Brand Marketing Coordinator Job Description

Brand Marketing Coordinator Job Description

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Brand marketing coordinator provides administrative services utilizing: Microsoft Word, Excel and PowerPoint, fax, photocopy etc.

Brand Marketing Coordinator Duties & Responsibilities

To write an effective brand marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included brand marketing coordinator job description templates that you can modify and use.

Sample responsibilities for this position include:

Oversee all conversion activities throughout the prospect experience including email communications, webinars, and admissions communications
Manage and maintain acquisition, cataloguing and distribution of confidential film assets and sales materials
Manage the process for Final Filmmaker and Executive Presentations
Support retailer ticketing program for all ReedPOP shows by creating in store signage, ticket promotions, retailer staff training, tracking sales
Help to create program guides for ReedPOP shows by collaborating with the directories team, providing guidance on design layout, proofing drafts
Execute media plan with current publication partners and research new publications
Assist Production department to ensure timely, cost efficient completion of promotion materials
Work closely with show partners (i.e., associations, publications, ) on promoting exhibitor and attendee participation in the shows, gaining their lists, obtaining a presence in their newsletter and correspondence
Develop and/or maintain organized records and track team budgets, reports, results, and provide results to the Retail Marketing Team and key stakeholders
Track all incoming and outgoing projects on a global level

Brand Marketing Coordinator Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Marketing Coordinator

List any licenses or certifications required by the position: CET

Education for Brand Marketing Coordinator

Typically a job would require a certain level of education.

Employers hiring for the brand marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Communication, Management, Graduate, Technology, Public Relations

Skills for Brand Marketing Coordinator

Desired skills for brand marketing coordinator include:

Word
PowerPoint
Excel
Microsoft Excel
Microsoft Office
Microsoft Word
Blogging
Content Management Systems
Conversion
Digital marketing and advertising

Desired experience for brand marketing coordinator includes:

Experience/Interest in art, fashion, design, and marketing, sales and licensing
Work creatively with external agencies to develop assets for partner marketing campaigns and placements
Collaborate with internal stakeholders on gathering content assets for projects
Liaise with partners by providing creative feedback and delivering assets
Manage and maintain all creative assets throughout different regions
Familiarity with current audio/visual post-production processes and file formats

Brand Marketing Coordinator Examples

1

Brand Marketing Coordinator Job Description

Job Description Example
Our company is growing rapidly and is hiring for a brand marketing coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand marketing coordinator
  • Assists with development of marketing creative briefs and campaign recap decks
  • Provide administrative support for the Brand Marketing team as needed (Schedule meetings/calls, book travel, submit expense reports)
  • Work closely with the Brand Management team to coordinate GTM seasonal project implementation
  • Partner with Marketing Operations on management of all calendars and timelines for all brand marketing initiatives
  • Acts as go-to cross-functional resource within respected territory to ensure category vision execution and product marketing execution across all consumer touchpoints
  • Manages communication between 3rd party technology partnerships
  • Manage marketed technology and product naming and trademark search and clearance process with naming agency, internal teams and legal
  • Manage budget & invoicing process for Brand Marketing team, ensuring all spending is in line with budget frameworks
  • Key Marketing contact for budgeting in collaboration with Finance
  • Manage all media activity administration including artwork requirements, media agency processes, payments and liaison with global HQ in New York- manage media calendar to ensure all deadlines are met
Qualifications for brand marketing coordinator
  • Excellent organizational and written/oral communication skills with the ability to be proactive, and think strategically and creatively
  • The ability to juggle multiple projects simultaneously, perform under pressure and maintain a highly-organized and detailed workflow
  • Must be able to work a maximum of 20 hours a week
  • Comfortable with social media – Hootsuite, Bitly, LI, Instagram, Facebook
  • Basic Adobe Creative Suite skills (preferred), PhotoShop and InDesign
  • Highly motivated and creative self-starter with strong project management skills and the ability to work independently
2

Brand Marketing Coordinator Job Description

Job Description Example
Our company is hiring for a brand marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand marketing coordinator
  • Partner with third party agencies to execute seasonal marketing initiatives
  • Coordinate and active Retail and Outlet in-store tactical events plans
  • Work closely with Retail and Concession partners for all marketing plans, while maintaining and fostering strong working relationships and best in class practices
  • Coordinate art work and images for Retail and Outlet partners across both print and digital platforms
  • Brand guardianship for Retail and distribution partners Europe wide and across Middle East and India, ensuring the Coach footprint is consistent at every level
  • Manage and coordinate all printed collateral within the European region across Catalogue, Magazine and Outdoor advertising
  • Key contact for marketing activity in Middle Easter & India (experience in markets would be beneficial)
  • Minimum 2 years marketing coordination experience, focused on Brand marketing initiatives
  • Demonstrated experience coordinating marketing activities in support of a heavy seasonal/holiday calendar
  • Previous experience within a fashion/ luxury goods brand, a plus
Qualifications for brand marketing coordinator
  • A strong background knowledge of the retail fashion or luxury accessories market
  • A strong, confident communicator
  • Have a ‘can do’ attitude, with the ability to manage projects with minimum supervision
  • Experience of working with U.S based head office
  • Additional European language skills and/or Arabic, a plus
  • Experience with Middle Eastern & Indian markets, a plus
3

