Demand Marketing Manager Job Description

Demand Marketing Manager Job Description

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Demand marketing manager provides recommendations on best practices and creative as well as efficient use of CRM and marketing automation and analytics systems.

Demand Marketing Manager Duties & Responsibilities

To write an effective demand marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included demand marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate closely with regional Marketing Communications teams to localize digital marketing programs and advise on account-based marketing strategies
Partner with Global Marketing (Demand, Content, Product Marketing, Marketing Automation, Digital and Customer), PR & Communications, Employee Communications, Sales, Field Ops, Sales Enablement and Product Management
Translate business needs into media strategies
Manage demand generation/nurture campaigns mapped to each stage of the buyer’s journey and develop corresponding assets including emails, landing pages and CTAs that convert to qualified leads and ultimately pipeline opportunities
Partner with the Global Content Marketing and Product Marketing teams in the content creation process from ideation through production that can be leveraged within our inbound, outbound, social, customer and nurture programs
Align with Customer Marketing in the creation and execution of programs, tactics and communications that enable us to expand our customer relationships and drive cross-sell activity
Provide digital strategy to support product development based on customer segmentation and product strategies
Drive China HP Cloud solution messaging, value proposition and proof points, being the source of truth for how we talk about the Hybrid cloud and strategy
Manage all HP Cloud solution content and slides and ensure consistency of message and presentations
Work closely with product management, product & technical marketing, thought leadership and sales enablement teams to deliver materials to market

Demand Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Demand Marketing Manager

List any licenses or certifications required by the position: MCE, CRM

Education for Demand Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the demand marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Advertising, Public Relations, Technology, Technical, Management

Skills for Demand Marketing Manager

Desired skills for demand marketing manager include:

Demand generation channels and vendors for best performing outcomes
Communications
Production
Strategies
Terminology
Digital and nurture strategies
Marketing Automation platforms and CRMs
Best practices and technologies
Buyer’s journey
CRM systems along with experience in integrating Eloqua with CRM

Desired experience for demand marketing manager includes:

Drive creation of solution assets, such as solution briefs, white papers, competitive analysis, data sheets and other materials
Lead China HP cloud demand generation programs and initiatives
Formulate and manage project plan to deliver email lead and customer nurturing campaigns
Drive customer acquisition and retention projects based on intimate knowledge of HP’s Cloud OS strategy & software, current customers and non-customers, and market trends
Own China HP Cloud content and messaging in collaboration with pan-HP China and Worldwide marketing team
Own demand generation analytics and reporting, which includes proposing, driving creation of and managing metrics and analyses that will drive leads, conversion rates and grow the customer base

Demand Marketing Manager Examples

1

Demand Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of demand marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for demand marketing manager
  • Develop a comprehensive online marketing strategy in partnership with key stakeholders geared towards driving direct revenue, lead generation, customer acquisition and customer retention
  • Manage portfolio of performance marketing channels including paid search, comparison shopping engines, affiliate, display/retargeting, paid social
  • Own forecast and revenue target driven by acquisition channels
  • Manage the development of content required for campaign deliverables (white papers, success stories, webpages, ) through internal and/or agency resources
  • Deliver world-class reporting and analytics from a variety of systems including, but not limited to Salesfore.com and Marketo, that show how marketing programs impact revenue
  • Define list segmentation and the preferences, needs, and challenges of each buyer’s persona
  • Support and execute on the digital demand generation strategy, including inbound and outbound tactics (SEO, advertising, etc), testing and UX to drive demand generation and conversion on digital properties
  • Regularly assess program effectiveness and make adjustments as needed based on conversion rates and cost-per-lead metrics
  • Ideate with and serve as consultant to internal content creators to create valuable assets for demand generation
  • Establish and report on campaign metrics and ROI
Qualifications for demand marketing manager
  • Deep understanding of best practices in demand gen B2B process and marketing automation & tools
  • Experience with database management functions (understanding of list management, cleansing, de-duping, segmentation, etc)
  • Energy and enthusiasm to drive high-growth business
  • 5+ years experience in demand generation, integrated marketing campaigns, and marketing automation
  • Must have 5+ years’ experience and proven success in b2b marketing/global program/promotion management
  • Creativity in the development of new marketing campaigns, programs and promotions
2

Demand Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a demand marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for demand marketing manager
  • Identify new channels for inbound lead generation, including direct marketing, email marketing, paid search, content syndication, social advertising, webinars
  • Develop and maintain comprehensive account profiles and target personas working with Corporate Marketing team
  • Utilize repeatable processes for lead generation and follow-up
  • Utilize marketing software tools for program evaluation
  • Build & execute an annual strategic and tactical demand plan creating leverage and efficiency across Physical DM, driving greater marketing ROI, and managing within the constraints of a budget
  • Execute demand generation activities and pipeline acceleration activities for use by the field, and align these activities with local follow-up
  • Engages in an active feedback loop with the global marketing leadership team, other Demand Marketing Managers and the Global Marketing Team as a whole
  • Work with global marketing team to improve the quality and effectiveness of integrated inbound and outbound programs with a focus on learning and driving continual improvements to business results
  • Optimize our lead nurturing processes through digital, email, content, and social channels
  • Development of a social media strategy and efforts for Physical DM including blog and twitter posts
Qualifications for demand marketing manager
  • 3+ years experience at a B2B SaaS company
  • Experience working with global teams, with an understanding of the marketing and business nuances in other regions worldwide, is preferred (specifically EMEA, JAPAC and Latin America)
  • Excellent verbal and written communication skills, with the ability to present complex ideas and influence executive leadership (portfolio/samples of writing will be requested)
  • Strong interpersonal skills and embraces challenges and works proactively
  • CRM (e.g., Salesforce.com) and marketing automation systems (e.g., Eloqua) experience is desirable
  • Ability to be both tactical and strategic
3

