Email Marketing Job Description
Email marketing
provides feedback on email design templates, assists in HTML template testing and modifications, hosts images, updates HTML coding as needed.
Email Marketing Duties & Responsibilities
To write an effective email marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included email marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Recommend and implement email best practices and identify opportunities for A/B testing
Partner with our creative agency to ensure email best practices and brand consistency is met
Manifest incoming and outgoing tickets
Set up emails in client manager, including uploading of graphics, tracking URLs, assistance with data loading and updating of data such as unsubscribes
Work closely with marketing and sales teams to determine their needs
Own the commercial relationship with the Email Service Provider, such as Exact Target, and maintain reporting on platform usage vs contracted levels
Work with clients to identify consumer intelligence needs
Serve as a CRM (email marketing) champion throughout Warner Bros
Drive business requirements, help secure funding and work with internal/external teams to oversee the implementation of evolving CRM infrastructure and tools needed to achieve Global CRM vision
Keep up to speed on the competitive marketplace, follow trends in CRM / Email marketing and relevant supporting marketing channels
Email Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Email Marketing
List any licenses or certifications required by the position: SFMC, SMC, CRM, DMA
Education for Email Marketing
Typically a job would require a certain level of education.
Employers hiring for the email marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Advertising, Business/Administration, MBA, Computer Science, Technology, Communication
Skills for Email Marketing
Desired skills for email marketing include:
HTML
Segmentation
CSS
Dynamic content
SQL
Testing methodologies
Email best practices
Google Analytics
HTML and CSS
Excel
Desired experience for email marketing includes:
2-5 years hands on experience in email marketing role
Hands on experience with enterprise email marketing platforms Responsys, ExactTarget, CheetahMail
Minimum 2-3 years of eCommerce or direct to consumer experience
Bachelor’s Degree required with Major/Minor in Marketing, Business or related field, preferred
Must have 7-10 years in relevant email marketing, CRM or Direct Marketing positions
In-depth working knowledge of industry-leading email marketing tools, analytics and business intelligence providers
Email Marketing Examples
1
Email Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of email marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for email marketing
- Work with the wider marketing team to devise and plan timely promotional offers and support of partnership and The Outnet events into the daily email calendar
- Devise and deliver email support to CRM activities VIP and Welcome programme
- Meet weekly and work with editorial and design team to develop compelling themes for daily emails and compile weekly briefs and oversee the approval process
- Ensure that there is a smooth production process – ensuring that assets are delivered to deadline and that the Email Producers have everything they need to build (audience spec, testing parameters, dynamic rules )
- Analyse email KPIs and apply insight for improvements to our email schedule, content and design and new opportunities to increase engagement, traffic and revenue
- Support the Senior Email Marketing Executive in overall email strategy and roadmap delivery
- Planning and management of email marketing calendar
- Liaise with Editorial, Design and Technical teams on email briefs
- Ensure timely delivery of weekly and ad-hoc dedicated emails
- Coordinate product selection and approval processes for emails
Qualifications for email marketing
- Experience managing projects within cross-functional teams
- 1+ years of experience in online marketing role, experience in email marketing preferred
- Strong analytical, strategic thinking and project management skills
- Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
- Retail and fashion interest is preferred
- Experience with Digital Marketing Suites like Oracle Responsys Marketing Cloud an asset
2
Email Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of email marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for email marketing
- Work with Creative and Marketing teams to ensure that all marketing activities are in keeping with MR PORTER’s brand values and guidelines
- Set-up and deploy email marketing campaigns
- Manage various email campaigns, including template designs, planning, targeting, testing, execution, reporting and optimization
- Segment lists based on behaviors like past email engagement and website interactions (buying behavior, site page visits)
- Measure results and optimize the lead nurturing workflows for these segments to acquire, mature, and convert customers
- Develop new email campaigns and partner with planning, creative & content teams to design new email concepts
- Grow our email list organically
- Partner with Exact Target to identify areas of improvement for email communications
- Regularly report on, analyze, and make recommendations on email campaign performance on either a weekly, monthly, or quarterly basis
- Prepare reports, presentations, and general updates for partners and the leadership team
Qualifications for email marketing
