Brand Consultant Job Description

Brand Consultant Job Description

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Brand consultant provides technical direction, guidance and support to development management, clients and other development staff regarding applications, programming, systems analysis, systems development, product evaluation, client requirements, systems standards and quality control applications and systems.

Brand Consultant Duties & Responsibilities

To write an effective brand consultant job description, begin by listing detailed duties, responsibilities and expectations. We have included brand consultant job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide quantitative research, analysis and support for identifying business opportunities/issues
Partner with HR analytics to create monthly report on progress, trends, and statistics
Oversee preparation and review of reports in Excel using charts and graphs PowerPoint presentations that analyze syndicated and custom survey data
Create and refine positioning and messaging for financial services products
Support and participate in the evolution of the brand architecture and brand identity system across the company over the next year
Maintain documentation of our brand architecture, logos, named products and brand assets
Project manage and support creative development initiatives around corporate communications/identity needs
Partner with Brand Strategists on business unit initiatives including research support, positioning development, brand identity development for new products
Develop and maintain competitive analyses for the brand, and various business units or products as needed
Provides tailored, actionable research insights and business consulting expertise to influence the development of strategy, business programs and performance management metrics

Brand Consultant Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Consultant

List any licenses or certifications required by the position: PMP

Education for Brand Consultant

Typically a job would require a certain level of education.

Employers hiring for the brand consultant job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Education, Business/Administration, Journalism, Management, Communication, Advertising, MBA

Skills for Brand Consultant

Desired skills for brand consultant include:

Analysis
Implementation
MS Office programs
Qualitative and quantitative research design
Client products in order to be a subject matter expert
Marketing industry to inform client projects and mentor Brand Analysts
Leveraging client
New areas
Firm and external resources
Regional and global market landscape and the respective customer

Desired experience for brand consultant includes:

Acts as a key Research contact and go-to resource for assigned business partners, both on time sensitive requests, day to day business
Manages market research studies from beginning to end, including scoping, proposal writing, sourcing and selecting suppliers, recommending and reviewing survey instruments, providing sample (if necessary), and reporting on the findings to various internal audiences
Identifies and develops new and creative types of research to understand customer needs and behaviour and new means of collecting and integrating information
Maintains currency in professional and specialized knowledge of research sufficient to provide value-added consulting to business units
This position requires creativity, innovation and lateral thinking in research expertise and business interpretation
The position also requires strong relationship management skills, including persuading and influencing skills sufficient to shape the development of business strategy

Brand Consultant Examples

1

Brand Consultant Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of brand consultant. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand consultant
  • Analyze alerts received from third party, decode the scripts, find the source of the issue
  • Create tickets in ticketing system, forward these tickets to concerned teams, if required call them & inform them about the issue, take necessary initial actions when required
  • Scan tags & sites for ad violations & find the source of these violations
  • Scan creatives, classify them as per given categorization
  • Achieving assigned sales goals across assigned geographic territory
  • Utilizing Brand Sales strategy to develop trusted partnerships with ECPs to not only grow their branded product sales but their overall business
  • Developing existing account base and gaining new accounts via territory prospecting
  • Using consultative selling approach with customers to drive sales and establish business partnerships
  • Continuing to review territory plans that are in alignment with the Brand Sales strategy with the District Sales Manager
  • Developing and maintaining strong working relationships with their lab partners to ensure successful customer relations and achievement of sales objectives
Qualifications for brand consultant
  • To have an eye for details
  • Able to read JS script codes, knowledge of firebug & fiddler will be an added advantage
  • Communicating regularly with lab principles, lab customer service and lab consultant counterparts to support training needs and strategically plan growth opportunities within their territory
  • Documenting, in a timely and detailed manner, all ECP and lab customer interactions, commitments and meaningful communication via company approved CRM system
  • Communicating with District Sales Manager on an ongoing basis regarding personal growth and development, sales results, and plans of action to drive consistent growth in their territory
  • Utilizing the knowledge they gain through co-rides, call-ins and other communication with their District Sales Manager to continually improve and meet overall objectives
2

Brand Consultant Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of brand consultant. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand consultant
  • Communicating with the District Sales Manager to implement competitive sales strategies based on the needs/changes within the market
  • Providing extraordinary customer service to ECP and lab customers
  • Conducting highly effective business and training presentations for both large and small audiences
  • Attending industry trade shows, Company and Brand Sales Group meetings, customer meetings and conferences as needed
  • Completing all requested and required administrative tasks such as travel and entertainment expenses, monthly reports, and other administrative requests on time
  • Representing the company in line with stated core values
  • Review issues and actionable ideas with your team lead
  • Review other companies' external pages to identify trends and best practices
  • Eventually consider expanding coverage to additional external social platforms
  • Sales performance and customer relations
Qualifications for brand consultant
  • Knowledge of inventory management, logistics, supply chain management and optimization principles and concepts
  • Proficient in detailed process design and documentation
  • Candidates from BSc, BCS & BCA preferable
  • Demonstrated sales results with 1 to 3 years sales experience preferably involving persuasive interactions that influence and change customer behaviors
  • Strong interpersonal communication skills flexibility, adaptability and ability to provide personal contributions while also contributing to overall team
  • Demonstrated computer & analytical skills
3

