Marketing Strategist Job Description

Marketing Strategist Job Description

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Marketing strategist provides architecture solutions and technology leadership across marketing technologies, including marketing automation, CRM, content management, analytics, testing and optimization, social media platforms, ad buying, omni-channel delivery, etc.

Marketing Strategist Duties & Responsibilities

To write an effective marketing strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing strategist job description templates that you can modify and use.

Sample responsibilities for this position include:

Plan tactics with cross-functional partners for the weekly & seasonal brand experience while aligning with the business objectives
Deliver to Operations & IT the digital experience & functionality for Web/App
Working on special projects, as needed, such as research studies, white papers, email campaigns, webinars
Engage in strategic conceptualization tactical implementation
Become the expert on produce content
Drive improvement in site content, navigation, organization
Provide strategic insights and solution recommendations to clients
Work with account teams to put forth solutions and strategies to grow accounts
Accountable for delivering high quality, innovative products and solutions in a timely fashion
Proven ability to be a creative, independent thinker with a passion for success, 8visionary, and confident with clients

Marketing Strategist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Strategist

List any licenses or certifications required by the position: BLS, PALS, ACLS, APMP, SFDC, PMP, CXM, GTM, SEO

Education for Marketing Strategist

Typically a job would require a certain level of education.

Employers hiring for the marketing strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Education, Communication, Advertising, Journalism, Public Relations, Writing, English

Skills for Marketing Strategist

Desired skills for marketing strategist include:

Restaurant industry and landscape of key market
Consumer marketing
Social media tools and digital platforms
Trends in internet technology
Social media
Excel
Google Analytics
HTML
Marketing automation tools ​
HTML and CSS

Desired experience for marketing strategist includes:

Multi-tasker, able to work on several projects at any given time
Good understanding of client / competitive category / CORE System
Knowledge of media terminology systems and internal tools
Ability to interact well with other Horizon departments
Keep senior planner and planning supervisor abreast of workflow, project status and due dates
Collaborate with senior planner and supervisor in creative media solutions

Marketing Strategist Examples

1

Marketing Strategist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing strategist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing strategist
  • Work cross-functionally with Tenable channel managers and SE’s regional marketing managers to collaborate and share GTM plans on a consistent basis
  • Regularly communicate with partner accounts to ensure all contract elements and needs are fulfilled
  • Identify trends, insights, and innovations in the industry and stay abreast of our competitors and our clients' evolving digital strategies
  • Collaborate with internal teams, agencies, or other vendor partners to create and optimize digital campaigns
  • Measure and report on performance of all digital marketing campaigns
  • Develop and maximize the quality of content produced by a creative network of writers, designers and video creators
  • Enable digital marketing campaigns with content for ongoing initiatives that include existing customers and prospects other targeted marketing campaigns
  • Review data results across all executions for digital marketing and provide optimization strategies based on Recruitment Marketing strategy
  • Act as a liaison between business segments and the marketing department, working collaboratively with business leaders to identify business opportunities
  • Provides guidance to and collaborates with community hospital leadership, service line directors and other system leaders to ensure alignment of system and business goals and priorities in the development and implementation of the marketing plan
Qualifications for marketing strategist
  • Understand the basic components of search algorithms and SEO best practices
  • Ability to identify problems and make recommendation on how to resolve
  • Under guidance of senior media planner / supervisor
  • Collaborate with advertising sales, insights & research and B2B marketing teams to understand client business needs to include client meetings to identify advertiser’s
  • Demonstrated experience in Marketing Automation tool(s)
  • A minimum of 5 years working in tech marketing
2

Marketing Strategist Job Description

Job Description Example
Our company is looking for a marketing strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing strategist
  • Develop, lead and manage enterprise focused campaigns and events
  • Develop, lead and manage partner and channel focused campaigns and events
  • Development and ownership of customer success stories by engaging with regional customers
  • Evaluate and provide requirements and solutions for activating and optimizing marketing technologies
  • Develop an integrated segmentation and messaging strategy across the different programs within Marketing (digital / offline / CRM / SEO / platform / program management), teams outside of Marketing
  • Communicate Marketing strategy internally
  • Lead the Customer Engagement strategy and development of future enhancements within the customer journey across multiple Channels
  • Responsible for interpretation and analysis of metrics into actionable recommendations focused on achievement of identified goals
  • Collaborate with inter-departmental disciplines to ensure goals and targets align with budgets and organizational goals
  • Own analysis of digital cross- tier activity and development of insights based on user activity
Qualifications for marketing strategist
  • Experience working in a cross-functional, matrixed team
  • Masterful knowledge of business analytics
  • Strong background in radio and print/broadcast journalism
  • Demonstrated understanding of web usability and online marketing principles
  • Personal finance background strongly preferred
  • Ability to prioritize and work efficiently in a high-stress, deadline driven environment
3

