Digital Marketing Manager Job Description
Digital marketing manager
provides overall marketing performance reports on Beckman Coulter’s online performance (including SEO, PPC, website traffic, email, third party advertising) utilizing Google tools and marketing systems (CMS, MA, video and webinar platforms).
Digital Marketing Manager Duties & Responsibilities
To write an effective digital marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Liaise between ecommerce and marketing on daily basis to increase marketing efforts
Support ecommerce team with analytic reviews, monitor site KPI’s and prepare weekly status updated
Track performance of all online campaigns
Monitor market and digital space and present new marketing ideas
Coordinate product shots and needs to all digital partners and keep content library
Develop and maintain schedule of all Digital sales and promotions
Responsible for reporting, campaign measurement and developing success metrics by channel and artist
Coordinate cross-marketing efforts with other divisions in Live Nation and Ticketmaster by developing and maintaining strong working relationships with internal divisions (touring, social, email, tour marketing)
Generate awareness and driving high-quality traffic to our site to increase leads and sales
Create, manage and oversee the Careers blog editorial calendar
Digital Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Digital Marketing Manager
List any licenses or certifications required by the position: PMP, PMI, IQ, MS, CRM, ABM, SEO, AEM, CSS, HTML
Education for Digital Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the digital marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, Digital Marketing, MBA, Advertising, Business/Administration, Communication, Computer Science
Skills for Digital Marketing Manager
Desired skills for digital marketing manager include:
HTML
Web development
Online marketing and good understanding of major marketing channels
SEO and CRO
Website analytics tools
CSS
Google Analytics
JavaScript development and constraints
SEO
Ad serving tools
Desired experience for digital marketing manager includes:
Excellent attention to detail and desire to learn new technologies and trends a must
Significant exposure/daily management of social media (Weibo, WeChat)
Well-rounded negotiation skills (such as bloggers, affiliates)
Pro-active and willing to share ideas with the wider team
Extremely well organized, methodical, and efficient, with a good dose of common sense, humor and initiative
Familiar with KOL, fashion bloggers
Digital Marketing Manager Examples
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Digital Marketing Manager Job Description
Job Description Example
Our growing company is hiring for a digital marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing manager
- Implement a content marketing and distribution plan in order to create awareness for Propoint and turn prospective clients on to our work
- Actively identify and understand emerging platforms/tools/trends
- Identify, evaluate and determine cost effective third party email list opportunities to promote Connections Academy online public schools, including dedicated emails and email advertorials
- Collaborate with marketing team members to develop an overall online marketing strategy, creative direction and marketing calendar
- Execute integrated digital brand marketing strategies and programs to build brand awareness and engagement with broad customer set
- Establish brand awareness and engagement benchmarks, performance goals, measures of success and key performance indicators for the digital marketing program
- Build and maintain the digital marketing budget aligned with overall business objectives
- Develop and implement creative solutions to drive more visitors to the websites
- Collaborate with graphic designer to create all necessary creative assets
- Utilize a range of techniques
Qualifications for digital marketing manager
- Develops valued partner relationship with Studio Affiliates, Corporate Communications, media and tie-in promotion partners
- Manages and collaborates with external support relationships to develop innovative communication strategies to meet commercial marketing goals
- Experience in creating and managing SEM campaigns
- Experience in managing some sort of editorial calendar w/content marketing
- Hubspot experience a super-plus
- 5 years experience with internet marketing/fundraising and Bachelor’s degree or equivalent
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Digital Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of digital marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing manager
- Manage special projects for the Interactive Marketing team as assigned by IMM
- Coordinates and tracks projects from inception to completion
- Manages work-flow processes and schedules for production of digital programs and experiences
- Manages budget to ensure spending does not exceed original scope
- Partners with the Sales and Branding teams to identify and maximize e‐commerce opportunity and increase the e-commerce business
- Tracks and recommends changes to digital marketing strategy through KPIs produced through internal and external vendor marketing plan
- Collects client requests for new projects, campaigns, content updates, and code changes to be managed into an ongoing prioritized list
- Set goals and KPIs, measure and report performance of all digital marketing activation and assess against goals (ROI and KPIs)
