Senior Analyst, Digital Analytics Job Description

Senior Analyst, Digital Analytics Job Description

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Senior analyst, digital analytics provides technical leadership to deliver solutions throughout the full project lifecycle from concept through implementation and support.

Senior Analyst, Digital Analytics Duties & Responsibilities

To write an effective senior analyst, digital analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included senior analyst, digital analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Create and manage Adobe Analytics tags (JavaScript and/orDTM)
Partners with IT and digital marketing partners to ensure measurement implementation supports analytical requirements
Serve as analytics lead for all digital marketing channels including web, email, display, and social
Create A/B or multivariate tests to inform digital strategy
Serve as Adobe Administrator backup
Work with Data Quality group to leverage in-house monitoring tools and setup systematic monitors
Assess campaign performance and identify optimization opportunities across channels (programmatic, reserve buys, social, real-time bidding, ) for EMEA markets, working closely with regional market leads and programmatic channel managers
Identify optimization opportunities across channels (programmatic, reserve buys, social, real-time bidding, ), working closely with regional market leads and programmatic channel managers
Assist in campaign planning, including audience analysis through Facebook, DMPs, trailer release and creative performance
Drive cross-channel digital marketing reviews and present findings and recommendations

Senior Analyst, Digital Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Analyst, Digital Analytics

List any licenses or certifications required by the position: APICS

Education for Senior Analyst, Digital Analytics

Typically a job would require a certain level of education.

Employers hiring for the senior analyst, digital analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Mathematics, Business, Marketing, Computer Science, Engineering, Finance, MBA, Math

Skills for Senior Analyst, Digital Analytics

Desired skills for senior analyst, digital analytics include:

Digital project lifecycle from concept through implementation
JavaScript
JQuery
JavaScript Object Notation
Database query experience
Marketing theories and general eCommerce practices
Microsoft Office software
Statistics and understands basic methods to measure contribution of activities to customer events and business outcomes
@Plan
Ad Relevance

Desired experience for senior analyst, digital analytics includes:

Strong capabilities for crafting and presenting data driven analyses and insights to senior executives
Prior work experiences with DoubleClick technology stack and resulting data is a plus, but not a prerequisite
Education from top tier university plus 4-6 years of experience in digital marketing analytics (required)
Familiarity with data pulls from Business Intelligence tools - , Microstrategy, Tableau
3-5 years professional experience with data analysis in a digital environment
Hands-on experience with SQL queries and relational databases, and advanced knowledge of Microsoft Excel

Senior Analyst, Digital Analytics Examples

1

Senior Analyst, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is looking for a senior analyst, digital analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior analyst, digital analytics
  • Ensure site taxonomy and tagging reflects business needs and latest technology track online campaigns
  • Produce ad-hoc digital research support for ad sales, editorial and product including report creation training (to the extent clients have research system access)
  • Work with internal teams to implement, configure, and usethe Adobe Analytics platforms
  • Work with developers, as needed, to communicate what theimplementation is designed to accomplish
  • Direct data layer implementation on new sites and pagesacross website properties
  • Perform quality assurance tests on tracked implementations
  • Partner with development teams for user acceptancetesting and implementation
  • Diagnose issues with existing platform configurations andtags, and provide recommendations for improvement
  • Analyze and validate transactional data to derive customer insights and identify trends
  • Conduct web analytics to provide online marketing insights and support strategy
Qualifications for senior analyst, digital analytics
  • An interest in data science and a proven ability to pick up new technology skills
  • Experience with TMS platform (GTM, Ensighten, Tealium, ) helpful
  • Experience working with media channels including programmatic, reserve, real-time bidding, and paid social
  • Flexibility for travel 1-2x per month to Beverly Hills office
  • Relevant experience preferably at media agency and/or media owner
  • Ability to handle multiple projects, ability to prioritise, meet deadlines
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Senior Analyst, Digital Analytics Job Description

Job Description Example
Our company is looking for a senior analyst, digital analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior analyst, digital analytics
  • Identify and analyze risks and opportunities to support marketing
  • Drive the business through insights to improve our marketing efficiency
  • Become the expert on understanding how our customers interact with our websites and mobile apps, by building and owning a suite of dashboards and reports
  • Uncover and recommend what should be the best online experience for our customers
  • Explain how to fix our customer’s biggest digital pain points
  • Predict how customers want to engage with us online
  • Collaborate with data-savvy colleagues to uncover insights on how the digital experience impacts offline channels
  • Help answer digital marketing questions that people didn’t even know they could ask
  • Translate and communicate digital data into business-speak by summarizing data for technical and non-technical digital teams
  • Teach anyone and everyone how to easily get access to the data they need in Adobe Analytics
Qualifications for senior analyst, digital analytics
  • Bachelors Degree in Finance, Accounting, Mathematics, Statistics, Computer Science or similar required
  • Bachelor’s degree in Information Systems, ComputerScience, Mathematics or related field
  • Key features including eVars, success events, VISTArules, SAINT classifications, raw data feeds and pathing/fallout
  • Experience working with Dynamic tag management platformsand data layers
  • Desire to work in a fast-paced, data-intensiveenvironment
  • SSIS skills a plus
3

