Assistant Brand Manager Job Description

Assistant Brand Manager Job Description

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Assistant brand manager provides guidance to Senior Brand Manager and Brand Director on effective deployment of Brand A&P by activity & channel in-market.

Assistant Brand Manager Duties & Responsibilities

To write an effective assistant brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant brand manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Interfacing with all internal support groups (Creative, Operations, Packaging, Purchasing, Finance, Sales, Sales Administration, Trade Marketing) and external vendors (Ad Agency, Promotional houses)
Ensure efficient and collaborative relations with licensor
Assist Marketing Manager(s) on new launches by being responsible for LLDB, NAR (coding) & Offering Book
Provide accurate, well-organized data and research in a timely manner
Participation in promotional development of product, packaging, pricing, advertising, POS materials
Attend bi-monthly Creative Status (lead meeting / prepare agenda) and NPD meetings, to ensure overall program knowledge, full team communication and partnership and adherence to program timetables
Support the team on day to day organization (meeting schedules, rooms, travel arrangements, expenses, team holiday schedule, Messenger/Fedex, etc…)
Participation in development of annual strategic and tactical marketing plans
Drive relationships with content creators & managers across key social channels including YouTube & Instagram
Develop a strategic plan to grow brand awareness/advocacy & drive incremental exposure for our key products while bringing brand DNA to life

Assistant Brand Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Assistant Brand Manager

List any licenses or certifications required by the position: PLI, GSV, TTT

Education for Assistant Brand Manager

Typically a job would require a certain level of education.

Employers hiring for the assistant brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Business/Management, Management, Graduate, Education, Communications, Communication

Skills for Assistant Brand Manager

Desired skills for assistant brand manager include:

Brand P&L and its components to determine implications of marketing decisions on brand profitability
Brand strategies and brand building tactics to provide input in the planning process and assist in execution
Competitive price elasticity models and brand tiers to assist in forming robust RRP recommendations
Target consumer
Excel and PowerPoint
MS Office Package
MS Word
Channel & POP profitability Scan/Nielsen complex analysis
Excel
Excel and Outlook

Desired experience for assistant brand manager includes:

Oversee and continuously evolve initiatives to maximize effectiveness for new launches & core products
Work cross-functionally with internal teams (Social, eComm, Digital Retail, etc) to support all relevant initiatives, partnership requests & content needs
Manage all project expenses to keep on track & on budget
Lead all internal communication on program success & trends in the beauty/social space
Recommend unique marketing ideas, initiatives and programs that help improve sales and profitability
Analyze competitive promotional activity to better understand the marketplace and where is positioned to win

Assistant Brand Manager Examples

1

Assistant Brand Manager Job Description

Job Description Example
Our growing company is looking for an assistant brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for assistant brand manager
  • Project Management for 2016 building blocks of Aquarius Trademark
  • Working effectively with the relevant sales team member, Customer Services, Design, POS and external suppliers to implement a strong plan and to deliver in line with net sales and profit targets
  • Attendance at all key internal meetings, including sales and marketing meetings
  • Manage the retail distribution for all publications
  • Work with finance and marketing teams to process invoices and complete monthly promotion reconciliations
  • Lead the communication around merchandising efforts to ensure proper display and distribution via national checkout pockets
  • Assist in the development of retail strategy and budget
  • Contribute to the ideation of products to publish
  • Provide ongoing analysis to support key initiatives and ad-hoc requests
  • Assist with developing and executing an IMC plan that delivers to the brands’ goals, objectives, and strategies
Qualifications for assistant brand manager
  • Good cross- function and cross market working relationship
  • Excellent command of English and Chinese language essential
  • Deliver results, creating value for our brands, our System, our customers and key stakeholders
  • Minimum of 3 years relevant working experience in marketing, trade marekting field, preferred FMCG Company
  • Minimum 2 -4 years expereicne in a markeitng/assistant brand manager role
  • A third level qualification in Marketing
2

Assistant Brand Manager Job Description

Job Description Example
Our innovative and growing company is looking for an assistant brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for assistant brand manager
  • Support the annual budgeting and year-end processes
  • Manage the payment and tracking of all promotional expenses
  • Support marketing initiatives – developing sales aids and marketing materials, managing marketing projects / promotions from development, to execution, to post-promotion analysis
  • Conduct weekly sales reporting print order & distribution management as needed
  • Provide on-going analyses to support key initiatives and ad-hoc requests
  • Responsible for global marketing filmmaker presentations, from concept design to proofing, using software such as Adobe Photoshop, Illustrator, InDesign, PowerPoint, Keynote, Acrobat
  • Work with research agency on research project that provides consumer insights
  • Ensure regulatory clearance an product advertising pricing and reimbursement
  • Responsible for ongoing business performance monitoring, leveraging all available systems and tools (ACnielsen, B3, SQL, Margin Minder)
  • Manage inventory forecast, packaging initiatives, and new product launches with an understanding of supply chain and operations
Qualifications for assistant brand manager
  • Good understanding of Chinese consumer insights & professional insight, know how to leverage regular resarch or ad hoc research to collect related insights
  • Experience on digital media
  • Experience inn managing people is preferredProduct Management
  • Excellence in analysis and problem-solving
  • Demonstrate strong leadership by envisioning, direction setting and enrolling others
  • At least 2 or 3 years of brand/product management experience in an international FMCG company
3

