Hospitality Marketing Manager Job Description

Hospitality Marketing Manager Job Description

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Hospitality marketing manager provides thought leadership on digital marketing and omni-channel retail by remaining current on trends, our competitive landscape, and best practices.

Hospitality Marketing Manager Duties & Responsibilities

To write an effective hospitality marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included hospitality marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Act as a key resource to marketing peers for prospect & customer value scoring logic & analysis content engagement scoring & weighting to ensure maximum impact, effectiveness and ROI from execution of demand-generation & marketing automation programs
Vertical Market Engagement –Develop and maintain relationships with key customers in hospitality industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs
Works with leadership to initiate, execute, analyze and refine multi-resort sales (96 Hour, Cyber Mon., ) and other traffic- and revenue-generating programs, including online and offline tactics
Provides guidance to lodging properties for message and brand alignment, marketing-related best practices
Consistently communicates with marketing leader on project progress
Assist in the development of a media plan
Send weekly marketing recap report to stakeholders
Vertical Market Positioning– Apply vertical market knowledge to create value propositions and marketing messages relevant to this vertical segment
Sales Support –Develop marketing toolkits that educate field sales organizations and facilitate their understanding and promotion of solutions, and delivery of sales messages
New System Introductions –Coordinate new system introduction to the market place

Hospitality Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Hospitality Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the hospitality marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, MBA, Education, Journalism, Business/Administration, Advertising, Hospitality, Hospitality Management

Skills for Hospitality Marketing Manager

Desired skills for hospitality marketing manager include:

CMS systems
Full Adobe Creative Suite
Media tactics and delivery and asset management systems
HTLM -
Familiarity with marketing automation systems and their application
Telecom and cable television products and services
Demand and lead generation strategies and programs with a focus on measurable results
Solution Awareness and Demand Generation
Competitive landscape to build and drive effective global campaigns – Thought leadership
Customer need

Desired experience for hospitality marketing manager includes:

Orchestrate all hospitality photography and video shoots
Direct all SEO, SEM, CRM, banner/display media and advertising creative development and execution
Analyze metrics to drive strategic planning and recommendations
Partner with Marketing Specialists on hospitality marketing specific projects
New Solution Introductions –Coordinate new BSG solution introduction to the market place
Seven years of marketing work experience

Hospitality Marketing Manager Examples

1

Hospitality Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a hospitality marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for hospitality marketing manager
  • Plan and manage the launch of new features and releases and go-to-market strategy for the product portfolio and creation of market requirements documents
  • Establish value propositions and create solution messaging that differentiates the Hospitality Cloud from direct competitors and marketing solutions providers
  • Communicate messaging to employees, prospects, customers, analysts, journalists, other market influencers
  • Develop an understanding of the buyers and buying stages for Hospitality Cloud and assist in generating a strategy that increases demand
  • Represent marketing and work with corporate pricing team on pricing and monetization
  • Work with marketing teams to execute associated marketing initiatives and campaigns
  • Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates
  • Assist sales on calls when appropriate to provide deeper dives into the product
  • Analyze, benchmark, and report on launch metrics, marketing initiatives, and product sales results
  • Handling of local and regional student enrollment activities
Qualifications for hospitality marketing manager
  • Advising prospective students about the application process, programs and curriculum of EAHM (over the phone, email or in person)
  • Work closely with the other departments within EAHM so that new recruitment and sales leads are followed up
  • Assisting the Admissions Officer in collecting application documents
  • Representing EAHM in Higher Education and Recruitment Fairs
  • Carrying out High School visits and participating in High School Fairs in key markets
  • Undertaking meetings with Educational Agents in key markets
2

Hospitality Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of hospitality marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for hospitality marketing manager
  • Developing and maintaining good relationships with various stakeholders and partners
  • Managing the ongoing process of contracting agents, partner universities and others
  • Assisting in the organization and execution of all department related events
  • Promoting events in key channels to maximise attendance
  • Covering of EAHM events and advertising them in key channels
  • Managing and developing EAHM’s social media accounts
  • Assisting the Digital Marketing Manager in developing collaterals and online campaigns (artwork and creative work)
  • Assisting the Digital Marketing Manager in the continuing development and implementation of all online marketing initiatives
  • Develop annual strategic growth objectives, key business priorities and initiatives for Hospitality division, and leads related integrated marketing efforts to execute against priorities
  • Collaborates with numerous stakeholders across functions at the Corporate, Resort and Property level to gain alignment and lead through influence
Qualifications for hospitality marketing manager
  • Understanding of Eloqua marketing automation
  • Minimum of 3-5+ years of progressive experience in developing and implementing hospitality focused programs, preferably in the cable/telecommunications/technology industry
  • Hospitality industry experience ideal
  • Oversees the creation, maintenance and distribution of a calendar of all planned hospitality focused marketing activity
  • Experience working with marketing technologies such as Eloqua and Salesforce is a plus
  • Monitors business performance and addresses opportunities/needs to optimize marketing plans
3

