Marketing / Commercial Job Description

Marketing / Commercial Job Description

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Marketing / commercial provides financial and budget management support to for US & Global Commercial and Medical Affairs budget managers.

Marketing / Commercial Duties & Responsibilities

To write an effective marketing / commercial job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing / commercial job description templates that you can modify and use.

Sample responsibilities for this position include:

Planning and execution of integrated campaign plans, relationship marketing / lifecycle programs, including vehicle and media mix recommendation, optimization and execution aligning metrics with needs of the business, timing and forecast of results
Assist in planning for and support of customer events, including logistics support, venue management, internal/external communications, list management and reporting
Participates in Corp to Field Rhythm of Business (ROB) raising field insights on gaps and opportunities for improved marketing and contribution to revenue outcomes
Works with Center of Excellence (Shared Services) to execute the integrated digital marketing motions for GEPs the Digital Transformation “Empowered by Digital”, Industry, and ITDM cross-product solution campaigns
Develops local marketing calendar integrating demand generation plans, local events, social strategy and local owned and operated channel activation (ex
Analyze and report out market and competitive trends new workflow opportunities across the portfolio
Generate business opportunities through prospecting and cold-calling
Meet or exceed all sales quotas
Focusing on our Intelligent Cloud portfolio in the Cloud + Enterprise Business Group (BG) and being the owner of marketing plan focused on pipeline, revenue and consumption metrics – targeting our customers across enterprise and SMB
Targeting CIOs, ITDMs, IT Pros and Developers to purchase and evangelize our products and solutions – including Azure, Hybrid Cloud, SQL Server, Enterprise Mobility Suite and Power BI

Marketing / Commercial Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing / Commercial

List any licenses or certifications required by the position: ITIL, PMP, SPHR, PHR

Education for Marketing / Commercial

Typically a job would require a certain level of education.

Employers hiring for the marketing / commercial job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Communications, Engineering, Finance, Education, Science, Management

Skills for Marketing / Commercial

Desired skills for marketing / commercial include:

Healthcare industry supporting commercial operations and analytics
Microsoft Office packages
Microsoft PowerPoint and Excel
Services and solutions to best position the engagement for success
/and Chinese market ideally in field of Small Domestic Appliances field
ASPIRE and TM1
Accounting principles for budget management
Accounting/financial/operational principles and theory
Advertising/direct marketing/research vendor practices and procedures
Applicable US and Quality System Requirements and other relevant regulations for medical devices

Desired experience for marketing / commercial includes:

Bachelor's degree required and 7+ years experience in Marketing
Experience driving business results through sophisticated relationship marketing execution including management of database marketing resources, contact and content user experience strategy based on segmentation and/or behavior data
Participating in development of overall annual marketing communications plans that details specific program and campaign activities designed to achieve agreed upon business objectives
Project management of program/campaign management from inception to dynamic optimization
Minimum 3 years of commercial management experience in FMCG or cosmetics market
Business degree and fluent English knowledge

Marketing / Commercial Examples

1

Marketing / Commercial Job Description

Job Description Example
Our company is looking to fill the role of marketing / commercial. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing / commercial
  • Ensure adequate supply of product into the UK market, ensure compliance to UK licenses by ensuring RMPs, PI, packaging up to date and POPs in place
  • Ensure the appropriate submission of Novartis products on contracts and tenders, ensure updated in competition law and all relevant documentation
  • Owns the sales forecast and manages slow moving or outdated inventory
  • Provide counsel and play a key role in meetings with senior managers in order to develop marketing strategies, plans and schedules
  • Promote and arrange for training of staff and provide guidance, direction, and fair and equitable treatment
  • Marketing Program Execution – Work with marketing communications, web team, commercial operations, and regional selling organization to create, introduce, and drive global marketing activities, including, but not limited to, product promotions, product bundle offers, cross selling and internal facing sales tools
  • Provide competitive analysis and feedback from the field to Business Segment Portfolio and Strategic Marketing / Marcom team members
  • Commercial Support - Maintain relationships with key customers to develop them into reference customers to help sales
  • Collection of VOC to drive new product development, service improvements, and vertically integrated solutions
  • Commercial support- customer presentations and KOL nurturing
Qualifications for marketing / commercial
  • Cross-functional team leadership, collaboration and influence skills
  • Ability to balance strategic needs and day to day execution
  • Excellent project and campaign management skills and ability to create and apply program timelines, interdependencies, budgets, and post program metrics
  • Strong creative thinking and ideas to improve work processes, deliverables, and team efficiency
  • Graduate-level qualification in a marketing or business field, MBA preferred
  • Self-motivated with the ability to work independently with minimal supervision successful track record as a team player
2

