Affiliate Marketing Manager Job Description

Affiliate Marketing Manager Job Description

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Affiliate marketing manager provides pay-per-click, search engine optimization, analytics, testing and digital marketing experience into actionable recommendations to Strategic Marketing Directors.

Affiliate Marketing Manager Duties & Responsibilities

To write an effective affiliate marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included affiliate marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

5 years Digital and/or Internet Marketing experience required
Determine KPI goals by campaign and work with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates
Improve internal tools for tracking content performance, partner with attribution team to ensure platforms are correctly following into de-duped reporting
1-2 years Internet marketing experience required
Recommend the affiliate marketing strategy, including opportunity analysis, revenue targets, prioritization, and budget management
Identify new opportunities, recruit new affiliates and negotiate financial structure of deals
Develop offers and other marketing opportunities to expand the program
Coordinate execution of budget, invoicing and technical support requirements
Develop and grow relationships with key affiliates and marketing partners
Proactively manage affiliate compliance and perform competitive monitoring

Affiliate Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Affiliate Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the affiliate marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Mathematics, Science, Engineering, Finance, Management

Skills for Affiliate Marketing Manager

Desired skills for affiliate marketing manager include:

UK
Affiliate marketing industry
Attribution
Blog/forum marketing
Digital and phone call tracking technologies
HTML
Internet marketing
Lead posting methods
Marketing and analytics pixels
Pay-per-click advertising

Desired experience for affiliate marketing manager includes:

Report on channel progress on a weekly, monthly and quarterly basis
Manage current outside affiliate agency to ensure program meets or exceeds goals
Manage creative and development requests with internal teams, including managing product data feeds
Based on show assignments, communicate priorities, provide marketing materials, inform and generally act as one of the liaisons between FBC and Programming Distributors (broadcast affiliates & MVPDs)
Obtain and provide marketing support for Programming Distributors in accordance with FBC marketing objectives
Facilitate Programming Distributors support of specific network objects (i.e., show launches, returns, special events)

Affiliate Marketing Manager Examples

1

Affiliate Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of affiliate marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for affiliate marketing manager
  • Seek new methods of digital acquisition which align with brand transformation goals
  • Develop new initiatives & processes aimed at improving customer experience & conversion
  • Analyze blended reporting of SEM/SEO/Affiliate to identify true incremental & positive ROI opportunities
  • Stay up to date on new products & industry knowledge while consistently testing new methodologies to enhance campaign performance
  • Collaborate cross-functionally with merchandising, social, & email teams to align on consistent brand messaging
  • Manage & develop career growth of team, helping to translate priorities into ambitious & achievable goals
  • Experience working collaboratively with cross functional partners at all levels and ability to clearly communicating technical messages to non-technical audiences
  • Knowledge of search engine algorithms desired
  • Cooperate and work jointly with channel owners, country managers, merchandising and buying plus other business units to ensure that local activities are fully executed and aligned with central objectives, and deliver campaigns for seasonal promotions with effective actions and goals
  • Develop a communication plan with key affiliates (individual conversations, email newsletters, ) and responsible for calculating commission payments
Qualifications for affiliate marketing manager
  • Ensure successful migration of WSI affiliate programs from agency to in-house team, including IT implementation, publisher communication, and internal documents and processes development
  • Allocate affiliate budgets across different affiliate partners, negotiating rates, and maximizing eComm and Retail incremental revenue
  • Forecast and manage affiliate partners revenue and spend, ensuring monthly budgets are not exceeded
  • Foster affiliate relationships, meet regularly to ensure campaigns are performing as expected and w/in target ROI goals and that WSI is featured in brand enhancing ways
  • Communicate promotions to top affiliate partners, negotiate placements, and determine appropriate payouts for large scale promotions using platform tools to adjust commissions rates on promo codes usage as appropriate
  • Expand WSI's content creators/Influencer affiliate network, coordinate with each brand's PR & Social teams to ensure continuity in communication with these partners, while being mindful of impacts to SEO programs
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Affiliate Marketing Manager Job Description