Assistant Brand Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an assistant brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for assistant brand manager
  • Participation into the strategy development, the sales policy, and the marketing plan
  • Preparation of materials for Sales Force and Trade Marketing (cycle book)
  • Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth
  • Responsible for assisting with the implementation of effective commercial strategies and impactful, marketing programs and promotions across the assigned portfolio and will work closely with internal cross functional teams such as US Sales, Global Marketing, Media Planning, and Global Knowledge and Insights team
  • Work with the Global Marketing teams to ensure brands fit the needs of the US market
  • Execute marketing initiatives within key segment of responsibility, plus total brand marketing
  • Assist with new product feasibility evaluation (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review)
  • Proof and approve all artwork relating to new promotional opportunities
  • Contribute to the development and execution of brand advertising in, digital and social
  • Collaborate with partners in US Sales to recommend and implement strategies and programs that drive the business
Qualifications for assistant brand manager
  • University graduates or above
  • Clear understanding of the Strategic Valuable Consumer (SVC) identified for their brand
  • Solid understanding of “Ideas to Market” (i2M) and New Product Development (NPD) processes
  • Responsible for ensuring assigned projects deliver the brand objectives, financial objectives, timing, cost and quality expectations
  • Measuring and monitoring brand performance
  • Clorets, power brand
4

Assistant Brand Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of assistant brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for assistant brand manager
  • Drive business analytics, forecasting, and planning functions especially in regards to the annual business planning & global line review process and long term strategic planning
  • Work with Merchant team to discuss product insights and feedback on brands to identify areas to improve our go-forward performance
  • Problem solve any issues that arise in a timely manner and provide effective solutions
  • Responsible for marketing budget management and follow up
  • Reports to Director of Marketing, Mainstream Coffee
  • Primarily focused on supporting the Folgers coffee business with some specific ad hoc needs for the total SBA (all Coffee brands)
  • Track competitor in-store traffic driving programs in order to keep a pulse on what’s going on in the market and remain competitive
  • Develop deep expertise of the market place, retail dynamics, consumer and shopper behavior for the Nordics region
  • Collaborates with functional teams and all key internal stakeholders (eg
  • Coordinates the execution of sponsorship programs with both internal and external stakeholders
Qualifications for assistant brand manager
  • Stride
  • Xylicrystal, local brand ‐add description of local brand, same as Recaldent
  • Halls, The number 1 global candy brands, lead refreshment candy equity in Japan, utilizing global resource
  • Ability to quickly identify the source of any problems that occur, and develop alternatives and a recommendation to resolve the issue
  • Must have atleast 12 months experience as an assistant brand manager / junior brand manager in an FMCG environment
  • Legally able to work in Colombia
5

Assistant Brand Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an assistant brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for assistant brand manager
  • Consolidation and maintaining up-to-date all information related to Innovation strategy in local markets, including Demand Planning KPIs
  • Executing short, and long term strategic initiatives and regularly reviewing and tracking these initiatives
  • New product launches , communication development and implementation and monitoring of launch plans timeously
  • Constantly liaise with sales management to maintain awareness on market situations, potential threats and opportunities, and undertake regular visits to the market place for this purpose
  • Liaising with relevant factory planning, purchasing personnel and any other relevant departments in order to ensure the development of products in line with marketing objectives, plans and timetables
  • Preparing project proposals, timelines, schedules and budget
  • Interpret consumer research to anticipate factors that drive consumer choice of brand and usage behaviour by generating consumer insights for translation into strategies, plans and activities
  • Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions
  • Plan and develop brands to become and stay as consumers preferred choice
  • Use deep understanding of trade partners, and integrate them with consumer needs into plans to achieve high sales value by channel
Qualifications for assistant brand manager
  • At least 2 years in Brand Marketing, Trade Marketing, Market Research in international companies
  • Open-minded, innovative and result-oriented
  • Curious, entrepreneurial and flexible
  • Assistant Brand Management/ Graduate experience in Baby/OTC/OralCare or Skincare would be advantageous
  • Bachelor Degree of Marketing or Business Administration
  • Strong competitive spirit, results oriented, with a clear desire to succeed

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