Business Marketing Manager Job Description

Business Marketing Manager Job Description

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Business marketing manager provides input to Sales Management on an appropriate Sales strategy including strategic marketing direction, go-to-market strategies, channel and industry segment strategies.

Business Marketing Manager Duties & Responsibilities

To write an effective business marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included business marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Works with each sub-region to ensure local requirements are met and supported in the desktop mobility space
Provide strong feedback and direction on company-wide marketing and product directions, specifically representing the considerations of the APJ geography and Business Mobility subject matter expert and more generally as a company thought leader
Delivery of IT solutions for global digital campaigns
Digital Thought Leadership
Roadmap Management & Support
Identification of Re-Use opportunities
Day-to-Day delivery of (risk plans, issue logs, critical path management)
Develop the vision and strategy for how we will use email to drive our soon-to-launch Men’s business, including building a strategy for monetization of users via email
Lead the ground-up development of our Men’s email program, including lifecycle trigger programs, transactional messaging and large scale campaigns
Be expected to propose and execute email tests and enhancements to improve the effectiveness of email marketing programs across devices and around recency, frequency, segmentation, messaging, layout, deliverability, personalization, time of day and other variables

Business Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Business Marketing Manager

List any licenses or certifications required by the position: PMP, PSMA, SMPS, ITIL, SFDC, PMI, MBA, ION, CAPM, BRM

Education for Business Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the business marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Engineering, Education, Finance, Economics, Computer Science

Skills for Business Marketing Manager

Desired skills for business marketing manager include:

Marketing processes
Strategic planning and budgeting
Business strategies
Company’s goals
Functional area
Consumer products’ market
Complex market /channel structures
Digital advertising industry with a strong professional network of media
Effective sales techniques

Desired experience for business marketing manager includes:

Strong knowledge of consumer segmentation and analysis, consumer research, brand equity building
Ability to develop and adhere to strategic plans
BS/BA in Marketing, Business, Social Sciences (Psychology, Sociology, Economics) or a related degree
Excellent communication and interpersonal skills to manage and influence multiple cross-functional stakeholders
Global mind-set and ability to work cross-culturally
Possess minimum of 5 years of experience in marketing and/or sales communications

Business Marketing Manager Examples

1

Business Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a business marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for business marketing manager
  • Be the “topic expert” regarding impactful email layout, design, subject lines, compliance
  • Work to continually test, iterate and optimize our email efforts in order to increase the effectiveness of this channel
  • Own all email related campaign reporting and analysis on a weekly and monthly basis
  • Be responsible for managing and developing talented Email Associates and Coordinators
  • Have the opportunity to build a new consumer experience
  • Analyze client metrics, website flows, and marketing tactics to uncover opportunities for improved experiences
  • Partner with Engineering, UX, Analytics, Strategy and Creative to develop launch plans and prioritize initiatives across teams
  • Identify opportunity areas for testing across the site and other channels
  • Develop strategic recommendations based on your analysis of experiment performance and present your findings to the team and management
  • Partnering deeply with HQ and field sales and marketing leaders to develop the vision, define clear and measurable goals, and make key decisions regarding marketing technology development and implementation 
Qualifications for business marketing manager
  • Provide ongoing thought and execution leadership on connected sales and marketing infrastructure and drive continuous optimization in lead scoring, lead management, and telesales feedback loops 
  • Understanding marketing technology opportunities and guiding the team to the implementation approaches to best suit ultimate goals – meeting the buyer/customer where they are in their journey, no matter what property they are on (web, email, mobile, paid media, in-product). 
  • Establishing processes and blueprints to enable marketing automation PMs within the team and across the company to succeed at scale. 
  • Minimum of 3 years of experience with product marketing required
  • Experience with education and/or service industry highly preferred
  • Mix of consumer and B2B (business-to-business) highly preferred
2

Business Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of business marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for business marketing manager
  • Responsible for the all rounded marketing function including generate annual marketing communication plan with full P&L responsibility
  • Closely monitor business unit, competitor performance, adjustment to the marketing mix if necessary
  • Manage the entire product cycle include managing the 4P's, GTM strategies, packaging to product launch
  • Identify business opportunities by market analysis
  • Build partnership with relevant external marketing function/agencies to achieve business objectives
  • Define overall strategy to maximize the commercial opportunity in the Americas for Neuroscience, with a specific focus on successful commercialization of Icon
  • Identify and prioritize key commercial requirements including solutions features, functionality, scope, support, training
  • Identify key trends and issues impacting buying practices, clinical utilization, payment/financial feasibility
  • Provide regional input into all commercialization and marketing communications activities to ensure success of activities in the Americas
  • Implement product launches all marketing campaigns including any required localization of positioning and messaging (e.g., digital and print communication, educational seminars, customer presentations, local development and management of luminaries and clinical advocates, cultivation of reference sites)
Qualifications for business marketing manager
  • Proficiency with Word, PowerPoint and Excel required
  • Team leading experience is a MUST
  • Extensive all rounded B2C marketing experience from the Consumer Electronics industry is a MUST
  • Willingness and ability to travel across the region, up to 15% each month
  • 2-3 years in Business and Financial operations in Marketing
  • Detail oriented with quality and accuracy mindsets
3

