Marketing & Business Development Job Description

Marketing & Business Development Job Description

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Marketing & business development provides market feedback and voice of customer to influence product strategy and roadmap to best support market needs.

Marketing & Business Development Duties & Responsibilities

To write an effective marketing & business development job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & business development job description templates that you can modify and use.

Sample responsibilities for this position include:

Research target companies, products, and markets in alignment with the Canadian marketing strategy
Partner with Lifecycle Product Marketing Managers and sales team to drive the continued success and profitability of established Mobility products in the Americas
Create proposal sections that are organized, succinct and persuasive to comply with client requirements aimed at winning new business
Provide technical writing for marketing materials including brochures, flipbooks, presentations, banners, websites, and blog posts
Support ongoing business development activities
Design proposal responses and pitches to include extensive writing and editing of company information, proposal text, and graphics
Innovate and drive the creation of new business pitch materials that reflect the brand while addressing specific clients’ needs
Initiate and lead discussions with internal clients to drive a strategic approach to new business opportunities
Drive the presentation development process
Organize, attend and contribute to preparation meetings with partners, principals, senior-level brokerage professionals and subject matter experts to ensure alignment and responsiveness

Marketing & Business Development Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing & Business Development

List any licenses or certifications required by the position: PSMA, SMPS

Education for Marketing & Business Development

Typically a job would require a certain level of education.

Employers hiring for the marketing & business development job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Business/Administration, MBA, Engineering, Journalism, Education, English, Management

Skills for Marketing & Business Development

Desired skills for marketing & business development include:

Retail management
Competitive product offerings and international markets
Ability to influence decisions and cost-effectively provide customer support
Businesses and their applications
Firm
Its clients and their industry sectors
Its practice groups
Products
Ability to create a fluid strategy to align with market realities and trends
Competition

Desired experience for marketing & business development includes:

Experience specializing in Business Development, Community Partnerships and Gift Card Programs are an asset
Job may require hours that exceed 8 hours per day and/or 40 hours per week during peak activity or rush projects
Job requires travel in the U.S. and possibly international travel (estimated at less than 20%)
Exposure to basic accounting/business experience preferred
Active college or trade school student working on MBA with focus in finance or marketing
Coursework in business preferred

Marketing & Business Development Examples

1

Marketing & Business Development Job Description

Job Description Example
Our growing company is looking to fill the role of marketing & business development. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing & business development
  • Coordinate with Corporate Communications to prepare flyers and brochures
  • Occasionally attend conferences as representative
  • Drive the creation and distribution of various marketing and proposal qualification materials
  • Develop and implement a client outreach process
  • Develop strong relationships and work collaboratively with the product category leadership to achieve shared goals
  • Work closely with technology teams worldwide, in areas of Consumer Marketing, Mobile, and Website Platform
  • Research appropriate partners by title, product line, research demos and synergies and help team craft custom pitch decks and materials
  • Develop creative briefs to direct internal and external copywriters and graphic designers in development of promotional materials, mocks, premiums
  • Assist in the creation of process documents, fulfillment strategy and sell-sheets to facilitate sell-in and execution
  • Gather data and create graphs, charts, VLOOKUPs and Pivot Tables
Qualifications for marketing & business development
  • Initiative, creative problem solving, and good judgment
  • Team player and professional appearance and manner
  • Advanced knowledge of LinkedIn, Microsoft Word, Excel, PowerPoint, & Outlook
  • Ability to organize and prioritize multiple assignments and multitask
  • Ability to handle short deadlines and work under changing conditions
  • 2-4 year college degree preferred, or equivalent business experience
2

Marketing & Business Development Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing & business development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing & business development
  • Coordinates competitive market intelligence to understand the execution strategies of competitors
  • Tracking individual and team deliverables and to report on them
  • Preparing pre-reads for team-meetings
  • Maintaining contacts with key markets
  • Keeping up to date and improving our global information sharing system
  • Generate leads and opportunities through outbound, strategic & targeted prospecting into mid market & enterprise organisations in the Germany
  • Schedule and organize meetings with attorneys and large groups
  • Schedule photography sessions with photographer and attorneys and arrange for conference rooms
  • Define the value proposition and multi-year go-to-market strategies, prioritize investments, conduct gap analyses on current vs
  • Participate and coordinate the work of others in the development of sustainable Global solutions for capabilities across multiple customer segments in Marketing and Knowledge Management utilizing the Agile methodology
Qualifications for marketing & business development
  • Orange" culture fit with our fun-loving, but driven team!
  • Can ensure effective control of business results, and takes corrective action to guarantee that achievement of objectives falls within designated budgets
  • Skilled at resolving conflicts and facilitating changes in structure to ensure fulfillment of marketing objectives and swift response to business development problems and opportunities
  • Ability to guide preparation of business development activity reports, marketing plans and presents to executive management
  • Experience in establishing and maintaining a consistent corporate image throughout all business units, promotional materials, and events
  • Five years’ experience with business development and marketing of engineering or related services
3

