Senior Analyst, Marketing Job Description

Senior Analyst, Marketing Job Description

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Senior analyst, marketing provides email marketing support for primary research projects and/or share email campaign insights to enrich research analyses.

Senior Analyst, Marketing Duties & Responsibilities

To write an effective senior analyst, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included senior analyst, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Requires ability to write SQL queries to extract data from CSG billing system, Rosetta EBI database and marketing COMET
Support the commercial insight manager in driving sales and marketing insight for the APAC region
Evaluate, prioritise and recommend proposals to maximise market growth based on market insight – with an understanding of marketing channel performance, website performance, customer segment performance and product performance for the region
Feed market level insight into the business forecasting and planning process
Support the commercial insight manager and APAC marketing team in delivering the analysis roadmap for the region, ad-hoc insight requests
Within the Digital Analytics domain, the position will focus on digital content performance across all relevant regions and channels
Help create a persona for customer targeting (acquisition) upgrade (retention)
Working within the Digital marketing department, the Senior Marketing Analyst is responsible for delivering campaign and customer analytics to inform marketing investment and business decisions
Areas of responsibility will be assigned via the Online Marketing Manager
This role is seen as central to optimising marketing activity, by deriving and sharing actionable insight from data analysis

Senior Analyst, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Analyst, Marketing

List any licenses or certifications required by the position: SAS, CMA, CPA, DGP, MBA, ADMIN, IQ, ITIL, ISTQB, DEV

Education for Senior Analyst, Marketing

Typically a job would require a certain level of education.

Employers hiring for the senior analyst, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Computer Science, Engineering, Mathematics, Education, Math, Finance

Skills for Senior Analyst, Marketing

Desired skills for senior analyst, marketing include:

Ad technologies and research techniques
CAN SPAM compliance
Email databases
Email marketing best practices
Segmentation and matrix development
Excel
Campaign management software
HTML
PowerPoint
SQL

Desired experience for senior analyst, marketing includes:

3+ years of marketing data analysis experience using web analytics & optimization tools including expert knowledge of Google Analytics
BA in Finance, Accounting, or Economics and 3-5 years minimum of relevant business experience
Advanced accounting and financial skills required
Experience with forecasting & analysis tools such as Essbase
Experience in fast pace environment and deliver results under tight deadlines
Graduate (or equivalent) with experience in providing commercial, marketing or e-commerce insight, ideally gained in a fashion retail / online environment

Senior Analyst, Marketing Examples

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Senior Analyst, Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of senior analyst, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior analyst, marketing
  • Shape and deliver a combination of regular reporting and strategic deep dives to support marketing decisions and ensure the team is operating based on insight
  • Ensure all delivery is insight and narrative-led with actionable recommendations and is delivered to stakeholders in a concise and accessible way
  • Assists in the preparation and coordination of the Marketing budget
  • Tracks and reports on marketing financial indicators
  • Package analytical findings into presentations/reports and communicate (both written and verbal) complex concepts to Sr
  • Lead key cross-functional marketing initiativesin order to strengthen best practice-sharing across all Pratt & Whitney divisions and United Technologies
  • Define, develop and deliver marketing measurement approach for Sports campaigns for cross-channel digital marketing analytics and reporting
  • Ensure development of proper experimental design across all campaigns and deliver data driven optimization guidance
  • Deliver the analytics and reporting to all marketing functions to provide the cross-channel marketing team with the insight for campaign optimizations, planning and ROI
  • Partner with data engineers to synthesize raw data and help develop clear and concise insights quickly, in a focused and digestible manner
Qualifications for senior analyst, marketing
  • Bachelor’s degree in Marketing, Business, Finance, Accounting or related from an accredited institution
  • Understanding of integrated marketing communications strategy for lead generation and lead nurturing programs (offline advertising, search marketing, online advertising, social and mobile media, web development, direct marketing, email)
  • Three to five years experience in business or financial analysis or planning
  • Experience working in an analytical role, with a track record of using data to generate insight and recommendations
  • Understanding of and keen interest in digital marketing (knowing your PPC from your SEO, and your PLA from your RTB)
  • Experience with digital analytics tools, such as Adobe, Google analytics, and Doubleclick
2

Senior Analyst, Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior analyst, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior analyst, marketing
  • Understands the Product lines marketing goals and constraints to bring practical intuitive new ideas for testing offers, segmentations and in designing and analysis of marketing experiments
  • Prepare and present presentations to senior marketing leaders in a non-technical way, have a high attention to detail in double checking data and codes for accuracy, and produce detailed documentation
  • Market Research and Analysis - Conducts in-depth data analysis using traditional and advanced methods, mainly for Competitive research like Financials, Product Launches to Research specific markets
  • Support with growth plans for Paid Search campaigns in alignment with US CPS , working to achieve above and beyond on key acquisition metrics
  • Actively manage Paid Search campaigns for agreed parts of the business on Google AdWords and Yahoo Platforms, including Stream
  • Maintaining a robust communications programme with the US CPS Acquisition team
  • Critically engage with search engines, the Search Analytics team and other partners to create and execute against a PPC marketing plan aiming at delivering maximum net income and adhering to best practices
  • Present strategies and plans to senior stakeholders in markets and other central teams
  • Use Marin bid management software
  • Work with the team to support and drive programmes working with sponsorships / key external partners
Qualifications for senior analyst, marketing
  • Advanced capabilities in data visualization tools like Tableau and Domo
  • 2+ years experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations
  • Supports overall email campaign workflow and production
  • Monitors performance of campaigns
  • Works directly with the creative team
  • Optimizes and imports new email templates for stakeholder use
3

