Associate Brand Manager Job Description

Associate Brand Manager Job Description

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Associate brand manager provides independent in-depth consumer and shopper analysis of data sources in the Region that will support marketing, trade marketing and leadership teams.

Associate Brand Manager Duties & Responsibilities

To write an effective associate brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included associate brand manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Become expert in the brand category to include product category segments, channels
Contribute to the development of category and product strategies
Uncover category, competitive, and consumer insights and apply insights to recommend appropriate course of action
Be involved in research initiatives and brand/category team meetings
Work with Retail Execution team to ensure category specific products are represented appropriately at the wall
Develop and execute B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including DMS/social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites)
Assist in commercialization of seasonal and new products
Analyze sales trends and competitive activity to identify opportunity areas and build sell-stories
Work with Senior Brand Manager and cross-functional team to source concepts and develop products
Supervise timeline and management of internal teams to ensure products are commercialized on time, to spec and at cost

Associate Brand Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Associate Brand Manager

List any licenses or certifications required by the position: PMP

Education for Associate Brand Manager

Typically a job would require a certain level of education.

Employers hiring for the associate brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Business/Administration, Advertising, Finance, Project Management, Engineering

Skills for Associate Brand Manager

Desired skills for associate brand manager include:

Ability to apply basic marketing concepts used in the development of marketing plans
Syndicated sources used in the analysis of trended consumer and volume dynamics
Ability to use basic financial analysis related to marketing effectiveness
Resource allocations and new business opportunities
Category
Consumer Product Goods Industry
Marketing principles
Target consumer
Excel
Syndicated data sources

Desired experience for associate brand manager includes:

Assist with development of artwork, packaging, bill of materials, and merchandising
Obtain approvals through licensed partner
Work with customer marketing to build compelling sales presentations
Handle day-to-day details and issues that arise in product commercialization
Develops and executes launch plans for new degree programs with support from Sr
Assist with business analytics, forecasting, and planning

Associate Brand Manager Examples

1

Associate Brand Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of associate brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for associate brand manager
  • Assist in leading consumer and shopper marketing programs
  • Have holistic ownership of select brands within the portfolio, including day-to-day responsibilities and the development and execution of long-term strategic plans
  • Coordinate cross-functional teams for various brand initiatives
  • Assume holistic ownership of select brands within the portfolio, including day-to-day responsibilities and the development and execution of long-term strategic plans
  • Working on promotions for seasonal products going into 2016
  • Following the right mandate and putting up the right imagery for each company
  • Working with Sales and Marketing to make sure that plans are within budget
  • Assisting with business analytics, forecasting, and planning
  • Coordinating cross functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives
  • Assisting in leading consumer and shopper marketing programs
Qualifications for associate brand manager
  • Holistic ownership of select brands within the portfolio, including day-to-day responsibilities and the development and execution of long-term strategic plans
  • Working with internal and external partners to execute tactics set forth by the Senior Brand Manager, including new product development, packaging changes, and consumer-focused marketing/advertising programs
  • Direct management responsibility for select brands within the portfolio
  • Ownership of select brands within the portfolio, including day-to-day responsibilities and the development and execution of long-term strategic plans
  • Work closely with functional teams across Warner Bros
  • With the support of the Sr
2

Associate Brand Manager Job Description

Job Description Example
Our company is looking for an associate brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for associate brand manager
  • Assist Brand Manager in planning the U.S. marketing calendar to ensure retail activation on key volume driving programs
  • Lead development of marketing calendar and activation for all Canadian doors
  • Act as project manager for the seasonal plan presentation
  • Partner with creative services team, procurement and operations teams to execute retail programs on-time, within budget and to precision in order to deliver on stakeholder objectives
  • Project management around key product stories and time periods
  • Act as lead liaison between marketing department and buying teams to manage product stories for presentations and above the line campaigns
  • Act as analytics lead, sharing actionable insights from diverse sources, from Nielsen consumption data through consumer research and competitive reviews
  • Builds strong relationships between brand marketing and cross-functional team, drawing on the expertise of business partners (ie
  • Serve as the assigned brand liaison with stakeholders on matters on brand development and launch of the first branded hotels
  • Coordinate the development and production of support tools for educating external agency and internal Company staff regarding the effective delivery of the brand and brand marketing programs
Qualifications for associate brand manager
  • Biased toward action
  • Highly organized and able work in a high-pressure environment with multiple projects
  • Develop data attained from insights to assist brand in proposing consumer promotions and brand recommendations
  • Co-lead (with activity management) cross functional team of resources on key initiatives
  • Manage promotional agency execution on day-to-day basis and support advertising and other communications
  • Demonstrated success on brands
3