Marketing & Business Development Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing & business development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing & business development
  • Increase market and brand awareness, working closely with the ISKO™ Brand Team and with the Country-Based Sales Team ISKO™ HQ
  • Oversee management and budget of Guest Services including the hiring and training of the Guest Services Manager, assistance in hiring Guest Services Associates and monitoring job
  • Assist with the strategy and execution of thought leadership and content
  • Pilot new ideas for content and thought leadership (development and medium)
  • Work with the necessary teams to profile and segment our audiences better
  • Develop corporate wide subscriptions and regular content newsletters
  • Assist with the marketing and events surrounding our key accounts
  • Manage marketing materials
  • Work with the other event professional to manage and execute events for our key account
  • Integration of marketing strategies into global and regional business plans
Qualifications for marketing & business development
  • Ability to work with minimal guidance and handle multiple priorities and projects simultaneously in deadline-driven environment
  • Online marketing knowledge and professional experience in business development in digital
  • Must exemplify high standards of quality and excellence in performing the duties of the position
  • 3-5 years of marketing/digital experience (within publishing industry highly desirable)
  • Ideal candidate would be analytical, creative, process-oriented, highly-organized and capable of juggling multiple projects at once
  • Possesses a collaborative spirit
4

Marketing & Business Development Job Description

Job Description Example
Our growing company is looking for a marketing & business development. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing & business development
  • Production of internal communications in support of external marketing activity
  • Researches and analyzes the market
  • Manage a small team of BI Developers by providing guidance to insure appropriate intake, prioritization, and timely completion of all reporting and development tasks
  • Develop and support advanced SSRS/Power BI and be able to translate this knowledge to developers
  • Works with Sales, Marketing and Customers to understand market needs
  • Provides analysis and recommendations on growing/maintaining market share
  • Collaborates with Sales and Engineering teams
  • Evaluate and establish pricing strategy including competitive analysis and updating price lists
  • Co-ordinating new product programs with and marketing updates to sales organization, and customer channels
  • Working closely with appropriate marketing managers across the organization
Qualifications for marketing & business development
  • Bachelor’s degree in related technical or business discipline and/or equivalent experience
  • 10 years or more of related business development and product marketing experience
  • Must have experience in the aviation industry
  • Requires demonstrated ability to work effectively both as an individual contributor demonstrating autonomy and initiative in a team setting
  • Must be a critical thinker and change leader with ability to solve complex, time-sensitive problems – a strategic thinker
  • Must have excellent interpersonal skills and verbal communications skills
5

Marketing & Business Development Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing & business development. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing & business development
  • Help drive visibility within the organization for business development activities
  • Cultivate a deep understanding of the commercial real estate landscape thorough secondary research, data analysis, and direct communication with our customers
  • Create business value propositions and develop customer presentations in alignment with unique needs across customer segments and verticals
  • Facilitate and administer core messaging and competitive positioning throughout all marketing templates and collateral
  • Engage with sales organization to identify and develop compelling sales enablement tools for in-person presentations and digital campaigns utilizing next generation technology and differentiated messaging
  • Track engagement and performance of marketing and business development initiatives
  • Rapidly develop acumen in business fundamentals of chemical industry
  • Assists our Business Unit Leaders in identifying, pursuing and winning long term, large business opportunities (projects and programs) by networking with clients within the industry to develop business relationships
  • Develops business geographically and/or by business line
  • BDD position will have a specific shared sales goal target contribution for overall sector business plan
Qualifications for marketing & business development
  • Organizationally savvy and collaborative
  • Must be able to lead a successful automotive marketing program ‘by influence’ to drive customer and product requirements collaboratively with the business units
  • Bachelor’s degree in Engineering is required, a graduate degree in engineering or business is desired
  • Candidates with prior commercial real estate experience is preferred
  • Should be a self-starter and possess a strong ability to manage multiple projects simultaneously
  • Detail-oriented with the ability to manage projects from inception to execution

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