Fashion Marketing Manager Job Description
Fashion marketing manager
provides an analysis of marketing data using marketing automation tools, Google Analytics, and sales reports; establish benchmarks for ongoing measurement.
Fashion Marketing Manager Duties & Responsibilities
To write an effective fashion marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included fashion marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop integrated marketing proposals cross a variety of selling categories
Project manages sold programs across media platforms
Direct packaging and trim development, including establishing the calendar and regional needs, overseeing development of new packaging concepts and new branding concepts
Work with Channel Management to support digital efforts, including content, commerce, social media, and PR
Work closely with Public Relations and Visual Merchandising teams
Accountable for tracking budget of key category initiatives working with team to provide clear measurement/KPI tracking
Broadly managing the quality of our catalogue and the resulting customer experience
Operating as an effective point of contact for Merchandising Managers, Vendor Managers, In Stock Managers, Legal, and PR
Present findings regularly with senior leadership, internal stakeholders and marketing team colleagues to influence future strategy development and drive action
Define, build and manage reporting on our key customer metrics and long term customer value
Fashion Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Fashion Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the fashion marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Digital Media, Computer Science, Advertising, Statistics, Mathematics, Engineering, Economics
Skills for Fashion Marketing Manager
Desired skills for fashion marketing manager include:
Adobe Analytics
ComScore
Digital sales and marketing dynamics and processes
prior experience in the apparel industry
Passion for fashion
HTML
Visualization techniques and tools
Along with an interest in building up this skill-set
Data mining using SQL and Excel
HTML and XML
Desired experience for fashion marketing manager includes:
Liaise with Magazine colleagues throughout the process, imparting digital expertise on integrated sales and marketing brand teams
Bring digital solutions to life in a compelling pitch deck that strongly articulates the reason for and benefit of the proposed strategy
Develop expertise at a category and client level and share knowledge and best practices across the larger marketing team
Help develop and refine the overall go to market messaging and presentation for the Fashion & Luxury business unit
Envision new ways for advertisers to connect with our consumers via ad product, content programs
Participate in the creation of sales strategy against a client or relevant category, and create proactive opportunities
Fashion Marketing Manager Examples
1
Fashion Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of fashion marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for fashion marketing manager
- Bring marketing solutions to life in a compelling pitch deck that strongly articulates the reason for and benefit of the proposed strategy
- Think outside the box and develop custom solutions in collaboration with Sales, Account Management, Content & Creative Teams and Brand Marketing
- Create cross-platform programs that are performance driven and will deliver on client/campaign KPI’s
- Attend and confidently contribute to client meetings for a wide array of brands
- Grow category and client expertise, sharing knowledge and best practices across the larger marketing team
- Innovate via Snapchat, Facebook and Instagram, always thinking through new ways to reach the client’s target audience
- Stay connected to sold programs throughout the execution phase to ensure quality of program success
- Work at a strategic level generating new ideas to improve traffic growth and the customer experience
- Analyze and recommend merchandising tactics to ensure the best customer journey
- Work alongside the Gateway team to secure cross-site placements
Qualifications for fashion marketing manager
- Thrives in a dynamic and fast paced, high volume environment focused on both internal and external selling of ideas and concepts
- 4+ years Digital Media Marketing and Advertising experience and a Bachelor's Degree
- Able to understand and execute against multiple and complex goals in a fast-paced environment
- At least 6+ years of progressive responsibility, including substantial experience in online marketing, product management and/or brand management
- Ability to manage or partner closely with both technical and non-technical teams
- Experience delivering integrated marketing campaigns
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Fashion Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a fashion marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for fashion marketing manager
- Improving catalog quality by working with key stakeholder groups and brands
- Work with brands to develop and set up key marketing campaigns
- Identify and implement marketing plans to test key customer behaviours hypotheses
- Assist with asset creation, including liaising with creative teams and interpreting Style Guides
- Maintain a balance between commercial, customer and editorial requirements
- Point person for external communication locally, and may be called upon to be spokesperson at the direction of the Central Communications team
- Leverage internal creative teams and agencies to build breakthrough creative to drive adoption and growth
- Partner with internal and external leaders (design, merchandising, editorial, site ops, business development, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact
- Develop a deep understanding of consumer habits in fashion (online and offline) and act as an internal advocate for innovative solutions and marketing campaigns that will acquire and retain the best customers
- Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, product launches, merchandising, assortment, curation, packaging, design)
Qualifications for fashion marketing manager
- Ideate and develop custom solutions in response to digital RFPs, collaborating with Sales, Ad Operations, Media Planning, and Project Management
