Commercial Marketing Manager Job Description

Commercial Marketing Manager Job Description

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Commercial marketing manager provides financial and management reporting as designed, supporting company requirements, and develop forecasts and budgets as required.

Commercial Marketing Manager Duties & Responsibilities

To write an effective commercial marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included commercial marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Be recognized as an authority and thought leader and contribute to the development and adoption of innovative principles and practices across the company
Collaborate with marketing analysts and channel partners to develop test and learn agendas and best practices that optimize marketing and content effectiveness
Assist in the development of major business project GTM plans and execute
Develop and implement internal & external marcomms (including advertising, promotional and public relations initiatives) in a way that enhances the achievement of business strategy
Implement and analyze competitive & commercial account Marketing plans that can be tailored to account-specific doors to assist in driving foot traffic and full-price sell-out
Manage budget & execution of the Commercial Account Marketing Plans with the Omnichannel Marketing Managers and Sales teams
Coordinate with Sales and Retail to deliver key commercial drivers over and above campaign concepts
Cooperate with Sales & Retail Teams, act as the key commercial driver for the Account marketing team
Review and suggest Account business opportunities, on category level, to identify growth opportunities with a commercial mindset
Support the Sales and Marketing Teams in Account planning and commercial drivers in sell-in presentations, be it during seasonal sell-in meetings, Strategic Account meetings or else…

Commercial Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Commercial Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the commercial marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Engineering, Science, Communications, Education, Management, Technical

Skills for Commercial Marketing Manager

Desired skills for commercial marketing manager include:

Experience in managing return on investment objectives
Financial drivers
Ability to develop high level financial models and review quarterly forecasts and budgets
Salesforce.com
Practices
BrightEdge
Commercialization and Sales process
DOMO and Sitecore
Excel
FDA IVD requirements and guidelines in global regulatory requirements

Desired experience for commercial marketing manager includes:

Identifies and communicates the commercial needs of the business to the Brand Marketing team to ensure the necessary level of marketing support is generated
Functional experience with Sales/Retail, ideally as Commercial Account Manager
Experience in dealing with commercial business opportunities
Lead the development of the SME commercial cards portfolio marketing strategy and programs that build and protect revenue customer engagement
Work with Senior Marketing Manager to develop strategic marketing plans and initiatives to support industry goals
Develop strong relationships with industry heads and bankers to become a trusted advisor

Commercial Marketing Manager Examples

1

Commercial Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of commercial marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for commercial marketing manager
  • Identify the competitor and business trends of the business
  • Develop thought leadership content sharing opportunities and manage streamlined distribution
  • Engage with other lines of business and firm partners
  • Execute the Retail & Trade marketing strategy for Sportstyle (Teamsport, Running/Training, etc)
  • Define marketing strategy and develop a customer-centric, multi-channel marketing plan that influences customers and prospects along the sales cycle and drives business results
  • Work closely with business leaders and leverage market, competitive and customer intelligence to develop a deep understanding of market opportunities, customer insights and business drivers
  • Lead development of a content strategy and editorial calendar in collaboration with business, PR and channel marketing partners in order to enhance our brand position and thought leadership and awareness as a market leader
  • Provide strategic direction to marketing channel partners for the development of advertising campaigns, web site enhancements, email marketing, and social marketing, along with industry and customer-centric events to support key business priorities
  • Collaborate with business and channel marketing partners to refine our value proposition and messaging platform to effectively influence prospects to drive consideration
  • Partner with sales and horizontal marketing teams to develop core sales support materials including collateral and pitch book templates, brochures, to ensure salient, customer-focused and brand compliant communications
Qualifications for commercial marketing manager
  • Retail or marketing/DM experience, having held a commercial finance role previously
  • Currently operating at manager level
  • Experience of working with non-financial teams or colleagues and communicating analysis on a regular basis
  • CIMA (or equivalent) qualified
  • Work closely with the Head of Acquisition to help align and deliver the strategic objectives of both departments
  • Extract and interpret data to measure the success of DM spend on localised and global campaigns, establishing returns on investment from various DM channels
2

Commercial Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a commercial marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for commercial marketing manager
  • Proven track record of navigating through complex processes to achieve results
  • Ability to clearly and concisely convey ideas to senior leadership, simplify complex issues into actionable strategies and deliver strong communications solutions
  • A flexible team player attitude with ability to work independently and manage multiple projects in a fast-paced, high-energy environment
  • Experience in providing sound, strategic recommendations
  • A self-starter with exceptional attention to detail and follow-up
  • Execute the Retail & Trade marketing strategy for Sportstyle
  • Increased growth and scale of SEM acquisition through delivery of analytics, insights and testing innovation
  • Local project management lead and influencer for internationally-led testing roadmap, capability and channel enhancement
  • Strong partnership with the wider acquisition team, internal stakeholders, central teams and agencies and consultancy with small business services product and marketing teams
  • Maintaining market awareness of competitor activity, industry and technological advances to analyse and develop future plans for search acquisition
Qualifications for commercial marketing manager
  • Work with various departments across the business external agencies on attribution modelling and incrementality testing to ensure reporting and ROI models are as relevant as possible
  • Provide regular ad hoc analysis and support on DM campaigns including ‘what if’ scenario planning, working closely with other departments across the business
  • Carry out ad-hoc deep dives
  • Minimum Bachelors Degree in English, Journalism, Marketing or Communications or related field required
  • At least 5 years of marketing experience or at least 5 years of advertising experience or at least 5 years of public relations experience
  • 1-2 years of business-to-business (B2B) marketing experience
3

