marketing initiatives, including event invitations, collection announcements, bounce back cards, national promotions, MTM, E-mail Marketing
  • Demonstrated high energy, strong work ethic and bias for action
  • Attend internal meetings with various teams
  • Work in partnership and support of Director of Marketing, L.A
  • Assist Senior Manager with new event strategies (Enhanced Events Strategy, Online Registration Upgrades, Digital Webinar Events)
  • Provide weekly 1x1 reporting to Sr
  • Manage the strategy, creation, approval, and deployment of all NG event email communications and campaigns
Qualifications for marketing manager, events
  • Must demonstrate strong working knowledge in Word, Excel and Powerpoint software applications such as event registration software, database applications, and project management software
  • Computer proficiency (Microsoft Office, Internet Research, Social Media)
  • Minimum of 4 years of retail sales and customer service training, outdoor industry preferred
  • Training experience required or equivalent combination professional experience
  • Strong written and presentation skills to provide efficient training documents
  • Overnight domestic travel required up to 30% of time

Marketing Manager, Events Job Description

Job Description Example
Our company is looking for a marketing manager, events. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, events
  • Work with internal teams following up on leads post event to generate business opportunities
  • Track campaign success throughout SFDC and Marketo
  • Build brand advocates in emerging regions
  • Create unique marketing campaigns to drive event attendance
  • Works with the creative team to ensure all assets needed on-the-ground are created in a timely manner
  • Main point of contact with external partners/agencies in developing and executing all stunts/activations
  • Ensures key information is disseminated across all key stakeholders and events are on-strategy, on-time, and on-budget
  • Management of all of the national, industry-specific events including national conferences, seminars and webcasts
  • Broad understanding of the category product, sales and channel management business challenges and strategy to grow in store share
  • Actively contributes to deliver business objectives from overall business units
Qualifications for marketing manager, events
  • Solid understanding of marketing communications and new and emerging media platforms
  • Experience with Telecom or Technology companies is desired, understanding of U.S. professional sports and entertainment industries
  • 2+ years of marketing experience, ad tech a major plus
  • Business/marketing analytics & digital marketing and social amplification desired
  • Ensure all marketing activity goes out on time
  • Minimum of 5 years experience in marketing communications space

Marketing Manager, Events Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager, events. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, events
  • Research and identify venues, contacts, and suppliers for food/beverage and other catering needs, audiovisual needs, and other required amenities
  • Create invitations
  • Manage executive, industry guest, and artist air travel and ground transportation arrangements
  • Secure hotel room blocks as needed for staff, artists, and industry guests
  • Ensure contractual requirements are met for events
  • Serve as primary point of contact on date of event
  • Prepare and present status reports on event plans
  • Manage approved event budgets
  • Maintain relationships with internal business partners such as finance, security, travel, and operations, external vendors to ensure a positive image for label
  • Assist with execution of label-wide events as requested and as schedule permits
Qualifications for marketing manager, events
  • Support the leasing team with collateral when required and work with the head of digital product on updating the leasing App
  • Work with the centre marketing teams to ensure that all activities are delivered to budget
  • Work with the events team on the delivery of events in-centre
  • Work with the Knowledge & Insights manager to highlight any areas of concern or potential growth that need specific action around shopper insights
  • Be proactive, focused and resilient whilst maintaining an adaptive approach
  • The person we seek must be organized, possess exceptional communicative skills, and have the right mix of creativity balanced with sensibility towards budget restrictions

Marketing Manager, Events Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing manager, events. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, events
  • Create effective value messages, using appropriate communication channels for B2B customers that compel action
  • Understands importance of creating and meeting marketing timelines and defines measurable outcomes to understand effectiveness of messages and channels
  • Work with outside agencies including email service providers, as needed
  • Able to leverage processes and work closely with the technology lead on the operations team to deliver content to stakeholders efficiently
  • Able to manage communications and marketing deliverables on multiple events concurrently
  • Conduct pre-event attendee surveys to provide data for sales pre-calls
  • Create and execute company’s corporate event marketing strategy including global customer conference, sales kickoff meeting, international roadshows, executive level events and other corporate programs
  • Manage and execute a comprehensive Marketing Plan for North America and Latin America that integrates regional requirements with corporate marketing initiatives
  • Lead and direct internal staff and collaborate with internal stakeholders to successfully manage effective planning and execution of corporate programs and regional marketing activities for the region, including conferences, seminars, webinars, tradeshows, integrated online campaigns
  • In collaboration with communications teams, develop audience acquisition plans and execute promotional campaigns to drive attendance to the global conference and campaign related events
Qualifications for marketing manager, events
  • Advanced PowerPoint / presentation building skills
  • Strong public speaking skills (on-camera interviews, videos)
  • Bachelor’s Degree and 6-8+ years’ experience in both retail & event marketing
  • Proactive do-er who is confident establishing and promoting new strategies / programs executing historic ones
  • Comfort level with tracking and analyzing business metrics as it pertains to events
  • Ability to manage multiple projects simultaneously and adhere to tight deadlines

Marketing Manager, Events Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing manager, events. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, events
  • Be the liaison between the product marketing team and the organizers of each event or campaign -- attending cadence meetings, providing updates, keeping all stakeholders apprised of status and progress towards goals
  • Serve as the spokesperson or representative for Commerce Cloud as needed in marketing activities -- , staffing an event booth, giving demos and presentations, speaking at events or writing copy for campaigns
  • Manage all details of the marketing process and workflow, including coordinating all strategies for SEO, Google AdWords, and online organic growth
  • Deliver consistent messaging and brand experience across all assigned events
  • Communicate with all appropriate cross-functional team members regarding overviews, timelines, requirements, messaging, pre/post event meetings, internal communication, attendee communications
  • Liaise with support functions - compliance, facilities - to ensure the successful execution of events and campaigns
  • Source, negotiate and manage corporate hospitality events on behalf of the business
  • Develop and lead the execution of the global marketing corporate tradeshow strategy to drive high value sales leads and profitable revenue
  • Build effective relationships with Marketing Management, Product Management, R&D, Commercial and other key functions to ensure a successful promotion of new products
  • Collaborate with regional marketing colleagues to maintain global brand consistency and high impact execution across all events
Qualifications for marketing manager, events
  • Bachelor’s degree (Business/Marketing preferred) – CIM/IDM Marketing qualification, or equivalent, is preferable
  • Online advertising industry knowledge and a passion for transforming the digital marketing space is strongly preferred
  • Experience of driving demand generation via Marketing Automation software like Marketo is strongly preferred
  • Effective time management skills – an organised individual who can prioritise and meet deadlines, not only for events but for event preparation and follow up, is essential
  • An effective communicator who can work with cross-functional teams, manage complex projects under tight deadlines
  • Comfortable working in a fast-paced, demanding, entrepreneurial environment, someone who is prepared to go the extra mile

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