- Attend client calls to talk through digital opportunities as needed
- Develop expertise at a category and client level, where relevant, and share knowledge and best practices across the larger marketing team
- 5 years of relevant Marketing experience preferred
- Home shopping network experience is preferred
- Strong brand development and writing skills
3
Fashion Marketing Manager Job Description
Job Description Example
Our growing company is looking for a fashion marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for fashion marketing manager
- Manage relationships with business partners within the Retail organization to ensure alignment on goals and visibility into Marketing’s impact
- Create and scale innovative affiliates initiatives for Fashion across different segments (Content & Blog, Deal, and Coupon sites, Ad networks, influencers, price comparison shopping engines)
- Identify, recruit and manage associates accounts related to Fashion
- Support the Fashion category team by pitching/launching/optimizing vendor/seller-funded campaigns
- Identify trends and new technology in mobile, influencer partnerships and customer engagement to help us stay ahead of the curve
- Design structured campaign tests, define success criteria, manage to budgets, and analyze results
- Track, measure, and report on channel results, reporting weekly, monthly and quarterly KPIs and translating analytical findings into actionable insights and concise business actions and recommendations
- Own business critical cross-channel reporting needs and assist other channel managers in doing analytical deep dives for Fashion when appropriate
- Communicating performance and status to senior business stakeholders in weekly business reviews
- Author creative briefs and execution plans for home page stories to drive creative development
Qualifications for fashion marketing manager
- Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO ) and actively engaging in optimization of those channels for the business
- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the shopping experience
- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority
- Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives
- Develop the category’s editorial direction, style guidelines, merchandising calendar, promotions, and coop packages
- Understand and use merchandising and customer-facing metrics to guide decision making
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Fashion Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of fashion marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for fashion marketing manager
- Drive briefing process to create wireframes, editorial documents and cross-category destinations that inspire basket building and shopping across the site
- Strategize, create, and write integrated marketing proposals for ELLE/BAZAAR Beauty & Non-Endemic accounts
- Conceptualize, develop, and oversee the activation of advertiser-specific marketing programs, such as in-book custom content/native executions, digital campaigns, and customized experiences/events
- Participate in the development ELLE/BAZAAR signature platforms and opportunities
- Manage day to day requests from sales staff/management
- Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for categories
- Lead planning, creative development and execution of digital advertising campaigns
- Lead planning, creative development and execution of influencer and social media campaigns
- European Brand Manager for The Drop, our social first fashion brand co-developed with influencers
- Oversight of all EU Fashion Private Brands activity in PR, social and associates channels
Qualifications for fashion marketing manager
- Outstanding communication and Planning
- Ablility to operate independently and work closely with the buying team and other cross functional teams
- Own all key traffic drivers for the category, and work as a category advocate with central traffic teams
- Meet business goals while ensuring a top-notch customer experience
- Hire and develop a strong execution-oriented leader in the Category Store Merchandiser role
- 4+ years of overall work experience with 2+ year experience in marketing/product management
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Fashion Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of fashion marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for fashion marketing manager
- Support the brand development and marketing planning on new partnerships with recognised national brands
- Lead site merchandising - develop and execute merchandising activities, manage navigation structure, create pages and merchandising features to support coop initiatives, coordinate and support promotional events and marketing campaigns
- Lead several programs for customer acquisition and engagement, partnering with several tech teams
- Work closely with the traffic teams to drive customers and sales to our store, including gateway, outbound, associates, search
- Design, lead and implement customer experience enhancement/improvement projects together with our editorial team
- Create and analyze performance metrics and drive business decisions about future direction based on performance and ROI
- Develop vision, strategy and project roadmap for Softlines Private Brands detail pages
- Own brand story telling through our detail pages and its components (product imagery and copy, A+ content, etc)
- Provide insights to drive an informed strategy based on key metrics, historical data, and business priorities
- Influence Softlines Tech product roadmap and implement execution of product detail page experiments
Qualifications for fashion marketing manager
- Exceptional interpersonal, communication (spoken and written) and influencing skills and an ability to navigate a complex and unstructured cross-functional environment
- BA/BS/B Tech, MBA
- Drive site improvements to completion by managing projects with web developers, buyers, designers, and other marketing managers
- Work closely with the business teams, marketing team, fashion editors, and email managers to optimize promotional efforts and help meet business needs
- Experience with SEO/SEM and tools such as Omniture and Coremetrics
- Ideate and develop custom solutions in response to digital RFPs