Marketing Data Analyst Job Description

Marketing Data Analyst Job Description

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Marketing data analyst provides development and operations support for a Hadoop/Linux platform that supports analytics (R/Shiny, Python, Spark, H2O, SAS) and business intelligence (Tableau) both on premise and in the cloud.

Marketing Data Analyst Duties & Responsibilities

To write an effective marketing data analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing data analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Exposure to programming languages (ideally SQL and Python), and basic statistical techniques a plus
You will be responsible for defining, developing, executing and optimizing complex SQL\Big data queries and stored procedures for both analysis and operational purposes
Write high quality SAS and SQL code to retrieve and analyze data
Be able to synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources
Work with BD systems team to export and import marketing data from disparate systems, perform data cleansing and merging functions and help find new ways to provide data consumers easy access to the information they need
Analyze websites data on traffic sources and patterns and conversion funnel
Develop and implement tagging/ web analytics code to enable tracking of online properties
Coordinate efforts to define campaigns tracking governance across online channels
Work with marketing teams to develop A/B and multivariate testing strategies to understand the online customer experience
Responsible for data segmentation and delivery

Marketing Data Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Data Analyst

List any licenses or certifications required by the position: SAS, CWA, AWS, IQ, BI

Education for Marketing Data Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing data analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Statistics, Business, Mathematics, Economics, Computer Science, Engineering, Science, Education, Finance

Skills for Marketing Data Analyst

Desired skills for marketing data analyst include:

SQL
Excel
Statistics
Python
Tableau
Policies
Practices and systems
Business and analytics and shares with team members
Hadoop and other big data technologies
High capacity for learning how inputs/levers drive incremental value for the company

Desired experience for marketing data analyst includes:

Experience with online attitudinal and behavioral measurement vendors/tools
Bachelor degree in quantitative discipline (Math, Physics, Statistics, Computer Science, Engineering, Economics)
High level of self-discipline, conscientiousness, sound judgment, and detail orientation needed to meet responsibilities
Strong planning, organizational, time management, and follow-through skills
Technological acuteness, as demonstrated by advanced Microsoft Office skills and quick progress in learning new applications/software
Strong knowledge of lead development

Marketing Data Analyst Examples

1

Marketing Data Analyst Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing data analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing data analyst
  • Manage day to day delivery through agency/external resources
  • Update and deliver weekly and monthly reports, scorecards/dashboards and key performance reports
  • Check, clean, manipulate, and merge data in preparation for reporting and analyses
  • Aid in the design, improvement, and generation of reports and presentations for the Executive Team and senior leadership
  • Analyze the success of external activities and campaigns including search marketing and display ads
  • Fulfill and track data requests from stakeholders across Uncommon for use with both internal and external audiences
  • Conduct ad-hoc in-depth analysis of site performance and customer experience
  • Perform planned and ad hoc summaries describing consumer and advertiser behavior
  • Assisting IT in organizing data in support of analytic tools and business needs
  • Consult with stakeholders to define standard reporting requirements
Qualifications for marketing data analyst
  • Strong skills in SQL, Business Intelligence, data and reporting tools
  • Fluent with SQL
  • Work closely within a cross-functional environment that includes internal stakeholders (Marketing Analytics, CRM, Marketing leadership, Omni-Channel Communications, Global Marketing, and Merchants) other stakeholders
  • Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Finance or Economics
  • 2+ years of analyst experience in database or direct marketing
  • Expert in Microsoft Excel/VBA and PowerPoint
2

Marketing Data Analyst Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing data analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing data analyst
  • Work with SQL/SAS Developer/Administrator to integrate and test new data sources
  • Synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources
  • Assist Media Team in supporting media planning and buying in-house in implementing demand-side platform (DSP) tools and testing/improving data management platform (DMP) usage
  • Collect, organize process and validate data from a variety of internal and external sources
  • Provide ongoing reporting and analysis for Marketing and Player Development initiatives
  • Lead 360Connect & 360MVP adoption and utilization efforts as the Application Expert
  • Ensure guest data is updated and accurate working with IT partners
  • Provide recommendations for marketing and player development improvements
  • Build on company and industry practice for measuring key metrics
  • Facilitate and perform consistent and reliable data collection, utilizing primary and secondary research methods
Qualifications for marketing data analyst
  • Proficient in visualization techniques (e.g., Tableau, pivot tables)
  • Base knowledge of SQL and HTML
  • Experience with lead management systems and call center reporting a plus, but not required
  • 2+ years professional working experience in an analytically intensive role, such as business intelligence, finance or strategic planning
  • Experience with web analytics and A/B testing
  • Experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Webtrends, ) required
3

