Senior Digital Analyst Job Description

Senior Digital Analyst Job Description

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Senior digital analyst provides monthly analysis and reporting on the effectiveness of digital channels using analytics software including Google analytics.

Senior Digital Analyst Duties & Responsibilities

To write an effective senior digital analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included senior digital analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Prepare monthly reporting for specific site and product activity and statistics
Maintain forecast models various sources and data feeds into the model
Building reports and dashboards to visualize actionable insights
Leading the efforts on measurement of new projects and platforms
Inform strategic decisions around marketing operations, products/services, and partners, identifying and assessing new digital tactics, industry trends and opportunities with in-depth analysis (competitive assessments, market sizing, modeling)
Responsible for the month end accounting close including reviewing digital ad revenue and expense accruals, provide sites with backup reporting to support journal entries, balance sheet reconciliation and compliance with accounting policies
Extract data from third party programmatic systems and reconcile to reporting provided by the internal programmatic operational team
Manage accounts payable and accounts receivable for the products supported
Provide audit support as needed throughout the year both internally and externally
Assist with new vendor contract review and process development as needed

Senior Digital Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Digital Analyst

List any licenses or certifications required by the position: II, IAT, PMP, CTS, ITIL, MBA, CMA, CPA, ITLL, SAS

Education for Senior Digital Analyst

Typically a job would require a certain level of education.

Employers hiring for the senior digital analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Statistics, Business, Computer Science, Economics, Mathematics, Engineering, Finance, Math, MBA

Skills for Senior Digital Analyst

Desired skills for senior digital analyst include:

Digital technology preferable
SQL
Google Analytics
Excel
HTML
High comfort level with quantitative analysis
Statistics
JavaScript
Latest user behaviours online & mobile channels
User behaviour to define performance metrics with your stakeholders

Desired experience for senior digital analyst includes:

Strong understanding of Business Intelligence (BI) tools
Performing qualitative and quantitative analysis
Model the financial impact of various opportunities
Monitor and evaluate business case of emerging theatrical technologies (e.g., second screen, 3D sound, 4D, alternative language apps, anti-piracy)
Create presentations to brief management on various strategic opportunities
Provide financial and statistical analysis to support business intelligence and optimization efforts

Senior Digital Analyst Examples

1

Senior Digital Analyst Job Description

Job Description Example
Our company is looking for a senior digital analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior digital analyst
  • Track and document new Digital Deals and work with Financial Reporting for Revenue Recognition treatment
  • Maintain Digital Finance log of all transactions executed by the Digital Sales team
  • Gathering User Stories
  • Support Testers
  • Supports development teams by providing clarifications to requirements and design decisions that have been made
  • Initiates communication with members of other teams and across the business analysis team to ensure effective implementation
  • Work with the development team to test that functionality delivered aligns to the requirements as defined by the client
  • Drive the development team through the agile process
  • Facilitates remotely run workshops for the client and end users to agree functional and non-functional requirements
  • At times, facilitate face to face workshops for the client and end users to agree functional and non-functional requirements
Qualifications for senior digital analyst
  • Providing deal support in negotiations with integrators, exhibitors, and vendors
  • Tracking and enforcing digital cinema deployment agreements
  • Manage contract administration database, calendar of key compliance terms in agreements, log file collection, invoice reconciliation, and “end date” tracking, including cost recoupment
  • Write reports on special projects and topics
  • Stronginitiative and ability to manage multiple projects ability to workwell with others in a fast-paced, dynamic environment
  • Collegedegree, and two years of full-time work experience in an analyticalposition
2

Senior Digital Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a senior digital analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior digital analyst
  • Articulate complex ideas and be able to transform complexity into simplicity for different audiences
  • Be able to get to the heart of a problem and decouple the solution from the intrinsic business need
  • Consult with the product, marketing & development teams to identify, specify and oversee the implementation of web data capture solutions needed to analyse business performance and answer key questions
  • Manage marketing classifications used across all reporting and be a point of contact for all marketing classification related queries
  • Collaborate with manager to prioritize strategy for a new and growing channel
  • Identify and evaluate new opportunities to drive incremental card member acquisitions through enhancements to existing assets and delivery of marketing assets
  • Manage marketing activities covering multi-channel digital acquisition campaign set-up and creative execution
  • Provide ongoing reporting to leadership
  • Own the Project management of strategic campaigns for Refer A Business to effectively align campaign timelines and coordinate changes to creative assets for flawless execution
  • Work with external partners and vendors on ad-hoc projects including creative development, direct marketing deployment, and analytics
Qualifications for senior digital analyst
  • Knowledge of entertainment industry By-Title revenue process preferred (VOD / PPV/EST business desired)
  • Large accounting system experience preferred
  • Ability to organize large amount of data efficiently and accurately
  • Ability to produce high-quality deliverables in a fast-paced environment required
  • Must have exceptional written and verbal skills
  • Communicate effectively and tactfully with personnel at all levels via in-person, on phone, email
3

