Business Development / Marketing Job Description

Business Development / Marketing Job Description

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Business development / marketing provides marketing management expertise, marketing communications, and guidance for the identification and pursuit of valuable market opportunities and market segments.

Business Development / Marketing Duties & Responsibilities

To write an effective business development / marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included business development / marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Add-on to current referral database by networking with local real estate agents (Monthly postcard drip campaigns, Realtor email blasts, Social Media )
Creation/production and tracking of marketing materials, offering documents and due diligence materials for existing and prospective clients, including institutional consulting firms, wealth advisory firms, and direct LPs
Coordination and execution of general marketing initiatives and firm-wide events (e.g., investor conferences, webinars, ), including collaboration with the Investments, Portfolio Analysis, and Investor Relations teams for external marketing materials for existing and prospective clients
Identification and coordination of business development and fundraising
Ongoing oversight of sales initiatives through master “tracker” document
Managing design, creation, updates, and organization of all distributable materials for marketing and client communications, including pitch books, capabilities books, client review materials, promotional brochures, and performance analyses
Coordinating efforts across functions to obtain and synthesize information from the Investments, Portfolio Analysis and Investor Relations teams in order to prepare communication materials
Creating materials for annual investor conference and other specialized client events, incorporating input from various teams
Maintaining master sales tracker document
Contacts may contain confidential/sensitive information

Business Development / Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Business Development / Marketing

List any licenses or certifications required by the position: PSMA, SMPS

Education for Business Development / Marketing

Typically a job would require a certain level of education.

Employers hiring for the business development / marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Business/Administration, MBA, Engineering, Journalism, Education, English, Management

Skills for Business Development / Marketing

Desired skills for business development / marketing include:

Branding
RFP response preparation are
Seminar/event planning
Social media
Adobe Creative Suite
Microsoft Office
Adobe InDesign
Apple operating system
Aspects of the domestic water and wastewater market segments
COWI North America business for pursuit opportunities

Desired experience for business development / marketing includes:

Ability to thrive in an environment requiring a high degree of deadline-driven productivity and organization
Must be a team player self-starter
2-3 years investment banking, placement agent or consulting experience
Strong ability to think strategically and big-picture to understand business goals, while also possessing creative capabilities and attention to detail to implement Business Development Plans at a tactical level
Ability to successfully manage multiple, large, phased programs and projects and the ability to meet deadlines
Proven ability to achieve quotas

Business Development / Marketing Examples

1

Business Development / Marketing Job Description

Job Description Example
Our growing company is hiring for a business development / marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for business development / marketing
  • Develop customized presentation content to support key sales messaging at the new business pursuit level
  • Assign tasks to team, set expectations for delivery and develop project schedule
  • Work collaboratively with internal stakeholders and marketing team members against strict deadlines
  • Perform advanced document formatting and presentation design
  • Ensure strict adherence to quality control methods and department processes required for the production of quality work product and timely delivery of submittals / deliverables
  • Create tools to support efficient proposal/qualifications preparation
  • Support management with metrics tracking and reporting sales and proposal activities
  • Work closely with consultants to develop Sales and Marketing plan
  • Responsible for LinkedIn page, development of other web-based tools, and conference displays, and all fit within business and corporate messaging
  • Revamp internal portal to be more user friendly
Qualifications for business development / marketing
  • Team player with a collaborative spirit
  • AEI or Real estate experience a plus!
  • Content Management Experience strongly desired
  • Solid communicator and team player, with ability to manage tasks efficiently and independently
  • Must be enthusiastic, energetic, reliable and self-motivated
  • Detail oriented – this position requires coordination and follow-up
2

Business Development / Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a business development / marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for business development / marketing
  • Maintain accurate and effective web content
  • Identify opportunities for new business development and coordination of all efforts for responses to proposals, and presentations
  • Build and deepen client relationships, proactively suggesting new ideas and opportunities to add value to our client’s businesses
  • Coordinate with team to maintain and build CRM database
  • Develop and maintain a strong understanding of the market, including key trends, competitive analysis
  • Support business model improvements for the IATD US subsidiary for customer-facing implementation
  • Implement marketing automation across the US subsidiary, including leading the efforts to ensure data, people & process readiness align with US business plans
  • Partner with our US sales, channel and product marketing teams to understand the customer journey, and how best to nurture prospects to a purchasing decision
  • Translate marketing requirements specific to each portfolio and channel segment into functional campaigns leveraging implementation through our marketing automation platform
  • Drive better marketing processes and business decision making as a result of improved business analytic tools and reporting standards to effectively run our business
Qualifications for business development / marketing
  • Ability to initiate and work multiple priority projects concurrently
  • Strong verbal communication skills due to constant client interaction
  • Travel is not an essential duty and function of this job
  • Balance of strategic skills to identify marketing opportunities and trends tactical pragmatic marketing implementation skills
  • Solid leadership skills, energy, and teaming capability
  • Broad-based business thinker who can collaborate effectively with peers executive functional and senior business line leaders
3