Marketing Data Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing data analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing data analyst
  • You will be a valuable member of an incredible team that simply can’t say no to a challenge
  • You will initiate and provide analytical services and insights to our marketing team
  • You will support the marketing business processes through reports and segmentations using multi million record tables
  • Focus on web analytics and analysis of traffic and consumer activity to help build new campaigns to drive subscriptions to out premium digital products
  • Translate data into clear, concise, actionable objectives
  • Proactively identify trends, opportunities, patterns, anomalies, spikes and other occurrences in data sets that will help increase sales and profitability from existing products and campaigns and potentially lead to ideas for new revenue streams
  • Monitor lead capture process in marketing automation system to make sure all activity data is captured
  • Work with marketing department to assess, define, and develop report deliverables to meet their requirements
  • Support the design of appropriate data repository and reporting tools that will be used to organize, analyze, and report data
  • Query data bases to extract information needed to develop reports and support the development of standard reports
Qualifications for marketing data analyst
  • Bachelor degree in engineering, web/analytics management/development experience or equivalent work experience
  • Awareness of testing concepts and practices
  • Comfortable in Database query tools, such as SQL, MySQL, Business Objects
  • 4 year degree in Business Management, Information Technology, Marketing or Data Analysis
  • 4+ years of experience in reporting and analytics involving both quick ad-hoc requests and long-term analysis based on complex queries
  • Comprehensive understanding of customer relationship management and associated practices, strategies and technologies
4

Marketing Data Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing data analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing data analyst
  • Provide internal business teams with accurate and relevant customer insights and dashboards that enhance and guide effective decision making
  • Increase ROI of direct marketing spend through data driven targeting recommendations using predictive modeling techniques
  • Gather, research, and analyze market data including products, services, target industries and markets, market opportunities, industry reports and case studies, industry leaders, and current and emerging technologies
  • Gather, research, and analyze competitors' information
  • Develop methods and procedures to obtain data, such as internet research, telephone surveys, and face to face meetings with the internal team
  • Generate reports that analyze customers, competition, and the industry using charts, graphs and explanatory text
  • Develop methods to measure performance on data research and sales results
  • Prepare and present sales and received results and forecasts for direct and distribution business
  • Manage the projects' progress of OEM, distributors, and new markets
  • Work on assigned tasks from the Sales Executive Committee
Qualifications for marketing data analyst
  • Strong knowledge of and experience with reporting packages, databases, and business intelligence tools (SSRS, Power BI, Report Builder, Crystal Reports)
  • Adept at queries, report writing and presentation of findings
  • Prior experience utilizing online (cloud) subscriptions
  • Strong quantitative skills, experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, predictive modeling
  • Provide additional support to team members as needed
  • Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field
5

Marketing Data Analyst Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing data analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing data analyst
  • Execute different data analytics (joins, audits, correlation, ) to ensure the completeness, quality, and consistency of data used for analytics across systems
  • Help develop and execute different analytic and data mining techniques (pattern development, cohort/persona development, trending, predictive, ) to create insights and value from the data
  • Partner with corporate Communications, Advertising, Analytics and Research teams, Conference and Branding partners to measure campaign efforts, refine dashboards and optimize reporting
  • Develop metrics for marketing spend not yet rigorously measured
  • Research and understand industry survey requirements and methodologies
  • Helps marketing managers analyze analytical reports and results of marketing campaigns
  • Coordinates with regulatory resources to ensure accuracy and appropriate use of EE/DSM savings claims
  • Design and build processes to execute and automate campaign strategies
  • Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities
  • Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers
Qualifications for marketing data analyst
  • Ability to establish and maintain effective working relationships with internal stakeholders, interface and manage external partners and vendors
  • Minimum of 1-2 years’ experience in data analysis, marketing analytics familiarity with A/B testing and campaign optimization
  • Expert level Excel skills and comfort working with large data sets
  • Proficiency with Google Analytics highly desired
  • Strong communication with the ability to synthesize findings into actions
  • Three (3) years Database Marketing Experience is preferred

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