Events Sales Manager Job Description
Events sales manager
provides leadership and direction in performance of the details of event production, with emphasis on high standards for donor relations, attention to detail, protocol, and etiquette.
Events Sales Manager Duties & Responsibilities
To write an effective events sales manager job description, begin by listing detailed duties, responsibilities and expectations. We have included events sales manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Ensuring optimal perception of House of Blues San Diego within the community within professional organizations
Complete working knowledge and expertise in use of Caterease, Cendyn, Exact Target, Rome, Hoovers
Ensuring optimal perception of House of Blues Houston within the community within professional organizations
Develop a sales plan by market segments and by time of the year
Balance the annual plan above with short term solicitation
Research and monitor key market trends and recommend corresponding action
Supervise Interns through Live Nation Intern program including promoting, recruiting, creating and monitoring their project lists, tracking their progress, providing reports to the schools
Actively solicit new business opportunities and existing client base by conducting effective sales calls, make out of the office sales calls, and presentations to potential clients
Maintain HOB standards
Assist DOS in creating sales plans for each market segment
Events Sales Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Events Sales Manager
List any licenses or certifications required by the position: AED, CPR, PMI, PMP
Education for Events Sales Manager
Typically a job would require a certain level of education.
Employers hiring for the events sales manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Hospitality, Management, Marketing, Business/Administration, Hotel and Restaurant Management, Education, Tourism, Business, Event Management, Hotel Management
Skills for Events Sales Manager
Desired skills for events sales manager include:
Hotel property management systems
Local and regional markets
Food and beverage preparations
Guest relations and etiquette
Service standards
Computers and guest relations
Special event operations
Facebook
Instagram
Club procedures and products
Desired experience for events sales manager includes:
Association, Incentive, Tour &Travel, Social, Local, Corporate
Aggressively ensure that revenue is generated in accordance with sales quotas established by DOS and track revenues per market segment, per month, per quarter, per manager
Set performance targets and drive department productivity and profitability conversion rates, sales, UPT, AUR, customer data capture
Provide feedback such as competitive activities, pricing, product acceptance
Establish client base of individuals, organizations, and/or corporate businesses through direct outside and inside selling to secure business for the hotel to ensure that room night sales and revenue goals are met or exceeded
Achieve team goals as assigned
Events Sales Manager Examples
1
Events Sales Manager Job Description
Job Description Example
Our growing company is looking to fill the role of events sales manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for events sales manager
- Opportunity to conduct F2F meetings with locally based clients / prospects
- Identifying new leads and contacts within your allocated territory
- Become the subject matter expert of IT roles and continuously improve your business acumen
- Working knowledge of OPERA advantageous but not essential
- Sell and market to external markets may encompass corporate events/meetings/trainings, wedding receptions, rehearsal dinners, and personal milestone events
- Ensure representation and pro-active presence within the Meetings & Events market, externally and internally
- Create and adhere to annual business plans & revenue targets
- Champion the Le Club Meeting Planner programme throughout New Zealand
- Prospect, consult with, and close local venues and national ticket promoters on compelling Live Music event choices for our subscribers
- Stay current with trends in the Music industry to identify relevant activities to be featured and expand the range of LIVE events on offer to our subscribers
Qualifications for events sales manager
- 4 years of sales or relevant business experience
- Interest / experience in technology
- Bachelors degree (or four years of business experience)
- Authorized and eligible to work in the US (sponsorship is not available)
- A highly motivated experienced sales professional with the drive to take on a new challenge
- Able to demonstrate integrity, drive and natural curiosity
2
Events Sales Manager Job Description
Job Description Example
Our company is hiring for an events sales manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for events sales manager
- Utilise knowledge of deal structure, ticketing and strategy in order to reach new and existing clients’ objectives and maximise profit for both parties
- Assist DOS in creating annual sales plans for each market segment
- Ensuring optimal perception of Fillmore Miami Beach at the Jackie Gleason Theater within the community within professional organizations
- Facilitate detailed needs assessments with sales leadership and key business stakeholders and translate business needs into an end-to-end program strategy
- Talk to the Event Manager handling the main program and confirm who their main contact is to handle affiliates for the conference, conduct an introductory call to discuss affiliate events and determine the rental fees if meeting space is needed
- Upon receipt of the inquiry, contact affiliate and confirm which conference they are associated with, and explain their approval process, contact the group to move forward in creating a contract
