Senior Marketing Manager Job Description
Senior marketing manager
provides insights to drive Digital Marketing Direction & Programs, Promotions and Digital strategies to grow the business.
Senior Marketing Manager Duties & Responsibilities
To write an effective senior marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included senior marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborate on the development of consumer facing communication and advertising vehicles (in partnership with VP), PR out reach, and web agencies for digital assets
Lead distribution and digital marketing strategies
Develop and implement marketing communications including sales collateral, letters, videos, digital tools, interactive content
Manage day-to-day communication/development for all global innovation programs with all cross functional teams including R&D, Creative, Merchandising, NPD, Finance, Legal and Operations to ensure timetable/milestone adherence
Gather/Analyze relevant market data (consumer, competitive economic, positioning, distribution channels, trends advertising) and translate into SWOT Analysis for future brand plans
In conjunction with VP, drive creation of all internal presentations
Involved in NPD creative meetings
Partner with NPD to ensure that all programs and initiatives developed meet the required timelines
Manage marketing budget (relevant sections)
Partner with promotional counterpart to ensure synergies between innovation and promotions
Senior Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Marketing Manager
List any licenses or certifications required by the position: PMP, ABM, CRM, MCE, SFDC, HTML, PMI, SEO, ACP, SFDA
Education for Senior Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the senior marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Engineering, Science
Skills for Senior Marketing Manager
Desired skills for senior marketing manager include:
Excel
Microsoft Office programs
HTML
SQL
Photoshop
PowerPoint
Programs and systems used to perform necessary tasks
Adobe Creative Suite
Word
Digital
Desired experience for senior marketing manager includes:
Evaluate effectiveness of programs in order to continuously learn from worldwide marketing efforts and improve future programs
Sustain and promote a philosophy work culture
Collaborate with cross-functional teams and be comfortable communicating with all levels in the organization from junior staff to upper management
Assist assigned vendors with applying product marketing strategies through China
8 years of related experience in a managerial position, preferably in the high tech computer related environment
Experience in implementing channel marketing programs
Senior Marketing Manager Examples
1
Senior Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of senior marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior marketing manager
- Define successful metrics for marketing efforts and communicating performance in a timely manner
- Participate in the development, sell-in and execution of new promotional opportunities at retail
- Develop sell sheets as needed
- Evaluate display opportunities and work with field sales team to negotiate the best display positioning for each brand
- Paid Search - managing our paid search team as a part of a holistic marketing strategy
- Email marketing - managing the strategy and execution of our email marketing efforts
- SEO - managing both the strategy and execution of SEO
- Marketplace services - managing our marketplace team as part of a holistic marketing strategy
- Creative turnover - as the marketing manager you'll be responsible for producing creative briefs for the creative team and weighing in on the routing process to keep creative aligned with marketing strategy
- Advise authors on building and optimizing their social media presence and overall platform
Qualifications for senior marketing manager
- Write creative and messaging briefs, engage and collaborate with internal stakeholders to develop campaigns
- Oversee budget development, management and tracking for all programs
- Manage vendor relationships, contracts and service providers
- Experience in integrated marketing, managing, growing and optimizing awareness, user acquisition and conversion campaigns
- Experience with Google Analytics and other tracking systems with proven abilities to compile, analyze and makes recommendations based on performance data and metrics
- Strong communication skills and ability to work as part of a fast-pace team
2
Senior Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of senior marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior marketing manager
- Manage a monthly ad budget for social advertising, retargeting, search engine marketing and other digital marketing opportunities
- Drive Frederick’s inbound marketing strategy and execution across digital channels, including our website, blog and social media properties
- Define cross site strategies and programs, deliver and execute them at scale
- Report on progress against goals and relevant cross site marketing metrics to senior management
- Brand proposition and brand guardianship
- Work with internal teams to ensure smooth execution of brand proposition across all marketing customer touchpoints
- Work with VM community to ensure product areas are brand and customer relevant
- Annual marketing planning and execution
- Develop the annual consumer marketing strategy for to achieve agreed KPI’s based performance, customer insight data, KPI’s from previous marketing activations
- Manage external teams and agencies, and partner with relevant internal teams to deliver plans on budget and on time
Qualifications for senior marketing manager
- Self-driven, fearless interest and curiosity in innovation and world-changing leaps in technology
- Build strong brand positioning, awareness and integrated consumer marketing platforms for all our brands
- Proactively initiate and develop all core campaigns, ensuring they are brand considered, creatively engaging and delivered on time
- Implement fully integrated and engaging marketing campaigns that deliver against business growth objectives
