Marketing Senior Advisor Job Description
Marketing senior advisor
provides leadership support in all mass brand advertising, direct mail, social media, public relations, Customer Experience Marketing and eCommerce efforts.
Marketing Senior Advisor Duties & Responsibilities
To write an effective marketing senior advisor job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing senior advisor job description templates that you can modify and use.
Sample responsibilities for this position include:
Execute sector ad strategies, manage yearly ad campaigns and calendars and support sector and regional advertising efforts
Work in partnership with the Advisor Channel Sales team to identify new initiatives to build awareness of our investment solutions
Evaluate all marketing initiatives to for ROI
Helps marketing and product marketing manage product launches to ensure sales force readiness and optimize P&L impact of product transitions
Support both strategic marketing communications planning the related tactical execution
Act as regional point person for marketing communication needs in Toronto
Lead marketing communications activities for the Power and Oil & Gas sectors
Provide marketing communications support to the Operations & Maintenance team based out of Toronto
Support the Operations and Maintenance with general external and internal communications
Execute an integrated approach to marketing material and manage the production of marketing brochure families across sectors
Marketing Senior Advisor Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Senior Advisor
List any licenses or certifications required by the position: CIPP, IFIC, CSC, CISSP, CISA
Education for Marketing Senior Advisor
Typically a job would require a certain level of education.
Employers hiring for the marketing senior advisor job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Management, Graduate, Engineering, Technical, Journalism, Science
Skills for Marketing Senior Advisor
Desired skills for marketing senior advisor include:
Concepts tools and techniques
Business and marketing strategy
Direct mail
Advertising
Customer relations
Customer relations and advertising in the technological sector and with channel
Customer relations and advertising in the technological sector and with channel distribution
Direct marketing
Healthcare benefits
Pharmacy benefit management industry
Desired experience for marketing senior advisor includes:
Strong written and spoken knowledge of English and Italian languages
Bachelor's degree in a related field and seven years' relevant experience or Master's degree in a related field and five years' relevant experience
Effectively distribute and rollout marketing materials
Write and proofread marketing copy for ads, marketing material and related visibility activities including social and thought leadership
In charge of the annual planning of tradeshows, sponsorships, speaking opportunities and other external marketing events across sectors, including evaluating, negotiating, and executing exhibitions, related sponsorships and speaking opportunities relating to all marketing events in collaboration with BD teams across all sectors
In charge of event management and coordination of all external sector events, including the logistics, budget, follow-up, in collaboration with BD teams across all sectors
Marketing Senior Advisor Examples
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Marketing Senior Advisor Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing senior advisor. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing senior advisor
- Develop and execute agreed upon marketing programs and sales tools
- Position requires ability to interface with all levels of organization including the executive management team external customers, executive management, press and industry analysts
- Provide expertise, mentorship and training as required in marketing and resource generation
- Responsible for growing and evolving sponsorship strategy for tier 1 global events
- Collaborate with senior leadership and event organizers to build event-specific sponsorship plans, identifying goals, metrics and revenue targets in support of the overall event experience and program budgets
- Drive consultative selling motion by influencing and building relationships directly with external partners, in coordination with internal partner and alliance stakeholders, to recommend the right mix of marketing investments for key ecosystem partners
- Develop global sponsorship packages that create innovative opportunities for ecosystem partners, while enhancing the attendee and event experience
- Ensure all sponsorship entitlements are fulfilled and provide reconciliation and metrics post event
- Translate business requirement into data integration technical requirement
- Evaluate technical feasibility of data integration
Qualifications for marketing senior advisor
- Minimum of 7 years of relevant experience in the Marketing and/or Communications field
- Experience in event management required
- Knowledge of Marketing and/or Communications within a Business to Business environment or professional services sector
- Proven ability to work with autonomy
- Ability to travel between Toronto-area offices required
- Undergraduate degree with relevant experience or graduate degree with relevant experience
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Marketing Senior Advisor Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing senior advisor. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior advisor
- Manage mid-long term roadmap of data integration aligned with business strategy and requirements
- Support documentation current CDI and perform change control for China MKTG
- Standard Business Naming Standards
- Standard Entity Definitions
- Standard Attribute Definitions
- Business Rules Specification
- Standard Calculation and Summarization Definitions
- Entity and Attribute Aliases
- Sources of Data for the Data Warehouse
- Data Security Specification
Qualifications for marketing senior advisor
- Experience and proficiency with traditional marketing vehicles such as email and CRM, digital marketing and social media
- Solicit input from all key functional areas from each segment (Sales, Finance, Brand, Product Line Management, PG, & Supply Chain Planning) external market indicators in order to model external flat panel demand for the Latin America sales segments
- Present recommendations to Demand Planning senior management team monitor sales execution to the sell through plan
- Ensure segment demand plans are aligned with the S&P three year growth plan
- 8+ years of related work experience with a Bachelor's degree
- Demonstrated broad experience across senior marketing and communications roles
3
Marketing Senior Advisor Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing senior advisor. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior advisor