Hospitality Marketing Manager Job Description

Job Description Example
Our growing company is looking for a hospitality marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for hospitality marketing manager
  • Works with centralized marketing function teams (Media, CRM, Analytics, ) to plan/execute/optimize marketing plans
  • Develops strategies and oversees execution of enterprise-wide promotions and sales, Booking Deadline promotions, ongoing multi-resort marketing and brand campaigns
  • Collaborates with Group Sales dept
  • Serves as functional leader within Hospitality division for new property integrations of marketing efforts
  • Directs various external agencies/partners for creative and content needs
  • Develops and manages marketing budgets and forecasts
  • Leads annual planning efforts for the division in partnership with Operations stakeholders
  • Keeps abreast of news/trends in travel, lodging and marketing and communicates out as appropriate
  • Assist the Associate Director of Marketing & Enrollment in the planning and execution of Marketing & Enrollment strategy & plan
  • Reach a specific target of student enrolment from assigned markets
Qualifications for hospitality marketing manager
  • Ability to lead and execute integrated marketing programs effectively across multiple stakeholders
  • Commitment to quality and a demand for excellence in all forms of communication
  • Thorough knowledge of marketing channels including digital marketing, social marketing, email marketing
  • 6-8 years marketing experience, preferably in travel or hospitality industries
  • Confident, collaborative leader who is able to function effectively in a matrixed environment by successfully leading through influence
  • Execute all activities to reach the enrollment target which includes undertaking High School Visits, Agent trainings, Company visits, organizing campus events, Familiarization trips, traveling in the region among others
4

Hospitality Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a hospitality marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for hospitality marketing manager
  • Lead the organization and execution of events to drive enrollment including but not limited to Show Around, Open Evenings, Student for a Day, Master Classes, Study Tours, in coordination with campus staff and faculty
  • Develop and maintain relationships with different stakeholders in the enrollment process such as High School Counsellors, Educational Agents, Academic Partners and Parents
  • Supervise the work and duties of the Student Ambassadors assigned to the Marketing & Enrollment department
  • Work in coordination with team members and other departments to reach enrollment target while abiding by the regulations of the Ministry of Education
  • Develop and execute Channel Marketing strategy for Hospitality and Foodservice vertical market specific customers within this channel while maintaining consistency with brand guidelines
  • Lead the annual channel marketing planning process and calendar of activities for the channel
  • Work closely with sales team to imagine, create, and execute what our business model’s growth needs most in these vertical markets
  • Identify and leverage all available data to analyze opportunities and generate fact-based plans to maximize our growth
  • Utilize data sources to measure efficacy of marketing programs, share best practices across organization, and learn from unexpected results to amplify Foodbuy’s growth long-term
  • Provide leadership across functional areas to align project teams and optimize results
Qualifications for hospitality marketing manager
  • Bachelor's degree from four-year college or university and/or equivalent training, education and experience required
  • Bachelor’s or a Master’s degree
  • Minimum 5 Managing Key account Sales experience in previous roles
  • Fluent Polish and English (both orally and in writing) is obligatory
  • Proven experience and results in lead creation via marketing campaigns and tools
  • Understanding Internet of Things (IoT), big data, new technologies in telecoms and IT
5

Hospitality Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of hospitality marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for hospitality marketing manager
  • Map out content and thought leadership strategies that support and extend marketing initiatives for all channels including online, social media, email, video and web and live events
  • Ensure effective, branded marketing communications including the company website, print communication, and advertising for our business
  • Develop and manage Account-Based Marketing programs within defined accounts
  • Collaborate effectively with internal marketing team, sales, operations, business leadership, technology team, and external agencies
  • Develop and maintain strong understanding of competitive landscape to ensure appropriate management and execution of marketing and branding messaging in each market segment and industry
  • Proactively track, monitor, and analyze how the various marketing programs and initiatives are driving leads and building brand awareness
  • Other marketing responsibilities include event strategy, logistics planning, and execution
  • Support a global sales organization and partners as the Subject Matter Expert for the solution area
  • Evangelize Aruba’s retail, hospitality, and mid-market value proposition across direct & channel sales, industry events, and social media.Work with customers and prospects to ideate new industry innovations leveraging Aruba’s Mobile First Architecture
  • Drive Aruba’s GTM strategy across sales, marketing and product for the retail and hospitality vertical
Qualifications for hospitality marketing manager
  • Understand how to build a digital CDJ for a lighting proposition
  • Systems & Services Knowledge
  • Proven experience in pull Marketing Campaigns & Lead Generation (incl
  • End-User Strategy & Planning Skills
  • Stakeholder & Ecosystem Management
  • Team Skills & Influencing

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