Demand Generation Manager Job Description

Demand Generation Manager Job Description

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Demand generation manager provides subject Matter Expertise and best practice sharing to business and country marketing teams on key integrated marketing specializations: digital marketing, social media, content strategy, marketing automation, account-based marketing, lead generation, media planning and buying, influencer marketing, sales enablement, messaging and campaign strategy.

Demand Generation Manager Duties & Responsibilities

To write an effective demand generation manager job description, begin by listing detailed duties, responsibilities and expectations. We have included demand generation manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Assist in the management and reporting of on and off line demand generation activities including campaign metrics
Partner with the Demand Generation Leader and solutions marketing to plan, execute, measure, and refine marketing campaigns that support the lead generation and pipeline coverage goals of the marketing organization
Develop a comprehensive demand generation strategy and plan across multiple inbound and outbound channels to drive MQLs
Understand the importance of a tightly integrated, multi-touch demand generation campaigns
Proven experience in launching an always-on, multi-touch demand generation campaigns
Work successfully with a cross-functional team of business, marketing, engineering, product, sales and support managers
Assist in all phases of the digital media planning and asset creation process, including strategy development, agency briefing, creative development, analysis/optimization, and assurance of delivery to campaign goals
Share performance data and present web analytics to business partners and stakeholders
Manage affiliate merchandising program development
Develop deep understanding of Levis.com & Marketplace.com customers regionally

Demand Generation Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Demand Generation Manager

List any licenses or certifications required by the position: ITSMA, MCE, CRM

Education for Demand Generation Manager

Typically a job would require a certain level of education.

Employers hiring for the demand generation manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Advertising, Public Relations, Education, Management, Performance, Technology

Skills for Demand Generation Manager

Desired skills for demand generation manager include:

HTML
Ad serving tools
CSS
Database Management system and quality assurance testing
JavaScript development and constraints
Sirius Decisions Campaign Framework and its implementation
Website analytics tools
Best practices in marketing automation
Demand generation
Eloqua

Desired experience for demand generation manager includes:

Familiar with Consultative Sales training and methodology, familiarity with Richardson training materials a plus
Proven track record of independently setting product strategy and delivering results with minimal supervision
A team player with proven ability to build strong collaborative relationships with internal and external partners
Proficiency with PCs, Social Media platforms and standard Microsoft Office software
Bachelor’s degree in a related field of study (Marketing, Business, Advertising, Communication)
3-5 years of industry experience with a strong understanding of digital performance marketing

Demand Generation Manager Examples

1

Demand Generation Manager Job Description

Job Description Example
Our growing company is hiring for a demand generation manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for demand generation manager
  • Work with agencies to optimize demand gen spends across all media vehicles and ROI for all key markets and manage execution
  • Design email marketing campaigns in all key markets
  • Design Customer Relationship Management program which will support all key markets incl
  • Develop and implement pilots, oversee CRM program development and rollout in all key markets across both Online & Offline channels
  • Develop a program to jointly leverage traffic and drive sales through cross-affiliate programs
  • Work with wholesale.com customers and serve as an eCommerce subject matter expert to senior wholesale customer leadership to optimize customer acquisition and retention through SEO/SEM spend and email marketing campaigns
  • Be the bridge with Global Digital Marketing team to bring in best practices to the region & vice-versa
  • Manage existing vendor relationships and contracts related to demand gen technology – Oracle, Mintigo
  • Forecast, track, and report campaign effectiveness metrics overall ROI to internal stakeholders
  • Establish quarterly goals for leads, opportunities, lead-to-opportunity conversion rates, pipeline, and ROI
Qualifications for demand generation manager
  • Proven ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
  • Excellent written, verbal skills and the ability to communicate at all levels with diplomacy and tact
  • Must be exceptionally detail-oriented, possess a self-starter approach to work, and exhibit a proven ability to drive execution
  • Write promotional email and landing page copy for online campaigns
  • Public speaking experience, preferably to executive audiences
  • Solid understanding of key customer purchasing drivers such as total cost of ownership, capital versus operating expense budgeting, and amortization
2

Demand Generation Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of demand generation manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for demand generation manager
  • Create and disseminate content that establishes Robern as a thought leader in the industry in support of demand generation (ie
  • Manage and report on the budget, schedule and deliverables of assigned campaigns and coordinate with vendors key functions within marketing and sales
  • Drive strategy vision for SalesforceIQ campaigns
  • Work with core campaigns counterparts to integrate SalesforceIQ messaging and offers into core campaigns
  • Lead effort to build out new offers in order to drive SalesforceIQ pipeline
  • Lead a cross-functional team that builds and implements an integrated program plan to support business objectives
  • Create memorable, provocative and engaging campaigns that spark interest from our enterprise business target audience
  • Manage the development of a various program deliverables, including emails, landing pages, direct mail, print and digital ads, nurture campaigns, and sales enablement tools
  • Review competitive marketing programs and sales materials, competitive websites on an ongoing basis, identifying ways to better promote our products and company
  • Measure effectiveness and make recommendations for campaign and program optimizations
Qualifications for demand generation manager
  • Ability to lead discussion groups consisting of colleagues and/or customers
  • Prior sales experience to business customers a plus
  • Bachelor or Masters Degree in Business or Technology preferred
  • 10-12 years’ experience, of which 5 or more years (most recent) must be in a proven leadership role with demonstrated success in a Direct-to-Consumer business
  • Relevant experience in managing Digital Marketing, CRM & Loyalty activities is a must
  • Preferred industry background is Retail, CPG, Ecommerce Wholesale
3

