International Marketing Manager Job Description

International Marketing Manager Job Description

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International marketing manager provides lagging and leading business performance leveraging on various data sources: Nielsen Retail Audit, Internal sales data.

International Marketing Manager Duties & Responsibilities

To write an effective international marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included international marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Partner with the SEM specialist to direct paid search agency toward revenue and customer acquisition objectives
Partner with Email marketing team on development of a monthly email program targeted to our international audience
Develop and manage ad and retargeting banner programs
Enhance existing affiliate program through relationship building with bloggers and key UK affiliates and expand to new, in market publishers
Interact closely with the Merchandising and Creative teams to ensure brand and message consistency across marketing communications
Review web and customer analytic data to make educated decisions about marketing programs, customer acquisition, and on-site optimizations
Analyze, discover, and pitch new ideas for on-site testing, targeting, and key global website enhancements to senior leaders
Act as a project manager with creative and dev to follow site enhancements targeted to international visitors
Manages time-sensitive websites, special features, online games, Facebook apps, mobile apps, social media, search, advertising production materials and assets
Responsible for ensuring that all worldwide sites and games are built to international technical specifications and that international kick offs are held

International Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for International Marketing Manager

List any licenses or certifications required by the position: MOS, IC3

Education for International Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the international marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Business/Administration, Medical, Advertising, Economics, Communication

Skills for International Marketing Manager

Desired skills for international marketing manager include:

Financial products and services used by commercial and retail customers with an emphasis on Asian owned and operated companies
Communicates effectively and strong team player/collaborator with various internal constituent
Customers and other stakeholders
Products and markets
Electronic testing
IT certification industry
Cultures and business dynamics strongly
Global affairs
MS Office applications
Nielsen / IRI retail and consumption panel data

Desired experience for international marketing manager includes:

Works with film production units to gather assets for websites (photos, sketches, audio, video, text)
Reads scripts and performs research for both visual and content
Oversees creative advertising campaigns and provides creative direction with media outlets and large partners (Yahoo, YouTube)
Drive growth of New Media revenue through negotiation and execution of New Media marketing campaigns in collaboration with international cable, satellite, broadband, internet and other operators
Manage the on-going marketing aspects of existing and future license agreements in territory
Formulate strategic marketing plans and priorities through research and analysis of market/country data to enhance New Media sales

International Marketing Manager Examples

1

International Marketing Manager Job Description

Job Description Example
Our growing company is hiring for an international marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for international marketing manager
  • Manage artist website/social networks updates for international artists
  • Create and implement campaigns to increase artist databases
  • Assist Director to execute marketing strategies to develop brand in new markets and evaluate distributor proposals
  • Bachelor’s degree with a minimum of 5 years of relevant professional marketing experience
  • Fashion or Retail experience as a Marketer a plus
  • International and Luxury experience a plus
  • Travel retail/airline/tourist marketing experience is a strong plus
  • Facilitate working relationships between key franchise partners Pottermore and publishers to ensure a consistent and collaborative approach to brand activities across markets whilst taking into consideration local market requirements
  • Co-manage the Sony Music corporate social media accounts, including the Facebook, Twitter, Google+, Pinterest and Snapchat accounts
  • Collect and comprehend data
Qualifications for international marketing manager
  • Knowledge of online analytic tools (Omniture, Google Analytics)
  • Must be willing to work in Belfast, Ireland
  • Ability to work well in a team environment, to handle multiple concurrent assignments, work independently, and assume personal responsibility for deliverables
  • Provide planning support for Digital partners, identifying key titles and promotional opportunities across new theatrical, TV and kids title types
  • Provide partners with relevant Marketing and Promotional materials via online systems
  • Drive New Release, TV, Kids and Catalogue marketing initiatives and activities with Digital partners
2

International Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of international marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for international marketing manager
  • Monitor programs of other streaming services and keep current on industry best practices with regards to subscriber acquisition and customer communication/retention
  • Develop marketing materials for each International office to support local initiatives
  • Maintain strong relationships with external marketing agencies, media, partners and local associations
  • Develop and distribute International marketing newsletters supporting multiple lines of business
  • Provide on ground support where needed for event and talent management under Director’s supervision
  • Lead the planning and development of seasonal multi-channel marketing plans for key EMEA and LAAP distributor markets
  • Work with GTM Manager to adapt materials, including advertising creative, lifestyle and product photography, online content, and collateral to meet Intl Distributor needs and specifications
  • Distribute all Columbia Marketing materials to International Distributors and ensure that the materials are authorized for use in the particular countries
  • Communicate and train the International Distributors on the Columbia standards for advertising, public Relations promotions and Cooperative activities and explaining changes to the Columbia Brand guides
  • Proactively support the International Distributors by reviewing marketing plans in advance to align their needs with the Company resources and materials
Qualifications for international marketing manager
  • Ability to take initiative, develop work processes, provide marketing analyses and summary reports as necessary
  • Ability to apply project management, marketing and analytical skills to the video business
  • Self-starter – ambition and drive to succeed and progress within the Company
  • Must possess a professional, proactive and positive approach
  • A deep interest in and demonstrable knowledge of the film business will be a pre-requisite to success in this role
  • Experience with Asian and/or Latin American markets is preferred
3

