Solution Marketing Job Description

Solution Marketing Job Description

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Solution marketing provides administrative and clerical support to the marketing team including formatting documents (in MS Word and other software).

Solution Marketing Duties & Responsibilities

To write an effective solution marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included solution marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Refine, build, and administer system integrations with marketing automation tools, CRM, CMS system, cloud and web tools, analytics systems, and additional databases
Ensures global launch readiness internally and externally for new products, enhancements including full ownership of the go-to-market strategy, plan, and associated deliverables
Develop the portfolio level positioning and messaging for our unique value within the airline solutions market segment
Identifies and articulates the unique selling proposition to the market while evangelizing and training internal constituents
Drive go-to-market planning and execution in the APAC region
Build marketing strategies to accelerate customer adoption in support of the go-to-market plan and revenue and bookings targets
Lead the customer references program securing top-tier household brand names that showcase use of vCA with practitioners and VP level decision-makers, specifically those who are taking advantage of the HCM and ANS feature set
Build and execute global positioning and messaging to position vCA as a leader in the IaaS based on the audience persona (practitioner, VP, etc)
Lead service and partner launches, sales support, PR/AR, working closely with product marketing
Define addressed segments in an industry, operators

Solution Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Solution Marketing

List any licenses or certifications required by the position: ACE, ITIL, J2EE, TOGAF, PMI, CIPT, CIPM, CIPP, IAPP, GTM

Education for Solution Marketing

Typically a job would require a certain level of education.

Employers hiring for the solution marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Computer Science, MBA, Technical, Communications, Engineering, Design, Technology, Communication

Skills for Solution Marketing

Desired skills for solution marketing include:

Domain highly
Cloud Computing
IT infrastructure
MS-Office
Software deployment methods
Analytics
Enterprise sales process and the product collateral needs for effective value based solution marketing and selling
Enterprise software and decision management technologies
Microsoft PowerPoint
Word

Desired experience for solution marketing includes:

Process and task oriented
Demonstrated experience in fast-paced environment and ability to work in fast-paced environment
Team player, trustworthy, consultative, strong judgment, strong negotiation
At least 5 years experience in solution/consultative sales experience
Familiarity with MS Consulting and Support services business and field operations is imperative
A BA/MS in Marketing, Professional Services or Computer Science or equivalent work experience

Solution Marketing Examples

1

Solution Marketing Job Description

Job Description Example
Our company is hiring for a solution marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for solution marketing
  • Secure management of efficient creation, storing and finding marketing content
  • Identify and create stories and content for Solutions addressing customers´ pain-points and/or growth opportunities
  • Ensure efficiency in work cross-PA/BL/SA´s and enable BU collaboration within Narratives to leverage Group strengths
  • Work in close alignment with Product Marketing and Industry Marketing as relevant
  • Support buy-in on marketing priorities with relevant Sales, & Sales Support functions
  • Create a Solutions marketing and launch plan, including Hero Launches, for addressed segments
  • Lead marketing of selected solutions by creating value argumentation and supporting proof points (incl
  • Support development of material that generates interest for both in the market and for customer
  • Analyze competition and develop a strategic marketing plan / differentiation strategy to gain lead over competitors anticipated actions for solutions
  • Identify & develop Pioneering Client cases in collaboration with Industry Marketing
Qualifications for solution marketing
  • Strong technically to be able to translate messages into customer business value
  • Sales oriented marketing leader who can roll up their sleeves to get things done
  • Creative, intelligent, self-confident, team player
  • Computing experience (cloud, virtualization, security, etc)
  • Establish and evangelize thought leadership, by acting as SME and spokesperson to internal staff, key customers, analysts, and press
  • Responsible for handling of demos in collaboration with Product Marketing
2

Solution Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a solution marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for solution marketing
  • Assist with the design and implementation of processes by which to prescribe market sizing, addressable market, customer requirements, competitive positioning
  • Accelerate and drive engagement with brand
  • Managing the deployment of digital assets when affiliates wish to localize global initiatives
  • Create a marketing technology roadmap aligned with marketing communication, vision and needs
  • Partner and collaborate with web development and product marketing teams on projects
  • Customer insight and analysis to help craft marketing strategies and campaigns
  • Guide and execute enterprise-level technical implementation strategy within Marketing Campaign engine
  • Manage production and sandbox environments, configurations, and deployment methodologies
  • Maintain marketing automation processes and governance
  • Able to explain complex topics to any audience
Qualifications for solution marketing
  • Proven ability to build support and manage resources across multiple marketing disciplines (e.g., PR, web marketing, demand generation) to execute high impact creative marketing
  • Track record of creative go-to-market and competitive campaigns a big plus
  • Technical Skills on HTML, Javascript and CSS needed
  • Use of Design/Development tools (Macromedia, Photoshop) preferred
  • Demonstrated proficiency coding advanced HTML and Javascipt
  • Exposure to Internet Marketing tools / strategies preferred (SEM/SEO, Affiliates)
3