Demand Generation Manager Job Description

Job Description Example
Our innovative and growing company is looking for a demand generation manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for demand generation manager
  • Research, negotiate and manage vendors and agencies, Managing the demand generation budget and overseeing outside agencies/contractors as needed
  • Create data segmentation, groups, and distribution lists for campaigns, lead scoring, and nurturing programs for prospect segments that will minimize lead fatigue and opt-outs
  • Track and measure the return on marketing investment for your campaigns
  • Create and manage the budget for your programs
  • Continually evolve our programs to ensure growth in the market
  • Maintain a high productivity level and work collaboratively with the Marketing team members agencies to execute integrated campaigns
  • Problem-solve, multi-task, and prioritize while working independently to meet deadlines in a fast-paced evolving environment
  • Be self-driven with a passion for growth
  • Adapt easily to constant change
  • Possess a “testing mindset
Qualifications for demand generation manager
  • Past experience with digital technologies, private cloud, public cloud, managed services, and e-commerce is preferred
  • Minimum 8 years of B2B lead generation marketing experience (within a Fortune 1000 company a plus)
  • Ability to think strategically to act tactically
  • This role must be experienced with a multi-tier distribution model
  • Strong knowledge of current trends in Unified Communications, Cloud Services, and the Canadian business market
  • Experience working with Marketing Automation Solutions, Managing CRM vendors
4

Demand Generation Manager Job Description

Job Description Example
Our company is hiring for a demand generation manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for demand generation manager
  • Forecast, measure, analyze and report on the impact of demand generation programs on sales pipeline, revenue and sales cycle length
  • Possess a working knowledge of SEO, SEM, LPO, and email marketing
  • Know the ins and outs of Salesforce
  • Meet with consumer, remodeler, builder, architect, designer, developer and brand experts to determine future marketing needs and actions
  • Develop digital, print, and broadcast advertising campaigns that communicate the Robern message and can be tied back to revenue via Associations, Publications, Social Media
  • Establish Robern marketing automation including prospect, lead and contact management
  • Track and report on performance of all strategies and campaigns to understand what is working and what’s not working
  • Optimize lead generation programs to improve conversion rates, including maintaining TSL and Marketing automation scores tailored to Canada, and analyzing lead generation programs from the point of view of effectiveness and outcome
  • Educate sales team on lead routing, and process, ensuring lead follow-up, tracking SLA’s and response times on leads, continuously measuring program performance and lead quality
  • Generate a steady flow of MQL’s to meet lead goals by developing, executing and optimizing lead nurture programs
Qualifications for demand generation manager
  • Enterprise and Services Marketing experience (Cloud related and B2B experience a plus)
  • Proven success driving lead generation initiatives and conversion to revenue, aligning with business and revenue goals
  • Experience with using and creating reports from sales and marketing tools (Hubspot, Marketo)
  • College degree in Business, Marketing or Communications preferred
  • Exceptional written and verbal communication skills (influential/copy writing a plus)
  • Experience writing copy for event promotions, including but not limited to, websites, emails, newsletters, and campaign ads
5

Demand Generation Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a demand generation manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for demand generation manager
  • Partner with the Demand Generation teams in planning and executing marketing campaigns, monitoring performance results
  • Drive overall product sales/growth (NBB, cross sell / upsell programs)
  • Identify market opportunities and deeply understand target segments to evolve and help execute the campaign strategy and messaging
  • Deliver efficient and effective programs that result in high-quality sales leads or advance existing pipeline opportunities
  • Define the marketing plan & annual calendar to drive demand for products and then accelerate leads through the funnel to deliver qualified leads that result ultimately in revenue-generating opportunities
  • Define and lead the tactic and channel mix development and project managing the multi-channel campaigns, working collaboratively with shared support teams to execute initiatives
  • Oversee the Hospitality Cloud website – monitor and analyze web traffic and provide solutions and suggestions for increased effectiveness
  • Develop and oversee nurture programs
  • Communicate campaign efforts to management, sales teams and CS teams for organizational alignment
  • Work with sales operations on sales process & sales enablement
Qualifications for demand generation manager
  • Project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
  • Experience with event registration campaigns and promotional activities
  • Proven examples of driving over 5,000 registrations to any one campaign
  • Knowledge and understanding of complex sales organizations with a passion for doing marketing that helps the bottom line and drives business
  • 6+ years marketing and/or sales experience with a passion for cloud computing
  • Proven track record in driving successful digital campaigns

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