Inbound Marketing Manager Job Description
Inbound marketing manager
provides services for systems that are located on-premise, in the cloud or functioning in a hybrid environment.
Inbound Marketing Manager Duties & Responsibilities
To write an effective inbound marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included inbound marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Domain knowledge of GC user needs in markets such as Energy, Chemical, Environmental, Pharmaceutical and Food Safety
Be a teammate
Provide strategic direction and recommendations to cross-functional teams in order to shape the adoption and use of database marketing tools, vendors and best practices
Identify which products will drive the greatest conversions for which audiences
Provide reporting and analysis on all campaigns in order to inform ongoing strategy and optimization
Generate reports on a weekly and monthly basis that marketing provides to senior management
Work with the SVP, Growth to craft overall agency marketing strategy
Work with the VP, Public Relations to craft thought leadership strategy
Assist in developing channel/content strategies for owned web properties, email and social media
Design and execute tactical marketing plans, including editorial calendars, social posting schedules, email list management, content creation, posting and distribution, and direction/production of larger scale marketing assets
Inbound Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Inbound Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the inbound marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Science, Business, Arts, Digital Marketing, MBA, Education, Information Science, Management
Skills for Inbound Marketing Manager
Desired skills for inbound marketing manager include:
Solving problems that are complex in scope requiring in-depth evaluation
Ad serving tools
Applications for GC and chromatography in general
Buying behavior and buying journey cycle
CRM systems and related software features in order to generate traffic
CSS
Chemical
Competition
Convert visitors into leads
Customers who buy hybrid cloud data services and all-flash technologies: their mindset
Desired experience for inbound marketing manager includes:
Proficient in SQL, Microsoft Access, Excel, Power Point
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media ) and market research methods for High Tech hardware and software products
Work with multiple agency departments to generate ideas and create marketing assets
Track, analyze and report on marketing effectiveness
3-5 years experience in a marketing function, inbound or digital focus is prefferable
Strong content creation experience, both written and visual
Inbound Marketing Manager Examples
1
Inbound Marketing Manager Job Description
Job Description Example
Our company is looking for an inbound marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for inbound marketing manager
- Lead and motivate a team of product managers responsible for all PLAZ products
- Assure a continued robust and competitive product portfolio driven by inbound marketing
- Assure software, services and consumables are designed-in for each product at the start of the development lifecycle
- Thrive in a team environment, working towards a common vision and goal
- Drive, energy and passion that is fueled by an uncompromised work ethic
- Direct experience with and basic understanding of gas chromatography instrument systems
- Familiarity with major competitive GC systems in the analytical instrument industry
- A successful track record of analyzing and diagnosing complex product and business challenges, and then formulating solutions Skills at evaluating and recommending strategic alternatives, and leading a cross-functional team to a strategic conclusion
- Organizational skills - strength at strategic planning, prioritization and execution
- Skills and recognition as an accomplished oral and written communicator
Qualifications for inbound marketing manager
- Experience with content design/layout and related software
- Minimum 3 years proven B2B Inbound marketing / demand generation marketing experience is a must
- Commercially minded to identify lead generation opportunities and enter into commercial partnerships
- Excellent communicator and creative thinker, with an ability write compelling marketing material
- Analytical enough to understand and build reports and to use data to inform decisions
- Develop and execute best-in-class marketing strategies through inbound channels and methods, including website, social media, blog, and organic and paid search
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Inbound Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of inbound marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for inbound marketing manager
- Grow leads by converting website traffic through calls-to-action, landing pages and inbound lead generation content assets and offers
- Optimize marketing automation and lead nurturing processes
- Drive content creation for use in inbound campaigns, including social, blog and web
- Own and drive PDG’s Outbound and Inbound marketing programs and execution
- Define annual PDG marketing calendar (events, external collateral, regular newsletters, press releases Inbound activities) and budget
- Develop key marketing messages and thought leadership narratives around PDG-based products and business (including partner newsletters, whitepapers, website updates, social media) working closely with PDG’s Product Marketing (PMM), Solutions Marketing (SMM) and Tech Marketing (TMM) teams
- Own and develop executive/elevator sales pitch event collaterals (eg booth rolling slides, brochures/handouts) with support from PMM, SMM and TMM teams
- Coordinate PDG’s overall marketing plans, strategies and priorities with Enterprise Marketing and Regional Marketing teams
- Managing relationships with industry press and analysts, with the goal of extending visibility of PDG’s latest products and services
- Work closely with key PDG spokespersons to help bring consistent and compelling messaging to be used during trade events, partner events press/analyst events
Qualifications for inbound marketing manager