Brand Consultant Job Description

Job Description Example
Our growing company is looking to fill the role of brand consultant. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand consultant
  • Support the BBS in the development and implementation of the WCD
  • Developing a trusted advisor relationship with the ECP to help them not only grow their KODAK products sales but their overall business
  • Utilizing corporate tools and applications to document, plan, monitor, and meet sales objectives within the territory
  • Consistently achieving established sales goals
  • Communicating with District Sales Manager on an ongoing basis regarding personal growth, sales results, and plans of action
  • Utilizing the knowledge they gain through ride-withs, call-ins and other communication with their Manager to continually improve and meet overall objectives
  • All duties to be performed according to the established standard and in compliance with all company policies and procedures while maintaining regular, prompt attendance and availability for work on weekends and in the evenings as needed
  • Ability to work independently and handle many projects simultaneously, must be able to meet aggressive deadlines for creative-driven work
  • Flexibility in dealing with changing schedules and multiple points of view
  • Comfortable in fast-paced environment that values creativity, self-motivation, passion, innovation, and accountability
Qualifications for brand consultant
  • 3-5 years of professional experience, preferably within Inventory Management, Logistics or Supply Chain
  • Exposure to retail industry preferred
  • Demonstrated sales results with 1 to 3 years outside sales experience preferred
  • Must be able to travel overnight (by plane and car)
  • Customer service experience or client relations strongly preferred
  • Advertising Agency or other Client experience
4

Brand Consultant Job Description

Job Description Example
Our company is growing rapidly and is looking for a brand consultant. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand consultant
  • Work directly with vendors during review processes to ensure branding and consistency is applied
  • Audio engineering on a project basis
  • Work directly with vendors during review processes to ensure branding and consistency is applied to our creative toolkits
  • Work in partnership with Marketing and our agencies
  • Serve as liaison between product marketing managers and creative agencies to help develop product campaigns
  • Partner with leadership to refine global brand insights strategy and roadmap, focusing on how strategic brand research initiatives (brand strategy discovery research, brand tracking, campaign tracking, advertising effectiveness and copy testing) work together as a system to create a holistic story of the power of the brand
  • Review current brand research governance model and recommend adjustments to enable more effective prioritization of brand insight management globally
  • Lead brand insights projects to gather research and understand socio-economic conditions, trends, consumer behavior and needs, competitive position, internal capabilities
  • Develops well-written, strategically sound research briefs and vets them with key stakeholders
  • Determines appropriate analyses methodologies focusing on solving the business problem through a brand lens
Qualifications for brand consultant
  • Ability to partner with and influence integrated work teams
  • Effective communicator – Will be managing agencies directly, presenting to VP and CMO levels and will be working with multiple cross-functional team members
  • Organized and efficient while always striving for quality and accuracy
  • Excellent proactive project management skills and ability to manage multiple projects at one time
  • Ability to manage external vendor partners and partner with internal business units
  • Creative problem solver and analytically driven
5

Brand Consultant Job Description

Job Description Example
Our growing company is hiring for a brand consultant. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand consultant
  • Manage a group of WCD campaign volunteers
  • Support organization and management of campaign files, correspondence and assets
  • Support research of target audiences, influencers, partners and individuals for WCD
  • Gathering, organizing and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits and customer insights to identify key implications
  • Conducting in-depth interviews with client management and key stakeholders
  • Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions)
  • Effectively communicating with, and presenting to, both internal case teams and external client teams
  • Provides clear direction for internal production team members and external packaging resources to ensure alignment across all stakeholders
  • Develops processes, standards, packaging and manuals for packaging execution to meet the needs and expectations of customers
  • Supervises the day-to-day operations of creative, production, photography, and project management teams freelancers and external agencies to maintain project timelines
Qualifications for brand consultant
  • Frequent travel, by ship, car and aircraft (75-90% travel)
  • Must be willing to work non-traditional business hours from time to time as the job requirements dictate
  • Both shipboard and office environments apply
  • Formal education in Film/Video (BFA degree) is highly preferred
  • 5+ years of professional experience in brand asset management
  • Experience with direction/leadership of others-- Coordinates distribution of brand assets for use by local, regional and global resources on a project basis

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