Brand Marketing Coordinator Job Description

Job Description Example
Our growing company is looking for a brand marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand marketing coordinator
  • Assist in development and implementation of monthly promotional messaging across all communication touchpoints, in-club, in-store, traditional and digital
  • Maintain accurate timelines across all touchpoints, in-club, in-store, traditional and digital
  • Work closely with the sales and operations teams to identify promotional offerings, holiday communications and urgent online, offline and in-club communication touchpoints brand initiative overviews
  • Maintain weekly tracking and analysis of new member driving initiatives of all paid media channels, working closely to share-out with Brand Comms and Regional teams
  • Assist with team budgets and billing
  • Implement email strategies including segmentation, A/B testing, optimization, messaging, and design
  • Coordinate needs and serve as a point of contact for other team members
  • Coordinate every step of project delivery and dissemination, working directly with Brand leaders
  • Play an active role in the team's annual planning process and project needs
  • Help document the various projects
Qualifications for brand marketing coordinator
  • Travel required between 5-10% of the time
  • Assists the brand management team with day-to-day tactical support and communication
  • Supports supervisor with the execution of communications plans for local sites products and with brand development across several communications channels--in-paper, direct mail, partnerships, events, external media, and online
  • Marketing coordinator experience in lieu of degree
  • High degree of computer literacy, including demonstrated ability to manage web/social media and email communications
  • Knowledge of design applications (Adobe Creative Suite, Photoshop, InDesign, Prezi, ) preferred
4

Brand Marketing Coordinator Job Description

Job Description Example
Our company is growing rapidly and is looking for a brand marketing coordinator. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand marketing coordinator
  • Monitor the marketplace and track key trend info that is pertinent to our brand/category
  • Track the financial performance of our core Private Brands and report on their performance monthly
  • Recommend and influence the development of strategic blog content
  • Supports the creation of overarching strategies and briefs
  • Acts as point of contact for marketing partners through marketing plan development and execution against strategy
  • Understands and articulates business, competitive, and consumer insights
  • Articulates and enforces adherence to strategy with key omni-channel partners
  • Innovate and challenges the status quo
  • Helps identify measurement to track effectiveness, supports hindsight development, leads recap distribution to cross-functional teams
  • Schedule, coordinate and execute messages for Brand promotions and partnerships to ensure they are communicated to internal stakeholders and Guests via appropriate Brand channels
Qualifications for brand marketing coordinator
  • Understanding of creative strategy and design/advertising trends
  • Associate or Bachelor Degree required, knowledge of commercial real estate industry preferred
  • Minimum of 2+ years of writing, marketing, or desktop publishing experience
  • Ideal candidate will be detail oriented with an eye for design
  • Ideally the candidate will have some experience in marketing at a major consumer publication, website, agency, or via an internship/fellowship
  • Minimum of 2 years of marketing consumer products, event marketing or relevant and related experience required
5

Brand Marketing Coordinator Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of brand marketing coordinator. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand marketing coordinator
  • Coordinate details of hotel-level activation of key initiatives such as movie partnerships
  • Manage the team budget and monthly reporting
  • Provide deadline-driven support for weekly and monthly communications and reporting
  • Create and develop visual presentations for the Brand Marketing team
  • Support hotels and other teams in the use of marketing tools, including HiltonART/MarKIT
  • Assist in providing brand approval of submitted collateral and artwork
  • Work independently or with a team on special and/or recurring department projects, such as annual brand strategy plans
  • Provide logistical support for brand events, including meeting coordination and event planning
  • Maintain the Brand Marketing pages of the intranet site
  • Participate in Marketing team and agency strategy sessions
Qualifications for brand marketing coordinator
  • Large brand or event experience is preferred
  • Fully Bilingual (Spanish-English), Portuguese is a plus
  • Availability to travel for business purposes and to work on weekends as needed
  • Provide minor administrative assistance for the department Senior Director and Senior Manager including, some travel arrangements, meeting coordination, preparing expense reports and assisting with tasks as directed
  • Detail-oriented and highly organized self-starter
  • A healthy appreciation of the role sports play in pop culture

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