Event Marketing Manager Job Description

Event Marketing Manager Job Description

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Event marketing manager provides detailed business requirements, campaign flows and ongoing optimization plans to the Marketing ops team for the campaign builds and reporting in Marketo, SFDC and/or Tableau.

Event Marketing Manager Duties & Responsibilities

To write an effective event marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included event marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Meet with key internal stakeholders to assess their client event needs
Leverage all sponsorships to their full potential
Work with our internal clients to develop project briefing documents for all marketing events
Manages and administrate our event management platform, encompassing
Lead a team of agencies to deliver against event needs, delivering best practice experiential and ensures creative, production and logistics vendors execute against intended results
Collaborate/negotiate with and understand the business environment of relevant marketing partner(s) as a valued strategic partner
Development of value propositions and packages for attendee acquisition and partner participation
Creates innovative immersive experiences that support current audience segmentation and marketing goals, ensuring current brand communication themes are woven into all aspects of projects
Define and refine event metrics and performance targets and connect to business results
Development of associated on-line and social strategies for in-person programs, working in conjunction with teams across the Central Marketing Organisation

Event Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Event Marketing Manager

List any licenses or certifications required by the position: CMP, CTSM, PMP

Education for Event Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the event marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, MBA, Communication, Education, Public Relations, Management, Business/Administration, Advertising

Skills for Event Marketing Manager

Desired skills for event marketing manager include:

Industry tools
Demand generation techniques and ability to craft appropriate engagement plans
Marketo
Tableau
Define programs and success measurement
Deliver programs in-region
Ensuring alignment with segment marketing objectives
Regional needs
Excel
Marketo & Tableau

Desired experience for event marketing manager includes:

Analyse event, industry and competitive data
Strong reputation across the events industry, with a valuable network
Experience of leading virtual teams including internal peers of all levels and agencies/3rd parties
Proven technical and infrastructure understanding of broad events delivery and experience to drive the best value and best impact through events
Minimum seven years of event management experience in a business or hi-tech industry
Project Management experience with all level of budgets and sponsorship driving experience

Event Marketing Manager Examples

1

Event Marketing Manager Job Description

Job Description Example
Our company is hiring for an event marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for event marketing manager
  • Create in-store venues to attract new clients, engage existing clients and deliver brand enhancing touch points to increase brand fashion relevance and emotional connection with the customer
  • Align event strategy to business and marketing initiatives opportunities to build brand loyalty through guest engagement, and drive incremental sales
  • Partner with full price and factory field leadership PR and CRM teams to surface local opportunities to create events to drive sales and leverage guest engagement
  • Filter and provide guidance on regional/local vendor requests for store events to ensure alignment with business initiative and ensure consistency across region
  • Investigate competitive intelligence around in- store events and build recommendations for new in- store events mechanics that align with brand positioning
  • Establish budgets and benchmarks in order to recap results for store events to include but not limited to COG, payroll, sales, supply costs and ROI
  • At least 5 years of Retail & Special Event experience preferred
  • Strong attention to detail and exceptional organizational skills required
  • Must be willing to travel (about 30%) & work weekends
  • Travel for event pre and show dates
Qualifications for event marketing manager
  • Undertake all other tasks as allocated by the Senior Marketing Manager
  • Proven success in a similar marketing role
  • A BA or equivalent degree is required
  • Deep understanding of Commercial audiences- IT Professionals, Developers, Business Decision Makers preferred
  • Must ensure that these events are completed within the client's budget and timeframe and to the client's satisfaction
  • Responsible for post event closure including invoice reconciliation to ensure, accurate billing within a 60 day timeframe and final payment of vendors
2

Event Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of event marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for event marketing manager
  • Provides training and direction to junior members of the team and is a role model
  • Utilizes Event Marketing Best Practices at all times
  • Have a willingness to be team player and deliver highest quality work on other events in which they are not the lead
  • Keep close relationship with landlord and negotiate resources to maximize exposure on landlord OOH, billboard, LED and LCD and other platforms, brochure, Weibo, Wechat
  • Manage and consolidate input from cross-functional stakeholders, such as regional executives, sales & service, segment teams, product teams, creative, legal, etc
  • Analyze business results, marketplace & competitive trends and solicit banker/client feedback to inform future initiatives
  • Manage creative development and event activation with a focus on generating excitement pre-event and identifying post-event content development opportunities
  • Collaborate with and drive approvals through other functional areas within the organization to activate regional sponsorships benefits
  • Event management for various programs, including contract negotiations, coordinating with partners and vendors, managing attendance to drive incremental business opportunity
  • Co-manage measurement process, gathering data to help analyze event KPIs
Qualifications for event marketing manager
  • Execute LAQ title marketing campaigns in the UK market
  • Take on critical components of large scale events such as transportation, hotel manifest, activity selection and execution, catering, and deliver flawless execution
  • 4-year degree from an accredited college
  • 4-5 years experience in event industry
  • At least five years’ experience in the meeting/event industry
  • Must be able to write proposals, policy & procedures and best practices
3