Associate Brand Manager Job Description

Job Description Example
Our company is hiring for an associate brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate brand manager
  • Manage availability and distribution of brand resources
  • Manage tactics that support objectives and strategies for product launches
  • Partner with cross functional teams and game development studios to solidify plans and flawlessly execute
  • Assist in the development of innovation pipeline working directly with the global teams and Manager
  • Assist in the development of the annual marketing plans in line with brand vision and financial objectives
  • Partner with sales and go to market teams to develop winning strategies and sell-in stories for top accounts
  • Creation of interactive content for CLM, leading continual customisation for individual customers
  • Works closely with the Director of Marketing, Sr
  • Assists as needed on priority projects as directed by Sr
  • For some communication and activation execution items, this person must roll-up sleeves
Qualifications for associate brand manager
  • 3+ years previous business experience Presently authorized to work in the U.S. on a regular, full-time basis
  • Relocation to Neenah, WI is required for the summer
  • 3-5 years of experience in brand management on consumer products
  • Experience in FDM (Food, Drug, Mass) channels of distribution a must
  • Solid experience with Nielsen Database is a must
  • Must be results oriented and be a team player
4

Associate Brand Manager Job Description

Job Description Example
Our company is hiring for an associate brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for associate brand manager
  • Assist with the implementation of effective commercial strategies and impactful, marketing programs and promotions across the assigned portfolio
  • Develop and execute marketing initiatives within key segment of responsibility, plus total brand marketing
  • Analyze new product feasibility (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review)
  • Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis
  • Assist Brand Managers with budget management
  • Serve as lead manager of Global Digital Asset Management System (DAM)
  • Manage data administration for the Apparel CRM program
  • Coordinate internal promotion of communications/marketing activity in real time to educate and motivate staff
  • Supports brand team across all aspects of marketeting
  • To support consistent execution of product strategies
Qualifications for associate brand manager
  • Must be able to manage complexity in a fast paced environment including working with global teams
  • Message / Creative Development
  • A few weekend shifts and long hours of standing at tradeshows & events
  • Must be able to work in a variety of environments including office, warehouse, tradeshow & others
  • 4+ years work experience in videogames marketing or digital marketing preferred
  • Self-starter full of energy and fresh ideas
5

Associate Brand Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of associate brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate brand manager
  • Assist in the development and execution of plans to deliver growth and profit targets including launching innovation and driving the core
  • Deliver innovation projects on time and in full by leading cross functional teams within the region and globally
  • Execute promotional and advertising campaigns
  • Be involved in the design and/or delivery of brands
  • Support brand strategy, position, and communication plan
  • Lead major subsystem or work stream for brand development effort
  • Analyze data and make recommendations on brand strategy
  • Forecast product requirements, identify potential supply issues, and develop contingency plans
  • Track, report, and present brand metrics and competitive trends to senior leadership on a monthly basis
  • Assists in timeline and budget development for all product commercialization processes including but not limited to R&D/production schedules, quality improvement projects, packaging projects
Qualifications for associate brand manager
  • Must be comfortable navigating and communicating in google docs and google sheets
  • BA/BS degree, communications / marketing related emphasis preferred
  • Lean organization
  • Understanding of digital and social
  • Ability to operate effectively in a less structured environment
  • Strong Bias For Action & Accountability both for self and others

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