Job Description Example
Our growing company is hiring for an affiliate marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for affiliate marketing manager
  • Vet vendor/platform opportunities around video & content syndication while maintaining strong relationships with core partners
  • Develop cross-channel reporting for video and content syndication, allowing for easy comparison between brands, platforms, and content across all KPIs
  • Play a role in vetting new campaign ideas collaborating with internal Brand eCommerce and social and PR teams to align Brand vision with affiliate and content strategy
  • Manage monthly invoices and accrual processes across all affiliate managed programs for all Brands
  • Facilitate Creative trafficking across affiliate, video & content syndication coordination with Brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on-time
  • Ensure proper tracking is in place, working closely with Display Operations teams and IT for pixel implementation and DFA ad serving
  • Lead team to provide business teams with regular updates on performance, strategies, and recommendations, work as a subject matter expert presenting to large groups and in one on one calls to ensure understanding of programs across all brand teams
  • Manage the career objectives of 2 marketing analysts
  • Create and write copy for all marketing communications and collateral
  • Support the Global Digital Marketing team by owning the North America affiliate program from the execution to the performance analysis providing insights and strategic recommendations for the program
Qualifications for affiliate marketing manager
  • Leadership and initiative to grow a new position/team
  • The ideal candidate will have an analytical mind and a solid understanding of digital marketing and digital marketing metrics as a critical skill-set the ability to manage several deliverables
  • Execution – Collaborate with cross-functional teams to develop 360 cohesive communications, utilizing all assets by global and mapped across media, social and retailer channels
  • Experience in brand management, content marketing, or sales
  • Report on all affiliate sales and affiliate marketing program activities
  • Build out tracking codes for all affiliate programs and analyze on tracking code level
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Affiliate Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking for an affiliate marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for affiliate marketing manager
  • Confidently negotiate deals and campaigns with publishers to ensure that goals are met within an allocated budget
  • Support the Global markets on their affiliate strategy and provide insights and best practices to drive traffic and sales ensure the brand elevation within each market
  • Keep teams and internal partners informed of breaking industry news, best practices and new digital trends
  • Affiliate and/or Loyalty experience
  • Create a recruitment and retention plan in order to ensure the growth of key publishers within the Coach Affiliate Program
  • Build strong relationships with key publishers and identify opportunities through the development of strategies and tactics that deliver significant sales results while continuing to enhance and elevate Coachs brand presence and image
  • Work cross-functionally and build relationships within the Coach organization and advise other key areas of the organization on the benefits of leveraging the affiliate network as part of the overall marketing mix
  • Monitor competitive and affiliate industry activity in order to identify new trends, best practices and to ensure Coachs affiliate program is competitive
  • 3-5 years of experience developing and delivering online/digital marketing strategies in a dynamic, fast-paced environment required
  • 2 - 3 years of hands-on experience in affiliate marketing campaigns and web analytics
Qualifications for affiliate marketing manager
  • Experience in executing campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers to increase conversions
  • Highly proficient in the Microsoft Office Suite, including Microsoft Excel
  • Ability to work consistently under pressure in a fast-paced environment
  • 2-3 years working within the fashion industry and affiliate marketing space
  • Experience and/or a strong passion for online marketing
  • A good level of knowledge of MS Office packages, particularly Excel, Outlook, PowerPoint and Word
4

Affiliate Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of affiliate marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for affiliate marketing manager
  • Develop, execute, and manage annual lead generation plans for affiliates to generate leads for universities within the Laureate Online Education business unit
  • Maintain relationships with external agencies including, but not limited to search companies and other sources of leads
  • Partner with other key departments (e.g., Product Management, Public Relations, ) to help elevate affiliate channel performance
  • You will ensure ambitious revenue and affiliates pool growth and manage an intensive local affiliates acquisition strategy
  • You will coach affiliates on how to promote – branding, PR, marketing, SEO advice
  • You will develop tailored commissions and incentives for some of the affiliates over the campaigns and develop a technical expertise to assist inexperienced affiliates
  • You will be in charge of optimization, creation of marketing materials – banners, data feed, deeplink
  • You will be analyzing the performance of the used marketing offers and proactively improve and optimize based on the specific affiliates’ cases
  • You will prepare and send out newsletter materials regarding specific campaigns, events and weekly updates
  • You will be in charge of analysis and optimization of our affiliate base
Qualifications for affiliate marketing manager
  • At least 5 years of relevant experience and/or in a managerial capacity
  • 5+ years sales and/or marketing experience preferably in television or new media content environment in two or more of the following areas
  • Proven understanding of marketing strategy including
  • Demonstrated record of success in defining strategic product roadmaps inventing and launching successful features, specifically in online marketing and performance marketing
  • Top level academic qualifications as demonstrated by performance at a leading university
  • Willingness and readiness to work with overseas team members at odd hours
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Affiliate Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of affiliate marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for affiliate marketing manager
  • You will take a lead on some of the freshly acquired, high potential affiliates and guide them through an incubation stage to get to the level of top key accounts
  • Analyze and provide reporting on program KPI’s – identifying opportunities for growth and improving efficiency
  • Provide regular reporting (daily, weekly, monthly) on campaign performance
  • Liaise with UA internal stakeholders and third parties responsible for program execution
  • Analyze reporting, partner insights, to recommend strategic improvements
  • Account service oriented – high level of responsiveness is expected
  • Assist in managing contractual marketing funds and provides guidance to affiliate sales as to utilization of marketing funds on assigned accounts
  • Initiates and reviews sweepstakes rules, contest rules, creative, to ensure marketing initiatives are consistent with brand positioning, marketing strategies, messaging objectives, and adhere to legal compliance
  • Develop roadmap & goals for the Affiliate marketing program
  • Manage publisher forecasts & strategy by partner by brand so that each Affiliate is profitable & program meets monthly goals
Qualifications for affiliate marketing manager
  • 5+ years of experience in digital marketing, affiliate management preferred
  • At least 2 years’ experience in sales (preferably in Affiliate or Digital)
  • Google AdWords and Bing Ads
  • Prior experience with global products and knowledge of international affiliate lead generation practices
  • At least 3 years of experience in Digital Marketing space including
  • High degree of analytical expertise

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