Business Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of business marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for business marketing manager
  • Provide guidance on overall product pricing and positioning strategy (including related service) based on regional market intelligence including bundling strategies to maximize value in close collaboration with Strategic Marketing and Commercialization
  • Develop specific programs and campaigns to support after-sales market to maximize sales and product penetration in the installed base
  • Help identify and manage relationships with Key Opinion Leaders and industry organization
  • Provide input into all trade show activities, messaging, user/society meetings, collateral development, regional symposia and sales support materials
  • Strong business knowledge ofhow to use Excel for tracking, analysis and planning
  • Develop our email strategy for existing and new sellers going forward
  • Find advertising opportunities in the B2B context and work on them on a European scale
  • Together with the sales teams, define our event strategy to reach clearly defined goals
  • Develop our testimonial strategy further and define requirements
  • Analyse and report marketing campaign metrics
Qualifications for business marketing manager
  • Business-level understanding and judgement, the ability to adapt to evolving needs of our stakeholders
  • Strong working knowledge of neuroscience and/or oncology technologies
  • Proven track record in successful commercialization of disruptive technology
  • Established network of physician and clinical references
  • Ability to understand clinical literature and present clinical value propositions
  • Must have solid understanding of strategic planning and marketing execution
4

Business Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of business marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for business marketing manager
  • Lead successful audience development initiatives that increase attendees at Bloomberg BNA’s live and online events, including the implementation of integrated marketing campaigns using email, social media, PR, online marketing and telemarketing
  • Lead product marketing and lead generation for the Cross Platform Business in order to develop new sponsor relationships and expand existing relationships to maximize revenue
  • Develop Marketing strategy and tactics for Bloomberg BNA’s Marketing Services business and serves as a champion for Content Marketing across the markets that Bloomberg BNA covers, the Government and Energy markets
  • Represent Bloomberg BNA at relevant industry events and conferences
  • Support the development of channel partnerships and works with Bloomberg BNA’s channel partners
  • Manage and lead the work of contractors and other team members within marketing and within the business unit to execute campaigns and achieve business goals
  • Build landing pages and write copy for email campaigns
  • Work with communications team to distribute press releases
  • Work with telemarketers to develop audience for events, webinars and digital communities
  • Work in partnership with Sales, Product and Marketing groups to increase market share and revenue by prioritizing vertical opportunities, channel programs, campaigns, programs and initiatives to align and integrate the right blend of execution tactics
Qualifications for business marketing manager
  • Successful history of translating complex, technical concepts into accessible prose
  • At least 6 years experience in B2B-marketing, ideally in an industry context
  • Strong business development acumen and able to manage and execute both strategic, tactical, marketing campaigns and tasks designed to facilitate business opportunities
  • Experience with nutrition and wellness programs highly mandatory
  • Develop an understanding of Bloomberg BNA’s products, competitors and clients, Bloomberg’s Government and Energy products to maximize growth
  • Play a key role in developing and implementing the growth strategy for in-person Events and Marketing Services businesses
5

Business Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of business marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for business marketing manager
  • Building and fulfilling our brand promise through the development and delivery of global / regional & local marketing programs
  • Developing and executing strategies to engage consumers, with a heavy focus on social / digital, in order to drive business results
  • Take an active accountability in helping develop and implement our vNext Direct Business programs including analytics that support extending existing product/service areas in our Direct business framework
  • Develop, validate and maintain customer messaging map lead the creation of marketing assets, ensuring customer messaging is aligned
  • Analyze and act on KPIs to drive value and business results
  • Leverage research insights to collaborate with product development team to ensure we delight our customers and strive for continuous innovation
  • Become a brand evangelist and ambassador, empowering customers, employees, and channel partners to become brand advocates and evangelists
  • Foster community by helping to build and maintain a sense of community among cross-functional stakeholders including strategic marketing team members, Marketing Services, Communications, Client Account Management, and the Executive team, in order to increase the impact and value of all marketing activity
  • Oversee the development of marketing materials for all business development channels
  • Capitalize on our national tradeshow presence to build stronger brand awareness with attendees
Qualifications for business marketing manager
  • Embraces transformation & willing to lead change
  • Embodies transparency & collaboration
  • Metric and performance focused
  • Data and impact driven
  • Minimum of eight (8) years of combined experience in channel marketing, product marketing, market segmentation, digital marketing, and/or marketing automation
  • Minimum of ten (10) years of combined experience in channel marketing, product marketing, market segmentation, digital marketing, and/or marketing automation

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