- Data Retention Criteria
- Prioritization algorithm
- Collaborate with stakeholders and business users to identify Data collection and CDI enhancements and actively participate in the management of any related projects
- Review requirements, specifications and technical design documents and provide timely and meaningful feedback
- Develop, support, and execute a go-to-market (GTM) plan against the Data & AI priority, with and thru partners
- Orchestrate sales enablement, co-selling efforts, alliances, and external communities to generate leads for the business
- Lead execution to deliver on Scorecard metrics
- Support ad-hoc analytics as requested by Ops Sr
- Define with the marketing leadership team our operational training priorities for every half-year and establish a training calendar roadmap including MOM refresh cycle and publication, training session schedules & evaluation
- Works with the various SME of the Marketing organization to aggregate best-of-breed process descriptions, systems & process user-guides and various training materials related to marketing functions
Qualifications for marketing senior advisor
- Demonstrated ability to guide, edit and assure clear, brief and compelling written and visual communications
- Ideally, minimum 2 years of experience leading a marketing function within one of the largest World Vision Support offices and / or minimum 4 years of experience leading a marketing function within a global, federated organisation
- Excellent written and verbal communications in English, and at least one other European language
- Define and build go-to-market and channel distribution marketing strategies for the region
- Lead initiatives within channel distribution marketing working with sales and merchandising stakeholders to develop, implement and execute programs and projects that align with channel distribution sales strategy
- Plan, analyze and manage marketing programs and projects to support sales initiatives
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Marketing Senior Advisor Job Description
Job Description Example
Our growing company is hiring for a marketing senior advisor. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior advisor
- Manage the setup & refreshes of the Marketing Operational Manual that should encompass the various process & user-guides that marketers should be knowledgeable about
- Deliver face-to-face or on-the-phone training sessions based on our half-year business priorities and coordinated with MOM updates
- Define & implement the proper KPI to evaluate training impact & performance on the operational excellence of the marketing organization, and suggest corrective actions if objectives aren’t met
- Championing the global marketing training deployment across EMEA (mandatory training, product-based training), drive marketing awareness & adoption of our global training material among the EMEA population
- Develop compelling messaging and positioning for the product portfolio targeted vertical solutions that move worldwide sales teams, channel partners, OEM partners, enterprise customers and service providers to act
- Work closely with key marketing stakeholders (product management, field marketing, marketing communications, business development, etc) to package and promote the collateral to ensure it is effectively delivered to key stakeholders and the global sales force through papers, web, blogs and social media
- Create marketing content and develop go-to-market activities, sales training, and demand generation programs for targeted verticals and broad thought leadership campaigns
- Work closely with product management, technical marketing engineers, and business development managers to understand product strengths, market conditions, the roadmap, and competitor weaknesses
- Develop and maintain deep industry and market expertise through consistent and on-going self-learning activities including competition, incumbents and disruptors
- Take a global approach to product marketing to help drive awareness and market growth in all relevant geographies
Qualifications for marketing senior advisor
- 10+ years of related experience with a Bachelor’s degree or 6+ years with a Master’s degree or equivalent experience
- 8+ years of relevant work experience in marketing programs, event planning, sponsorship or marketing communications
- Advanced knowledge of and experience in managing special events and targeted customer/partner engagements that achieve goals and generate results
- Skilled negotiator with sales experience and ability to foster consultative relationships that drive incremental value and sponsorship revenue
- Proven ability to conceptualize, manage, and execute on sponsorship programs in support of medium and large-scale events
- Strong attention to detail, impeccable customer service and creativity in problem-solving
5
Marketing Senior Advisor Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing senior advisor. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior advisor
- Play a key role in development, approval and execution of multi-channel marketing initiatives to help drive WM business, profitability, and recruiting goals
- Continuously evaluate and optimize advisor marketing tools across channels to develop best in class resources that will increase adoption and usage of the tools, and provide more efficient, effective interactions between advisor and client
- Manage AA marketing initiatives to a clear project plan, by ensuring we have established optimal systems, data flows, CRM, and tracking capabilities
- Execute a two-way communication plan between HQ and branches, such that HQ Marketing, WM LOB, and branch marketers are informed, aligned, and enabled on all relevant initiatives
- Ensure evolution of technologies while delivering on in quarter KPI’s
- Strategic planning and tactical execution of partner oriented lead generation campaigns, account plays, programs and events with key GTM partners within the Energy vertical
- Develop presentations, support case studies and other marketing collateral and sales tools associated with partners and verticals
- Word effectively in a matrixed environment `building strong working relationships with sales and regional marketing teams to be able to obtain buy in on the strategy and execution
- Analyze program results and make recommendations for continuous improvement
- Leverage available data to identify and profile leading advisors and advisory firms
Qualifications for marketing senior advisor
- Knowledge of competitive environment and partner landscape
- Large deal engagement – must be willing to support in a technical/sales capacity to help close large opportunities
- Track, measure and report on business metrics to executive management
- Sales engagement – Ensure up-to-date product information is available to sales force via internal sales tools
- Manage and coordinate category business reviews
- Work closely with key partners