Senior Manager, Digital Analytics Job Description

Senior Manager, Digital Analytics Job Description

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Senior manager, digital analytics provides solutioning and coordination of all data integration activities related to Adobe Launch, Adobe Analytics, Google Analytics, and other business intelligence reporting and visualization tool related to digital analytics.

Senior Manager, Digital Analytics Duties & Responsibilities

To write an effective senior manager, digital analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, digital analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop action plan for integration of corporate and digital marketing plans in alignment with offline marketing plans
Establish market positioning for any Customer facing touch-points through cross-channel activities, such as eCommerce, Social, Mobile, and Digital Marketing, for lead generation and use of micro sites
Understand and analyze various click-stream and conversion funnel data, drawing conclusions that help increase the performance of the digital marketing campaign tactics
Work with Digital Marketing Leadership on business development activities, supporting proposals and presentations
Provide mentorship and guidance to analysts and consultants within Digital Marketing internally and on projects
Serve as subject matter expert on web analytics setup, implementation and measurement using tools such as Omniture, Adobe SiteCatalyst, Google Analytics
Subject matter expert for quantitative/qualitative survey design and implementation using tools such as SurveyMonkey, Zoomerang
Collaborate with the e-commerce, marketing, and analytics teams in the design and measurement of all testing
Build an analytics strategy to capture requisite data points from online marketing activities across disparate systems
Identify emerging analytic tools through regular vendor review

Senior Manager, Digital Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Senior Manager, Digital Analytics

Typically a job would require a certain level of education.

Employers hiring for the senior manager, digital analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Statistics, Computer Science, Economics, Marketing, MBA, Engineering, Mathematics, Finance, Science

Skills for Senior Manager, Digital Analytics

Desired skills for senior manager, digital analytics include:

Adobe Analytics
Aggregating and presenting data in Excel
Digital marketing
Excel functions and methods for manipulating
Ability to set up A/B tests
Analytics solutions
Cookies
Data Layer
Data visualization tools
Digital analytics implementation tools and techniques: tracking libraries and SDKs

Desired experience for senior manager, digital analytics includes:

Market Research experience with exposure to design and methodologies, specifically in digital research – greatly preferred
3+ years hands-on experience and technical proficiency with ad serving tools (DFA), web analytics tools such as Google Analytics (preferred), Adobe SiteCatalyst, Coremetrics, Omniture including campaign trafficking, tag creation/implementation, and QA/troubleshooting
Working knowledge of eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, and brand measurement tools (e.g., Insight Express, Dynamic Logic, Vizu, Dimestore), including vendor analysis, implementation, and results analysis
Experience in multi-channel analytics, including digital and web analytics
Familiarity with DMP/DSP systems, 3rd party competitive tools
Ability to write SQL or SAS programs a plus

Senior Manager, Digital Analytics Examples

1

Senior Manager, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior manager, digital analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, digital analytics
  • Create daily/weekly/monthly dashboards for new digital products to evaluate post launch performance
  • Generate analyses of strategic product decisions to measure the performance and consumption of our digital editions
  • Enable transformation in decision making capabilities across channels by exploring big data/machine learning techniques such as Random Forest, Gradient Boosting Machines, k-nearest neighbor, support vector machines and Text Mining/NLP Intelligently integrating traditional structured data with unstructured data
  • Quantitatively determining value and deriving insights, then assuring the insights are leveraged to create positive impact to decision science models and early warning signals
  • Develop insights into customer behavior and introduce new approaches to transform complex behavioral data into actionable information
  • A leadership role in managing a group of agile scrum software development teams
  • Building and managing a team of engineers implementing a portfolio of solutions across a broad set of business areas
  • Collaborating with the core development team and product owners to define and estimate business requirements and translate them into specific software solutions/features
  • Collaborating internally with peers leading all aspects of our digital strategy (ex
  • Manage standard dashboards and reports, performance tracking and ad-hoc analyses
Qualifications for senior manager, digital analytics
  • Web development experience including knowledge of website design, HTML, JavaScript, ActionScript, and analytics metrics and terminology
  • Motivated self-starter with strong attention to detail with ability to multi-task and prioritize competing requests in a fast paced environment
  • Experience using data query tools (Access, SQL)
  • Build strong data-driven working relationships with internal teammates across key departments to link online and offline data to better understand overall customer behavior, value marketing and campaign effectiveness
  • 5-7 years proven working experience as a data analyst
  • Full blood team player able to work productively and co-operatively cross-functionally, with peers and across a Matrix, with stakeholders coming from different horizons (IT, strategy, Market research, marketing, sales)
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Senior Manager, Digital Analytics Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of senior manager, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior manager, digital analytics
  • Build analytics solutions using a multitude of big data technologies and analytics tools and create documentation of solutions and underlying design decisions operating procedures
  • Ability to understand client objectives and distill findings that are insightful and actionable
  • Liaising with the Modellers (analytics partner)
  • Managing analytic projects that involve client management, process management and partner management
  • Design and coordination of primary research projects, both qualitative and quantitative
  • Developing relationships with client and account teams
  • Understanding the clients’ objectives and ensuring research deliverables meet those needs
  • Working on identifying the value of PR the agency's analytics initiatives
  • Be a vital source of research counsel among the account teams and outside clients
  • Manage delivery team or vendor to achieve project objective and establish the KPI to monitor the progress, risk and issue
Qualifications for senior manager, digital analytics
  • 5+ years of working with web analytics software (eg
  • 8-10years of analytics & reporting experience with proficiency in Omniture SiteCatalyst
  • 8-10 years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
  • 7+ years of business analysis experience in large size companies with multiple functions / business units preferred
  • Demonstrable strategic thinking and analysis skills, the ability and confidence to draw conclusions and recommendations from a business perspective
  • 2+ years of Analytics, Data Science and/ or Risk management experience preferred
3