Senior Digital Analyst Job Description

Job Description Example
Our company is hiring for a senior digital analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior digital analyst
  • Meet with key business stakeholders to understand business needs, gather information and analyse requirements
  • Drive the solutions across the functional team and deliver the function and non-functional requirements for all key business stakeholders
  • Ability to understand the application platform and the business components and communicate these to the developers
  • Communicate effectively with technical people at all levels to extract the required information from relevant parties
  • Liaise with relevant stakeholders on project objective and deliverables
  • Build and roll out a new responsive International corporate prospect site experience (optimized for mobile, tablet & PC), with a focus on best in class front end experience
  • Contribute to continuous enhancement of E2E UX for all prospect acquisition pages and journeys
  • Create detailed user stories, product requirements and user requirements for development of a best-in-class site that is scalable across 20+ markets
  • Partner with Paid Search, Display, and SEO teams to build and execute tailored experiences for channel traffic
  • Contribute to Quality Assurance testing on the launch of new templates, features and enhancements
Qualifications for senior digital analyst
  • 2-3 years' experience with Tag Management Solutions such as Google Tag Manager, Tealium
  • Self-starter who is solution oriented and takes ownership
  • Keen attention to detail, with the ability to multi-task and prioritize in a fast paced environment
  • Excellent verbal and written communication skills which will translate into excellent customer service skills
  • 3-5 years prior Accounting or Finance work experience
  • BA/BS required (Accounting or Finance) with solid accounting background
4

Senior Digital Analyst Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of senior digital analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior digital analyst
  • Actively review and interpret financial/business results and provide insightful analysis to explain trends within month end reporting, budgets and forecasts and identify risks and opportunities
  • Proactively and continuously develop value-added and efficient processes and tools to ensure financials are in sync with business performance, or that differences are well understood across stakeholders
  • Drive the accounting and reporting processes of the Retail Digital business including the management of costs
  • Support ad hoc business plan and contribute actively to the Digital PMO
  • Analyze digital member product traffic and customer behavior
  • Be the functional leader and team member for applications and technology projects
  • Evaluate Enterprise Software capabilities and lead the effort to identify, prioritize and implement functionality that will improve the efficiency of business processes
  • The Enterprise Business Analyst may participate on project teams of varied scope and scale as needed and prioritized
  • Systems migrations from one applications platform to another
  • Major/minor applications and/or technology upgrades
Qualifications for senior digital analyst
  • Must have the ability to translate data into insights and present meaningful, actionable information to senior management
  • SEM/PPC and SEO experience a plus
  • Proven capability of interfacing with clients, managing their demands and expectations and challenging appropriately to truly understand the business need and requirements
  • Significant experience in creating requirements specifications, process models and business rules
  • Ability to manage teams of 2-5 business analysts and mentor junior team members
  • Experience of software testing processes including the creation and execution of test scripts and the successful delivery of UAT
5

Senior Digital Analyst Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior digital analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior digital analyst
  • Sound mathematical and statistical knowledge, particularly in the field of testing
  • Excellent interpersonal skills, stakeholder engagement, management and relationship building
  • Online category(s) management
  • Identify key trends and opportunities for analytics practice to grow, through knowledge of emerging technology, new strategies for customer insights
  • Acts as primary developer, possibly leading other more junior developers, in the delivery of multiple components or specific deliverables of projects concurrently, with infrequent support from the Digital Systems Consultant
  • Interacts regularly with associates of all levels up to and including mid-management to gather and analyze business requirements and interpret business needs and issues in order to design and / or evaluate technical solutions that solve complex technical and/or business issues, with infrequent support from Digital Systems Consultants
  • Demonstrates strong oral and written communication skills and is strong of all stages of design, development and testing, to make technical and non-technical material understandable to technical and business units with infrequent support from the Digital Systems Consultant and/or Project Manager
  • Provides ongoing support for the system after launch, (L2 / L3 support once handover to the enterprise support teams is complete)
  • Learns other development languages and stays informed of recent programming/technology topics to keep up to date and ensure their ability to work on a variety of projects
  • Develop communication (presentations, visual diagrams, process maps, ) documenting current state frame up issues and options for consideration
Qualifications for senior digital analyst
  • Experience with Web Analytics implementation a must
  • Develop, maintain and improve ongoing analytics dashboard measuring key public site and sales funnel performance indicators
  • 3 years of experience with online/Database marketing analytics
  • Conducting digital multi media forensic analysis in
  • 5 years digital multimedia forensic analysis experience
  • Minimum of 5 years in digital analysis

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