Business Development / Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of business development / marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for business development / marketing
  • Perform a variety of roles such as technical analyst, tester, developer, and trainer
  • Challenge existing processes, concepts or requirements, investigating and identifying new techniques / technology that can add value to business / IT
  • Establishes productive, professional, relationships with key “C Level” personnel in assigned opportunities
  • Coordinates the involvement of company personnel including support, services, sales and management in order to meet objectives of the partner and the company
  • Meets assigned partnership strategic objectives and specific client acquisition targets
  • Proactively leads planning process that develops mutual performance objectives, financial targets and critical milestones associated with productive partnerships
  • Proactively assesses, clarifies, and validates partnership needs on an ongoing basis
  • Leads solutions development efforts to best address partnership, company, and end client needs
  • Proactively recruits new partnerships
  • Leading Supporting business Meetings
Qualifications for business development / marketing
  • Familiarity with New Orleans market
  • Bachelor’s degree, or equivalent, and experience in technical writing, English, journalism, or related professional area
  • Minimum of 4+ years of directly applicable experience in professional writing
  • Experience working in the real estate industry a plus
  • Ability to convey thoughts, ideas, recommendations and technical information in a clearly understood and concise manner
  • Ability to listen in a way that builds and maintains rapport with internal and external clients
4

Business Development / Marketing Job Description

Job Description Example
Our company is hiring for a business development / marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for business development / marketing
  • Identify new markets
  • Observe and analyse competitors’, suppliers’ and customers’ businesses
  • Support of annual strategic product and business planning technical and commercial product definition
  • Design and execute events and sponsorships to build brand eminence for the Perth office
  • Manage/oversee the delivery of National Board & C-Suite programs locally
  • Track and report ROI on all events and sponsorships
  • Provide advice, coach and guide the PA group in events planning, corporate hospitality and client entertainment including running biannual events training workshops
  • Manage day to day relationships with sponsors / membership organisations
  • Develop relationships with Perth based journalists
  • Be a brand champion for the Perth office
Qualifications for business development / marketing
  • BS in Engineering or Sciences
  • Bachelor Degree in Marketing, Public Relations, Communications
  • Past experience with sales and marketing projects
  • Industry experience/engineering experience
  • Excel, PowerPoint, and Visio proficiency required
  • Bachelor's Degree (or higher) in Business Analytics or Business Intelligence or a High School Diploma/GED with 3+ years of Analytics experience
5

Business Development / Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of business development / marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for business development / marketing
  • Conducting data gathering and data management tasks
  • Performing simple calculations and computer data entry
  • Preparing documents, spreadsheets, charts and graphs from existing databases and information
  • Performing research and contacting vendors or internal personnel for information
  • Serves as the marketing liaison to the National Business Development Team
  • Internal awareness champion
  • Manages reporting and analytics for the National Business Development team
  • Identify, evaluate and recommend partnership opportunities for LinkedIn’s Marketing Solutions business
  • Negotiate strategic partnerships in collaboration with the Legal team, synthesizing key points and working with cross-functional teams to drive towards fast decisions
  • Manage and scale partnerships on an ongoing basis to deliver against key success metrics
Qualifications for business development / marketing
  • 1+ years of experience presenting and describing data analysis performed
  • Must be comfortable with ambiguity common in the early stages of strategic business initiatives but demonstrate ability to converting abstract strategic ideas into concrete, robust, data-supported analysis and presentations
  • Familiarity in Unmanned Aircraft Systems (UAS) market a plus
  • Requires 15 years of industry experience with at least five years of Automotive market experience and relationships – previous experience at and/or working with OEMs, Tier 1s, and semiconductor companies
  • Sufficient technical background to be able to understand Automotive customer needs and EDA, IP and Software Quality and Security solutions
  • At least five years of people management experience

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