- Support the marketing organization through development of actionable reporting and analysis, establish and track benchmarks
- Create and deliver effective digital marketing recommendations using in depth knowledge of business objectives and online strategies
Qualifications for digital marketing manager
- Experience in social media and digital marketing required, including hands-on experience in strategy and practice in major social media platforms, particularly Facebook, Twitter, Tumblr, YouTube, and Instagram
- Previous experience with advanced media campaigns
- Minimum 5 to 7 years of digital marketing experience
- Proven people management skills, with an ability to effectively lead a team and build bench strength, through the use of training, coaching and people development
- Working knowledge and experience in digital design and tactics to reach customers through various digital devices
- Experience creating digital campaigns that are personalized, targeted and optimized through A/B and MVT test approaches across media channels and devices
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Digital Marketing Manager Job Description
Job Description Example
Our company is hiring for a digital marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing manager
- Manage various e-tools
- Interface with MarCom and CRM counterparts to translate web requirements into the broader target market focus and customer journey
- Act as the primary webmaster for worldsciencefestival.com
- Measure / report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights for all digital advertising / programmatic campaigns
- Analyze and report on consumer data through PatronManager
- Work closely with media and design teams to execute advertising campaigns across WSF’s earned channels
- Clearly communicate and justify digital choices to all WSF departments
- Manages digital related asset creation – including videos, images, CGI models
- Manage over LG.com category pages related to the Mobile division
Qualifications for digital marketing manager
- Strong knowledge of all relevant marketing channels to our business (Social Media, TV, Print, Search Engine, Display)
- Strong understanding of technical web concepts and experience in managing websites
- Experienced with SEM, display, social and mobile
- In-depth experience with Microsoft Excel
- Familiarity with other channels (friend referral, influencer referral, PR, business development)
- Manage digital marketing strategy
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Digital Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a digital marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing manager
- Manage email marketing effectiveness and develop performance based campaigns
- Assist in agency run paid search campaign management and development
- Develop and roll out long-term digital marketing initiatives with assistance of marketing team
- Work with show marketers to customize and execute digital strategy on events
- Buy ad space via the internet/aps (YouTube, Google, Yahoo, Pandora, Spotify, ) for shows, festivals, venue advertisements and tours
- Collaborate with graphic designer(s) and web designer(s) for ad campaigns and the creation of digital assets
- Monitor and research, best practices and new opportunities in digital marketing relevant to the department to grow and optimize digital marketing efforts
- Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions
- Measure and report performance of all digital marketing campaigns and assess against goals KPIs and ROIs Manage Content Management System (CMS) which supports the management of content of web pages, DoubleClick by Google
- Work with show marketers to maintain marketing budget
Qualifications for digital marketing manager
- Develop and roll out online fundraising strategy
- Strong understanding of social media and digital analytics (Facebook, Website, Youtube, Twitter)
- Speak, read and write English and Chinese fluently
- 5 years + working experience, with at least 2 years working on digital marketing
- You will work in a international team, excellent written and spoken English is a must
- 3-5 years of experience at any marketing function, preferably in the digital marketing field
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Digital Marketing Manager Job Description
Job Description Example
Our company is hiring for a digital marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing manager
- SEO and PPC management and reporting
- Facilitate development of web site product, processes and documentation
- Evaluate and amend priorities considering internal goals and external environment
- Document and track technical opportunities
- Organize internal and external resources to assess business goals of website portfolio
- Work with digital marketing development team to plan projects, remove roadblocks and report status
- Build global report of current project status
- Utilize continuous delivery methodology in product development
- Build strong relationships with current and potential digital vendors to facilitate planning
- Spearhead the sales growth of our hallmark SKU on exoskinsimple.com and optimize customer experience
Qualifications for digital marketing manager
- Detail oriented with strong business acumen
- CMS management – Drupal, Wordpress, Craft are all plus
- Website management, hosting
- Data analysis and processing
- Time management and ability to work with multiple diverse teams across timezones
- B2B exposure