Marketing Manager, International Job Description

Marketing Manager, International Job Description

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Marketing manager, international provides the affiliate territories with all the tools and constant updated info they need to run their campaign, from online, press, and music.

Marketing Manager, International Duties & Responsibilities

To write an effective marketing manager, international job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, international job description templates that you can modify and use.

Sample responsibilities for this position include:

Ensure relevant contributors (internal and external vendors) are effectively briefed and deliverables/performance are regularly monitored to drive progress against upcoming campaigns
Working with internal departments, International, PR and Marketing, concerning different avenues of promoting the event
Communicates category direction to internal and external partners
Conducts and analyzes test research to determine new product opportunities and to validate new products and programs
Creates and maintains strategic marketing and portfolio management tools for regional teams to use in the execution of initiatives at the market level
Creates and presents the business case for new products or programs to support market growth strategies and profitability targets
Develops, manages and tracks project budgets, timelines and processes from kickoff to execution
Leads effort to track program and product performance, gathers consumer insights and evaluates program effectiveness
Interface with other Warner Bros departments/teams (Theatrical, TV, Consumer Products, Legal, Home Office, territories ) to build relationships and ensure efficacy of initiatives
Budget and forecast target-setting support to Senior Marketing Manager

Marketing Manager, International Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager, International

List any licenses or certifications required by the position: MOS, IC3

Education for Marketing Manager, International

Typically a job would require a certain level of education.

Employers hiring for the marketing manager, international job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Business/Administration, Medical, Advertising, Economics, Communication

Skills for Marketing Manager, International

Desired skills for marketing manager, international include:

Medical device market environment
HTML
Illustrator
APAC and Japan launching therapies
Adobe Photoshop
CSS
Current trends and history in music
Digital music
Edit queries in order to mine the data needed to measure results and inform decisions
Experience working with/in Europe

Desired experience for marketing manager, international includes:

Develop new digital marketing assets to enhance the content in market
Cultivate and maintain strong customer relationships with European New Media clients
Performs other marketing duties and/or special projects as assigned
Travel in territory with the sales representatives as required
Extensive experience within international TV/Film product marketing
Lead the development and execution of marketing plans – including national promotions, local marketing initiatives

Marketing Manager, International Examples

1

Marketing Manager, International Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager, international. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, international
  • Monitor local teams artwork needs / deadlines in conjunction with Burbank Creative and local teams to ensure timely delivery working to deadline
  • Coordinate advance art / materials required for local film exhibitions / festivals
  • Review & approval of localization of upcoming product brochures, local Exhibitior newsletters, eflashes & branded mail-outs
  • Review & report on creative ad campaign highlights working with local teams and Burbank based Creative
  • Coordinate pan-euro press campaigns (Metro) working with European Marketing Director, local teams and Burbank Creative / Legal
  • Monitor & coordinate deadlines for delivery of advance or alternative campaign artwork via Adstream, Mars, FTP & digi-delivery working with Burbank Creative & Creative Services
  • Monitoring, surveying & reporting on various creative/campaign art issues
  • Identify territories needing special focus and guidance on creative / artwork issues and review regularly
  • Liaise with & guide new licensees / offices
  • Liaise with Burbank Creative team to provide materials from territories for filmmakers
Qualifications for marketing manager, international
  • Oversee Digital set-up for partners including systems and the development / maintenance of a handbook, including day-to-day handling for key digital clients
  • Work with the VP Marketing and Business Development and the Senior Marketing Manager, to develop initiatives with key digital partners in order to enhance Warner Bros.’ position as a leading content supplier
  • Collate Best Practices and communicate to Digital partners in a clear manner
  • Manage schedule co-ordination and promotional opportunities with global partners
  • Experience in New Release strongly preferred, as is previous multi-national experience
  • Excellent listening written, oral and presentation skills – so as to interact effectively with diverse International Territories, Regional and Home Office at all levels
2

Marketing Manager, International Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing manager, international. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, international
  • Developing title strategy with Domestic Marketing and functional support teams
  • Communicating with internal partners, agencies, and local territory offices
  • Provide strategic direction to territories, functional groups and agencies for all necessary marketing support elements
  • Collaborate with Domestic Marketing, share theatrical results and strategic direction, collate and consolidate territory input, setting product and artwork configurations, send product kick offs to territories, and develop/service key campaign assets including key art, TV spots, and digital assets
  • Manage premiums, work with licensors and consumer products teams, review promotional activities, and consult with Business Affairs and Legal
  • Collect and share territory marketing information
  • Perform title research including basic financial analysis and application of consumer insights and tracking
  • Communicate market information and territory activity back to management
  • Plan and execute marketing promotions, third party tie-ins, special products and packaging, multipacks
  • Share best practice between international offices
Qualifications for marketing manager, international
  • Functional fluency in English (written and spoken)
  • Willingness and ability to travel internationally if required
  • Working knowledge of broadcast and home entertainment workflow, formats, specifications is strongly preferred
  • Experience related to Home Entertainment and Channels/Broadcasting Media, OTT and digital entertainment landscape is a plus and is strongly preferred
  • Professionalism - must be a succinct and clear communicator (written and verbal), be a team player, strong attention to detail, and have superior organizational skills
  • Proficiency in Microsoft Office programs (Word, Excel, Powerpoint), Gmail, Google Docs, Dropbox
3