Marketing Strategist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing strategist
  • Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI
  • Develop and implement strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services
  • Work with team members to assure the execution of high quality marketing strategies within defined timeframe
  • Contribute to the system implementation process (i.e., recommend release timelines, release themes, ) for key supporting technologies and systems utilized by channels
  • Understand competitive environment and competing offerings
  • Create digital product collateral to support business development efforts, including how our products compare to competitive offerings
  • Provide support during disasters and other special initiatives by creating customized donation pages and email campaigns
  • Collect data to gain insights, optimize strategies, and track success of online platforms, channels and digital marketing campaigns
  • Ensure fresh creative content focus is on external audience of current and potential donors and volunteers
  • Identify new engagement and fundraising opportunities
Qualifications for marketing strategist
  • Ability to listen and ask intelligent questions possess excellent communication skills in order to interact with staff from all areas and levels within the company
  • Ability to manage the work of others (including external vendors)
  • Must be able to handle operational schedules and production work​
  • Working knowledge of various CRM tools and enterprise-level ESPs
  • The Digital Marketing Strategist supports our internal clients ("sponsors") by acting as an extended member of the sponsor team, providing web strategy, project management, best practices and coordination
  • Works closely with marketing and brand strategists to develop the web presence architecture and online marketing strategy
4

Marketing Strategist Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing strategist
  • Create content to drive new business and customer engagement
  • Drive sales enablement by developing key sales tools and training
  • Plan and implement product launches
  • Drive the development of case studies and user stories
  • Maintain a steady stream of compelling content with internal and external writers
  • Test and analyze effectiveness of internal and external content
  • Provide strategic market insight by tracking industry trends, understanding competitive solutions, and collecting/analyzing customer/prospect insights
  • Collaborate regularly with multiple SMEs across the organization to ensure relevant, compelling content is updated
  • Develop and oversee photo and video assets that support the goals of the strategic plan
  • Develops success metrics, and track performance against goals and budget
Qualifications for marketing strategist
  • Lead and collaborate with cross-functional leadership (including Product, Research, Comms/Policy, Design, Brand and more) to deliver extraordinary marketing communications that drive brand health, customer acquisition, and loyalty
  • Business Acumen - Demonstrates solid knowledge of active lifestyle brands, markets and competition and understands implications of business decisions
  • Management or supervisory experience is a plus
  • Experience with both automated and ad-hoc email strategy and execution for multiple retail locations executing on a single campaign
  • Experience with tools like Constant Contact or Mailchimp is a plus
  • Solid leadership skills to cut across functions
5

Marketing Strategist Job Description

Job Description Example
Our company is looking for a marketing strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing strategist
  • Strategize and manage integrated marketing campaigns in regards to Design, SEO, CRO, PPC, Email Marketing, and Social Media Marketing
  • Help grow business through social media channels and email marketing campaigns
  • Develop training strategies to support sales efforts
  • Develop strategy for consumer communications campaigns, manage execution and track performance
  • Work with integrated marketing team to lead new business practices and implement digital strategies
  • Manage data and assets for all digital programs once the analyst has submitted campaign overview of results
  • Develop case study analysis on vendors to gain buy-in and continued commitment to participate in the integrated play
  • Interface with client teams remotely and in-person (marketing, design and content teams) to help facilitate digital strategy activities (research, tools and media selection, media placement, , work sessions )
  • Set digital marketing strategies using all necessary tools
  • Assist business units in developing appropriate digital marketing plans with measurable goals, objectives and overall resources
Qualifications for marketing strategist
  • Proven experience in software or high tech marketing, sales enablement, or customer marketing
  • Bachelor's degree in marketing, communications, business administration or related field is required
  • A minimum of three years of experience in marketing development, research or a healthcare or consumer organization
  • Knowledge of resources, market and business data and an ability to apply information in the development, implementation, measurement and evaluation of marketing programs
  • Must have demonstrated ability to manage multiple, complex responsibilities, perform market and business analysis with documented outcomes
  • Must create and manage multiple budgets

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