- Minimum 2 years in marketing or communications required
- SEO, SEM experience
- Active involvement with at least 2-3 large scale web site or other technical development projects, from conceptualization and design through development, QA and launch
- A minimum of 10 years in web/software-related production experience
- Experience deploying mid-sized content management systems, including customization based on user requirements
- Experience working for a mid to large-size web consulting agency or the new media division of a major entertainment company preferred
3
Inbound Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of inbound marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for inbound marketing manager
- Implement effective joint marketing campaigns with key Foundry partners and Silicon partners (close collaboration with partners’ marketing teams will be essential)
- Establish simple yet effective set of KPIs to measure effectives of marketing activities/initiatives
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics)
- Liaison with segment marketing teams to understand needs to recommend digital channels and best practices
- Provide marketing operations expertiseto support fully integrated demand programs including paid media, email, webinars, content, and events
- Recommend scalable, in-demand relevant content that targets prospects in all stages of the buyers' journey
- Plan, execute, and measure experiments and conversion tests - oversee the implementation of A/B testing protocols and procedures
- Brainstorm new and creative growth strategies by identifying trends and insights, and optimize spend and performance based on insights
- Evaluate emerging marketing technologies
- Work in a fast-paced environment, be a strong team player, and follow through independently on projects and tasks
Qualifications for inbound marketing manager
- High drive and energetic individual with results-oriented mindset
- Bachelors or Master’s degree in Marketing, Business or Communications with a GPA of 3.0 or higher
- Minimum of 10years of marketing communications experience required, preferably in a semiconductor industry leader
- Must possess excellent oral, written communication and presentation skills (past samples may be required)
- Takes initiatives to develop creative Outbound and Inbound marketing programs
- Proven track record of successful marketing programs and campaigns
4
Inbound Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of inbound marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for inbound marketing manager
- Increase new leads, including MQL by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Create and implement digital lead gen workflows
- Organize and implement marketing plans for webinars and monthly workshops
- Prepare lead generation reports by collecting, analyzing, and summarizing sales and marketing data
- Manage freelance writers via Upwork by assigning content and editing draft submissions
- Develop new sales and product materials in partnership with newsroom, product marketers, and sales management
- Partner with research manager to package and deliver essential statistics and analysis to sales organization and include in collateral, publish online
- 3 to 5 years experience in content marketing
- 3 to 5 years experience in inbound marketing campaigns, social media advertising, digital marketing, and content strategy
- Skilled with Hubspot, PowerPoint, InDesign, Photoshop, HTML, Excel, Google Docs and Dropbox
Qualifications for inbound marketing manager
- Solid media and analyst relationships in the technology sector
- Past marketing and project management experience
- Minimum of three years experience with marketing automation, email marketing, lead nurturing, and web analytics
- English writing skills and a keen eye for graphic design are preferred
- 7 years of experience in B2B marketing with emphasis in inbound marketing, content marketing and/or demand generation
- Collaborator with experience leading others, directly or on projects, and interest in building and managing a team
5
Inbound Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of inbound marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for inbound marketing manager
- Develop, test and optimize messages and campaigns across all channels (online, print, events)
- Work cross functionally and write high quality content for marketing materials including blog posts, social media, press releases, landing pages, emails, case studies, white papers and more
- Work cross functionally with marketing specialists responsible for all aspects of outbound and inbound marketing campaigns, including email, nurture, SEO, creative, social, digital advertising, QA and testing
- Establish an editorial content calendar and collaborate across the Marketing team to deliver top of funnel content, emails, event messaging, and other assets (white papers, landing pages, eBooks) that drive prospect engagement
- Understand and analyze marketing KPIs, develop scorecards and report on results to management team and other stakeholders
- Support Sales with strategic messaging, content and targeted campaigns to increase pipeline activity and improve pull-through
- The tasks this individual is responsible for are often unstructured and the issues addresses are less defined, requiring new perspectives and creative approaches
- The individual will demonstrate good judgment in solving problems identifying problems in advance and proposing solutions
- Webinar Strategy and Execution
- Create inbound marketing strategies to meet the overall marketing objectives
Qualifications for inbound marketing manager
- Bachelor's degree in marketing, integrated communications, journalism/PR, or related field
- Owning and deeply understanding the inbound customer journey for the German market
- Building and managing a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics)
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and promoting events to drive customer acquisition
- Optimizing marketing automation and lead nurturing processes through email, content, and social channels
- Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers