Digital Marketing Job Description
Digital marketing
provides insights and recommendations leveraging web analytics and SEO tools on digital content, campaigns, media reporting and channel-attribution tools.
Digital Marketing Duties & Responsibilities
To write an effective digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Social Media • Manage executive responsible for Social Media Activities
Manage all social media properties (Facebook, Twitter & Instagram), including daily monitoring, posting, content development, advertising, contests & promotions
Collaborate with Marketing & PR Manager to establish standards for measuring and benchmarking the effectiveness of social media practices in order to drive continuous improvement
Design or rework social media and media assets for Canadian market
Take & edit original photographs for use on social media platforms
Be in the know & introduce/ manage new social media properties
Search Engine Optimization • Manage executive responsible for SEO activities
Partner with internal resources and external agencies to develop an engaged fan base across the relevant social media platforms
Develop and implement ground-breaking and leading stragies for building TONCN’s overall social media presence, audience, across all relevant platforms
Exceed KPI targets across all social media channels
Digital Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Marketing
List any licenses or certifications required by the position: HMTL, CWA, PM, BA, II, ADMIN, AOR, IQ
Education for Digital Marketing
Typically a job would require a certain level of education.
Employers hiring for the digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Digital Marketing, Education, Advertising, Management, MBA, Computer Science, Journalism
Skills for Digital Marketing
Desired skills for digital marketing include:
HTML
Google Analytics
CSS
Excel
SEO
Website analytics tools
Web development
Social media
Online marketing and good understanding of major marketing channels
SEO and CRO
Desired experience for digital marketing includes:
Initial Concept / Ideation
Formal Request for Work / Team Engagement
Vendor Engagement and Third Party Oversight
Capacity Review and Planning
Audit Procedures and Retention Standards
Responsible for the identification, implementation, and communication of procedures, processes and associated changes
Digital Marketing Examples
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Digital Marketing Job Description
Job Description Example
Our company is hiring for a digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital marketing
- Work with media outlets, vendors, and design team to buy ad space and drive awareness and traffic
- Generating weekly, monthly, quarterly, annual and ad hoc reports, with the ability to recognize performance trends and troubleshoot data anomalies
- Measuring and reporting performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimizing spend and performance based on the insights
- Work hand-in-hand with our Conversion Optimization Manager to create relevant and high-converting landing pages, ads, and assets that align with all digital campaigns
- Devise and execute strategies to drive online traffic with the purpose of lead generation, sponsor and donor acquisition, and brand awareness
- Play a key role in the organization’s web redesign project, as it relates to and supports the marketing acquisition strategy, including e-commerce considerations for fundraising
- Manage vendor and agency relationships related to digital/content marketing
- Coordinate with the Web team to develop and optimize key digital assets, including the corporate website, any ongoing campaign microsites and landing pages
- Manage/produce content for the web/online as needed, including editing content from others
Qualifications for digital marketing
- Self-motivated, directed person
- This account executive will be accountable for local digital revenue performance
- Must have a Bachelor’s degree or foreign equivalent in Marketing, Business Administration, or related field and at least 8 years of experience in the job offered or in digital marketing for the international television broadcast industry
- Minimum of six months of experience in advertising, media, or entertainment marketing
- Must have the ability to work well in a fast paced work environment
- Proficiency in Adobe Creative Suite programs is a plus
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Digital Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a digital marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing
- Create a reporting structure to inform team of digital program performance
- The position reports to the Marketing Director and works closely with the Digital Sales Director to create and execute digital materials to support our Ad Sales team and other company initiatives
- Aid in the development and implementation of native advertising campaigns on Outside Online, research and implement new tools and strategies for increasing digital engagement with native content
- Drive customized and scalable creative marketing solutions by leveraging multiple brand assets including digital, mobile, tablet, and native solutions
- Identify opportunities for audience development and growth
- Lead the execution of the digital strategy and content development ensuring the production of high quality digital asset
- Manage set-up, reporting requirements, and tracking needs to ensure full impact and efficiency of campaigns
- Digital marketing calendar creation (incl
- Plan and execute delivery of online content including emails, web stories, blogs, and e-newsletters
- Work in our email platform to build and deliver e-communications
Qualifications for digital marketing
- 10+ years recent experience developing and activating Digital Marketing plans with an understanding of the current Digisphere
- Tools of the Trade - Solid understanding of email deliverability optimization and email broadcast tools and services
- Organizational Development – 7+ years of experience managing, developing, motivating and promoting direct reports, and installing/nurturing a Marketing-centric culture