Marketing Manager, International Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing manager, international. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, international
  • Help affiliates from over 40 countries clear and source content for local promotional, co-op and retail initiatives, and coordinate production and approval process for all artist products
  • Set up and oversee promotional schedule, photo shoots, media interviews, and performances in conjunction with the US label, artist mgmt
  • Oversee int’l tour marketing activities including facilitating ticket and interview requests, radio shows, and radio visits
  • Document and report progress and sales to EVP, affiliates, senior management and artist management
  • Coordinate frontline album campaigns with ICMG to maximize sales across an artist’s catalog
  • Designing the early engagement strategy around Customer Experience (E2E Journeys) for key Customer personas (Decision Makers, Program Administrators, Card members) in order to enhance their day-to-day interaction with GCP in International markets
  • Rolling out and leveraging necessary capabilities in order to optimize and standardize the experience of our Customers in International markets
  • Setting up “Growth strategies” based on Behavioral analytics, Benchmark models and Trigger campaigns in order to identify and leverage opportunities to increase our share of wallet within the early tenure segment of our Customer base
  • Distributing marketing information including title kickoffs, solicitation of territory input and requests, and campaign updates
  • Collecting/consolidating territory marketing plan information, and release re-cap information
Qualifications for marketing manager, international
  • Possess an in-depth understanding of both online and traditional media social media
  • Maintain strong working relationships with LA based International Marketing department, Opcos & Strategic partners other divisions/ stakeholders (eg Acquisitions team, Operations & Legal)
  • Commercially astute - a strong business partner, balanced with the need to maintain effective control over day-to-day activities
  • In-depth understanding of digital media, technology and the competitive International distribution environment
  • Ability to operate comfortably at both the strategic and tactical levels, and is a strong collaborator consensus and alignment
  • Passion for movies/films and affinity with international business environment a plus
4

Marketing Manager, International Job Description

Job Description Example
Our growing company is looking to fill the role of marketing manager, international. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, international
  • Execute International product launches and marketing programs/campaigns with consistent brand image throughout product lines, digital and print promotional materials, and launch events
  • Create & maintain International consumer and professional websites content, design and translations with latest copy, images, and news
  • Analyze web metrics to adjust marketing strategy and tactics to increase effectiveness
  • Create and deploy interactive sales tools, videos, demos and print collateral to support International sales force
  • Participate in preparation and execution of International trade shows and events
  • Manage outside agencies and vendors for on-going campaigns and projects
  • Assist in designing efficient workflows for International on-line consumer stores
  • Represent International marketing in cross-functional product launch core teams
  • Work closely with regulatory & legal teams to obtain approval for marketing content
  • Manage production and distribution of print and digital media
Qualifications for marketing manager, international
  • 5+ years marketing experience ideally across multiple international territories and media platforms
  • Experience in email marketing/database segmentation preferred
  • Strong understanding of and passion for the fashion/lifestyle industry
  • A minimum 5-8 years of entertainment marketing experience either at a creative agency, network/studio marketing team, or network on-air department working on multiple film and/or tv launch campaigns
  • Excellent creative taste and have a profound love for movies and television
  • International experience preferred with foreign language proficiency (Japanese, Korean, Chinese, Spanish and/or Portuguese preferred)
5

Marketing Manager, International Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager, international. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, international
  • Engage with Learning Solutions’ international partners and multilateral organizations to promote Learning Solutions’ mission
  • Manage in-house creative and production teams on the development of multimedia advertising campaigns to support promotional programs
  • Assist in the development and sale of promotion and co-marketing concepts to current and potential advertising partners
  • Lead in the production and maintenance of sales development tools, such as the IMS Planning Guide & worldofespn.com
  • Operate as the lead International Marketing contact for Latin Region, facilitating marketing operations and communicating as necessary across the team
  • Consult with both potential clients and international Sony Music companies to determine their marketing objectives and present, deliver, and sell integrated programs that will meet these objectives
  • Position Sony Music as the preferred music content provider for all Sony family marketing activities
  • Secure strategic placement for Sony Music content across the Sony family’s various retail assets, advertising campaigns, hardware distribution and dedicated music platforms
  • Create new opportunities by sharing best practices between markets and leveraging our network of Sony relationships between global, regional and local offices
  • Work with label, artist management and foreign markets to develop launch plans, ongoing marketing campaigns and artist development strategies for signed frontline releases
Qualifications for marketing manager, international
  • A desire to thrive in our unique company culture
  • Experienced at analyzing large sets of data to inform decisions
  • Strong influence and management skills with the ability to apply in a wide variety of geographies and cultures are necessary
  • Strong leaderships skills with the ability to function as the Manufacturing BCs lead on high profile projects around the world are preferred
  • Experience in product marketing including market plan development and execution is desired
  • Up to 70% travel annually to regional area(s) of responsibility (outside United States)

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