Marketing / Commercial Job Description

Job Description Example
Our company is hiring for a marketing / commercial. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing / commercial
  • You build customer intimacy as one of your top 3 objectives
  • Being the business owner for Office, owning their priorities and the revenue number from a marketing perspective
  • Focusing on our Intelligent Productivity and Business Process portfolio in the Office Business Group (BG) and being the owner of marketing plan focused on pipeline, revenue and consumption metrics – targeting our customers across enterprise and SMB
  • Understand and drive our one security story and ensure our propositions are easy to understand and customer ready
  • Targeting IT and Business Decision maker audience (Marketing, Finance, ) and supporting the sales cycle by evangelizing our products and solutions – including O365, Voice, Yammer, Skype
  • Proactively seeking for continuous improvements in the execution of the quoting process
  • Act as focus for field and customers in dealing with relevant functional departments, Commercial Marketing, Logistics, and Demand planning
  • Support the Head of Marketing to turn insight in to compelling customer, driving sales and market share
  • Deliver the Sim Only and Multi-play marketing
  • Develop relationships with our key partners, working with the commercial teams
Qualifications for marketing / commercial
  • Proven strategic marketer
  • Exceptional communication and presentation skills, with ability to tailor message to a diverse set of audiences
  • MBA Required, Bachelors Degree in Engineering or Marketing/Business
  • Full Cycle” project management expertise (from conception through R & D, to manufacturing, to customer) needed for success in this role
  • University degree in Science and/or degree in Business or equivalent professional Pharmaceutical industry experience
  • Pharmaceutical industry experience should include strategic and operational marketing management experience within the pharmaceutical or medical device industries
3

Marketing / Commercial Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing / commercial. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing / commercial
  • Ensure consistent and timely messaging and build communications capacity among commercial and functional leaders
  • Serves as point on all internal and external communications matters related to demand and commercial, working closely with Issues Management Officer and Press Officer
  • Develops communications plan for marketing team so that we are sharing our story with stakeholders internally and externally
  • Works with Commercial teams (Spirits and Beer) to determine how we can best share our story with our dedicated distributors and customers including National Accounts, Control States, etc
  • Supports media outreach as needed
  • Spokesperson as needed where they are SMEs
  • Marketing Activity Prioritization and Alignment - Leads process to identify key marketing activities and collaborates with marketing teams in development of communications plans, ensuring that marketing activities align closely with the marketing strategy
  • Understand both the channel and the market segments within the channel the competitive landscapes
  • Manage the external design support, ensuring that there is consistent output across the dept
  • Inputs into development of the sales website, www.4sales.com
Qualifications for marketing / commercial
  • 7+ years software sales experience (selling to Marketing Departments an advantasge)
  • A track record of success in selling business applications or related Marketing business value services
  • Experience of selling software solutions gained within a major software vendor
  • Manage deadlines on simultaneous projects
  • Work environment – Hamburg office
  • Ability to travel within Europe as role requires
4

Marketing / Commercial Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing / commercial. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing / commercial
  • Evaluate additional markets for geographic expansion, identifying key value drivers with consideration to pricing, reimbursement and access
  • Accomplish objectives through effective collaboration with key supporting functions including regulatory, clinical development, and medical affairs
  • Develop market analyses and financial models to influence LCM and geographic strategy, prioritize initiatives and understand revenue potential
  • Ensure efforts are informed by customer insights by initiating and leading market research, establishing KOL relationships, field travel, and research publications
  • Manage external partners to ensure integration and consistency of strategies
  • Partner with Sales Training in developing and executing product education, selling process/techniques via new hire training, national sales meetings, &/or new product and feature training
  • Work with business unit and other marketing disciplines to prioritize and track campaigns based on return on investment, implementation timing, and overall strategic fit
  • Work closely with other marketers and business partners to continually evolve, improve, and align the brand and customer experience
  • Responsible for all A&P expenditures
  • Plan for and support high-profile client events, including idea generation, venue selection, budget management, internal/external communications
Qualifications for marketing / commercial
  • 1-2 years of financial services experience, ideally involving Treasury / Cash Management
  • Self starter with bias for action
  • A deep understanding of CI products, services and customer experience including competitive strengths and weaknesses
  • Knowledge of marketing tools and techniques that translate strategies into actionable marketing activities
  • Advanced knowledge of marketing principles, methodologies and tools to ensure that strategies can be and are effectively delivered through relevant communications and activities
  • Ability to communicate effectively and persuasively to achieve impactful strategies across the organization as normally acquired through a bachelor's degree in a business-related field (or equivalent experience) As normally acquired through 10+ years of progressively more responsible and related work experience
5

Marketing / Commercial Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing / commercial. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing / commercial
  • Analyze the impact of the marketing programs and have regular cadence of reviewing programs and tactic results, detailed analysis of what’s driving the results, what can be improved, key learnings to be applied in future programs/tactics
  • Manage the marketing budget and ensure that marketing spend is kept up to date
  • Support regional roll out of product launches
  • Produce and manage creative briefs, working cross functionally to gather the information needed to optimize associated asset creation, performance and measurement
  • Help match industry trends, audience and content with content vehicle video, podcast, white paper, infographic etc
  • Work with marketing teams on how to create multiple content pieces to support hot topics and reuse over the various different channels (turkey slices)
  • Provide assistance on content development such as video scripts and storyboarding
  • Work with digital team to contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword prioritization based on input from key stakeholders
  • Provide and report on content measurement using a combination of Web analytic tools, marketing automation, content management systems and social media management tools
  • Make recommendations for optimizing content, processes and activation channel choices based on analysis
Qualifications for marketing / commercial
  • Experience in a marketing role within the commercial insurance market, and an understanding of its key products and distribution channels
  • Experience in delivering complex marketing campaigns and tracking their impact using digital, operational and financial metrics
  • Experience in internal consulting skills to help product towers and distribution colleagues recognise and enhance existing value propositions, plus develop new compelling value propositions
  • The ability to plan, prioritise and organise work, effectively resolves conflict among priorities
  • Organised and structured approach to work, strong project management experience
  • A self-starter with excellent organizational and problem-solving skills coupled with creative flair and willingness to embrace and champion new ideas

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