- Communication - Clear communicator with excellent presentation skills and the ability to distill an idea into an elevator pitch
- Highly analytical – Must have strong analytical skills with the ability to turn empirical data into insightful, strategic business decisions
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, remarketing, social network advertising (LinkedIn, Twitter, Facebook, ) and content marketing
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Digital Marketing Job Description
Job Description Example
Our company is looking to fill the role of digital marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing
- Optimize on-site content for maximum visibility and ranking in major search engines including HTML, site structure, page layout and navigation considerations
- Work closely with communications and industry teams to integrate our digital and social media strategies
- Direct promotions and marketing campaigns to drive conversion and revenue
- Plan, execute, and optimize assigned marketing initiatives or strategies
- Manage shifting short term objectives while working on long-term projects
- Monitor ROI goals on all marketing initiatives and adapt accordingly
- Work closely with engineers and PMs to drive A/B testing, improvements to app and experience
- Content Marketing.Develop and execute digital marketing/sales and content distribution strategies artists and management clients
- Effectively manage the media agency and other third party agencies/relationships to drive optimal performance and cost effectiveness
- Deliver a world class customer experience for subscription prospects, educating, informing and converting them to the right subscription products at the optimum price
Qualifications for digital marketing
- Fundamental knowledge and experience with web analytical tools and interfaces, Google Analytics is required
- Extensive experience in digital marketing tools including Email Service Providers, Search Engine Marketing Platforms such as Kenshoo and Marin, Web Analytics such as Adobe Analytics and Google Analytics
- Experience with SEO/online optimization
- Experience in Drupal, Engaging Networks, wordpress, Google Analytics and Adwords, Hootsuite
- Proficiency with html coding
- An understanding of Google Analytics, Google AdWords and Woopra
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Digital Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital marketing
- Engage consumers on all key social media channels, including Facebook, YouTube, Instagram, blogs & other platforms as required
- Monitor and manage interactive consumer channels for the Americas, including social media, online communities and product reviews, to better customer experiences
- Create, develop and manage content across social media, online communities, websites and email campaigns, including product specifications, photos, links, videos, emails, status updates, tweets and pins
- Build net-new website experiences and programs to help customers evaluate our platform
- Coordinate and Manage communications with Diversified Channels with respect to Digital Marketing plans and efforts including web-site development, CRM, SEM, and Social efforts
- Enlist the support of SME’s such as social, content, and development experts support Diversifiied when necessary
- Create and manage development timelines to align expectations and prioritize efforts with Diversified Channels
- Manage, review, and communicate web and social analytics to Diversified Channels to measure program success
- Assist is managing Vendor Partners, providing direction, assisting with administrative tasks, tracking progress and aligning expectations
- Maintain awareness of trends, technologies and industry standards
Qualifications for digital marketing
- CRM / direct marketing experience preferably in a multi-channel retail environment, agency or B2B industry
- Social media management skills and understanding of platforms (Twitter, Facebook, Instagram, Flickr)
- Minimum of 3 years experience in an online /Digital role
- Proven background in digital marketing, website management and SEO/SEM
- Strong familiarity with Digital channels (social, mobile, video)
- Past digital marketing, advertising and/or event experience or education
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Digital Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital marketing
- Assist in the development of themed promotional concepts that produce increased brand awareness, digital traffic growth and enhanced community engagement
- Work closely with Product Marketing Director, Event Manager, Divisional Marketing teams, Digital Agencies, IT and Customer Service support teams on all related digital asset projects and issues
- Analyze and report on digital performance and communicate results, recommendations
- Manage digital brand assets, related messaging, ensure corporate and divisional brand standards
- Develop compelling and powerful online marketing strategies for content series and topical posts throughout the day, week, month and quarter
- Provide ideas for websites, contests, mini-sites and media promotions to maximize content visibility online, with measured KPIs to validate success of each campaign
- Build and manage new and ongoing relationships with online publishers and create editorial calendars and publishing schedules
- Identify trends and insights to optimize spend and performance
- Work closely with the Corporate Marketing team to help promote the RRD brand and the company’s business units
- Manage and implement digital marketing campaigns
Qualifications for digital marketing
- HTML/web editor knowledge a plus
- Collaborate on and monitor integrated campaigns using a variety of digital resources and tools including SEM, social media, email marketing and other internal and external available resources
- An Associates Degree in Marketing with 1-2 years related experience
- Ability to effectively present information to groups, managers and clients
- Facilitate design alignment on new product benefits presentment and delivery opportunities
- Lead major Digital cost savings initiatives to boost digital payment percentage, paperless enrolment