Senior Manager, Analytics Job Description

Senior Manager, Analytics Job Description

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Senior manager, analytics provides strategic insights and recommendations to enhance data sources and data sets used for marketing analytics and business analysis.

Senior Manager, Analytics Duties & Responsibilities

To write an effective senior manager, analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Work cross functionally with merchant, marketing, planning, IT and finance teams to develop new reports or enhance existing based on business needs, new capabilities and improvement opportunities
Demonstrated strategic & analytical leadership
Ability to multi-task, flexibility around moving priorities in a fast-paced, high-volume environment
Experience manipulating large datasets in database environments
Minimum 8 years marketing analytics experience managing multi-channel marketing program analytics
Data mining experience working with customer level, transactional, web and email data
Prior CRM application background, in Unica Campaign Management and Business Objects a plus
Strong ability to quickly and intuitively understand business needs to translate business requirements into analytics, and complex data analytics into actionable marketing/ business insights both verbally and in writing
Collaborate cross-functionally with diverse teams
Mentor, coach and manage two direct reports

Senior Manager, Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Manager, Analytics

List any licenses or certifications required by the position: PMP, SQL, ITIL, CPA, CISA, MCSE, MCSA, CIA, IEC, ISO

Education for Senior Manager, Analytics

Typically a job would require a certain level of education.

Employers hiring for the senior manager, analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Computer Science, Engineering, Economics, Mathematics, Business, MBA, Marketing, Finance, Science

Skills for Senior Manager, Analytics

Desired skills for senior manager, analytics include:

Best practices for testing applications for data accuracy and conducting root cause analysis and remediation of issues
SQL
Python
Tableau
Data platforms and high-level architecture
Marketing analytics in the pharmaceutical industry
SAS
Web and mobile data analysis tools
Commonly used biopharmaceutical industry datasets and databases
Merchant business and data environment

Desired experience for senior manager, analytics includes:

6+ years leading highly experienced analytical, technical and globally distributed teams
Understanding of ad sales/campaign-level measurement is preferred (demo on-target performance, viewability, invalid traffic detection)
Experience analyzing and solving complex business problems, including ambiguous problems
Experience leading an effective team in supporting business partners
Bachelor degree in Business, Economics, or related field
Reliable “go to” personality, results oriented, and proactive

Senior Manager, Analytics Examples

1

Senior Manager, Analytics Job Description

Job Description Example
Our innovative and growing company is hiring for a senior manager, analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior manager, analytics
  • Promote inter-departmental collaboration to foster a positive team environment
  • Assist Director with strategic direction and development of the POP and act as CB Operation’s subject matter expertise in DPA including CoE (Centre of Excellence) design, execution and development of standard operating procedures to ensure a successful deployment
  • Accountable for execution of DPA CoE, provide guidance and thought leadership, implementation plans and timelines, and governance models for CB Operations
  • Lead design working sessions, direct and support data analysis and present design approach, options and decisions to key stakeholders and senior leaders informed by common design principles and balanced by change management considerations
  • Accountable for metric and analytics development to support POP including development of new metrics, design and integration into strategic and tactical dashboards in the centres
  • Lead and Develop routines to measure and monitor effectiveness of DPA CoE functionality/changes to determine success and act upon adjustment recommendations where applicable
  • Evaluate vendor solutions such as Verint in Data Propagation and Scorecards and provide recommendations for solution deployment with the DPA CoE and POP to provide additional business benefits and business case
  • Manage the escalations with the Vendor (Verint) to meet deliverables and timelines of the CoE deliverables and leverage industry best practices from best in class DPA implementations globally
  • Manage the escalations and ensure the roadmap execution with IT (ACT or CCTI) to provide long term technology requirements and resiliency to support the DPA CoE and reporting requirements and ensure IT delivers against the deliverables
  • Responsible for providing advanced analytics solutions to influence decision making at senior levels of the organization
Qualifications for senior manager, analytics
  • Ability to clearly and concisely share complex analyses to diverse audiences and stakeholders
  • Self-starter with ability to work with minimum direction
  • Master’s degree in Business, Marketing or quantitative field and and a minimum of 7 - 9 years of experience in eCommerce business intelligence environment – preferably in online apparel or footwear retail
  • Demonstrates positive behaviors
  • Manages multiple priorities well
  • Understanding of relational consumer databases
2