- Contact main group for approval before proceeding in confirming space availability with affiliate
- Once approval is received and affiliate would like to secure event, move forward in creating a contract
- Obtain Convention Center report from Revenue Management with upcoming future groups for future years
- Solicit returning groups by referencing Delphi to possibly re-book past affiliate events for upcoming conference
Qualifications for events sales manager
- Clear about what motivates you to be the best every day
- Previous experience in presenting, coaching and training teams or individuals
- Strong leadership, people skills and ability to influence at all levels
- Hospitality experienced within a leadership role in hotels
- Knowledge of Fidelio/ Delphi or a similar database/reservations system preferable
- Knowledge of working practice & tools to drive C&E 3rd party channels, revenue management/selling strategy
3
Events Sales Manager Job Description
Job Description Example
Our growing company is looking for an events sales manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for events sales manager
- Join in on site visits with Sales when appropriate
- Attend Sales Complex Standup twice a month
- Servicing approximately 8-10 accounts over the course of the year
- Develop and maintain an effective U.S. Event field team
- Develop, mentor, train and coach local event teams
- Successfully execute an overall real estate agent inside and event sales strategy
- Achieve team-based monthly sales goals by leading agent/broker prospecting at events and follow up on show leads
- Train and develop a diverse team of experienced event sales professionals
- Attend industry events and trade shows managing team and direct selling
- Oversees the booking of event space to achieve revenue and number of events goals
Qualifications for events sales manager
- Free fruit, snacks and soft drinks
- 2 years experience as Meetings and Events Sales Manager in a 5 star luxury MICE property
- Minimum 2 years work experience as Events Sales Manager or Events Sales Executive
- To manage sales activities and events inline with the annual sales and marketing plan and to achieve/exceed budget and sales strategy for your hotel
- At least 1 year previous sales experience in a restaurant and hotel operation (management experience preferred)
- Adept at using technology
4
Events Sales Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for an events sales manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for events sales manager
- Cultivates partnerships to sell event space and events on property
- Meets with potential clients/guest to present all benefits the winery has to offer for events and corporate meetings
- Works with the Wine Club team to plan and execute club events
- Manages all aspects surrounding the organizing, planning, coordinating entertainment, arranging the security, and hosting re-occurring seasonal events at the winery
- Attends all events presented by 3rd parties to promote the North Coast brands and markets our facilities for events
- Identifies preferred caterers for winery events
- Promotes the sale of wines to event clients
- Manages assigned advertising budget to market the winery grounds to regional business and individuals
- Oversees group tours of the winery grounds coordinates availability of Winemakers, guest speakers and event staff to ensure the appropriate level of hospitality for visitors
- Develops and drives programs that will enhance the retention rates of existing event clients
Qualifications for events sales manager
- Liase with the Executive Chef to plan special requests for clients and special event menus
- Minimum of 3 years professional sales experience
- A successful track record of selling and marketing to business professionals at events/trade shows
- No final warning issued in the last 6 months
- An active learner with strong communication and organizational skills
- An ability to establish relationships with all levels of customers, management and employees with ease and enthusiasm
5
Events Sales Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for an events sales manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for events sales manager
- Maintains presence at events, providing on premises support to guest
- Keeps corporate event hospitality up to date on upcoming event projects at the winery
- Provides floor support to the tasting room when necessary
- Conducts guest surveys to identify areas of success/areas of opportunity
- Manages event-related digital interfaces
- Bachelor’s degree plus 5 years of event marketing and sales management, event planning, B2B account executive, or hospitality management experience reflecting increasing levels of responsibility OR 9 years of event marketing and sales management, event planning, B2B account executive public relations representative or hospitality management experience reflecting increasing levels of responsibility
- Required to lift and move product and equipment weighing up to 45 lbs
- Required to work flexible schedules to include evenings and weekends
- Required to travel to various locations within the region to promote the winery
- Bachelor’s degree plus 7 years of event marketing and sales management, event planning, B2B account executive or hospitality management experience reflecting increasing levels of responsibility
Qualifications for events sales manager
- History of leading sales teams, achieving results and managing targeted activity
- Event and Trade Show sales experience
- Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations
- Experience selling goods or services to client
- Strong personal selling, time management and public speaking skills
- Achievement of quarterly revenue targets