Senior Manager, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is hiring for a senior manager, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior manager, digital analytics
  • Formulate data-driven site optimization hypotheses, with the goal of increasing the number of Cards acquired, Cardmember spend and optimizing conversion
  • Provide thought leadership in information based, data driven, decision making process in support of planning, implementing, and monitoring site enhancements and capabilities
  • Leverage site performance metrics to manage forecasting and inform investment optimization strategy
  • Partner with platform and technology teams to develop business requirements for analytical enhancements and the launch of new capabilities
  • Works with Sales Development and Packaging teams to support our cutting-edge proposals, guiding them on placement recommendations and distribution elements that accurately match client requests
  • Use quantitative analysis to determine value-maximizing approaches, collaborate across groups to identify pricing and revenue opportunities
  • Meet deadlines and deliverables for all proposals
  • Support packaging of digital product offerings and tailor positioning to key verticals as appropriate
  • Assist in the development of revenue opportunities with new strategic digital ad products and sponsorships/partnerships
  • Leads Digital Engagement & Analytics (DEA) Program Core Teams in the execution of projects through full life cycle from initiation to launch and then through mature product support
Qualifications for senior manager, digital analytics
  • Strong knowledge of data mining techniques, including regression analysis, clustering, decision trees, neural networks, SVM (support vector machines)
  • Knowledge of reviewing company financials and commercial bureau data is preferred
  • Minimum of Bachelor's degree in Computer Science or related field is required
  • Hands on experience running agile software development teams with a minimum of 10 members and 2 concurrent projects is required
  • Experience with managing vendor and consulting partners is required
  • Experience with development and launch of commercial consumer products that includes both web and mobile (native mobile) software launches preferably in a healthcare setting is required
4

Senior Manager, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is looking for a senior manager, digital analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, digital analytics
  • Responsible for management of scope, timeline, resources and budget to meet project objectives
  • Responsible for vendor management for outsourced and off-shored resources (project dependent)
  • Manages the project plan by identifying critical path, constraints, contingencies and mitigations to achieve project objectives
  • Provides regular updates in form of status updates and stage gate review presentations with highlighting risks and mitigation plans to senior management
  • Works across the organization and corporate functions to align functional support and input for the project
  • Ensures Project management processes are followed per relevant procedures by functional team members
  • Works in partnership with multiple teams across the organization to develop and implement an omni-channel analytics strategy, delivering actionable recommendations for enhancing our marketing activities, customer journeys, audience growth, lead conversion and revenue generation
  • Researches, manipulates, analyzes, translates and effectively communicates complex, high volume, high dimensional data from multiple sources to delivering actionable insights and recommendations
  • Manages and leads the implementation and use of attribution management tools, tag management and tagging logic understanding their impact on overall business reporting and decision making
  • Develops and delivers a suite of standard reporting and dashboards to support the digital and marketing team’s decision making and KPI management
Qualifications for senior manager, digital analytics
  • Experience with intellectual property management and assessments (freedom to operate analysis and patent filing management) are required
  • Experience architecting, developing, and launching n-tier applications that include web, mobile, and back-end connectivity is required
  • Experience with software engineering using PHP, Java/J2EE/Android, Swift, Objective-C, JavaScript, and RESTful interfaces is required
  • Experience with the architecture and design of highly scalable, fault tolerant and highly secure applications is required
  • Experience with source code management using Git/SVN is required
  • Experience with Continuous Integration and Continuous Delivery (CI/CD) services required
5

Senior Manager, Digital Analytics Job Description

Job Description Example
Our company is looking for a senior manager, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior manager, digital analytics
  • Identify other digital marketing channels to further generate traffic and revenue
  • Measure and report on the performance of all digital marketing campaigns
  • Leads and manages a team of (3 to 4) digital analytics professionals
  • Partners closely with Analytics and Engineering team with cross-divisional leadership to identify and resolve critical program gaps, inform strategy, and drive forward the product roadmap for digital analytics architecture
  • Drives requirement gathering and architectural design session to facilitate business driven development
  • Manages requests and help establish priorities for tag management systems and to provide input into the enterprise program for digital analytics systems
  • Partner with analytics team, business stakeholders, and web development teams to optimize event instrumentation and enhance analytics capabilities
  • Leverage industry and establish internal web analytics standards and best practices
  • Proactively improve performance and data quality
  • Collaborate with stakeholders to plan and remediate data quality gaps
Qualifications for senior manager, digital analytics
  • Strong ability to mentor, coach, review and grow technical teams and talent is required
  • Experience with Agile software development techniques (SCRUM) in a highly regulated setting
  • Experience with object-oriented design and implementation is required
  • Excellent oral and verbal written communication skills are required
  • Proven leadership skills to include leading large organizations through transformational change, attracting, mentoring and retaining top IT talent and creating an environment that fosters excellence, collaboration and teamwork is required
  • Strong math, analytical, statistical modeling and problem-solving skillsInfo Technology

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