Downstream Marketing Manager Job Description

Downstream Marketing Manager Job Description

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Downstream marketing manager provides analytic, research and strategic support to regional marketing teams in developing strategic marketing and communications platforms and strategies.

Downstream Marketing Manager Duties & Responsibilities

To write an effective downstream marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included downstream marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Leads downstream team in creating annual marketing communications
Responsible for the development and execution of product marketing strategies to achieve or exceed the business unit goals and objectives
Responsible for tactical product marketing and financial performance
Work with global sales teams to develop commercial plans and launch plans in conjunction and consultation with branding, training & operations that meets or exceeds customer expectations
Track competitive activities, proactively develop key marketing campaigns, and work closely with regional marketing partners to understand changing market dynamics
Identify and maintain strong relationships with key opinion leaders, customers, professional associations, and advisory boards
Identify and manage Customer Services ambassadors/KOL’s, in collaboration with BIU marketing and sales
Build strategies for beating competitors—profitably—with effective use of competitive intelligence, based on customer and event interactions
Owns global distillate cold flow and pour point depressant product range
Effectively manages and prioritises innovation pipeline project development and their completion within agreed timeframes to meet business deliverables

Downstream Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Downstream Marketing Manager

List any licenses or certifications required by the position: CTSM

Education for Downstream Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the downstream marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Healthcare, Medical, Life Sciences, Technical, Science, Supervision

Skills for Downstream Marketing Manager

Desired skills for downstream marketing manager include:

Access
Business strategies
Communications
Company’s goals
Excel
FrontPage
Functional area
MS Word
Marketing Automation platforms and CRMs
PowerPoint

Desired experience for downstream marketing manager includes:

Strong analytic and strategic thinking ability
Ability to complete assignments of an advanced degree of complexity, working under little supervision on specific tasks or projects
Digital marketing experience required, including content generation, social media, website development and management, email, video, SEO/SEM, web analytics, Account Based Marketing
Owns regional industry and regulatory relationships
Minimum 10 years marketing experience in the distillate cold flow market space
Preferred Location is based in Sugar Land, Texas, USA

Downstream Marketing Manager Examples

1

Downstream Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a downstream marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for downstream marketing manager
  • Identifies market opportunities, develops, implements and manages solutions related to infusion solutions and services
  • Responsible for managing a comprehensive product roadmap and life cycle for assigned products, including product introduction, transition, and sunsetting
  • Develop solution messaging and positioning that will differentiate products in the market and identify how they address customer needs
  • Develop and deliver sales tools and training to support these programs and messaging
  • Communicate effectively with internal and external customers to ensure everyone understands the direction of the business
  • Provide product and market expertise for events such as conferences, tradeshows, webinars and seminars (including ability to travel to these events)
  • Assist with the financial/sales/supply chain forecasting processes, other operationally related issues
  • Create a portfolio of effective marketing tools, targeting Heart Teams referrers and patients
  • Become the product expert to serve as a clinical and functional advisor to external and internal customers
  • Develops relationships with key opinion leaders to help understand how to best drive adoption and awareness of our products
Qualifications for downstream marketing manager
  • Strong knowledge of current US healthcare landscape
  • Must have excellent communication, presentation and writing skills and be comfortable communicating across various levels of stakeholders from executive suite to departmental representatives
  • Excellent written and spoken communicator, responsive, persuasive, and polished
  • Must be able to manage customer expectations, and possess excellent organizational skills with the flexibility to readily adapt to change
  • Demonstrated experience successfully leading large teams and cross functional teams
  • Demonstrated success with customer campaigns and market shaping activities
2

Downstream Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of downstream marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for downstream marketing manager
  • Drive the creation of product and portfolio messaging utilizing cross functional input and feedback, market research, and KOL interactions
  • Analyze competitive information, & develop sales & marketing strategies and responses to competitive product launches
  • Work with Clinical Education to shape and execute KOL strategies, symposia efforts and tradeshow execution
  • Identify best practices to address key business challenges and opportunities
  • Develop and maintain a deep understanding of the healthcare environment, market trends, customer priorities, and competitive landscape to shape the go to market approach in the IV compounding safety space
  • Exhibit keen business understanding (customers, products, competitors)
  • Define market segmentation, value proposition and competitive positioning to develop strategic marketing opportunities
  • Develop market messaging that drives product demand and end to end IV safety
  • Develop and execute clear and effective integrated marketing plans (strategy and tactics) for pharmacy technology business to drive business growth
  • Responsible for pricing strategy and execution across pharmacy solutions
Qualifications for downstream marketing manager
  • Experience developing, cultivating and effectively managing a marketing database
  • Minimum 10 years of experience in product management or marketing
  • Pharmacy, nursing or Healthcare background a plus
  • Upstream and downstream marketing experience preferred
  • Experience successfully partnering with cross-functional groups within the organization including R&D, sales, legal, regulatory, clinical, finance, supply chain, is required
  • Bachelor degree in Business Administration with a preferred marketing specialization
3

