Events Marketing Job Description
Events marketing
provides guidance to International markets on the use of Google Analytics and Salesforce, Salesforce Marketing Cloud on metrics around paid search, consumer campaigns, and overall website traffic.
Events Marketing Duties & Responsibilities
To write an effective events marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included events marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop the marketing strategies and plans for in person and web based events
Create event related content, collateral and assist in the promotion and overall success of marketing events
Assist with event preparation and execution
Continuously improve on the “prospect experience” based on data collected from previous events
Manage and foster speaker relationships by acting as a liaison and assisting with presentations
Perform other duties as assigned by the Corporate Events Manager
Work with Marketing Manager to develop, coordinate and manage timeline of Creative Services, Promotions, Media Partnerships and Public Relations needs for each Event
Assist Marketing Manager in maximizing the value of the event through strategy, planning & program development
Administrative support duties such as phones, calendar management and travel coordination for the Head of Special Events
Serve as Assistant for the special events group, helping out where needed
Events Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Events Marketing
List any licenses or certifications required by the position: CMP, CLE, PMP, CTSM, AED, CPR, SFDC, CFA, CSEP
Education for Events Marketing
Typically a job would require a certain level of education.
Employers hiring for the events marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Public Relations, Event Management, Management, Business/Administration, Advertising, Communication
Skills for Events Marketing
Desired skills for events marketing include:
Excel
MS-Office Suite
Cvent
WebEx Events and Salesforce relationship management tool
PowerPoint
Adobe PDF editing tools
B2B marketing
Banking
Excel and Google Analytics
Insurance and healthcare sectors
Desired experience for events marketing includes:
Support and coordinate marketing initiatives, which may include on-ground activations and high profile events
Assist in programme and marketing research
Source, distribute and manage marketing premiums and collaterals
Vendor/Agency management preferred
Experience in library marketing preferred but not necessary - supporting and working with a sales force in a marketing capacity is a must
The candidate should possess strong communication/public speaking skills, excellent grammar and English skills
Events Marketing Examples
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Events Marketing Job Description
Job Description Example
Our company is hiring for an events marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for events marketing
- Manage the creation and delivery of all event communications and documents including post event follow up in a timely manner
- To improve, develop and implement new event concepts to deliver innovative solutions
- Manage each event budget, negotiate with suppliers including hotels and venues to ensure best product, service and price are negotiated and ensure any contracts are validated by FTI legal departments
- Provide an up-to-date calendar of industry and client events held by third parties and competitors
- Coordinate lodging and lift ticket needs for entertainment, on-mountain events, and post-season photo shoots
- Coordinate promotional material and signage creation
- Participate in planning meetings site visits
- Assists with permit requests and mapping of events with other VSRI departments, United States Forest Service, fire departments, and other entities
- Acts as MC at various events as needed (race events, parades, opening ceremonies)
- Proficient in use of public address and AV systems
Qualifications for events marketing
- Must be able to sit for prolonged periods of time and view a computer screen
- Must be able to use computer/keyboard
- Must be able to be on feet for long periods, indoors or outdoors
- Must be able to read complex documents and speak clearly
- Provide guidance to client relations team and temp staff if necessary
- Experience in special events coordination is a plus
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Events Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of events marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for events marketing
- Own relationship with Procurement to complete the contractual process for events, provide payment and WBS information
- Oversee the post-event reporting process for each global/corporate event, measuring against targets
- Work with divisional marketing teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event
- Support both internal and external events in both the planning stages, on-site and post-event results gathering
- Work with our creative department to manage all marketing assets relating to an event, ensuring proper lead times are incorporated
- Work with marketing and events partners including hotels, catering, security, registration, facilities, shipping, and other event logistics partners
- Cultivate strong relationships with marketing partners and key vendors with whom you will negotiate to ensure efficient use of budget
- Internally communicate all logistics and attendance details in advance of each event
