Ecommerce Marketing Manager Job Description
Ecommerce marketing manager
provides product marketing leadership on direct marketing, social media, public relations, retail merchandising, digital marketing and E-commerce efforts.
Ecommerce Marketing Manager Duties & Responsibilities
To write an effective ecommerce marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included ecommerce marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Oversee the management of multiple agencies to execute against the online marketing strategy across affiliate, paid search, paid social, SEO, display
Subject matter expert who maintains awareness of competitive benchmarks, best practices, market trends, and competitive activity
Source, manage and lead several digital agencies
Requires previous experience with managing large scale acquisition channels for a multi-channel retailer
Optimize return on marketing investment across the marketing portfolio, utilizing attribution/interaction approaches, customer segment behaviors
You are a natural leader that integrates bottom up ideas with overall strategy
Develop and maintain marketing calendar for Foot Locker and back up other brands as needed
Have P&L Responsibility for Foot Locker
Oversee concept development, strategizing, planning, implementation, coordination and profitability of Lee eCommerce initiatives, including defining goals, objectives and associated tactics
Develop and maintain an account plan for the eCommerce business
Ecommerce Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Ecommerce Marketing Manager
List any licenses or certifications required by the position: PMP
Education for Ecommerce Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the ecommerce marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Economics, Finance, Computer Science
Skills for Ecommerce Marketing Manager
Desired skills for ecommerce marketing manager include:
Affiliate Marketing
BI and other reporting tools
Display
E-Commerce concepts and metrics
Practices
Procedures with online marketing
Remarketing and Social channels
Retail sales and marketing techniques
Standard concepts
Brand P&L
Desired experience for ecommerce marketing manager includes:
Strong team player with a positive attitude to lead group projects
Ability to work independently with strong momentum
Good organizational and time management skills to meet deadlines
Good interpersonal communication, analytical, presentation and project management skill
Experience in site metrics, web content management, implementation of search and social media marketing
Ready mindset to drive innovative change in digital marketing
Ecommerce Marketing Manager Examples
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Ecommerce Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for an ecommerce marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for ecommerce marketing manager
- Partner closely with North America Marketing to align digital marketing and multi/omnichannel strategies and campaigns that span email, direct mail, display, social, mobile and on site
- Collaborate with other internal departments to establish strong integration and relationships
- Develop partnerships with third-party vendors to identify and apply solutions for site enhancements and design, customer acquisition and conversion, website optimization, marketing and promotions and email, affiliate and search initiatives
- Support the successful placement and growth objectives of the on-line programs, including responsibility for on-line pricing, promotions and product presentation in partnership with product merchandising, marketing, sales and finance
- Identify and promote opportunities for site and process improvement through technology
- Oversee development of digital content and social media strategy to ensure integrated digital activities for Lee
- Serve as advisor and technical expert for Jeanswear retail customers' ecomm businesses and websites
- Define the ongoing strategy and improve and evolve acquisition-focused marketing programs to drive traffic and revenue to katespade.com and jackspade.com
- Own the forecasting and on-going management of the marketing budget, including reconciliation with finance
- Define and monitor KPIs for all marketing channels and oversee optimization, reporting, and analysis to inform future strategies
Qualifications for ecommerce marketing manager
- Working knowledge of Doubleclick Search is required
- BA or BS in Marketing, Business, Information Services or related field
- 7+ years of internet and/or site development experience, project management or eCommerce Management
- High aptitude and experience in internet-related technologies, web design and on-line marketing programs
- Demonstrated excellence in project management in people management, motivation and leadership
- Recent and successful track record in building and running eCommerce business model
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Ecommerce Marketing Manager Job Description
Job Description Example
Our company is hiring for an ecommerce marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for ecommerce marketing manager
- Manage the process of requesting creative assets through the creative team and ensure all copy across paid and organic search is on-brand
- Review marketing vendor performance and, if necessary, connect with other top-rated vendors within the industry for improvement and growth opportunities
- Manage RFP Process for new marketing vendors and work alongside legal to negotiate contracts
- Own marketing-focused tech projects that involve dev resources
- Discover, research, and test new and emerging digital channels
- Manage the activities and functions of the Ecommerce Marketing Analyst
- Be responsible for how the activation/campaign appears on-site ‘what the consumer sees’
- Proactively test, investigate & coordinate to resolve campaign issues
- Support frontline with sales and marketing efforts, developing location specific strategies as needed
- Independently develops presentation/communication decks based on analysis and presents program objectives, strategies and results within outside of the department
Qualifications for ecommerce marketing manager
- Extraordinary drive, confidence, risk taking
- Requires working knowledge of all Microsoft Office products, including Excel, Word, and PowerPoint
- Hands on experience with HTML and Adobe Photoshop (editing skills)
- 5+ years of hands-on experience in digital marketing, ideally with a recognized brand in retail/fashion or at an agency
