Event Marketing Job Description
Event marketing
provides input and direction to evidence generation plans to ensure Brand and Market Building / Access plans deliver what is needed.
Event Marketing Duties & Responsibilities
To write an effective event marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included event marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Understand target audiences and assist teams to develop an event strategy that supports business goals
Managing marketing materials internally sending to external events
Maintaining Event SharePoint site other event tracking tools
Assist in creation of staff biographies
Act as point person for PMCCs corporate membership directory
Develop and execute local marketing plans
Build strong relationships with internal partners across the organization, in particular the event producers – the event project managers, and the content programmers
Manage and coordinate each event's campaign components including print, digital, social, telemarketing, direct mail
Oversee the development, design and execution of all event themes, brand and creative journey elements, and ensure all in line with objectives and overall event strategy
Review results and causes of significant variances
Event Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Event Marketing
List any licenses or certifications required by the position: CMP, CTSM, PMP, BT, CCNP
Education for Event Marketing
Typically a job would require a certain level of education.
Employers hiring for the event marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Business/Administration, Public Relations, Advertising, Communication, Hospitality, Management
Skills for Event Marketing
Desired skills for event marketing include:
Market place to effectively analyze market potential and communicate competitor market data
Brand points and educate consumers of product
Key all brand info
Access
Outlook
Excel
Industry tools
Demand generation techniques and ability to craft appropriate engagement plans
Excel and PowerPoint
Word
Desired experience for event marketing includes:
Must be exceptional at prioritizing, organization, communication, and interpersonal skills
Computer proficient in Microsoft Office XP
Experience managing event producers and freelancers
Experience in managing employees or vendors
4 year degree from accredited college
Research prospective event attendees via LinkedIn, web search and internal CRM
Event Marketing Examples
1
Event Marketing Job Description
Job Description Example
Our company is looking for an event marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for event marketing
- Develop and maintain relationships with outside vendors and business associates
- Coordinate and implement business and marketing projects from concept to completion
- Coordinate all activities related to client events and educational workshops
- Send all marketing materials to compliance and follow through for final approval
- Print, stuff, stamp, and send all letters and mailers
- Get all seminar materials (packets, handouts, rep necessities, ) ready for seminars
- Prepare sign-in sheets for seminars
- Maintain marketing compliance files
- Coordinate ordering of corporate letterhead, envelopes, business cards, marketing materials
- Additional marketing assignments as assigned
Qualifications for event marketing
- Compile, localize and distribute press releases
- Develop and coordinate grass roots campaigns
- Contact prospective event attendees by email and phone and confirm attendance
- Liase with attendees upon confirmation of event logistics, venue, etc
- Update event website where needed
- Able to manage and get along with diverse personalities
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Event Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of event marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for event marketing
- Build and monitor drip campaigns and strategize changes based on A/B testing
- Support segmentation efforts to ensure targeted and relevant messaging
- Manage all aspects of conference and exhibit presence, including the design, creation and production of booth, displays and materials, staff education and preparation, promoting and driving attendance
- Working closely with the promotion and public relations team to support activities (conferences, tradeshows, events, campaigns, ) to ensure successful goals are reached
- Established functional understanding of a web-based applications and a strong understanding of complementary platforms and systems
- Develop quarterly reporting analytics and performance metrics for department
- Support budget planning
- Research vendors and locations for upcoming events
- Receive, inventory, and ship various event related materials
- Working on site at events as needed
Qualifications for event marketing
- Ideally student is in second or third year in a Bachelor’s program / marketing or communications major preferred
- Intern applicant must have valid drivers license and/or ability to get to Live Nation concert venues via mass transit
- Attention to detail with a perfectionist’s eye
- A drive to succeed!
- Contact prospective event attendees by email and phone to secure their attendance at our paid and complimentary (invitation only) events
- Work with press offices to determine the right individual from their company
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Event Marketing Job Description
Job Description Example
Our growing company is looking for an event marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for event marketing
- Manage Event Marketing partnerships (production, registration, logistics mgmt.)