Senior Analyst, Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior analyst, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior analyst, marketing
  • Will represent the organization and interface with all levels of management both inside and outside of the company as a subject matter expert
  • Will act as a team or project leader providing direction to team activities, product launches, and trainings
  • Build models that relate to Customer Relationship Management (customer lifetime value models, loyalty analysis, personalization algorithms, churn models, response models, clustering )
  • Develop and deliver step change in reporting and data visualization on key business metrics with the objective of enabling faster, smarter decision making at executive level
  • Challenge business thinking on existing analytical capability – within first 3 months complete a full review of all Trade Marketing analytics and propose how these can be made twice as fast, twice as insightful
  • Design, develop and deploy a consistent suite of reporting across all brand teams
  • Manage ad hoc marketing programs associated with the wireless product portfolio from concept to execution
  • Provide regular reporting and support for the Device trade and Device mix work streams on behalf of the Wireless Marketing Team
  • Support the Marketing team with ad hoc analysis and data
  • Keep abreast of latest digital marketing products, services, information and trends
Qualifications for senior analyst, marketing
  • Solid understanding of Relational Database Management Systems (Oracle preferred) with strong SQL and SAS skills required
  • 3+ years SQL/SAS programming experience
  • Excellent communication skills with ability to document and articulate change in order to gain alignment and approval from stakeholders
  • Ability to prioritize and effectively manage multiple tasks and deliverables
  • Previous digital marketing or agency experience
  • Self-starter and proactive nature
4

Senior Analyst, Marketing Job Description

Job Description Example
Our growing company is looking for a senior analyst, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior analyst, marketing
  • Develop detailed specifications or enhancement requirements for database tools/systems that address business information and analytical priorities
  • Work closely with internal stakeholders and external vendors to ensure access to and integrity of data
  • Track key metrics for digital campaigns
  • Conduct trending analysis and develop forecasting models
  • Partner with Marketing leaders and cross-functional teams to understand business needs, communicate relevant financial analysis and findings, and to engage business partners on relevant work streams
  • Provide analytical expertise that supports enhancement of current financial models for Marketing operations, strategic growth opportunities and promotional activities
  • Communicate and present analysis and insights to senior management
  • Prepare, coordinate, manage and present financial reports to business leaders
  • Problem solve by being able to break down problems into critical components
  • Identify key assumptions and drivers of current performance, translate results into forward-looking perspectives, and identify risks and opportunities
Qualifications for senior analyst, marketing
  • R, Python, data visualization (Tableau, domo) is a plus
  • Ability to be a thought-leader and problem-solver in developing research and analytical approaches
  • Ability to navigate across functional groups of the organization
  • Ability to uses syndicated data sources to gain better understanding of Medical Surgical market, customers and market trends
  • Master’s in Economics, Computer Science, or Statistics , with a strong qualitative and analytical focus
  • Ability to work in an Oracle environment, extract and manipulate data
5

Senior Analyst, Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of senior analyst, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior analyst, marketing
  • Help to establish work priorities and achieve management objectives
  • Execute the directives of organization’s mission, goals and objectives and demonstrate them through ongoing and direct motivation, communication, group dynamics and leadership
  • Identify primary vendors, and negotiate and monitor the quality cost of services
  • Manage effective partnerships with outside vendors, internal constituents, other departments
  • Manage implementation to ensure that demand generation activities deliver targeted ROI
  • Work within established marketing, brand, or campaign budget
  • Review and make appropriate adjustments in activities and expenses throughout the year to ensure campaign results
  • Analyze sales data from various dimensions to understand business strengths and to-be-strengthened areas, portfolio performance, opportunities from customer segments
  • Working on an initiative to consolidate multiple instances of Eloqua, negotiating simplified consistent processes across operating units
  • Working on moving a business from ActOn to Eloqua
Qualifications for senior analyst, marketing
  • Ability to communicate the results of analyses verbally and visually to influence marketing and product strategy
  • Good analytical and problem solving skills, ability to think independently, manage projects without supervision
  • Ability to work as a team member, interact with individuals at different levels in the organization
  • 3-4 years experienced in Market Research and Analysis
  • Experience in Market Research / Research
  • Ability to manage deadlines and multiple priorities, including competing demands

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