- Minimum 8 years’ marketing experience, preferably with a broadcast/media company or with an international advertising agency
- Proven track record of success in senior marketing roles in consumer marketing
3
Senior Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of senior marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior marketing manager
- Create content for webinars and channel partners
- Become an expert in understanding Frederick’s unique place in the market and create strategies to beat our competition and displace industry incumbents
- Work at both the strategic level (shaping overall category strategy and identifying new opportunities for our strategic vendors) and at the tactical level (measuring and optimizing campaigns with site merchandising tools, analyzing traffic and performance data, building new features, and solving problems)
- Write clear, concise strategy documents to generate internal support for new initiatives, and build creative, beautiful presentations that you will share with our vendor partners and their senior leadership
- Assist in development of Product Concept Proposal
- Develop and execute go-to-market / channel strategy for each product
- Develop and manage price positioning, pricing, including ongoing support, pricing tactics, trade-in programs, bundling
- Develop key selling messages to incorporate into collateral and other external communications
- Develop segment-specific strategies for product line
- Represent CretaPrint in support of Corporate Marketing’s agendas and schedules for successful tradeshows, events and corporate marketing programs
Qualifications for senior marketing manager
- Experience designing and implementing Marketing technology-enabled business solutions in client-facing and team leadership roles
- Experience managing teams and leaders of teams with demonstrated ability to set direction, coach, mentor, and provide constructive criticism in a team setting and one-on-one
- Ability to produce accurate, correct and complete work independently
- A detailed knowledge of marketing procedures, work processes, and tools, along with evidence of past successful management of marketing projects and teams
- A thorough understanding of effective document and presentation production, and an in-depth understanding of proposal and presentation psychology and how to convey messages, themes, discriminators, and responses to evaluation criteria clearly and effectively
- Experience leading distributed teams of people with demonstrated ability to coach, mentor, and provide constructive feedback in a team setting and one-on-one
4
Senior Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a senior marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior marketing manager
- Defines proposals for the mid term marketing strategy
- Responsible for marcom planning execution and achieve the most profitable market share in compliance with BG policy
- Develop and implement the Global Media Strategic Framework
- Build Measurement and Learning Plan for media campaign in partnership with Research and Analytic teams
- Encourage and implement test-and-learn and innovation in plans that deliver on campaign goals
- Manage the Global Plan Approval Process and Global Planning Timelines
- Ensures global management to approved budget (plans in budget)
- Directly manages US continued budget management and maintenance to monthly/quarterly forecasts
- Global partnership, coordination and expectation management across creative, research and other stakeholders
- Develop marketing collaterals to support sales use
Qualifications for senior marketing manager
- Professional experience in B2B and B2C marketing required
- B2B2C marketing would be advantageous
- Must be a highly engaged leader who is cognizant of the changes in the marketplace
- Ability to build consensus and obtain organizational alignment for initiatives is required
- A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred
- Strong prioritization, project management, time management and organizational skills is preferred
5
Senior Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a senior marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior marketing manager
- Developing forecasts for customer demand and participating in development of demand forecasts across assigned product lines
- Develop strategies and participates in market research and VOC events to maximize product effectiveness in the market
- Forecast and manage the annual marketing budget for assigned product lines
- Lead global marketing counterparts to develop regionally specific marketing plans that stay true to the overarching brand strategy while maximizing local revenue goals
- Work closely with legal, regulatory, finance and other cross functional partners to effectively navigate the internal and external environment to achieve desired results
- Manage and develop the Marketing Associate, who will serve as your partner and support your efforts
- Deliver all marketing activity within the agreed budget, manage budget accruals, liaising with the finance team
- Conceptualizing, building, and executing the full lifecycle of marketing and merchandising for the Patio, Lawn & Garden store including creative development, targeting segmentation, and performance analysis
- Partner with marketing communications team to execute the channel marketing strategy for HESI driving awareness, demand, and acquisition
- Dive deep with readers, book groups, and influencers to support major launches and drive adoption of key products
Qualifications for senior marketing manager
- Experience marketing within a software/technology company is a must
- Bachelor’s degree in Marketing or Communications or equivalent marketing industry experience
- Portfolio of previous work, Workflow Management and InDesign experience
- 8+ years of experience working in marketing/branding, experience in strategy, retail, e-commerce business and people management
- Proven track record of successful data driven decision making
- Ability to successfully manage external vendor relationships