Strategist Digital Job Description

Strategist Digital Job Description

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Strategist digital provides input and guidance on the regional SEO and paid media strategies - keyword research, monitoring progress and making paid search recommendations.

Strategist Digital Duties & Responsibilities

To write an effective strategist digital job description, begin by listing detailed duties, responsibilities and expectations. We have included strategist digital job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead the implementation and troubleshooting of tagging for analytics
Develop tagging strategy and perform code modifications, testing and deployment when appropriate
Work closely with data engineer, data architects and other developers to meet analysis and reporting needs
Design, create and deliver reports and dashboards
Monitor and report on competitive digital landscape
Provide insights for client goals and objectives during planning phases via research
Develop the tactical digital marketing strategy relevant to various client business models
Utilize cross-department resources through the entire marketing deliverable cycle including initial planning, implementation, monitoring, optimization, analysis and reporting
Interact with clients via conference calls, email and face-to-face meetings to facilitate client deliverables and marketing meetings
Work with internal marketing team to generate weekly, bi-weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies

Strategist Digital Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Strategist Digital

List any licenses or certifications required by the position: PMP, SP, SA

Education for Strategist Digital

Typically a job would require a certain level of education.

Employers hiring for the strategist digital job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Digital Media, Advertising, Journalism, Education, Technology, MBA, Computer Science

Skills for Strategist Digital

Desired skills for strategist digital include:

Banking products and reporting systems
CSS
Content development and keyword research and analysis
Data Analysis
HTML
JavaScript development and constraints
Linking/backlinking
Local SEO
Manipulation tools for working with data
Ranking factors and search engine algorithms

Desired experience for strategist digital includes:

Minimum 2-plus years within the digital environment and 5-plus years in marketing/advertising
Must have experience working across integrated teams
Experience working in categories such as Retail, Finance, E-commerce a plus
Prior experience in planning, UX, digital account management, or digital production a huge plus
Prior experience on speaker panels or other industry specific panels a plus
Strong leadership qualities a must

Strategist Digital Examples

1

Strategist Digital Job Description

Job Description Example
Our growing company is hiring for a strategist digital. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategist digital
  • Work closely with product, technology and the newsroom to define product features and capabilities
  • Guide the definition of user behavior goals and craft elegant solutions to meet those goals
  • Create technology schemas and/or other artifacts necessary to communicate logical and functional design and interfaces, user flows and information architecture
  • Consult to, and collaborate with, various projects and teams on usability and interaction design problems
  • Be an enthusiastic and empathetic user advocate and a champion of excellence in our product experiences
  • Interpreting and acting on key digital trends that would have application to our events, media channels, projects
  • Manage the day-to-day creative and digital aspects alongside agency partners to deliver digital campaigns across display, search, content, social, eDM and mobile platforms
  • Deliver consistent and timely reporting to monitor the performance of digital campaigns, analysis of results, providing recommendations for improvement
  • Define and execute content and engagement strategy for social media channels
  • Collaborate with marketers on digital content projects and actively participate in project briefings
Qualifications for strategist digital
  • Excellent project management, verbal and written communications skills required
  • Must be able to communicate clearly and effectively across multiple divisions/groups
  • Must be able and willing to take initiative and to problem solve as appropriate within the scope of responsibilities in this position
  • Proficiency in Microsoft Office applications (Word, PowerPoint, Outlook) required
  • Advanced Excel aptitude
  • At least 2-3 years recent Digital planning experience (or related educational/project work)
2

Strategist Digital Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of strategist digital. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategist digital
  • Oversees digital planners and digital producers in ensuring the right content mix for each digital platform
  • Stays abreast of the latest trends in branding, media and technology
  • Educates new and existing stakeholders about digital marketing capabilities and pitches digital strategies and ideas to them to accomplish their marketing objectives
  • Support implementation of a new Drupal-based content management system and migrate Raytheon's public-facing properties
  • Ensure standards are met on all current and proposed pages
  • Lead efforts to incorporate content for international visitors
  • Serve as main liaison between corporate communications, IT and page designers
  • Evolve website design guides as needed, and ensure compliance
  • Review website pages regularly for traffic, ease of use, accessibility and errors
  • Manage website performance metrics and reporting
Qualifications for strategist digital
  • Compile client-facing reports on digital experience performance with optimization recommendations
  • Optimized inbound engine for a large enterprise, and understands digital production and search requirements
  • Would also perform external site analysis to determine value of links competition with site and make recommendations for link building for increasing value in Google assist in broken link clean-up on the site
  • Should be able to run reports and identify trends in Coremetrics (standard or Explore) and RIOseo Marketing Action Platform have an intermediate understanding of white hat SEO and link building
  • At least 6 years experience in advanced analytics – SAS, Predictive analytics, modeling
  • Collaborating with team-mates specialized in Unica 9.1 to ensure Digital Analytics supports marketing automation sales automation / context for sellers
3