Senior Analyst, Digital Analytics Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of senior analyst, digital analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior analyst, digital analytics
  • Provide data & analytics expertise utilizing data management, technology and modeling (such as market mix modeling and digital attribution modeling) to address client business issues regarding advertising, media, competitive and new products
  • Position acts as subject matter expert by providing advice to management, clients and business partners on the effective use of analytical methodologies and industry developments, particularly those related to online acquisition measurement, marketing attribution, and competitive insight
  • Drive acquisition analytic strategy to help business partners achieve volume, usage, and profitability goals
  • Assist in audience targeting and re-targeting initiatives through digital channels
  • Ensure alignment of the data structure
  • Lead efforts to integrate multiple data sources into Adobe Suite including implementation of a unique identifier to enable tracking of cross-channel behavior (online, mobile, tablet)
  • Conduct regular audits of digital insights implementation identifying recommendations to improve data structure and reporting
  • Responsible for account management of analytics work across a variety of Conversant clients and products
  • Web Analytics (Google Analytics, Google Ad-words)
  • Transactional (POS) data and information
Qualifications for senior analyst, digital analytics
  • Experience analyzing direct-to-consumer transactional data
  • Expert data analysis and programming skills (SQL
  • Experience with web analytics and digital tools including Google Analytics or Omniture
  • Knowledge of forecasting and other statistical modeling techniques
  • Syndicated media data sources (Nielsen, comScore, Millward Brown, Insight Express)
  • Bachelor’s degree required with 2-3 years web analytic experience with focus on measurement design and analytic tool implementation (Adobe Analytics [Omniture Site Catalyst], Google Analytics [GAP], Adobe Target)
4

Senior Analyst, Digital Analytics Job Description

Job Description Example
Our growing company is looking for a senior analyst, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior analyst, digital analytics
  • Support the rigorous analyses and KPI's to evaluate key business issues and drivers, build business cases and frame recommendations as actionable insights
  • Consult in the development and implementation of testing strategies and opportunities and lead test design and measurement to capitalize on further learnings about our audience and our digital products
  • Support tag management solution for all web properties
  • Support weekly and monthly analyses of site performance
  • Statistical analysis of data to glean deeper insights
  • Conduct a/b and other test plans, analyze results and suggest opportunities for improvement
  • Build logging and data aggregation processes for digital products
  • Analyze variances in KPI’s, present analysis to stakeholders, and develop monitoring of performance versus plan
  • Turner Sports Digital Research and Analytics is looking for a Senior Analyst for its premiere branded-portfolio of online, mobile and video-on-demand properties such as NBA.com, PGA.com, BleacherReport.com, NCAA.com and March Madness Live
  • The Senior Analyst will play a key role on a fast-paced team by helping provide analytics and strategic recommendations to business leads
Qualifications for senior analyst, digital analytics
  • Familiarity with business intelligence and reporting tools (Tableau, QlikView, ) and A/B testing tools (Optimizely, Adobe Test & Target)
  • 2+ years hands-on experience with Adobe Analytics, and/or similar tools
  • Applying sophisticated computational, statistical, and modeling techniques in support of decision-making
  • Minimum Bachelor’s degree (Master’s preferred) in Math, Statistics, Economics, Engineering, Computer Science, Physics, or equivalent quantitative field
  • Exceptional communicator across all levels of the organization
  • A scripting language, Python, Java a plus
5

Senior Analyst, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is looking for a senior analyst, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior analyst, digital analytics
  • This team is tasked with understanding how the consumer interacts with sports content across multiple digital platforms
  • Collect, verify, analyze and summarize data using a variety of digital analytics tools to derive compelling insights and highlight performance trends that can be used for audience growth, improving user experience and increasing content consumption
  • Conduct in depth analyses of performance across a variety of strategic online and mobile projects and product launches, present recommendations to product owners and senior management
  • Work with internal teams and external partners to develop measurement strategies and tracking requirements
  • Collaborate with digital product managers, web operations, editorial and design & user experience to develop and execute testing and research programs
  • Assist with quantitative and qualitative research to support digital initiatives such as content development, site satisfaction and usability, product development, and new business initiatives
  • Maintain and distribute daily, weekly and event reports
  • Become a subject matter expert in our Commercial Lines Control strategy, process, and analytics
  • Analyze quantitative and qualitative data utilizing Google Analytics, and provide recommendations on customer experience enhancements that will help drive website goals
  • Tracking Direct-to-Consumer efforts through detailed funnel analytics
Qualifications for senior analyst, digital analytics
  • Degree or equivalent experience in a related field of study (e.g., Business Administration, Marketing Analytics, Statistics, Sociology, Journalism) preferred
  • Minimum 6 years working in analytics / data analysis
  • High degree of competency with Microsoft Excel
  • High degree of competency with Google Analytics
  • Expert data visualization and findings communication to business owners
  • Experience with Tableau and additional analytics packages is a bonus

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