- Direct to consumer ecommerce experience is highly preferred
- Partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to drive sales enablement by supporting Sales Academies and sales enablement sessions delivered throughout the year by the creation of selling assets
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Ecommerce Marketing Manager Job Description
Job Description Example
Our company is hiring for an ecommerce marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for ecommerce marketing manager
- Maintain a suite of reports and Analytics tools that reflect site performance and present findings regularly
- Responsible for driving adoption, frequency and basket size of Wella’s B2B eCommerce platform wellastore.com
- Be the voice of the customer across the eChannels, drive insights, understand their needs and work with the sales and marketing teams to create plans that help drive Wella sales and our customer’s business online
- Strong budget management, managing promotional budgets across the channels
- Data orientated, working with market data providers, business results to gain market information, seeking to improve knowledge and understanding of the various channels and growth opportunities
- Reporting internally on all aspects of the channel to the senior management team
- Developing actionable E-retail specific account plans that play to the diverse customer base and the flexibility of this retail space
- Working in partnership with the sales and marketing teams to build brand advocacy plans with E-retail customers
- Assist with implementing direct mail and email campaigns
- Work cross-functionally with internal stakeholders to confirm all direct mail catalog project requirements, quantities, budget, timeline, estimates, and summary needs
Qualifications for ecommerce marketing manager
- Candidates without related work experience in finance industry but have demonstrated ability will also be considered
- Bachelor degree in language, marketing, communications or related discipline
- Essential MS office, basic HTML, Photoshop, Dreamweaver, YouTube channel, Google Analytics, Site Catalyst and internet knowledge
- ECommerce Acumen – Has either first-hand experience or is able to articulate and understand online shopping in order to develop marketing programs that create value for KO
- 5-7 years’ experience in digital marketing focused on websites, mobile marketing and content development
- Develop, forecast and execute all promotional campaigns
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Ecommerce Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of ecommerce marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for ecommerce marketing manager
- Assist with performance reports and summaries for direct mail, and email campaigns and track/measure the level of success of the various programs
- Assist in merchandise and sequencing browse grids on the website
- Partner with Global Production to provide guidance to external vendors for all U.S. and Canada direct mail ensuring on time delivery and distribute status updates
- Update customer database(s) for land and email changes while collaborating with department and vendors on promotional planning, prospecting targets, and mailing parameter needs
- Administer appropriate reports and analysis for various projects
- Identify new development opportunities for Digital catalog
- In conjunction with business partners, lead end-to-end Ecommerce email marketing programs, including planning, offer testing, production scheduling, segmentation, testing and analysis
- Build and maintain data queries for lifecycle emails, and create adhoc audience segments for special deployments and tests
- Track email performance, summarize key trends and insights, and recommend actions to enhance performance and sales opportunities
- Build testing plans and continually optimize segmentation and offers strategy
Qualifications for ecommerce marketing manager
- Min 5 years working experience in digital marketing and communications, preferably in financial industry or financial media industry
- 5+ years online marketing or e-commerce experience
- Bachelor’s degree with a concentration in Marketing is preferred, or equivalent experience (five years)
- This position must have significant organizational and project management experience
- Requires an expert level of proficiency in Microsoft applications
- Food service, advertising, and/or retail marketing experience is preferred
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Ecommerce Marketing Manager Job Description
Job Description Example
Our growing company is hiring for an ecommerce marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for ecommerce marketing manager
- Building expertise as a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying growth opportunities within the channel
- Collaborate with internal email team partners for coordinated messaging contact plans
- Ensure overall consistency in brand messaging and identity across Ecommerce email marketing campaigns
- Administrative management of the direct Marketing budget
- Establish metrics for all digital activities
- Identify opportunities to enhance the online customer experience, executing design, content and other UI/UX changes that continue to launch new products to optimize that customer experience and drive sales
- Lead E-Commerce business including management and evaluation of current platform identification of best-in-class solution to support emerging business, including Amazon.com and affiliate strategies related marketing
- Own eCommerce A&C budget, the KPIs for awareness, reach and investment ROI
- Work with EBS senior management team to influence the overall strategy and objectives for Marketing and eCommerce
- Manage and govern all aspects of the project life cycle to facilitate the successful delivery, the metrics for reporting to the executive team
Qualifications for ecommerce marketing manager
- Strong understanding of key Digital Marketing principles & activities
- 5-7 years of relevant experience in a role that requires analytical and strategic thinking, merchandising, finance, or a similar role
- Ability to collaborate with and motivate people throughout the organization
- Prior experience working in management consulting or investment banking
- Experience working for a global company where brand equity is tightly controlled at a global level
- Assist the Associate Director in the creation of the annual operating plan, quarterly business reports and ecommerce annual budget