Manager, Digital Analytics Job Description

Manager, Digital Analytics Job Description

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Manager, digital analytics provides support for Adobe Analytics, Adobe Target, Mobile Marketing environment, Mobile Management configuration, and other features in Adobe Analytics Premium.

Manager, Digital Analytics Duties & Responsibilities

To write an effective manager, digital analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Deep experience in analytics and reporting best practices (thorough understanding of standard analytics, report builder tools, and online analytics metric)
The ability to manage others and build relationships across functions
In-depth understanding of online subscription business, ROI and forecasting models
Experienced to evaluate support and create marketing KPIs (lifetime value, price elasticity, ARPU, Churn and
Project Manager for initiatives related to technology integration, digital matketing,and customer relationship management
Develops expertise and informs decision-making in new technologies, payment methods, paywall/online/digital offers and testing, Advise management team of opportunitiesand threats within the digital marketplace
Collaborate with business stakeholders (operational up to VP-level) to understand relevant goals, targets, and KPIs
Manage digital analytics reporting to support key performance indicators for e-Commerce business, marketing & site
Manage development of dashboards and analysis to answer strategic questions for the business
Lead projects to identify key performance indicators & develop new report formats for the business

Manager, Digital Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Digital Analytics

List any licenses or certifications required by the position: PMI, SEM, SEO, PMP, ACE, DTM, IQ

Education for Manager, Digital Analytics

Typically a job would require a certain level of education.

Employers hiring for the manager, digital analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Marketing, Business, Mathematics, Economics, Computer Science, Engineering, MBA, Math, Finance

Skills for Manager, Digital Analytics

Desired skills for manager, digital analytics include:

Digital analytics in particular
Digital ecosystem
R
SQL
Adobe Analytics
KPI’s and customer goals
UHCD website architecture
Cookies
Python
Report suite configuration

Desired experience for manager, digital analytics includes:

Bachelor’s degree, preferably in Marketing, Communications, or Social Sciences
Experience in statistics, experimental method, applied mathematics, or computer science a plus
Strong client communication skills, client facing experience a must
Advanced knowledge of Digital Media
Expert level knowledge working specifically with Omniture SiteCatalyst
Experience with hands on data manipulation, database querying, and data analysis a must

Manager, Digital Analytics Examples

1

Manager, Digital Analytics Job Description

Job Description Example
Our company is looking to fill the role of manager, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, digital analytics
  • Providing weekly and monthly updates to management team on progress, action items, metrics and milestones
  • Work with the creative team to design, code, tag, track and send email campaigns via Pardot
  • Liaise with internal client to ensure needs are being met and that data is being leveraged effectively
  • Works with IT on tag implementation and attends tagging UAT sessions
  • Identifies and analyzes emerging threats, trends and potential opportunities within a fast moving industry
  • Produces custom deliverables with insights, implications, and recommendations that impact long term digital strategy
  • Manages timelines and assignments to ensure objectives are met by established deadlines, frequently working across teams
  • Uses syndicated sources (comScore, Nielsen) internal analytics software (Adobe SiteCatalyst) to analyze CNN performance metrics across platforms
  • Produce reports on digital performance of shows and tent-pole events
  • Help the Customer Office and other BUs identify success metrics
Qualifications for manager, digital analytics
  • Must possess sound business judgment to identify core business objectives synthesize and interpret disparate quantitative information, develop meaningful insights and clearly disseminate to key stakeholders
  • Intermediate knowledge of Microsoft Excel (macros s& pivot tables), Visual Basic & Access
  • Proficiency with web analytics platforms like Omniture/Adobe Site Catalyst, Google Analytics
  • Experience with Voice of Customer tools preferred (eg
  • Bachelor’s degree in a quantitative field or military experience
  • Educational Background • Master’s degree in Statistics, Mathematics, Economics, Applied Psychology, Research Methods or related subject
2

Manager, Digital Analytics Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, digital analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital analytics
  • Develop dashboards within Tableau using Adobe Analytics, Adobe Target data, Social Data and Teradata
  • Act as a human feedback loop by developing your knowledge of Prudentials customer behavior to help define deployment and content strategies to maximize business impact
  • Define analytics Quality Assurance and testing activities to ensure accurate and efficient data collection developing and modifying JavaScript code to execute data collection
  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics
Qualifications for manager, digital analytics
  • Strong understanding of technical / analytical tools including database concepts, research methods, web analytics, multivariate and A/B testing, tagging and tool implementation
  • Expert / hands-on experience developing custom analytics for direct marketing, interactive marketing, CRM
  • May establish or make recommendations on delivery deadlines
  • Well-versed with digital media concepts/technicalities website tagging, digital metrics, pathing of visits, attribution, knowing difference between visits/views, etc
  • Experience in a disciplined test/learn environment that includes both paid media and site side activity preferred
  • Innovative and independent in exploring brand new web analytics solutions
3