Downstream Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking for a downstream marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for downstream marketing manager
  • Help develop downstream value channel revenue by providing marketing support through various sources of market intelligence and data
  • Specifically, develop and regularly update market data (including TAM) and various segment views for downstream chemicals
  • Periodically update competitor information including strategies and new technologies
  • Find and amalgamate third party Voice of the Customer information where possible
  • Assist in new product development and product launches with market information where appropriate
  • Help develop product and sales collateral and pages for IQM sales site
  • Develop and maintain various downstream chemicals information for the new global chemicals intranet site
  • Appropriately staffs and manages the marketing function for current and future business models
  • Leads the commercialization plans and execution for the RespirTech business
  • Through analysis of internal and external variables impacting the business, works closely with sales and marketing partners in developing and managing US pricing strategies
Qualifications for downstream marketing manager
  • Demonstrated in-depth experience, knowledge and skills in the product development process including business case development, use case development and articulating the issues the product will solve for customers
  • 5+ years of experience in marketing and/or product management
  • Strong downstream marketing competency
  • Strong knowledge of acute pharmacy environment
  • Healthcare / Pharmacy background
  • Demonstrated ability to effectively interface with sales organizations and leading sales trainings
4

Downstream Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of downstream marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for downstream marketing manager
  • Manages the full RespirTech portfolio in the market including forecasting, pricing management, and quality
  • Prioritizes and manages the downstream marketing budget
  • Develops KOL relationships and advisors critical to understanding unmet clinical and healthcare business needs and helping determine appropriate initiatives driving business success
  • Oversee partnerships with 3rd party channel partners
  • Provide day to day leadership of marketing personnel
  • Drive segmentation, targeting, positioning, messaging, branding, and collateral to support innovative and high-impact launch of new Neuromodulation products
  • Partner with creative marketing and external vendors to conceptualize and develop high impact digital sales tools that integrate seamlessly into the sales process
  • Develop strong relationships with physicians, the sales force, upstream product marketing, R&D, Legal, Regulatory, and Clinical counterparts in order to build a deep understanding of how to create value in the Neuromodulation space
  • Plan strategy and tactics for the execution of high impact events, including tradeshows, symposia, and other physician educational events
  • Develop and execute a multi-year, integrated commercial plan for Core CRM, ensuring alignment with Franchise and Rhythm Management objectives, and the Strategic Plan
Qualifications for downstream marketing manager
  • Strong interpersonal skills with experiencing presenting to internal and external teams
  • A bachelor's degree or equivalent in Business, Economics, Marketing, Health or related field is required
  • At least 5 years’ experience within the medical device or pharmaceutical marketing environment
  • Global marketing and business practices experience preferred
  • Proven record of cross-cultural communication skills
  • 5+ years experience in a marketing, sales, clinical or technical role (3 years with Masters)
5

Downstream Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of downstream marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for downstream marketing manager
  • Lead US Commercial Launch plans (positioning, customer targeting, pricing, branding, evidence strategy, KOL strategy, ) for the Core CRM portfolio
  • Partner with global marketing and cross-functional counterparts to plan and execute commercial strategies and programs
  • Effectively lead team of marketing product managers to achieve excellent performance in downstream marketing activities and product management
  • Coach teams to develop simple, differentiated concise messages and to create innovative downstream marketing solutions, programs and tools to create value and drive preference
  • Establish in-depth knowledge of CRM business environment
  • Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans
  • Work with colleagues in key functional areas, including R&D, sales, reimbursement, supply chain, clinical, med affairs, and regulatory to drive business objectives
  • Spend time in the field to gain market and clinical insights, and build relationships with key physicians to drive education, market adoption and innovation of BSC products
  • Define, lead, and execute a cohesive US strategy for core technologies
  • Build product line plans and relevant business cases
Qualifications for downstream marketing manager
  • CTSM certification or equivalent is a plus
  • Background in POC ultrasound and/or POC strongly desired ​
  • Ability to travel 30% including some weekends for trade shows
  • Interventional cardiology and/or ultrasound strongly desired
  • 7+ years marketing or sales experience or an Advanced degree with a minimum of 5 years of relevant experience
  • 3+ years’ experience in a marketing, sales or technical role (1 year with Masters)

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