Commercial Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of commercial marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for commercial marketing manager
  • Plan and record all advertising with selected trade press to advise on future campaigns
  • Work with the Head of Brand Strategy & Planning & Commercial Director on the trade PR strategy with MWW
  • Serve as strong marketing advocate and advisor to the business, proactively raising ideas and executing against priorities
  • Grow strong relationships with local market leadership to be seen as value-added partner
  • Identify competitor and business trends and develop appropriate responses
  • Develop thought leadership content, leverage content from across the firm, and manage streamlined distribution
  • Collaborate with the various functional areas of Commercial Banking Marketing (Creative Services, Digital, Communications, ) to manage invitations, ad requests, collateral
  • Engage with other lines of business and firm partners (i.e., Private Banking, Market Leadership Teams, Government Relations, Philanthropy, ) to ensure market connectivity and coordination
  • Provide direct management for several national initiatives and programs
  • Manage marketing team member(s) aligned to segments and industries
Qualifications for commercial marketing manager
  • Ability to lead cross-functional teams and facilitate alignment throughout the Commercial and Strategic Marketing & Innovation organizations
  • Track record of excellent communication and interpersonal skills
  • Ability to prioritize activities which drive measurable business impact
  • Self-driven and efficient in a fast-paced, multitasking environment
  • Creative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies
  • Strong working knowledge of PPC and related technology Marin Software
4

Commercial Marketing Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of commercial marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for commercial marketing manager
  • Develop and articulate the vision for how data and marketing technologies can support and enable customer engagement and revenue growth
  • Support the GCMM to create and leverage external trade body relationships to the benefit of 4Sales
  • Defining, implementing and monitoring marketing strategy and plan for the assigned products and new products in liaison with sales and the product creation groups
  • Translating the marketing strategy and plan into a business plan, with supporting launch plans and other required actions to meet the planned results
  • Defining with the Business Leaders, or region, the product portfolio, the product positioning, pricing, distribution, service and promotion plan, which should contribute to optimized sales value, product mix and volume to deliver the agreed targets
  • Setting and managing margin and pricing policies, ensuring effective implementation in the sales plans
  • Initiating (corrective) actions and formulates marketing support requirements, validated by sales management in order to improve on business objectives
  • Defining the distribution and channel mix according to criteria set by General management
  • Co-working with and managing Distributors together with the sales team
  • Partner with the events team to coordinate event programs, including speaker procurement, invite process, target list development, post event follow-ups, internal communications with sales
Qualifications for commercial marketing manager
  • Report measurement of marketing campaign, program, project, asset effectiveness and adoption, and required improvements
  • Bachelor's degree required and 8+ years’ marketing experience
  • Management experience, with experience overseeing employees in multiple locations
  • Demonstrated ability to execute with urgency
  • Understanding of industry trends and ability to develop ideas for thought leadership content
  • Ideal candidate will have proven success in markting with a technical background and should have experience in detailed analysis strategy development
5

Commercial Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of commercial marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for commercial marketing manager
  • Co-ordinate product launches, ensuring all marketing materials are in place and conduct training sessions and workshops
  • Assist with the design and development of the necessary sales tools as competitor benchmarking, presentations, literature
  • Work with Marketing Manager and Executive to ensure website and local marketing materials are kept up-to-date
  • Be local expert on domestic products and applications and liaison with Product Lines (PL08, 28, 32 and 35)
  • Plan, implement and manage new product and campaign launches
  • Manage competitor intelligence and benchmarking of own products against competitors and develop relevant Value Propositions
  • Contribute to price setting and maintenance of relevant price lists
  • Monitor sales development and provide input for sales forecasts
  • Assist external and internal sales and marketing teams with production of sales tools/marketing materials
  • Provide product training to local sales people and internal technicians
Qualifications for commercial marketing manager
  • Work with the DM team to plan and manage weekly budgets, including a monthly reforecast
  • Demonstrated leadership skills -Intimate knowledge of construction market, key channel influential needs
  • Experience with international product set/programs
  • Ideal candidate will have experience in marketing of treasury services and specialized credit solutions
  • Some travel required for internal sales conferences, external client events, and possibly International marketing coverage
  • Three to five years of marketing and/or consulting experience and a proven track record developing and implementing complex cross-functional strategies

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