- Ability to travel up to 20-25% if needed to be onsite to support events
- Direct experience programming various-sized events from 10 to 500+ attendees
Qualifications for events marketing
- Develop and maintain excellent working relationships with external event suppliers, FTI marketing teams, sales, finance, compliance and FTI best practice teams
- Demonstrate a good understanding of the products we sell, their investment process and key sales points
- Liaise with internal teams appropriate to source and check information and ensure it meets all legal and regulatory requirements
- Assist in the training and development of colleagues or agencies as required
- Assist the team in, creative thinking, writing, proof reading, desktop publishing and data and quality checking
- Awareness of technology to support events in the financial space – such as social media, barcode scanners
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Events Marketing Job Description
Job Description Example
Our innovative and growing company is looking for an events marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for events marketing
- Assist with corporate calendar of events with event details
- Complete registrations and housing requirements as necessary for shows
- Order advertising specialty items, as needed
- Coordinate sponsorships in relation to trade shows
- Work closely with sales and marketing management
- Act as a liaison with suppliers
- Coordinate details with key internal “partners”
- Print, ship and track supplies for onsite events staff
- Act as onsite staff for events hosted on the company's premises
- Follow-up with onsite events staff for post-event documentation
Qualifications for events marketing
- Excellent conversational skills and communications skills
- Knowledge with social media outlets (Instagram, Facebook, Twitter, SnapChat, Pinterest)
- Eagerness to learn and contribute whenever help is needed
- Minimum of 7 years’ experience in event management, preferably in the entertainment industry across a range of event types
- Strong leadership and management skills with the ability to set and communicate goals, measure accomplishments, hold team accountable and give constructive feedback
- Computer literacy with MSOffice suite and Outlook required
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Events Marketing Job Description
Job Description Example
Our growing company is looking for an events marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for events marketing
- Distribute department communication
- Update departmental phone numbers, contact sheets and account codes
- Responsibility and accountability for managing 3 event campaigns annually
- Develop internal and external list strategy for assigned events and work with Database Manager to identify appropriate list vendors, rent lists, and manage their use
- Develop, manage and execute social media, web content, advertising and media partnerships for assigned events
- Deliver campaigns on time, to budget contributing throughout the process and providing final approval
- Perform mid-campaign and post event analysis and use to inform and improve current and following year marketing plans
- Evaluate and report on events programs success as part of overall business objectives
- Lead team of four events professionals, plus provide guidance and oversight of individuals from other teams who contribute to event operations
- Will be responsible for managing and tracking event calendar for our events and competitor landscape
Qualifications for events marketing
- Bachelor’s degree in marketing, communications, or related field or equivalent combination of education and experience
- Excellent project and time management skills a must
- Experience in the healthcare sector is a plus
- Bachelor's degree in Marketing, Business Administration or Communications preferred
- High sense of responsibility and urgency to execute strategic initiatives
- Diplomacy, flexibility, and the ability to successfully interact with employees at all levels of the company
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Events Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of events marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for events marketing
- Plan and coordinate travel, accommodations, meeting space, meals and entertainment for event attendees
- Conduct post-event evaluation for program effectiveness
- Develop and implement a process to support local tradeshow events
- Develop and maintain productive relationships with customers and other departments within the company
- Study external environment and report regularly on best in class event examples both within and outside of the industry
- Calendar all regional trade shows
- Work closely with training manager to assist with coordination of internal and external training programs and meetings
- Actively manage budget
- Formulate and drive event sponsorship strategies
- Evaluate local and international events and ad-hoc sponsorship proposals
Qualifications for events marketing
- Qualifications in marketing or equivalent relevant studies
- 1-2 years’ experience within marketing, with direct experience in event promotion ideally in an IT environment
- Experience with fundamental principles of design is a must
- Ability to demonstrate experience in project and budget management
- Experience or a strong interest in promoting on Social Media – Twitter and LinkedIn
- 5+ yrs of Business experience in a fast-paced environment