Senior Manager, Analytics Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior manager, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, analytics
  • Manage data extraction, documentation and quality review of all ACO program data
  • Develop tools and methods of identifying high risk patients using payor information in-house analysis
  • Work with the PPMSI Infrastructure Applications team to define a methodology for integrating ACO data into the existing data warehouse
  • Work with the PPMSI Infrastructure Applications team integrate ACO data into existing production applications
  • Conduct quality assurance of produced datasets
  • Develop and manipulate databases on an ad hoc basis to support integration of data into the existing data warehouse
  • Conduct and interpret analyses and generate reports
  • Track and evaluate patterns of care and outcomes
  • Identify and develop solutions to address potential data gaps
  • Maintain data security processes and ensure HIPAA data security and privacy requirements are met
Qualifications for senior manager, analytics
  • Minimum 5 years of relevant work experience or 3 years of relevant work experience with post grad degree
  • Knowledge of AWS big data eco system (S3, Redshift, EMR ) is preferred
  • Bachelor’s degree with 10 years of experience in digital analytics, marketing, eCommerce or related field
  • Strategic thought leadership with ability to integrate industry trends, consumer preferences and internal capabilities
  • Experience in people management with direct reports
  • Having a highly proactive attitude with strong problem solving and analytical skills
3

Senior Manager, Analytics Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of senior manager, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, analytics
  • Create and curate key customer segments, dashboards, and reports to make sure that citizen analysts across the business are looking at their data in the right way
  • Be a key voice and driver in the implementation and integration of new marketing stack technologies
  • Develop processes to automate and scale insights operationalization wherever possible
  • Help democratize data and insights by providing training and empowering citizen analysts to run their businesses
  • Support the CLM team by providing campaign analysis and actionable insights that will facilitate intelligent business decisions
  • Identify new business and targeting opportunities through quality analysis
  • Help define segments for CLM campaigns
  • Develop reports to measure performance across campaigns and compare results to industry benchmarks and trends
  • Run ad hoc data reports for business stakeholders
  • Provide insight for campaign optimizations and planning
Qualifications for senior manager, analytics
  • Partner cross-functionally with project customers such as operations and commercial teams to design, develop and execute initiatives
  • Provide strategic and tactical thought partnership to effectively drive project delivery
  • Collaborate across time zones
  • Coordinate resources, schedules, task assignments, project plans, and systems analysis
  • Develop the direct report, with potential of further building out team over time
  • Bachelor’s degree in Finance or Business Administration or MBA
4

Senior Manager, Analytics Job Description

Job Description Example
Our innovative and growing company is looking for a senior manager, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, analytics
  • Support Customer Analytics in quarterly planning
  • Build a long term roadmap and short term schedule to identify when each task will be performed
  • Lead the process to help key players identify dependencies and trade-offs
  • Assist in aligning the right resources to the right projects at the right time, ensuring individual resources are deployed optimally and requirements are clearly understood
  • Build and manage consistent agile process cross all analytics teams
  • Ensure timely delivery of analytical projects/dashboard/models
  • Ensure that teams are working together efficiently to overcome roadblocks
  • Improve team communication
  • Maintain Analytics confluence site
  • Compile sprint update to CDO and regular newsletter to partners
Qualifications for senior manager, analytics
  • BA/BS with 10 years relevant experience of which five years are in biotechnology or pharmaceutical industry
  • 5+ years in BI or analytics related field with pharmaceutical biotech experience preferred
  • Ability to operate with cross-functional teams (e.g., sales, marketing, clinical )
  • Working knowledge of Master Data Management / Data Warehouse methodologies
  • IMS DDD / NGPS, Symphony Health SNR, Premier Procedure Data, Health Market Science PxDx
  • Bachelor Degree (B.A.) from four-year college or university
5

Senior Manager, Analytics Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of senior manager, analytics. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, analytics
  • Describe a set of key metrics to evaluate the performance of different marketing channels and develop comprehensive multi-channel campaign measurement plans
  • Identify optimization opportunities across marketing channels and work closely with marketing managers and agency partners to implement these opportunities
  • Develop statistical models to understand the relationship between different campaign factors/attributes and sales
  • Create and distribute reports and dashboards to summarize performance of campaigns / channels
  • Perform channel- and region-specific deep dives where necessary
  • Enable marketing with audience targeting and marketing insights using predictive analytics, process automation and scalable technology
  • Take ownership of all datasets for measurement of marketing performance and reporting to cross-functional partners, including leadership in marketing, sales, and product
  • Create key reports and extract insights from analytics tools, data platforms, and internal databases containing millions of records
  • Drive interpretation, socialization and adoption of operational marketing reports
  • Collaborate with marketing leadership to develop strategy, standards, goals, and critical metrics throughout the entire marketing funnel from awareness to purchase
Qualifications for senior manager, analytics
  • Minimum 10+ years insights/analytics experience
  • Bachelor's degree in Business and/or IT Sciences or equivalent experience
  • Working knowledge of programming syntaxes such as Datascript (Qlikview), Cognos, or VBA (Microsoft Access), preferred
  • Bachelor's degree in Engineering, Science, Technology or a related field or 2 additional years' experience in lieu of a degree
  • 8+ years' relevant work experience, typically in development, design, engineering, research, and/or production
  • Multiple years of experience in analytical or business intelligence teams developing sound analytics-based solutions to business problems

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