Marketing Business Analyst Job Description

Marketing Business Analyst Job Description

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Marketing business analyst provides expertise across Marketing and assigned business areas to understand and translate the business objectives into marketing objectives.

Marketing Business Analyst Duties & Responsibilities

To write an effective marketing business analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing business analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with end users in analyzing structure and flow of work, and recommend/evaluate changes to improve operations
Proactively manage, track and analyze web design and development proposal process
Provide analysis for the channel and help implement and develop annual and long term marketing and communication programs
Analyze channel potential by region and capture a clear picture of the business and provide suggestions for improvements
Develops and utilizes clear metrics that define optimal levels of functionality, sustainability and compliance to verify deliverable quality
Manages supplier contracts and deliverables, which result in the highest quality output for the lowest cost to Shire
Develops and executes new, innovative and optimal deployment methods
Provide analytical support to PR and Comms teams during major events
Drive product roadmaps
Manage requests from the above stakeholders by evaluating the problems and questions shared by business users and translating them into actionable guidelines for the technical / analytics teams to execute upon

Marketing Business Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Business Analyst

List any licenses or certifications required by the position: CBAP, PMP, CPM, APICS, SFDC, ADM, ADMIN, ITIL, SAP, BA

Education for Marketing Business Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing business analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, Computer Science, Economics, Finance, Engineering, Mathematics, Business/Administration, Technical

Skills for Marketing Business Analyst

Desired skills for marketing business analyst include:

Waterfall and agile methodologies
Expert in creating business requirements documents and process workflow diagrams
Oracle organization
Statistics and experience using statistical packages for analyzing large datasets
Combined with both healthcare and marketing experience
Executable insights for our clients
HG platforms and related applications
Innate ability to translate data into strategic
Business and marketing initiatives supported
General marketing function

Desired experience for marketing business analyst includes:

Self-starter who proactively works towards meeting reporting demand, independently looks for new and better ways of doing things, learns new tools and systems without much guidance
Must have enough technical expertise to work without ongoing assistance from IT
Certified as an Eloqua (E9-10) preferred
Eloqua Master Cerification
Eloqua Luminary Certification is a plus
2+ years relevant marketing operations experience

Marketing Business Analyst Examples

1

Marketing Business Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of marketing business analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing business analyst
  • Developing and refining marketing dashboard concepts for content and cross-channel marketing performance
  • Performing ad-hoc analytics, periodic audits and custom analysis
  • Auditing and recommending improvements to analytics configurations, including goals, events and campaign tracking
  • Presenting insights to content and vertical marketing teams
  • Implementing innovative new methodologies and improve analytical procedure
  • Identifying new sources of data and reporting functionalities
  • Provide data analysis support for Commercial Clinical Strategy and Statistical Services teams
  • Conduct comprehensive analysis of physician/HCP behavior using multiple internal and external data sources to identify strategically relevant targets considering client's marketing objective, campaign scale, and brand/therapeutic area trends
  • Assist Statistical Services team in the conduct of sales lift campaign impact studies by compiling and consolidating datasets, working with vendors for analyses, and potentially conducting subgroup analyses
  • Work closely with internal teams to consolidate campaign specific information and conduct descriptive analyses of program impact, which will be leveraged for marketing optimization and during business renewal process
Qualifications for marketing business analyst
  • Minimum experience of 1-3 years of experience in online/digital companies handling and analyzing large data sets to successfully drive conclusions
  • Strong Data skills - must be comfortable analyzing large quantities of data to create summaries, develop models, and extract insights
  • Experience with online advertising platforms such as AdWords, Facebook, and DoubleClick a plus
  • Must have a minimum of 2 years’ proven experience in a related field with a strong background in writing RFPs and an in-depth understanding of the RFP process
  • High proficiency in Microsoft Office (particularly Word, Excel and PowerPoint)
  • Ideal candidate will be self-motivated, have excellent problem solving skills, and the ability to work efficiently in a fast-paced environment
2