Solution Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of solution marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for solution marketing
  • Lead the analysis of current and projected solution marketing plans to determine optimal business strategy
  • Oversee research, analysis and the development of recommendations on the external environment as part of the development of strategic solution marketing business development plans
  • Independently design, develop and deliver robust solution marketing content, campaigns and innovations including a robust and assertive marketing calendar that covers the full range of the B toB marketing continuum
  • Work collaboratively with sales/growth, marketing support, clinical and solution product development teams in support of the solution marketing and sales pipeline agenda
  • Build and progressively update standard solution marketing and sales support presentation templates, solution briefings, and other sales support
  • Support the sales team on all solution related client and prospect support including the development of presentations, impact/ROI analysis, thought leadership, logistics and completion of RFPs/proposals
  • Adopt an assertive solution training and insight agenda that positions the broader team to gain a solid knowledge of our business, the solutions we offer, the value we create, the industry and our customers
  • Analyze major competitor strategies
  • Identifie and monitors changing patterns of competition and recommend response
  • Acquire and maintain data/information on market, industry, economic, consumer and competitive conditions and trends pertaining to health insurance/managed care and related services
Qualifications for solution marketing
  • External focus / Customer orientation
  • Strategic, analytical and critical thinking skills
  • Minimum of 10 years of architecture and development experience with marketing automation platform and processes for marketing technologies such as Pardot, Salesfoce Marketing Cloud or other platform
  • Minimum of 5 years’ experience in CRM applications, such as Salesforce (preferred), MS Dymanics, Siebel
  • Previous experience in software selection and vendor management
  • Working with global stakeholders, as requirements will span regions/countries/languages
4

Solution Marketing Job Description

Job Description Example
Our company is looking to fill the role of solution marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for solution marketing
  • Develop and implement project plans and oversees project resources
  • Lead the activities of lower level staff performing related functions
  • Own, develop and produce marketing projects and activities, ensure timely projects and updates are in place
  • Work across project teams to compile content and measure content efficacy
  • Coordinate and execute web posting and activities
  • Work across teams to compile read out reports and executive quarterly update presentations
  • Develop an understanding of the Commerce Marketing Portfolio
  • Bring discipline and a high level of skill to the development of value propositions, solution messages and competitive positioning
  • Emerging understanding of transactional pricing toolkit
  • Classic product/services management
Qualifications for solution marketing
  • 5+ of marketing experience in high tech, with 3+ years of solutions, products, or alliances marketing responsibility
  • Bachelor degree majoring in Electrical Engineering or Automation or Mechanical Engineering
  • Minimum 3 years’ experience as Product Specialist or Product Application for Solution Products (building automation, livingspace)
  • Broad knowledge of technology trends and relevance to clients businesses
  • Fluency in English and French (Dutch is a plus as well)
  • Minimum 3 years’ experience with Product/Solution Marketing
5

Solution Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a solution marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for solution marketing
  • Inbound Influence on Product Development – Provide basic market insights to drive product capabilities
  • Program Planning - Contribute to Integrated Marketing Management on program build through messaging, positioning, content, and respective solution/industry expertise
  • Core Content Development - Knowledgably collaborate with Ecosystem & Channel Marketing to define (joint) offerings, positioning, and messaging that will be integrated into marketing programs and campaigns
  • Influencer/ Analyst Management – Perform certain activities to support strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels
  • Identify industry/buyer trends and translate them into major messaging themes that will be communicated into target markets, buyers, the industry landscape and key issues
  • Map the potential buying process for solutions, including key roles that will participate
  • Develop buyer personas for the identified roles and develop product/offering messaging aligning our solutions to buyer needs and pain points
  • Be the voice of the customer, understand market conditions, key customer business metrics and provide ongoing feedback to drive messaging, content, and demand generation
  • Develop competitive analysis, messaging, comparison guides and other sales enablement materials that accelerate competitive wins in sales the pipeline
  • Guide Corporate Marketing peers in the design and execution of campaign plans and tactical integrated marketing programs
Qualifications for solution marketing
  • Travel 20% mostly in the US, a few oversea travel expected
  • Industry experience preferred in travel, cinema and/or stadiums
  • Architects with marketing domain and applications knowledge
  • At least 7 years of experience in IT management, business solution delivery and/or IT strategy roles
  • Prior experience in a technology role or blended IT/business function is also expected
  • Experience owning the technology behind a suite of mobile and web functions with an emphasis on customer marketing, engagement and loyalty programs

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