Country Marketing Manager Job Description

Country Marketing Manager Job Description

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Country marketing manager provides regular updates to the contingent staffing steering committee and stakeholders, including latest industry trends, best practices internally and externally as well as potential program enhancements.

Country Marketing Manager Duties & Responsibilities

To write an effective country marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included country marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Marketing campaign content development, delivery and management of in country marketing programs with the country Cloud sales managers, with the goal to generate new sales leads for HP Helion PAN HP Cloud products and solutions
Own programs at country level (key deliverables for thought leadership, demand generation activities, funding, and execution)
Develop and produce country specific GTM scorecard/dashboard and associated metrics/goals/ benchmarks
Develop weekly / monthly content calendar that aligns with and supports corporate milestones and activity
Is responsible, or a contributor, for the local management of activities like Innovation Challenges, Customer and Partner programs, Events
Use data to analyze and make strategic recommendations on new ways to optimize marketing programs
Strong collaboration and management skills
Develop overall company value proposition(s) and offering/ segment messaging
Develop customer segmentation strategies, define customer experience plans and execute/monitor them
Develop/manage customer database/analytics

Country Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Country Marketing Manager

List any licenses or certifications required by the position: CPR

Education for Country Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the country marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Leadership, Business/Administration, Engineering, Communication, Communications, Science, Management

Skills for Country Marketing Manager

Desired skills for country marketing manager include:

Across varied stakeholders
Building and leading team environments
Channel partners
Internally and externally
Latest news & trends in the Enterprise tech industry
Marketing principles
Practices
Tactics and tools
Local entertainment market and willingness for ongoing study
From strategy development to tactical execution

Desired experience for country marketing manager includes:

Highly analytical and strategic, able to balance business and creative marketing initiatives
Innovative, creative, and capable of providing fresh/imaginative ideas to team leadership
Ability to represent plans and make recommendations, influence decision making with a diverse internal audiences
Develop/own overall marketing scorecard/ dashboard and associated metrics/goals/benchmarks and track/report progress against them
Perform marketing support activities as needed, , Siebel Marketing Resource Management (MRM)/Customer Relationship Management (CRM), PO and accrual management, collateral fulfillment
Manage business relationships with advertising, direct marketing and/or marketing research vendors

Country Marketing Manager Examples

1

Country Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of country marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for country marketing manager
  • Partner with senior sales management on key retailer/ reseller account calls/ development
  • Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains, customer/partner engagement
  • Media relations – inquiry handling, article pitching/placement, press release, media event management
  • Drive MS and category growth based on data and facts available
  • Initiate /follow up with sales team specific plans for corrective actions on brand/customer level
  • Be a local resource for Nordic team to make sure we are building the right brand strategy from an early stage in the process
  • Adapt the brand strategy to customer level to make sure we are capturing the full growth potential of the brands in Norway
  • Identify challenges and opportunities based on deep dive analysis
  • Manage the Norwegian marketing budget
  • Owns the Regional Marketing strategy
Qualifications for country marketing manager
  • A high level of energy, commitment, and passion for results
  • Excellent stakeholder management experience with working across global matrix organisations
  • Excellent organisation skills and must be a detail-oriented team player
  • Good organisation and budget management skills
  • Ability to collaborate, lead and work under pressure in a fast-paced matrixed organisation
  • Excellent organisation and project management skills (deadlines, vendor/agency management, budgets)
2

Country Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a country marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for country marketing manager
  • Report to country Sales leader & EMEA HQ marketing team on key plans, status, results, best-practices, ideas and priorities on regular basis
  • Build and execute a regional marketing plan designed to hit the targets for the region
  • Collaborate closely with local sales teams to ensure delivering against pipeline and progression targets
  • Be the face of your Region to the EMEA marketing team and influence program decisions to the benefit of the region
  • Work with Marketing Operations to make data driven decisions for optimal execution plans
  • Work with Digital Marketing to ensure that programs are ‘Digital first’
  • Work with the Sales Development representative to ensure that the leads are followed up appropriately and make adjustment to programs as necessary to ensure positive outcomes
  • Where relevant, support the PR team/agency in your country to align the media activity with local marketing campaigns
  • Shape and develop the go-to-market marketing plans for one of the fastest growing markets in the sub-region
  • Develop and secure approval for GTM marketing plans and budgets
Qualifications for country marketing manager
  • Ability to work collaboratively from a remote office
  • Goal oriented and able to think and react in a high-energy, fast-paced environment
  • Fluency and language skills in English are essential with Arabic speaking/writing skills preferred
  • Excellent written and verbal English language communication skills, fluency in French
  • You need to be a self-starter that requires little direction, with the energy, passion to win and resilience to work in a large start up
  • You should be a strategic thinker that’s comfortable rolling up your sleeves and getting your hands dirty
3

