Senior Digital Marketing Job Description

Senior Digital Marketing Job Description

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Senior digital marketing provides consolidated reports for Google analytics, paid media campaigns, Marketo analytics, etc for different regions in JAPAC as insights to the Field Marketing Managers on a regular basis.

Senior Digital Marketing Duties & Responsibilities

To write an effective senior digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included senior digital marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Support the development of our digital marketing analytics capabilities, including taking an active role in the development and interpretation of our in-house digital attribution methodologies to effectively analyse multi-channel and multi-device customer journeys
Maintain strong pulse on cross-sell marketing and landing page performance by delivering in depth analytics on monthly basis
Leading creative brainstorm sessions to conceptualize ‘big idea’ revenue-generating programs
Crafting presentations and pitching to client with seller
Project management including execution/production of sold programs
Interest in and knowledge about new technologies and vendors (mobile, live stream, high-impact digital units, ecommerce, social media)
Interface regularly with sales, digital sales planners, art department, events and brand marketing
Reports to Director of Integrated Marketing/Brand Development
Analyzes new technologies, runs competitive analyses and develops business cases for leadership
Responsible for managing and updating the roadmap based on changes to business and marketing goals

Senior Digital Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Digital Marketing

List any licenses or certifications required by the position: PMP, SEO, CFA, LEAN, CPM, CPIM, ERP, CRM, PMI, PMO

Education for Senior Digital Marketing

Typically a job would require a certain level of education.

Employers hiring for the senior digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Digital Marketing, Education, Computer Science, Economics, Statistics, Finance

Skills for Senior Digital Marketing

Desired skills for senior digital marketing include:

Google Analytics
HTML
CSS
Analytics
SQL
JavaScript development and constraints
SEO
Excel
Marketo
Microsoft Office

Desired experience for senior digital marketing includes:

5+ years working with a reporting package (eg
Familiarity with extracting data from relational databases, working on databases such as MSQl, MySQL or Oracle
Demonstrated experience in developing brand marketing strategy leveraging input across multiple lenses
As an assigned Sr
Ability to lead and influence cross-functional teams, confidently make presentations to senior management
Knowledge of entertainment properties preferred

Senior Digital Marketing Examples

1

Senior Digital Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior digital marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior digital marketing
  • Responsible for managing several critical business implementation efforts
  • Ensures projects meet time and budget constraints, deliver business value, and produce high-quality results
  • Develop recommendations for how to best leverage information and technology to drive programs across Digital Marketing team
  • Develop and nurture a high performance team
  • Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints
  • Drive Innovation agenda including technology, partnerships and creative programs
  • Work effectively with partners across the business including ecommerce, stores, creative, marketing, technology, to drive digital agenda forward
  • Develop acquisition strategies leveraging external partnerships that are focused upon key customer segments
  • Set and monitor key performance indicators (KPIs) by channel and customer segments
  • Analyze campaign performance metrics and provide fast, accurate reporting and recommendations to improve digital campaigns in order to gain the best ROI for the organization
Qualifications for senior digital marketing
  • Must be web savvy with an understanding of tools, terminology and structure
  • An experienced marketing leader (7+ years of digital experience) with a strong technical background, sound technical skills, analytical ability, good judgment and strong operational focus
  • Ability to engage at multiple levels within the organization to influence decisions
  • Ability to work in matrix environment and to serve as individual and team contributor, leading projects and initiatives
  • Must have significant experience and knowledge in Digital Marketing, Social & Mobile Strategy and implementation
  • Understanding of IT strategy, IT processes and IT organization a plus
2

Senior Digital Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of senior digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior digital marketing
  • Help train junior staff on advanced paid media skills and tactics
  • Identify, contract and manage third party contractors, vendors and agencies to develop and create various forms of content and creative assets
  • Directs the work of third party vendors and partners, and holds them accountable for fulfilling on creative executions to meet deadlines
  • Evaluates and identifies opportunities to improve existing creative and content assets to optimize performance
  • Advises the Brand Manager on relevant topics in developing brand strategy and evolution of the resort brand, creation of seasonal/annual brand campaigns
  • Advises Brand Manager in development of brand guidelines and communicates to stakeholders and approves assets to ensure on-brand executions
  • Establish and drive the acquisition strategy and vision for generating sales across digital channels (online and mobile)
  • Lead partnership with lines of business to develop deeper understanding of customer segments, audience insights and consumer personas
  • Perform as proactive leader who actively manages all placements to optimize and improve placement daily
  • Lead the enterprise social media marketing and social e-commerce agenda across all lines of business
Qualifications for senior digital marketing
  • Excellent structured communication skills with the ability to frame complex digital marketing and technical concepts in a way that facilitates discussion and deeper levels of understanding
  • 8+ years’ experience in B2B digital marketing
  • Previous successful experience and working knowledge of Digital Marketing, Social Media, Mobile Applications for new/future products
  • Bachelor's degree in Marketing, Master's preferred
  • 7-10 years of experience in performance marketing with measurable wins
  • Experience in the education market and/or experience marketing to parents, preferred
3