Marketing Business Analyst Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing business analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing business analyst
  • Serve as business lead for the internal reporting
  • Monitors progress against goals, assisting in organizational effectiveness and strategic planning (e.g., annual business plans ) and developing executive presentations (e.g., quarterly business reviews)
  • Partners with Finance to manage the departmental budget, including monthly forecast and variance analysis to ensure timing and effectiveness
  • Provides strategic direction to enhance organizational effectiveness
  • Serves as the conduit between the business community (internal and external partners)and the software development team or vendor through which requirements flow
  • Collaborate with developers, vendors, and subject matter experts to establish the technical vision and analyze trade offs between usability and performance needs
  • Be the liaison between the business, technology teams and support teams
  • Partner with global marketers, analysts, and developers to translate campaign strategies into workflows and project plans
  • Drive lead data quality improvement through on-going process enhancement and automation
  • Provide ongoing system support for content management, web analytics, email marketing, project tracking and other tools
Qualifications for marketing business analyst
  • 1+ years of experience in Statistical model building
  • 1+ years of experience in SQL querying
  • Bachelor’s degree or equivalent relevant experience in a quantitative discipline required
  • BA or equivalent experience required1-3+ years of relevant work experience
  • Proficient in other applications in Microsoft Suite, including Word and PowerPoint
  • Fundamental knowledge and experience with statistical software packages
3

Marketing Business Analyst Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing business analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing business analyst
  • Effectively communicate with clients to identify needs, evaluate alternative business solutions and set expectations
  • Liaise between business partners and the technology teams
  • Assist in testing effort and preparations
  • Develop, document, and enforce business rules, processes, programs, naming conventions, and procedures
  • Conducts or coordinates user acceptance, performance stress regression and integration testing
  • Demonstrated planning and organizing ability, can prioritize work activities
  • Develop marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives
  • Works closely with analysts to acquire data needed to build campaign strategies
  • Translates campaign and business goals into actionable customer targeting and contact strategies to drive campaign performance
  • Collaborates with Product and Marketing teams to understand objective, lead strategy, and ensure effective execution of marketing campaigns
Qualifications for marketing business analyst
  • High level of computer literacy with spreadsheets, word processing and database software and/or business systems (Word, Excel, PowerPoint, MS Project, Visio)
  • Significant experience in Retail Merchandising systems (specifically New Product/Item Introduction & Maintenance and Assortment & Space Planning) is desired
  • Significant experience in Retail Merchandising and EDW systems are desired
  • Significant experience with Data Analysis/Mapping is preferred
  • Consulting experience would be a plus.Ability to translate business problems into most efficient and effective analysis plan
  • 2+ years of market research experience, data mining experience, OR multi-channel marketing experience
4

Marketing Business Analyst Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing business analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing business analyst
  • Conduct industry analysis including Technological, Geographical, Social, Political and Economic decision drivers
  • Integrate market research information with company processes to develop new leads, and sources of influence
  • Support Strategic Communications activities with comprehensive analysis of marketing environment
  • Monitor and track website messaging, competitive advertisements
  • Develop and manage the dashboards and reports that enable stakeholders to effectively track key performance indicators such as ROI, App downloads, member activation and revenue growth the key growth triggers and trends
  • Ability to work effectively and efficiently both individually and in a global team environment
  • Proven ability to build relationships and communicate effectively, clearly and concisely
  • Must have a working knowledge of basic IT technologies/concepts/methodologies
  • Understanding of SDLC (Solution Development Lifecycle) with ability to "wear multiple hats" across roles such as business analyst, project manager, user acceptance testing)
  • Must be well organized and able to deliver on time
Qualifications for marketing business analyst
  • Demonstrated knowledge of MDx technologies, applications, and markets
  • Bachelor's degree in related technical major
  • 4 year degree in Business Management, Information Technology, or Marketing
  • 3+ years prior experience with ERP &/or CRM implementations, specifically with respect to Microsoft Dynamics
  • Expertise communicating with technical teams to develop and configure solutions
  • Organizational skills in terms of project management, meeting facilitation and definition of solutions with the business
5

Marketing Business Analyst Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing business analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing business analyst
  • Lead requirements analysis and verification
  • Manage communications to project stakeholders and across adjacent teams
  • Update weekly, monthly & quarterly reports other ad hoc reporting as warranted to better support the business
  • Tops down and bottoms up HDD market modeling
  • Segment level device and component market forecasts
  • Tracking customer specific product trends
  • Data consolidation, tracking and reporting
  • Support segment managers in quarterly business negotiations
  • Collaborate with HDD product marketing on business case assessments and/or other business related matters
  • Ability to work with contract and financials database systems
Qualifications for marketing business analyst
  • Supporting the regional business units and working with our partners to deliver data-driven marketing initiatives
  • 2 years of Marketing and loyalty program experience preferred
  • Able to write SQL Queries and understand database relationship
  • Experience with Business Objects and campaign management tools
  • Experience with Excel, Access, PowerPoint, Visio and Word
  • BSc or equivalent qualification with relevant experience in Computer Science, Computer Engineering, Information Management, Mathematics, Telecommunications, Business Administration with emphasis on Information Technology or equivalent

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