Strategist Digital Job Description

Job Description Example
Our company is looking for a strategist digital. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for strategist digital
  • Collaborate with multidisciplinary teams (e.g., account management, client development, delivery, creative, user experience and technology) to define client strategies
  • Create tactical actions and lead content creation efforts
  • Maintain active partnership with sales, delivery and strategy leads to discover and cultivate new opportunities
  • Ensure that digital and new media strategies are implemented with stringent quality standards
  • Provide coaching and career guidance to junior team members
  • Building and executing paid media campaigns
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
  • Identifying trends and insights, and optimizing spend and performance based on the insights
  • Work with various business partners to drive and support the adoption of My HR as a primary delivery channel for HR information and services
  • Work as part of a User Experience team to lead the content strategy area of our delivery
Qualifications for strategist digital
  • Also requires an understanding of the Company’s digital products and as it relates to customers, prospects, and key trends
  • 9+ progressive years creating innovative digital ideas and campaigns
  • Responsibilities include identifying priority digital touch points, including mapping of content required for each touch point
  • Designing the digital journey across content, assets and tactics, including paid media, SEO, SEM, on domain and off domain activities
  • Keyword identification, analysis and recommendations for paid search, content & web properties
  • Understand keywords used by them most often
4

Strategist Digital Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of strategist digital. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategist digital
  • Partner with digital strategy team to write content strategy recommendations and editorial calendars for web, social, and email outreach
  • Write original, search optimized copy to supplement content strategy recommendations with examples
  • Create documentation of content structure for adaptive content managed once and published across channels
  • Interface with UX team to discuss content requirements for wireframes and page designs
  • Support the creation of standardized processes in content strategy
  • Leverage personal and professional experience with emerging media content and online community engagement to showcase your ability to drive compelling experiences across the Web
  • Develop and implement strategies and tactical programs to influence audiences across the blogosphere and various social media platforms
  • Monitor, analyze and report on all community engagement initiatives and corresponding conversations within influential social and online destinations
  • Develop/manage influencer relations programs and successfully implement related activities
  • Developing customer-facing strategy, working with current and prospective customers in the retail space
Qualifications for strategist digital
  • Must be able to identify the current needs of client base
  • You are proactive and independent - you identify problems and opportunities without being asked
  • Ability to drive project and deliverables to completion
  • Ability to advise on project-related issues and keep management informed on project developments
  • Demonstrate strong new business skills the ability to manage multiple work streams
  • 15 plus years’ interactive experience
5

Strategist Digital Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of strategist digital. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategist digital
  • Bring a solid understanding of design, user experience, writing and technology to the strategy function
  • In collaboration with portfolio marketing, build and manage the digital roadmap for a business unit
  • Align impactful types of content at specific points of the customer journey
  • Bring a solid understanding of SEO and SEO optimization and its relationship to digital strategy
  • Solution Planning – Defining, scoping and planning new solutions for clients
  • Delivering Strategic Solutions – Working with clients and the core agency team to help deliver, measure and optimize the solutions we propose
  • The DSS works with account executives on developing proposals, going on sales calls and developing investment opportunities, while being the main customer point of contact
  • Proactively monitors and manages campaigns to make appropriate adjustments to improve performance and ongoing optimization for all digital accounts
  • Communicates results and proof of performance to customers in tandem with account executives at a minimum of once per month
  • Works with Digital Client Services Manager to ensure deadlines are met and client performance is delivered as promised
Qualifications for strategist digital
  • Thorough knowledge of policies, practices and content management/search systems
  • Define and prioritize features and experiences for technology prototypes that can be the seed of innovative products that we expect to bring to market, directly or via partners
  • Service as a thought partner
  • Further monetize assets and reduce costs by removing redundancy and streamlining assets
  • 4+ years of related digital communications experience
  • Demonstrates ability to operate independently

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