Country Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of country marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for country marketing manager
  • Develop customer segmentation strategies and define customer experience plans and executing/monitoring them
  • Define marketing metrics/goals/benchmarks, and tracks/reports progress against them
  • Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions
  • Perform marketing support activities as needed, MRM/CRM, PO and accrual management
  • Assists Sales with development of sales training materials
  • Assists Sales with retailer/reseller account calls/development
  • Main regional focus (about 2/3 of hours) will be Germany, Austria, Switzerland (‘DACH region’)
  • Remaining 1/3 dedicated to coordination processes/support with/lead-manage pan-European projects
  • Work closely with internal key partners such as sales, product, investment, compliance, IT and operations to establish priorities, clarify needs and therefore take care of a consistent messaging to a wholesale and institutional client base
  • Establish a strong relationship to marketing colleagues all over CE in order to ensure smooth and creative implementation of ETF PowerShares campaigns/marketing activities
Qualifications for country marketing manager
  • Media savvy with an in-depth knowledge of programmatic, mobile and digital
  • Master of digital and social by way of directly leading and ideating social/mobile projects being personally digitally savvy/heavy user of Twitter, Snapchat, Facebook, Instagram, Linked in
  • Optimize every marketing dollar
  • Strong Leader, who can work across a diverse set of teams an well as senior leadership
  • Minimum 3 years’ experience in multinational enterprise performing B2B or B2C strategic marketing, advertising planning or providing strategic marketing consulting
  • Demonstrated programmatic, mobile and digital media skills
4

Country Marketing Manager Job Description

Job Description Example
Our company is looking for a country marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for country marketing manager
  • Conceptualize and develop advertiser-specific marketing solutions – from
  • Maintain total site marketing penetration according to site marketing penetration standards
  • Compile data on each team members performance
  • Manage country marketing budget, build marketing plans, gain required approvals, execute the activities and provide necessary reporting as required per company policies
  • Cooperate with country PR & Communications leader to develop and execute impactful PR and Social media plans
  • Drive leads via targeted marketing programs aimed to end customers – Large to SMB
  • Develop relationship with our strategic Alliances Partners
  • Support EMEA organization in the execution of global programs – study tours, EMEA events
  • Provide visible and inspirational leadership, coaching and development to team of 3 products managers (direct reports) and a wider matrix of indirect reports within the Commercial Business Management team
  • Lead the recommendation of 3-5 year strategic options in & manage the ownership of the 1-3 year process & activities via other marketers and cross-functional teams for the portfolio through the BaxP Commercial Planning Process, in alignment with Global Business Unit Strategy
Qualifications for country marketing manager
  • Hands-on, with experience in matrix, global organizations, capacity to operate at strategic and operational level and report to multiple bosses
  • Can demonstrate real examples of great work done in the past, campaigns, NPI
  • Undergraduate degree in business/marketing required
  • Minimum of 2 to 3 years in a senior leadership position
  • 12 + years well rounded marketing experience
  • Demonstrates an analytical and detail oriented approach to planning, including evidence of marketing planning based on business performance goals, campaign learnings, financial data and industry research
5

Country Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of country marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for country marketing manager
  • Ensure plans/strategies anticipate the changes taking place in the markets and respond to current customer need, constraints & requirements
  • Participate and provide input to strategic marketing plans for the product/product line for Global Business Unit
  • Support the implementation of local marketing activities including market research
  • Implement communication plans, promotions and other marketing programs in conjunction with the local Marketing and/or Sales team
  • Create promotion material for local market consistent with Global/European brand and message guidelines
  • Develop, adapt and implement training needed to train customer-facing employees in the country
  • Develop a good understanding of competitive strategies in the country
  • Provide marketing input into Business Development initiatives throughout the evaluation and contribute to Global/Europe strategic plan development via the European Marketing group
  • Build solid relationship with key opinion leaders within the local market
  • Develop and lead a marketing team/ a team of product managers and be responsible to enhance further marketing competencies
Qualifications for country marketing manager
  • Demonstrates experience of managing and building successful agency resource relationships, including briefing, assessment of output, account management and financial reviews
  • Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments
  • Ability to use standard software applications, such as Microsoft Office, including advanced knowledge of PowerPoint and Excel
  • Works effectively within a team-based environment
  • Local Success Model (LSM) input and review, feeding key learnings and information to the Nordic Trade Marketing Team to define effective 4Ps strategy on our brands
  • 10+ years’ experience in B2B technology marketing

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