- Highly organised and articulate graduate (or equivalent) with significant commercial and content email marketing experience, ideally gained in a fashion environment
- Dreamweaver, Photoshop and HTML coding skills
- Highly numerate graduate (or equivalent) with at least 12 months experience in a commercial email marketing role, ideally in the fashion industry
- Knowledge of segmentation & targeting
- Solid understanding of web analytics and customer databases
- Work experience in E-Marketing
3
Email Marketing Job Description
Job Description Example
Our company is hiring for an email marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email marketing
- Management and maintenance of database driven/triggered email campaigns
- Partner with Technology and Product teams to lead the development and implementation of contextually relevant & event triggered email programs
- Work with the wider marketing team to devise and plan timely promotional offers and support of partnerships and The Outnet events into the daily email calendar
- Devise and deliver email support for CRM activities VIP and Welcome programme
- Meet weekly and work with editorial and product merchandising teams to develop compelling themes for daily emails and compile weekly briefs and oversee the approval process
- Support the Email Marketing Manager in overall email strategy and roadmap delivery
- Own the Americas region and manage the email strategy end-to-end
- Spearhead all program enhancements supporting the optimization of existing programs and development of new programs
- Partner with cross-functional teams such as Creative, CRM and Development ESP to coordinate and manage creative briefing, asset updates, seasonal refreshes, A/B testing
- Partner with ESP in quality assurance testing for all trigger emails across devices, coordinate feedback and approve final drafts as needed
Qualifications for email marketing
- Solid understanding of web analytics tools (Omniture, Google Analytics)
- Understanding of HTML and email design best practices
- 4-6 years of email management and/or database marketing
- Experience with mass email distribution tools is a bonus (Exact Target, Epsilon)
- Understanding analysis of email performance and how to apply it
- Desired, but not require understanding of SQL, Exact Target scripted language (AmpScript), relational databases, and API web services & XML
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Email Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for an email marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for email marketing
- Manage the email strategy end-to-end for your region
- Work closely with CRM teams to brief in CRM campaigns
- Working with Product Marketing to ensure brand launches, seasonal marketing activities and promotions (including sale and free shipping initiatives) are supported by the email channel
- Meet with the sales team to make sure relevant buys are included in marketing activity
- Assist in compiling Monthly Report summaries
- Feedback learnings from email reporting and on-site analysis to the creative team so that campaigns are as commercial and relevant to the base as possible
- QA and emailtesting will be critical to this role
- Send EU emails for translation and coordinate translation feedback with market partners creative services team
- Partner with SalesForce to identify areas of improvement for email communications
- Devising and implementing email marketing campaigns, including planning, targeting, set-up, testing, execution, reporting and optimisation
Qualifications for email marketing
- Ability to build work within back-end subscriber databases
- Ability to effectively communicate and work with multiple businesses
- Highly organized and driven with the ability to work autonomously
- Precision attention to details while able to manage multiple tasks
- Knowledge of Microsoft Excel and understanding of database concepts
- Have an Associate’s Degree from a two year college in Marketing or related
5
Email Marketing Job Description
Job Description Example
Our growing company is hiring for an email marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for email marketing
- Serve as primary liaison with Creative Services to ensure all html emails are coded created in accordance with corporate standards
- Prepare HTML to meet Web Content requirements for production of email campaigns, ensuring that all campaigns are delivered to Web Content in time for review
- Act as keeper of ECRM image bank, hosting new images as they become available and ensuring they are included with correct HTML as required
- Creating email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program
- Championing continuous advancement of our email features and capabilities including targeting, personalisation, and template development, in collaboration with multiple stakeholders
- Staying current with best practices, strategies, and industry standards related to email
- Own end-to-end consumer lifecycle planning
- Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs)
- Coordinating the translation/review process
- Liaising with the translation agencies
Qualifications for email marketing
- Four-year degree in marketing or a related field
- 3-5 years of email marketing experience required with previous retail email marketing experience preferred
- Experience and proven skills in Microsoft Office applications
- Experience with large ESP platform (EBay Enterprise/Zeta Interactive a plus)
- Basic HTML programming for coding emails
- Basic knowledge of social media and mobile marketing