Manager, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is looking for a manager, digital analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital analytics
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends
  • A self starter with an analytical mind and flexible mindset to problem solve in a limited amount of time
  • Attention to detail is extremely important, along with the ability to communicate clearly
  • Strong in mathematical and analytical thinking and ability to quickly group items into categories and subcategories based on similarities, see patterns in data
  • A person with a genuine passion for digital and data with a keen sense of future developments
  • Ability to work under pressure, managing multiple stakeholders with conflicting priorities
  • Ability to present reports to external parties and to explain analytics in simple terms
  • Collaborate with Data Engineering to ensure data integrity and quality
  • Teach other team members how to use web analytics tools effectively and self-sufficiently
  • Work with vast amounts of data in new and evolving environments and looking at data across platforms to understand macro-level insights
Qualifications for manager, digital analytics
  • Be experienced with Agile methodology
  • Previous experience analyzing, organizing, and reporting on data sets
  • Experience with (or eagerness to learn) new technologies, especially Google Analytics and related products
  • Highly organized and detail-oriented -- you know how to sort through complicated information, love identifying patterns, and can spot a deviation from a mile away
  • Strong writing skills -- you can turn all that analytical know-how into a clear story anyone can understand
  • Able to work with cross-functional teams -- lots of people care about our data, so it’ll be important that you’re able to build relationships with people from all areas of the business
4

Manager, Digital Analytics Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, digital analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, digital analytics
  • Comfortable thinking on your feet and working through ambiguity in a matrixed, consensus driven organization
  • Quick learner and must be eager to independently learn about the latest technologies, solutions and platforms
  • Create thoughtful recommendations – backed by data – that individual digital channel managers should incorporate based on the holistic and cross channel insights you are surfacing
  • Be hands-on and guide the actual implementation of optimization best practices based on your analyses and recommendations
  • Mentor a small team of analysts
  • Develop, publish, and present reporting and dashboards for our digital programs across social media, digital campaigns, email, advertising, website, CRM, and video
  • Work with business stakeholders to define and evolve reporting/tagging requirements and tools that enable the team to better measure performance and drive actionable insights
  • Conduct regular data audits to ensure data hygiene and accuracy, and troubleshoot data feeds and integrations as needed
  • Build data automations to simplify and increase overall efficiency
  • Manage various data-related and CRM vendor relationships and budgets
Qualifications for manager, digital analytics
  • Experience with tag management tools such as Ensighten/TagMan a plus
  • Familiarity with social insights
  • Understanding of and experience with tag management systems
  • Expert-level knowledge of web analytics tools
  • Understanding of email marketing tactics and technologies
  • Experience with syndicated data and market research resources, , comScore, Experian Hitwise, eMarketer, Forrester
5

Manager, Digital Analytics Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, digital analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital analytics
  • Able to gain insight into target brand consumers and global positioning in order to recommend CRM initiatives that align to these
  • Understands consumer journeys and how to leverage data to create dialogues and nurture relationships over time
  • Understands how to analyze and derive insights from expressed and implied brand preferences, lifestyle interests, and communication preferences – aggregate, cluster and individual subscriber levels
  • Understands business rules to define contact strategies and prioritization of communications across multiple brands
  • Experienced deriving insights from data sets across channels (email, social, web, mobile, text, etc) and comfortable recommending how to activate insights
  • Understands the platform database structure (enterprise, business units, data extensions, suppressions, etc)
  • Understands universal control groups – business rules and how to measure differential performance over time
  • Understands engagement and success metrics across channels – tracks trends and recommends campaign/model refinements
  • Understands tagging and tracking campaign activity and attribution across channels
  • Defines a process for maintaining active data collection points, retiring fields that are no longer actionable, and refreshing actionable opportunities on a regular schedule
Qualifications for manager, digital analytics
  • Collaborate with Digital Insight Analysts and Product Owners to create customized behavioral tracking (data collection) and content optimization solutions
  • Identify tagging / instrumentation requirements, gaps in current processes and provide best-practices recommendations regarding the implementation of solutions such as web analytics, attribution and marketing operations
  • Participate in design and code reviews, documentation of design, and implementation of methodologies to ensure the highest quality software
  • Act as day-to-day point of contact with Tag Management System vendor to address issues and request support as needed
  • 5 years experience in an analytics role for an online retail or digital commerce website
  • Proven track record of building analytics strategies and teams from the ground up

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