Senior Digital Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior digital marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior digital marketing
  • Develop, launch and manage ongoing affiliate marketing programs, promotional programs during key selling periods, ensuring desired ROI and revenue results
  • Accountable for the complete brand experience customers receive from every communication and touchpoint
  • Builds and further strengthen relationships between our department, Digital Marketing, and extensive project stakeholders from groups including Product, Demand, Brand, Social, PR/AR, & Partner, IT
  • Develop and execute marketing brand plans
  • Support marketing plans at all stages of development and decision-making
  • Create project timelines, manage creative, development and technical milestones and deliverables
  • Manages Scope and ensures changes to scope and deliverables are managed
  • Experience with and/or knowledge of Sitcore Experience Platform 8
  • Experience with modern web technologies, frameworks, practices
  • Full understanding of development lifecycles
Qualifications for senior digital marketing
  • Prior experience with attribution models
  • Experience in developing campaigns for products from ideation through execution
  • Expertise in search, social, display, email, social, referral and affiliate marketing
  • Passion for our mission
  • Results driven and delivery focused
  • Strong customer focus with strong written and verbal skill
4

Senior Digital Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of senior digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior digital marketing
  • Develop analytics dashboards and report on insights gained from the analytics on a periodic basis to business stakeholders and executives
  • Define and implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies
  • Work with other email/digital marketing specialists and management to develop and maintain common best practice recommendations and learnings from analytics
  • Ensure digital marketing campaigns are configured properly across the marketing platforms to ensure analytics and reporting are available to marketing leadership
  • Provide input to day-to-day execution of digital analytics programs, ensuring that key insights are leveraged for continuous improvement within all relevant areas of business operations
  • Experience creating and/or assisting of documenting technical workflows, site maps
  • Experience managing projects in Sharepoint as a development tool
  • Experience leading meetings with project stakeholders
  • Coordinates activities and tasks among project team members and other internal departments and client or vendor/subcontractor organizations as needed to meet project goals and ensure project completion is on schedule, within budget constraints, and of the appropriate quality standards for the project scope
  • Knowledge of Sitecore Experience Suite
Qualifications for senior digital marketing
  • Bachelor’s degree (BA/BS) in Marketing or a related field is preferred
  • A minimum of 7 years of experience in digital marketing is required
  • Experience directly managing Search Engine Optimization, Pay-Par-Click, Multi-touch lead nurturing, and Loyalty performance campaigns is preferred
  • Must have experience with landing page and webpage UX and conversion optimization
  • Experience managing agency partners as an extension of the team is preferred
  • Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics is required
5

Senior Digital Marketing Job Description

Job Description Example
Our company is looking to fill the role of senior digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior digital marketing
  • Work closely with the company’s cross-functional teams, and will be a committed and collaborative stakeholder in the creation of digital experiences, ensuring marketing and sales objectives are met and the consumer experience is a seamless one
  • Lead the development of effective display campaigns, including banner ads, social media, and other digital channels
  • Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, blog, corporate website and social channels
  • Develop social media strategy and establish and monitor KPIs, working with the rest of the marketing team to execute
  • Expertise in digital marketing channels
  • Passionate about social media with a track record of delivering growth that ties back to the brand
  • Vision and ability to translate stories to multiple digital media (eg
  • Transform technical input into marketing content (success stories, online content, product communications, battle cards, ) with a strong emphasis on ensuring clarity and consistency of messages in all communications and across all channels
  • Apply relevant governance standards, policies and procedures to ensure consistency, quality, and transparency of marketing efforts
  • Evaluate effectiveness of marketing activities by developing relevant KPIs
Qualifications for senior digital marketing
  • BS/BA in business, marketing or related field with 5 years+ of experience working in digital marketing, digital media with a focus on digital campaign development and social media
  • Knowledge of overall consumer marketing and brand management
  • Strong communication skill to communicate strategies and detailed digital/social tactics and local cultural/consumer nuances both in Japanese and English
  • Prestige/luxury brand experience is plus
  • Highly motivated, capable of working independently yet collaboratively in an entrepreneurial environment
  • 4 years minimum paid media and digital marketing experience

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