International Marketing Manager Job Description

Job Description Example
Our growing company is looking for an international marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for international marketing manager
  • Prepare quarterly product presentations and annual conference materials and logistics
  • Collaborate with various functional departments across the organization to include product development, operations and academics to ensure a targeted marketing effort related to international growth opportunities for the University and specific Colleges as appropriate to top priority markets
  • Develop integrated marketing plans with a multi-channel approach ( Online Advertising, info sessions, website, Tradeshow, Print Advertising)
  • Responsible for ensuring the business plans are executed and results are analyzed for future direction
  • Act as point person for Affiliates on all matters regarding current Surgical Energy products including product enhancements, backorder management, resolving possible disputes over RMAs, accounts questions and collaborating with internal MBC resources to obtain answers and updates
  • Provide analysis that highlights sales opportunities, trends and issues
  • Research online/offline media outlets in key markets and provide the Media team with insights
  • Product manage all aspects of US signed artist’s international recorded music career
  • Work with US label, artist management and foreign markets to develop launch plans, ongoing marketing campaigns and artist development strategies for US signed frontline releases
  • Plan and schedule global promotional trips including travel, budgets, media events, showcases, junkets and interviews and performances across all media
Qualifications for international marketing manager
  • Minimum 5 years marketing experience with a focus on international markets, industry experience preferred
  • Deep understanding and connection to the target consumer and market trends
  • Proven success driving high-level projects and concepts through to completion
  • Proven creative and strategic brand planning and budget management skills
  • A strong relationship builder, at all levels of the business, with the ability to handle relationships internally and externally with persuasiveness, diplomacy and tact
  • Culturally empathetic - able to build strong cross-territory relationships quickly and with ease
4

International Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of international marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for international marketing manager
  • Managing legal approvals process for territory promotional activities
  • Manage Title Marketing Budgets, cross-territory P&L’s, monthly updates with Finance team and home office management
  • Key Home Office contact for European media agencies in conjunction with our London-based team, including setting guidelines documents, strategies, and ensuring local execution
  • Drive digital marketing innovation and social strategy across international offices and multiple titles
  • Develop and evolve efficient processes for sharing domestic and territory best practices
  • Review and consult on any territory agency contracts and commitments
  • Support new business including third party mobile bundles
  • Collect, evaluate and share territory new release title marketing information
  • Providing an interface between the subsidiaries and the Cookware business unit (Product Marketing Department) in order to optimise the application of the marketing strategy for the zone
  • Helping with developing products specific to the zone (daily contact with development, purchasing, quality, logistics departments and of course with subsidiaries)
Qualifications for international marketing manager
  • Experience developing innovative and creative marketing concepts and programs that resonate with consumers
  • Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior leaders, the ability to successfully partner with employees across all levels and lines of business
  • Understanding of event management and talent handling
  • Demonstrated experience planning and managing projects from beginning to end
  • Experience conducting and/or leveraging market research to expand brand voice and customer base
  • Independent, decisive and target-oriented personality
5

International Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an international marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for international marketing manager
  • They will drive growth across paid and natural search channels to ensure traffic and sales volumes meet Topman’s strategic growth priorities
  • The candidate will ensure that all digital acquisitions activity is integrated in the seasonal planning processes to support key product launches and fashion moments
  • Develop and execute marketing strategies to market and sell industrial, commercial and residential land spaces in Vietnam Singapore Industrial Park (VSIP) located in Vietnam, targeting at the ASEAN markets
  • Build relationship with customers, grow customer database and build network with business groups, trade associations, consultants and banks
  • Conduct industry positioning, identify new prospects, establish contacts, promote and host visits to VSIP
  • Organize trade shows, seminars, and direct mail promotions to promote VSIP
  • Close deals to achieve annual marketing targets and objectives
  • Develop strategic marketing plans and management of the promotion of Learning Solutions outside of the domestic United States
  • Manage, monitor and evaluate the success of various marketing initiatives
  • Recommend and manage strategies for adjustment in marketing initiatives
Qualifications for international marketing manager
  • Minimum of 4 years experience in Medical Device sales or marketing is preferred
  • Experience in managing multiple new product launches is essential
  • Must possess strong communication and negotiation skills, sensitive to cultural differences
  • Strong analytical, strategic and problem solving skills are necessary
  • Strong self starter with the ability to develop and execute on plans is desired
  • Demonstrated experience in interfacing with Health Care Professionals and members of the sales force is essential

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