Demand Marketing Manager Job Description

Job Description Example
Our company is hiring for a demand marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for demand marketing manager
  • Manage an external appointment generation team
  • Keep abreast of the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities
  • Oversee the creation of powerful, relevant, brand-aligned digital content to forge and deepen engagement and customer relationships for IoT University Platforms
  • Understand the learning landscape to identify linkage opportunities to the existing and future business, both internally and with external partners
  • BS or BA in Marketing, Business Administration, Computer Science, or related field required
  • Minimum 7 years of B2C/B2B digital marketing experience, ecommerce and lead generation experience required
  • Stay on the pulse of marketing partners and programs
  • Create, manage, measure and optimize digital programs to create inbound inquiries for new business and potential opportunities
  • Develop digital marketing strategy and tactics to support multi-channel digital marketing – website, blog, social
  • Develop and execute traffic generation, nurturing and customer acquisition across digital channels – web, SEO, paid search
Qualifications for demand marketing manager
  • Ability to work out of our Arlington, VA office preferred
  • Others to plan, execute, and communicate effectively in midst of change
  • Bachelor degree above, with priority of data analysis related majors
  • Maintain active reporting metrics, making recommendations on what to continue and/or stop as campaigns develop
  • Ability to implement campaign using internal resources (brand, digital, campaign and marketing operations team) without agency support
  • Partner with internal teams, building consensus and accountability with all contributors
4

Demand Marketing Manager Job Description

Job Description Example
Our company is looking for a demand marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for demand marketing manager
  • Analyze and define strategies to increase
  • Create innovative campaigns that engage and nurture prospects through the buyer’s journey
  • Partner effectively with Sales, , Product Marketing and Demand Generation teams on key strategies to drive sales and , customer engagement
  • Use digital tactics to improve customer experience for increased acquisition and retention of customers
  • Define quantitative goals for measuring execution effectiveness of all demand activities, provide consistent communication, including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations
  • Plan, execute and evaluate marketing programs leveraging a variety of channels in the marketing mix, including email, webinars, advertising and other programs focused on lead generation and building the sales pipeline
  • Create and manage integrated marketing campaigns
  • Analyze and understand key market segments to develop compelling messaging and marketing offers, provide insights into buyer needs and behavior
  • Build extensive knowledge in defined product/solution areas and develop industry, product and competitive expertise
  • Develop, deploy, and optimize demand generation campaigns in a variety of inbound and outbound marketing channels including digital advertising, search engine marketing, email marketing, social media
Qualifications for demand marketing manager
  • Work closely with Brand and Product Marketing teams to ensure consistent messaging that drives real value to potential attendees
  • Provide regular updates to Global Events team and key executive stakeholders
  • Deep understanding of SFDC and Marketo social media campaign management
  • You’re passionate about driving results thru account-based marketing, inbound, outbound and customer marketing and understand the tight alignment needed with different teams
  • Creativity to design engaging campaigns and tactics
  • Sense of humor and willingness to take risks and potentially fail and learn from these failings
5

Demand Marketing Manager Job Description

Job Description Example
Our company is hiring for a demand marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for demand marketing manager
  • Own full cycle acquisition marketing programs including customer segmentation and targeting, building awareness and driving online conversion, engagement and winback
  • Partner with corporate & regional marketing, to gather requirements for the building of automation campaigns, aligning the goals of the campaign to lead generation targets and priorities
  • Work with marketing operations to turn the campaigns into revenue drivers, using best practices in marketing automation, lead management and revenue performance management
  • Collaborate on analyzing and interpreting data from marketing systems and tools to optimize campaigns based on generated reports
  • Identify and manage the appropriate resources and providers to ensure that projects are completed on schedule, within budget and conform to global brand and campaign guidelines that align the proper tone, style, and look and feel
  • Make ongoing recommendations to ensure processes improve and creation of materials and templates are completed in the most effective and efficient manner
  • Develop and document clear processes to drive efficiency and best practice for marketing campaigns and lead management
  • Drive consistency and best practice end to end lead management processes
  • Work with 3rd party agencies to execute all campaign related activities – Email, configurations, and data segmentation
  • Manage and drive best practice within regions for all marketing automation campaigns, lead management and Demand operations projects & processes
Qualifications for demand marketing manager
  • Small and medium business marketing experience a plus
  • At least 5+ years of previous marketing experience within the software or technology space
  • Reporting program metrics and ROI to articulate the success of the program plan including recommended adjustments to the plan to course-correct success as required
  • Able to lead through influence and build consensus via collaboration across all functions and levels in the organization
  • Experience managing agency and freelance relationships
  • Experience with Salesforce Eloqua or other marketing automation systems

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