- Prepare and present sponsorship proposals, negotiate partnerships, maintain a database of potential and existing sponsor contacts and keep accurate records of sponsors approached and the outcome
- Manage sponsor relations by identifying new event opportunities for existing and potential sponsors, facilitating sponsorship deliverables and acting as the first point of contact for planning and implementation of all sponsor activities
- Identify key metrics for reaching success for all sponsorships and create fulfillment reports on an ongoing basis
- Work with the organization's staff to curate and / or create event and sponsorship opportunities
- Work with various departments within the organization to conduct market research and competitive analysis to understand the organization's patron demographics and competitive advantage for corporate sponsorships, development and marketing
- Plan, develop, budget, schedule and execute successful marketing initiatives to drive patron engagement and generate revenue
- Act as the point person for specific programs and projects, with responsibility for multi-project timeline development and management including promotions, communications and marketing campaigns
- Ordering services including material handling, cleaning, flooring, furniture
- Overall management of the residency event members
Qualifications for event marketing
- CMP or MPI Certification
- Familiarity with various software programs such as StarCite, Salesforce.com, Eloqua
- Location may be remote
- Knowledge of media production, communication & dissemination techniques and methods
- 3+ years of experience in Marketing, Sales, Events or Corporate Sponsorships with a strong interest in Cultural Arts and/or Nonprofit organizations
- Bachelor's Degree in Marketing, Communications and/or comparable work experience in Business Development, Event Management, Sales, or Advertising agency
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Event Marketing Job Description
Job Description Example
Our company is looking to fill the role of event marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for event marketing
- Work with internal Brand team and outside vendors for creative signage, marketing, and content materials
- On-site execution of events including management of shipments, décor, setup/breakdown of event, help manage flow of events for all speakers and attendees
- Manage Summit communications required to market the event and communicate to attendees before and after including but not limited to
- Project Management of Events – Aid in the identification and planning of large- and small-scale events for customers, prospects, association and channel partners, including educational conferences, tradeshows, hospitality and sporting events
- Budget tracking for all events
- Develop relationships with event vendors
- Schedule meetings with key stakeholders and set clear deadlines
- Plan details with venue including catering, AV, BEOs, diagrams
- Assist the Trade Marketing & Events Manager and support the Market Management teams with exhibitions at EMEA tradeshows
- Research and contract local vendors
Qualifications for event marketing
- 2-4 years of directly related event industry experience
- You’re basically a ninja master at Google Drive (documents, spreadsheets)
- Mac and Keynote proficient
- Illustrator and Photoshop desired by not required
- Applicants must be pursuing a bachelor's degree in a field related to event/hospitality management, public relations, marketing, or business management
- Ideal applicants would have previous exposure to event planning and marketing on a large scale
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Event Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of event marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for event marketing
- Book event vendors
- Collect invitation lists from MM, send and manage Save the Date and Invitation
- Secure event volunteers and schedule day of staff responsibilities
- Compile internal attendee travel information, communicate to MMs for any reservation needs
- Prepare event-related communications
- Print final name badges, and any relevant event print needs
- Create post-event survey, collect final event photos and share results with stakeholders
- Assist MM with any shipping/logistics for sponsor materials they have secured
- Onsite support for partner summits
- Book all necessary services from the tradeshow exhibitor platform (internet, catering, cleaning, security, parking)
Qualifications for event marketing
- Attendance at events in and around NY/NJ including PNC Bank Arts Center and Nikon at Jones Beach Theater
- All candidates must have strong attention to detail, and possess an advanced level of professionalism and communication skills
- Candidates who have previous experience with a variety technical systems and are willing to dive in and learn new systems, specifically, Contact Relationship Management (CRM) data bases along with application and website management are preferred
- This job will require communicating with both employees and vendors in remote locations and could require extended hours at times
- Bachelor’s degree from top tier university marketing, public relations, business studies or hospitality management
- 1-2 year(s) event coordination experience