Event Marketing Manager Job Description

Job Description Example
Our company is looking for an event marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for event marketing manager
  • Maintain relationships with all client accounts assigned to them
  • Assist in planning retail and executive marketing events wherever needed
  • Establish Event Marketing budgets and negotiate all costs
  • Schedule and manage client and vendor meetings
  • Work with graphic design and social media teams for promotional needs
  • Represent clients at industry events as needed
  • Act as a liaison between clients and vendors for specific needs
  • Report on post event results
  • Travel as needed to fulfill responsibilities
  • Generate sponsorship leads and business opportunities with a focus on identifying, evaluating and making contact with potential sponsors
Qualifications for event marketing manager
  • Ability to show innovative new methods of delivering and achieving business outcomes through events and customer experiences
  • Function as part of the LAQ marketing team to help drive and support the execution of the release strategy for new release acquisition product
  • Ability to evaluate and negotiate the risks, cost and concessions in hotel and venue contracts to help reduce spend and mitigate the risk to Aon
  • High energy, positive attitude, willingness to go the extra mile to ensure the success of an event
  • Poise, confidence, and maturity to present and collaborate with all levels of management across the firm
  • Ability to create and influence process improvement and development
4

Event Marketing Manager Job Description

Job Description Example
Our growing company is hiring for an event marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for event marketing manager
  • Track all business engagement programs’ event leads provide reporting and ROI analysis
  • Establish goals and track and communicate results
  • You will provide department wide project management of the graphic design of marketing materials
  • As Marketing Manager you will develop optimal outsourcing strategies to meet timelines and budgets and manage external vendors and contractors as appropriate
  • As the Brand leader, you will have responsibility for adapting and maintaining brand identity standards in partnership with senior leaders
  • You will supervise the in-house design, layout and production team
  • Utilizing your expertise, you will provide leadership contributions to the design of brand experiences and exhibit spaces with internal staff and external vendors
  • Defining and executing communications strategy to engage IBMers worldwide with the Watson IoT Center, SMEs and executives making the Services and advantages of the Center well understood
  • Driving internal social business and managing digital platforms to drive engagement around major priorities and initiatives including evaluating metrics from articles, blogs, newsletters, videos, on an ongoing basis to recommend best practices for increasing readership and engagement
  • Work with key local influencers (media, IT analysts, employees, executives, academia and government) in Munich and across Germany to serve as thought leaders internally and externally
Qualifications for event marketing manager
  • Knowledge and experience with Technical, Partner and Enterprise programs, and experience with profit generating and break-even events models
  • Strong evidence of working with CEO CXO level and above
  • Experience with Database tools and knowledge of all Social Media
  • Expertise and efficiency in Tessitura software
  • Responsible for preparing Creative Briefs and Executive Briefs that communicate event objectives and business benefits to internal and external stakeholders
  • Creates and owns messaging and positioning documents that drive event content deliverables and all marcom
5

Event Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of event marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for event marketing manager
  • Planning event schedules
  • Work in close collaboration with PR, CRM, product and content marketing sales enablement to develop key messaging, rollout, audience targets and subsequent marketing campaigns all designed to engage existing customers while also driving new prospects and leads
  • Plan, build, rollout and lead the Media Solutions customer advocacy board
  • Demonstrate ability to plan and implement online and offline marketing campaigns and continuously improve its performance through PDCA cycle (creating campaigns, managing and optimizing execution, analyzing traffic data and solving problems, and implicate learnings to next campaign)
  • Be a POC to give strategic insights to specific developers, whose marketing tactics are relative to eSports area, and strengthen relationship
  • Team up with business development managers to conceive, develop, and execute offline events for both developers and the Appstore
  • Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including viewership, quality of the traffic by source, and ROI
  • Provide strategic inputs, generating bold and innovative ideas for growth to Marketing Manager, Consumer Marketing
  • Developing and implementing plans and production schedules for events (security walk thru, transportation plan, creative & printed materials)
  • Collaborate and communicate with cross functional teams to ensure brand alignment and successful outcomes creative design, social, property marketing, content programming, production management, legal
Qualifications for event marketing manager
  • Defines timeline and processes to support content development and delivery including call for speakers, speaker management/communications, venue requirements , editing, publication etc
  • Manage and work with vendors ( content management , production , etc) to ensure processes are executed to plan
  • Develop and oversee plan for post event use of content,(on demand videos, session presentation pdf’s, etc)
  • Develop and execute the demand generation plan for the event with the Shared Services team the various stakeholders for each event
  • Manage creation and updating of event web pages
  • Responsible for operations for each of the various events

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